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SENSUAL & CONCEPTUAL CHEMISTRY 2020 BRAND BOOK

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Page 1: SENSUAL & CONCEPTUAL CHEMISTRY

SENSUAL & CONCEPTUAL CHEMISTRY 2020 BRAND BOOK

Page 2: SENSUAL & CONCEPTUAL CHEMISTRY

"Oh, well, whatever, nevermind." © KURT COBAIN

“ NVRMIND paper is an independent fanzine about art in all its embodiments.  NVRMIND paper is not guided by the rules imposed by the outside world, it’s solely governed by it’s inner impulses.  NVRMIND paper peeps through a keyhole and doesn’t protect the seal of confession. It’s not ashamed of it, though.  NVRMIND is a physical paper, something that can be touched and even smelled, all about being a niche – not mass, making art . »

© DMITRO KOMISSARENKO _ Artist and Founder of NVRMIND“

“ ÆTHER and NVRMIND paper share the same values of aesthetics, art, disruption, anti-conformity, sensuality and beauty quest. This collaboration between us was a evidence.”

© NICOLAS CHABOT _ Founder of ÆTHER The New Fragrance

Page 3: SENSUAL & CONCEPTUAL CHEMISTRY

“ The initial idea was to create a deep black blue note, for that I worked a fragrance around molecules that directly evoke this color: coniferan, grisalva and eucalyptol.

The coniferan is an aromatic woody note, with nuances that can evoke oil or ink. This idea is resonated with the deep black blue, evoking ink freshly deposited on a sheet of newspaper. I amplified this almost organic mineral effect with ambrinol a molecule with animal tones typical of ambergris. ”

© NICOLAS BEAULIEU _ Perfumer at IFF

AMBER, WOODY, INK

GRISALVA AMBRINOL AMBROXAN CONIFERAN METHYL ANTHRANILATE EUCALYPTOL

Page 4: SENSUAL & CONCEPTUAL CHEMISTRY

SINCE 2016, ÆTHER CREATES CONCEPTUAL FRAGRANCES USING THE FINEST SYNTHETIC MOLECULES TO HONOUR THE UNDERLYING FOUNDATIONS OF THE MODERN PERFUMERY.

ÆTHER PRESENTS ITS SUPRAEM SERIES BASED ON THE ICONS OF SYNTHETICS REDEFINING CONTEMPORARY PERFUMERY ACCUMULATING A N D I N T E R M I N G L I N G E M B L E M A T I C MOLECULES.  BY ENCAPSULATING ISO E SUPER (SUPAER), CASHMERAN (HYPAER), AMBROXAN (XTRAEM) , ALDAMBRE (ULTRAE), BAGDANOL (ÆXTRA) AND AKIGALAWOOD (SUPRÆ) IN CREATIONS THAT CAN BE LAYERED TOGETHER, OR COMBINED WITH ONE’S OWN FAVOURITE FRAGRANCE, OR USED AS A SEPARATELY LEADING TO A MULTITUDE OF OPTIONS TO INDIVIDUALIZE THE POETRY OF FRAGRANCE.

A SERIES BRINGING RADICALLY SIMPLIFIED CUSTOMIZATION WITH MOLECULES TO A NEW LEVEL.

Page 5: SENSUAL & CONCEPTUAL CHEMISTRY

SUPÆR _ A UNIQUE SUBTLE, NEARLY TANGIBLE, ADDICTIVE UNISEX FRAGRANCE FEATURING THE MAGNETIC WOODY ISO E SUPER MOLECULE COMBINED WITH ETHYL ACETATE, PHENYL OXYDE AND MENTHANYL ACETATE SIGNIFICATIVELY INCREASING ITS ETHEREAL AND METALLIC EFFECTS, TO CREATE AN INDEFINABLE AURA AROUND THE WEARER. A PHEROMONE LIKE EFFECT.

SUPÆR ISO E SUPER ™ (90%) ETHYL ACETATE PHENYL OXYDE MENTHANYL ACETATE

METALLIC / WOODY / AMBER

Page 6: SENSUAL & CONCEPTUAL CHEMISTRY

XTRÆM _ A UNIQUE ADDICTIVE UNISEX FRAGRANCE - TURNING OTHERS ON - THANKS TO ITS COMPOSITION BASED ON A VERY HIGH DOSE OF AMBROXAN , THE SYNTHETIC FORM OF AMBERGRIS, BLENDED WITH HEDIONE, IROTYL, GLOBALIDE AND EXALTOLIDE, GIVING IT A FLORAL WOODY MUSKY TOUCH EFFECT THAT DRIES DOWN TO A SUBTLE, SENSUAL WARM, SEXY AND RADIANT SCENT.

XTRÆM AMBROXAN ™ (50%) HEDIONE HIGH CIS IROTYL GLOBALIDE EXALTOLIDE

MUSK / WOODY / AMBER

Page 7: SENSUAL & CONCEPTUAL CHEMISTRY

ULTRÆ _ A UNISEX FRAGRANCE BASED ON ALDAMBRE, A STRONG ALDEHYDIC MOLECULE SMELLING THE DRIEST HEAT LIKE A HOT IRON, HOT COMPUTER OR STONES IN A SAUNA BLENDED WITH ROSE OXYDE, HABDANOLIDE AND TONALID BRINGING A METALLIC SUN-DRIED DRIFT WOODY CHARACTER TO THIS VERY UNIQUE FRAGRANCE. HOT, HOT, HOT….

ULTRÆ ALDAMBRE ™ ALDEHYDE ROSE OXYDE HABDANOLIDE ™ TONALID ™

ALDEHYDIC / METALLIC / WOODY / AMBER

Page 8: SENSUAL & CONCEPTUAL CHEMISTRY

HYPÆR _ A UNIQUE DISTINCTIVE SENSUAL SUBTLE FRAGRANCE BASED ON CASHMERAN, A MOLECULE CLOSE TO VELVET, WITH A FRESH AND CRISP OPENING THANKS TO TRIPLAL, LINGERING INTO A WOODY AND MUSKY DRY DOWN THANKS TO KEPHALIS, AMBRETTOLIDE AND MUSK T. A JOYFUL, ADDICTIVE AND SENSUAL SMOOTH FRAGRANCE ENHANCING THE WEARER’S ALLURE.

HYPÆR CASHMERAN ™ TRIPLAL KEPHALIS AMBRETTOLIDE MUSK T

GREEN / MUSK / WOODY / AMBER

Page 9: SENSUAL & CONCEPTUAL CHEMISTRY

SUPRÆ _ A UNIQUE MYSTERIOUS AND ATTRACTIVE UNISEX FRAGRANCE BASED ON AKIGALAWOOD - A GIVAUDAN CAPTIVE FRACTIONATED FROM PATCHOULI OIL USED AT THE HIGHEST CONCENTRATION EVER DONE - B A L A N C E D W I T H B E L A M B R E A N D GEORGYWOOD - A POWERFUL FRACTION OF ISO E SUPER - AND MUSKS, SYLKOLIDE, COSMONE, AND SERENOLIDE. SUPRÆ EXUDES AND EXALTS VOLUPTUOUSNESS LEAVING AN INTENSE POWERFUL FUSING SIGNATURE.

SUPRÆ AKIGALAWOOD ™ BELAMBRE ™ GEORGYWOOD ™ SYLKOLIDE ™ COSMONE ™ SERENOLIDE ™

WOODY / AMBER / MUSK

Page 10: SENSUAL & CONCEPTUAL CHEMISTRY

ÆXTRA _ AN ETHEREAL LOVE POTION UNISEX FRAGRANCE ENHANCING THE SMELL OF SWEATY, L U S T Y B O D I E S . Æ X T R A D I S T I L L S A H I G H CONCENTRATED DOSE OF BAGDANOL WITH ITS RICH WOODY AND CREAMY NOTES OF SANTAL, BLENDED WITH EVERNYL, BRINGING ANIMALIC AND OAK MOSS NOTES AND ETHEREAL AND FRESH FACETS OF ETHYL AND ETHYL LINALYL ACETATES - R E S U L T I N G I N A U N I Q U E P E R F U M E , COMPLEMENTARY TO OUR OWN ODOURS, STIMULATING DESIRE.

ÆXTRA BAGDANOL ™ (92%) EVERNYL ETHYL ACETATE ETHYL LINALYL ACETATE

WOODY / SENSUAL / MUSK

Page 11: SENSUAL & CONCEPTUAL CHEMISTRY

SPRÆY UNIVERSAL REFILLABLE SPRAY 12,5 ML TO BE USED WITH SUPRÆ CARTRIDGES OR ANY FRAGRANCE

NOMAD ATOMIZER

Page 12: SENSUAL & CONCEPTUAL CHEMISTRY

SUPÆR ISO E SUPER ™ (90%) Dry, woody and cedar-like, with aspects of ambergris, vetiver and patchouli ETHYL ACETATE Sweet smell (similar to pear drops) and nail polish PHENYL OXYDE Geranium, green-leaf, floral-rose, metalic, camphoraceous MENTHANYL ACETATE Fresh, woody and cologne-like herbaceous, lavender, pine

METALLIC / WOODY / AMBER

HYPÆR CASHMERAN ™ Diffusive, spicy, musk-like odor with strong floral reinforcement. Powdery, velvet nuance. Long lasting. Aromatic, apple, earthy, woody, red fruit, pine. TRIPLAL Powerful, green, grass odor that connotes the concentrated refreshing tartness of lemon and bergamot peels KEPHALIS rich, warm, woody, ambery, tobacco AMBRETTOLIDE Sweet, soapy, perfume-like with a heavy fruity undertone. An intensely powerful substantive musk odor with depth and richness MUSK T sweet, floral, amber, animal GREEN / MUSK / WOODY / AMBER

XTRÆM

AMBROXAN ™ (50%) Created as a replacement for natural ambergris it has a sensual musky amber woody note HEDIONE HIGH CIS Floral note reminiscent of magnolia blossoms, jasmine, green IROTYL Orris note with fruity, herbal, fresh impression GLOBALIDE musky, transparent, powdery, fruity, dry woody EXALTOLIDE Delicately animal, musky and sweet, extremely fine and tenacious odor of outstanding uniformity

MUSK / WOODY / AMBER

ÆXTRA BAGDANOL ™ a sandalwood molecule with a creamy natural milky aspect which gives it a cosmetic character.  Typical sandal note, warm and woody like Sandalwood oil, gives the impression of freshly cut Sandalwood. EVERNYL Evernyl is a synthetic with mossy, oakmoss, woody, phenolic and earthy.

ETHYL ACETATE Ethyl acetate is the ester of ethanol and acetic acid; Sweet smell (similar to pear drops) and nail polish   ETHYL LINALYL ACETATE Fresh, Bergamot, Floral, Fruity, Pear like. It has an elegant, refreshing effect in floral bouquets.

WOODY / SENSUAL / MUSK

ULTRÆ ALDAMBRE ™ very strong aldehydic note that smells of a hot iron that moves into a dry,woody character with a slight amber undertone ALDEHYDE metallic, fizzy and soapy floral note ROSE OXYDE Metallic rose, geranium odor with an earthy undertone HABDANOLIDE ™ metallic character reminiscent of hot-ironed linen TONALID ™ strong sweet amber fruity musk powdery ALDEHYDIC / METALLIC / WOODY / AMBER

SUPRÆ AKIGALAWOOD ™ very strong aldehydic note that smells of a hot iron that moves into a dry,woody character with a slight amber undertone BELAMBRE ™ Belambre is a Woody and sweet, fruity-floral musk  GEORGYWOOD ™ Super fraction of Iso E Super SYLKOLIDE ™ Captive musk patented by Givaudan. The musk molecule has fruity facets and it married well with the juicy, blackberry heart of the perfume.  COSMONE ™ An ntensely rich, powerful and elegant musk. The warm powdery facets of Cosmone are reminiscent of classic nitromusks with a subtle ambregris nuance.

SERENOLIDE ™ Serenolide is an elegant white musk with sweet fruity connotations providing warm and soft velvety notes that blend well with all kinds of trendy fruity accords.

WOODY / AMBER / MUSK

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«  NEW LIBRARY OF SCENTS, ÆTHER IS A C H E M I C A L R E A C T I O N T H AT " F I R E S " T H E IMAGINATION AND HEALS HEARTS DISAPPOINTED BY TOO MUCH BOTTLED UP CONFORMITY AND BY THE REALISTIC TROPISM OF PERFUMERY.

A CO N T E M P O R A RY P H A R M ACO P O E I A F O R ADVENTUROUS SOULS IN SEARCH OF SURPRISE, DAZZLE, AS WELL AS CREATION.

ÆTHER IS A TRIBUTE BY ITS CREATORS TO SYNTHETIC MOLECULES AND THE FRENZY OF CHEMISTRY. OLFACTORY KAMIKAZE, ELEMENTARY MOLECULES - THIS ALMOST-NOTHING IN INFINITY - EXPLODE EACH OF THE PERFUMES INTO A SINGULAR ABSTRACTION, A BEAUTIFUL STRANGER. THE NOSE, WHICH CLINGS TO NO KNOWN INGREDIENT IS FIRST CAUGHT BY SURPRISE AND THEN SUBMITS TO PURE EMOTION. »

LIONEL PAILLÈS JOURNALIST, AUTHOR, FRAGRANCE SPECIALIST, AUTHOR OF A BOOK ON THE SYNTHETIC MOLECULES IN PERFUMERY (“ESPRIT DE SYNTHESE”, ED. DE L'EPURE).

Page 14: SENSUAL & CONCEPTUAL CHEMISTRY

FAR AWAY, VERY FAR AWAY, YOU VAGUELY SMELL A BEAUTIFUL FRESH AND CONTEMPORARY WOOD; CLOSER, THERE IS THIS STRANGE AND ADDICTIVE   "ETHER ACCORD"  (ETHYL ACETATE), AND THIS  EMANATION OF LOVE, THIS INVISIBLE LIGHT  (AMBROXAN, ISO E SUPER). "AND IF PEACE HAD A SMELL ?" SHE ASKED ME, A LITTLE WORRIED. "IT MIGHT BE LIKE THIS" I REPLIED.

ÆTHEROXYDE THE FRAGRANCE OF ETHER, AS VOLATILE AND ADDICTIVE…

ETHYL ACETATE ADOXAL CALONE AMBROXAN ISO E SUPER ™ YSAMBER K ™ HEDIONE AMBRETTOLIDE

FRESH / ETHEREAL / WOODY

Page 15: SENSUAL & CONCEPTUAL CHEMISTRY

IF I REMEMBER CORRECTLY, IT WAS ON THE FIRST DAY OF THE WORLD. ONE OF THOSE DAYS THAT SEEMS TO STRETCH OUT FOREVER, AND YOU ARE NOT QUITE SURE THERE IS GOING TO BE A SECOND. THE MOMENT QUIVERS WITH ENERGY. AN ENERGY GHOST, BRIGHT (METHYL GRAPEFRUIT) AND CARING, TINGED WITH A SLIGHT TASTE OF PRIMORDIAL FRUIT (FIRASCONE, RHUBAFURANE). LIFE, THE BEGINNINGS OF LIFE.

CITRUS ESTER THE MOLECULAR COLOGNE…

HERBAC METHYL GRAPEFRUIT RHUBAFURANE FIRASCONE STEMONE VETIVERYL ACETATE MUSC T ISO E SUPER ™

FRESH / FRUITY / GREEN / AROMATIC

Page 16: SENSUAL & CONCEPTUAL CHEMISTRY

“ I LOVE LOS ANGELES. I LOVE HOLLYWOOD. THEY'RE BEAUTIFUL. EVERYBODY'S PLASTIC, BUT I LOVE PLASTIC. I WANT TO BE PLASTIC. ” ―   ANDY WARHOL

“ I WANT TO BE AN ARTIST, NOT A…CELLULOID APHRODISIAC.” ―   MARILYN MONROE

CELLULOID LIFE IN PLASTIC IS FANTASTIC…  

ETHYL ACETATE IONONE BETA IRONE ALPHA ISO E SUPER ™ CASHMERAN ™

FRESH / GREEN / MUSKY / WOODY

Page 17: SENSUAL & CONCEPTUAL CHEMISTRY

THE DREAMS OF A CHILD : THE MAN IN A DIVING SUIT RESURFACING FROM THE OCEAN WRUNG OUT BY THE WAVES, BEFORE BEING PROPELLED INTO SPACE BY A MAGNETIC FORCE. A STRANGE HARMONY REPRESENTING NEOPRENE (BENZOATE METHYL, SUDERAL, TIMBEROL) ! ONE ALSO SMELLS THE TEXTURE OF FOAM, A L ITTLE ROUGH (GLOBANONE). THE NEXT NIGHT IT HAD THE SAME DREAM.

CARBONEUM THE SUPER-HERO’S ARMOUR…

ALDÉHYDE C12 MNA TIMBÉROL COUMARIN METHYL BENZOATE EVERNYL ISO E SUPER ™ SUEDERAL GLOBANONE

SPICY / WOODY / LEATHER

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A SEMBLANCE OF REALISM: A HANDFUL OF G O L D E N S A N D P O U R E D I N A L C O H O L ( DAMASCENONE ) THAT STARTS TO GLOW, AS IF BY MAGIC, A THOUSAND SEQUINS, A SILVER SHIMMER SIMILAR TO THE SEA. THE DISTURBING IMPRESSION OF SAND THAT HAS BEEN RENDERED A L M O S T A B S T R A C T. A S A N D O F S T E E L , FUTURISTIC, PERHAPS FROM ANOTHER WORLD (CETALOX, MUSCONE).

MUSKETHANOL THE ALCOHOL OF THE GODS…

CYCLAMEN ALDEHYDE DAMASCENONE FLOROL MUSCONE GLOBALIDE CETALOX

FRUITY / SPICY / MUSK

Page 19: SENSUAL & CONCEPTUAL CHEMISTRY

DID IT EVER EXIST ? HAS IT ONLY EVER BEEN HARVESTED BY FRIENDLY HANDS THIS SIDEREAL ROSE ? ONE COULD IMAGINE IT SO TEXTURED, SO VIVID, SO REAL(ROSE OXYDE). BEAUTIFUL FLOWER IN A COWHIDE. A ROSE FOR GIRLS AND BOYS WHO DO NOT LOVE ROSES MADLY BUT WHO DO NOT HATE TO BE SURPRISED. THROUGH BEAUTIFUL FLORAL MECHANICS, THE MIRACLE OF ALCHEMY TRANSFORMS, RIGHT UNDER YOUR NOSE, A SUPER FRESH ROSEBUD INTO A METALLIC FLOWER.

ROSE ALCANE THE FLOWER OF THE FUTURE…

EXALTOLIDE ROSE OXIDE OXANE ™ RHUBOFIX TRIMOFIX TOBACAROL

GREEN / METALLIC / FLORAL / AMBER

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HE HAD NOT GIVEN UP EFFORTS TO SYNTHESIZE IT AND HAD SOUGHT ADVICE FROM THE ASTRONAUT RETURNING FROM ISS TO DESCRIBE THIS PECULIAR SMELL (A NEW ACCORD AROUND DYNAMONE BELAMBRE ): «  A RATHER PLEASANT SWEET METALLIC SENSATION » (AMBERMAX, SILVANONE, BOISIRIS). THIS FRAGRANCE OF SPACE, THAT SUBMERGED YOU BY ITS SCENT OF BURNING METAL (OVERDOSE OF ROSYRANE) WHEN YOU OPEN THE DOORS OF THE SPACE S H U T T L E . T H I S O L FA C TO RY S E N S AT I O N RESULTING OF THE MIX OF HIGH-ENERGY PARTICLES, PRESENT IN THE COSMOS AND SPACE CABIN AIR MOLECULES.

METHALDONE THE FRAGRANCE OF OUTER SPACE

DYNAMONE BELAMBRE ™ AMBERMAX ™ SILVANONE ™ BOISIRIS ™ ROSYRANE ™

METALLIC / INCENSE / WOODY

Page 21: SENSUAL & CONCEPTUAL CHEMISTRY

ÆTHEROXYDE ETHYL ACETATE / Sweet smell (similar to pear drops) and nail polish ADOXAL / fresh aldehydic floral waxy watery CALONE / fresh sea breeze scent,  soft undertones of watermelon AMBROXAN / Created as a replacement for natural ambergris it has a sensual musky amber woody note ISO E SUPER ™ / Dry, woody and cedar-like, with aspects of ambergris, vetiver and patchouli YSAMBER K ™ / woody, woody-ambery, cedar wood, fruity HEDIONE / Floral note reminiscent of magnolia blossoms, jasmine, green AMBRETTOLIDE / Sweet, soapy, perfume-like with a heavy fruity undertone. musk odor with depth and richness

FRESH / ETHEREAL / WOODY

CITRUS ESTER HERBAC / Powerful, woody, herbal, cedar leaf, Camphor, earthy, eucalyptus, wet, minty METHYL GRAPEFRUIT / Bitter, sour top note, fresh, grapefruit note blending with citrus base RHUBAFURANE / intense tangy rhubarb character, with a green eucalyptus heart very suitable in fruity and citrus accords FIRASCONE / Rosy-fruity, Damascone, saffron note STEMONE / galbanum, fig leaf, green, weedy VETIVERYL ACETATE / velvety-smooth character of the best vetiver, but without the harshness or smoky-notes MUSC T / sweet, floral, amber, animal ISO E SUPER ™ / Dry, woody and cedar-like, with aspects of ambergris, vetiver and patchouli

FRESH / FRUITY / GREEN / AROMATIC

CELLULOID ETHYL ACETATE / Sweet smell (similar to pear drops) and nail polish IONONE BETA / Floral, Rose, Violet Warm, Woody

IRONE ALPHA / Floral, Orris, Woody ISO E SUPER ™ / Dry, woody and cedar-like, with aspects of ambergris, vetiver and patchouli CASHMERAN ™ / Created as a replacement for natural ambergris it has a sensual musky amber woody note

FRESH / GREEN / MUSKY / WOODY

Page 22: SENSUAL & CONCEPTUAL CHEMISTRY

CARBONEUM ALDÉHYDE C12 MNA / aldehydic, marine, coniferous, mandarin TIMBÉROL / Dry-wood, driftwood, animal, amber COUMARIN / Sweet, distinctive vanilla-like odor with grassy elements, newly-mown hay METHYL BENZOATE / almondy wintergreen scent, aromatic sweet fruity-narcotic-floral fruity EVERNYL / mossy, oakmoss, woody, phenolic and earthy. ISO E SUPER ™ / Dry, woody and cedar-like, with aspects of ambergris, vetiver and patchouli SUEDERAL / Leathery-suede, phenolic, tabacco, castoreum, smoky GLOBANONE / musky, cosmetic, creamy, floral

SPICY / WOODY / LEATHER

MUSKETHANOL CYCLAMEN ALDEHYDE / fresh rhubarb musty green DAMASCENONE / Floral rosy, fruity odor with plum, berry and tobacco nuances FLOROL / A fresh, soft and natural floral note reminiscent of muguet MUSCONE / Very soft, sweet and extremely tenacious, musky, but not animal GLOBALIDE / musky, transparent, powdery, fruity, dry woody CETALOX / Synthetic ambergris scent (sweet, musky, amber)

FRUITY / SPICY / MUSK

ROSE ALCANE EXALTOLIDE / Delicately animal, musky and sweet, extremely fine and tenacious odor of outstanding uniformity ROSE OXIDE / Metallic rose, geranium odor with an earthy undertone OXANE ™ / An extremely powerful ingredient with a tropical green passion fruit note and a grapefruit-like tartness RHUBOFIX / Green, woody, floral, spicy, fruity, rhubarb TRIMOFIX / Powerful, diffusive, amber, woody note with vetiver and smoky, tobacco TOBACAROL / An amber, tobacco heart note with spicy (woody, nutmeg) undertones

GREEN / METALLIC / FLORAL / AMBER

METHALDONE DYNAMONE BELAMBRE ™ / wood and sweet, fruity-floral musk AMBERMAX ™ / powerful, fusing & substantive dry ambery note with some woody cedarwood facets SILVANONE ™ / Musky, Sweet, Powdery, Animalic BOISIRIS ™ / Rich woody chemical with a distinct orris note. Ambery and tobacco undertones add to its elegant character ROSYRANE ™ / intense, diffusive rose character with green, geranium and metallic notes.

METALLIC / INCENSE / WOODY

Page 23: SENSUAL & CONCEPTUAL CHEMISTRY

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