sensing green, a plan to create a 'smart forest

TECHNICAL APPLICATION FORMS

Part A – administrative information

LIFE+ Information and Communication

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LIFE12 INF/NL/000392

LIFE+ Information and Communication project application

Language of the proposal:

Sensing Green, Smart solutions enabling active participation and alertness in forests and fields

Project acronym:

Sensing Green (Life)

The project will be implemented in the following Member State(s):Netherlands All regionsBelgium All regions

Expected start date: 01/07/2013 Expected end date: 30/06/2017

LIST OF BENEFICIARIES

Name of the coordinating beneficiary:

Name of the associated beneficiary: Coöperatieve Vereniging Folkwoods U.A.

Name of the associated beneficiary: Municipality Hamont-Achel

Name of the associated beneficiary: MAD emergent art center (Stichting Multi-Art-Disc)

Name of the associated beneficiary: Municipality Neerpelt

Name of the associated beneficiary: Park Strijp Beheer B.V.

Name of the associated beneficiary: Staatsbosbeheer

Name of the associated beneficiary: Samenwerkingsverband Regio Eindhoven

Name of the associated beneficiary: Stichting Vrijetijdshuis Brabant

Stichting Bamboostones

LIST OF CO-FINANCIERS

FOR ADMINISTRATION USE ONLY


Project title:

English (en)

LIFE+ 2012

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PROJECT BUDGET AND REQUESTED EU FUNDING

Total project budget:

Total eligible project budget:

EU financial contribution requested:

1,330,000 Euro

1,330,000 Euro

665,000 Euro (= 50.00% of total eligible budget)

PROJECT POLICY AREAAwareness raising campaigns for the prevention of forest fires and/or training for forest fire agents

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LIFE12 INF/NL/000392 - A2

Coordinating Beneficiary Profile Information

Legal Name

Short Name

VAT No

Legal Registration No

Registration Date X

Legal Status

Public body

Private commercial

Private non- commercial

Legal address of the Coordinating Beneficiary Street Name and No

Post Code

Member State

PO Box

Town / City

Coordinating Beneficiary contact person information

Surname

E-mail address

Department / Service

Street Name and No

Post Code

Member State

Telephone No

Website

Function

First Name

PO Box

Town / City

Fax No

Brief description of the Coordinating Beneficiary's activities and experience in the area of the proposal

Stichting Bamboostones

BBS

NL821709203B01

17271585

24/12/2009

5611RN

Eindhoven

Hoefkestraat 58

Netherlands

Experience with communicating about environmental challenges in a corporate context (i.e. Royal PhilipsElectronics) since 1995. Contributed to introducing 'Sustainability' as innovation driver in the Researchdepartment of Philips, starting in 2006. Realized an effort to crowd source research questions related toSustainability in 2009, in collaboration with Philips, IUCN and the United Nations University in Maastricht.Continued to develop that website towards an open innovation crowd sourcing effort for sustainableinnovations. Currently engaged in forming an alliance between Cultural Festivals in Brabant (TheNetherlands) to enable their visitors to contribute their ideas and feedback to potential sustainableinnovations.

The drive of the beneficiary in short is to develop and introduce new communications tools for people tocollaboratively create sustainable innovations.

Mr Chairman

http://www.bamboostones.net

31647364256

CeesJan

Mol

[email protected]

Board

Netherlands

5611RN

Hoefkestraat 58

Eindhoven

Website of the Coordinating Beneficiary

Title

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Associated Beneficiary profile information

Legal Name

Short Name

VAT No


Registration Date X

Legal Status

Public body

Private commercial



Post Code

Member State

PO Box

Town / City

Coöperatieve Vereniging Folkwoods U.A.

FOL

NL80.90.71.836.B.01

17125398

06/04/2000

null

5613 EX

Netherlands

Dommelhoefstraat 80

Eindhoven

ASSOCIATED BENEFICIARY PROFILE

Legal address of the Associated Beneficiary Website

Brief description of the Associated Beneficiary's activities and experience in the area of the proposal

http://www.folkwoods.nl/

Folkwoods is a small (about 5000 visitors) outstanding festival with a big environmental responsibillity. Wehave made Corporate Social Responsibility as the centre of our organisation. Not only on sustainablesolutions for the environment, but also about sustainable involvement of our volunteers, the public, oursuppliers, the artist and all others involved. Also it is one of the first festivals with glassfiber internet andwifi, and was one of the pilots for the e-sphere app.The festival is held for 13 years now, in a beautiful park in the north of Eindhoven.One of the organisers, Tinus kanters, has over 35 years of expirience on festivals organisation. Hisprofession now is Event officer at the local government, implanting all kind of new insights and innovationsinto the Event-scene, not only enviromental, but also about wireless noise-measurements,camerasurveillance, all other kinds of sensors (wireless), location-measurements for mobile phones etc.

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Legal Name

Short Name

VAT No


Registration Date

X

Legal Status

Public body

Private commercial



Post Code

Member State

PO Box

Town / City

Municipality Hamont-Achel

HAA

BE0216.772.630

null

null

null

3930

Belgium

Stad 40

Hamont-Achel




http://http/www.hamont-achel.be

Hamont is like neighboring municipality Neerpelt a creative and innovative city. The board initiates,encourages and supports quality projects. On some surfaces Hamont and Neerpelt already work veryclosely, so there is a valuable collaborative culture in which four northern municipalities join forces tocultural performances, with top regional appeal, to the North Limburg region to bring.

In the past, Hamont many challenges searched for: developing cultural program aha!, Laureate FlandersBeautiful Country, city marketing, expansion Cinema Walburg, creation Michi Elshof Achel ... and there arestill many challenges ahead: Achelse safe, abbey Ursulines, project Groote Heide, clean tech industrialzones ...

In terms of branding and communication Hamont has a lot of actions introduced in the last years. Thedevelopment of strong tourist image, logo which Achel Trappist an important place has been an epitome ofthis is.

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Legal Name

Short Name

VAT No


Registration Date X

Legal Status

Public body

Private commercial



Post Code

Member State

PO Box

Town / City

MAD emergent art center (Stichting Multi-Art-Disc)

MAD

NL8040.82.856.B.01

41093496

18/05/1995

6118

5600HC

Netherlands

Vestdijk 280

Eindhoven




http://madlab.nl/

MAD is a laboratory, platform and provider of Emergent Art. Creative reseach is developed within thesectors ICT, design, social innovation and applied technology.Current programs are focussing on Internet of Things, Open Data and sustainability. MAD operates both inlaboratory as field settings to maintain a direct and practical approach.

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Legal Name

Short Name

VAT No


Registration Date

X

Legal Status

Public body

Private commercial



Post Code

Member State

PO Box

Town / City

Municipality Neerpelt

NEE

BE0207.473.694

null

null

null

3910

Belgium

Kerkplein 1

Neerpelt




http://www.neerpelt.be

Neerpelt is a creative and innovative city. On the one hand it works council at different levels along withour committed citizens to supply on areas such as sports and culture even further upwards. Neerpelt drills asense of responsibility to its citizens and Neerpelt to feel involved in what is happening in his municipality,as this will be the case for the 'Sensing Green'. In Neerpelt there are already several environmentalassociations whose members feel involved in the forests and moors of Neerpelt. In nature education centerDe Wulp this commitment to nature get shape.The municipality has become a brand that through communication, 'merchandising' and variouspromotional activities 'sold' is to the inhabitants. So we created more involvement of the inhabitants.Neerpelt currently works in cooperation with the Nature and Forest Agency and other municipalities inLimburg an inventory of all roads in nature so as to determine which vehicles can get depending on thewidth of roads and surfaces. It also provides "MUG-points', numbered landmarks in places where no otherreference to the location can be found, such as street signs. Furthermore, the object is for each location inthe nature to 300m accessible.Neerpelt regularly lists, in consultation with private owners, areas of high to very high ecological value.From here, forest management plans which include restrictions imposed in relation to the accessibility ofthe forest complex.

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Legal Name

Short Name

VAT No


Registration Date X

Legal Status

Public body

Private commercial



Post Code

Member State

PO Box

Town / City

Park Strijp Beheer B.V.

PSB

NL8104.71243.B01

09127424

28/03/2002

846

5600 AV

Netherlands

Torenallee 20, SFJ, 6.075

Eindhoven




http://strijp-s.nl/

Good access and clean, sustainable mobility are important principles for urban development and are acreative challenge for the smartest region in the world. On the former industrial site of Philips in EindhovenStrijp S, near the center formed a new district. The ideal position to develop according to the new living,working and driving. By making use of the latest smart ICT and the availability of sustainable modes,connect this challenge on the strengths of the Brainport region and created a market for new mobility, witha focus on electric vehicles. Local and regional transport providers can join on new technologies that arebeing tested in a living lab.Purpose of startup Mobility S is the realization of a living lab around smart infrastructure which seeks tonew transportation options are tested and on the other a communication platform for mobility will belaunched in order to contribute to better capacity utilization and the breakthrough of electric transportdirection scale market introduction.The aim of the test is to acquire knowledge and experience in both new transportation options as newforms of mobility planning. With this knowledge, companies and knowledge institutions business casedevelop new techniques and introduce Strijp S and later scale up to another location in the region andbeyond. This helps the pilot both to achieve more efficient and effective mobility for sustainable economicdevelopment.Specifically, the transport of residents and workers at Strijp subject of development. With a large variety oflocations and residential locations is the potential audience at Strijp interesting to test alternativetransportation options.The bring about a change in behavior for choosing transportation options to different locations and supportthis by physical transport and an information / service platform for transport must ensure the differentguidelines than the unsustainable car.

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Legal Name

Short Name

VAT No


Registration Date

X

Legal Status

Public body

Private commercial



Post Code

Member State

PO Box

Town / City

Staatsbosbeheer

SBB

NL8065.11.588.B.01

30263544

09/06/2009

330

5000 AH

Netherlands

Spoorlaan 444

Tilburg




http://www.staatsbosbeheer.nl/

With more than 250,000 ha around the country, Staatsbosbeheer - commissioned by the government -manages a considerable share of all nature reserves in the Netherlands.Working towards a sustainable living environment for man, plant and animal is central to Staatsbosbeheer’smission. As a social organisation.Working for and on behalf of society, Staatsbosbeheer actively cooperates with Dutch citizens, and with theorganisations and institutions thatrepresent them.Objectives- Maintaining, restoring and developing woodland, natural heritage, landscape and cultural-historical valuesat Staatsbosbeheer’s sites;- Promoting outdoor-recreation at as many Staatsbosbeheer sites as possible; - Contributing to theproduction of environmentally-friendly, renewableraw materials such as timber.The Netherlands is a delta area and is a haven for a large share of the European habitats. These areprotected in Natura 2000 areas.In addition, Staatsbosbeheer is playing an important role in accomplishing the National Ecological Network,which involves the formationof a connected network of nature reserves. The aim of the National Ecological Network (NEN) is to makenature more robust and less dependent on human intervention.

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Legal Name

Short Name

VAT No


Registration Date

X

Legal Status

Public body

Private commercial



Post Code

Member State

PO Box

Town / City

Samenwerkingsverband Regio Eindhoven

SRE

8017.03.712.B.01

17245531

04/08/2010

985

5600 AZ

Netherlands

Keizer Karel V Singel 8

Eindhoven




http://www.sre.nl

Relevant experienceThe main experience of the SRE is to build new alliances between government - the market and theresearch organisations like the Technical University of Eindhoven and TNO. The first program with the nameHorizon, was a big success; about 56 stakeholders of big companies were part of this program focused onmore collaboration between the partners of the triple helix and creating new jobs; realizing betterconditions for students to get top education and creating new jobs. This project was so successful that wecreated a new project with the name Brain Port focused on creating a good home base for living andworking; creating a favourable business climate; a breeding ground for innovation and a good base forbetter collaboration.ELAt was the first EU project in bringing the triple helix of Eindhoven, Leuven and Aachen together. It wasfocused on cross border cooperation, networking and matchmaking, connecting regional networks withinclusters and between clusters and open database in the field of life sciences and medical technology. Otherprojects in other clusters; Connected Cities, Citizens first, BioNWE, C2CBIZZ all focused. Pure Hubs etc.Open Innovation plays an important role in these projects. It Is the incentive for companies to collaborate,becomes of the possibility to maximize the joint value for each partner, which could not have been realizedoutside the constellation of the collaborations partnership.

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Legal Name

Short Name

VAT No


Registration Date X

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Public body

Private commercial



Post Code

Member State

PO Box

Town / City

Stichting Vrijetijdshuis Brabant

VTH

NL820094195B01

17236428

12/11/2008

1280

5042 RX

Netherlands

Statenlaan 4

Tilburg




http://www.vrijetijdshuis.nl/

Vrijetijdshuis Brabant's main activities concern the gathering of knowledge about trends and figures in theDutch leisure market and marketing of the leisure facilities in the Dutch province of Noord-Brabant. Thefuture role of our citizens in wildfire protection means we have to, on the one hand technically empowerthem (Internet, App) and on the other hand invite them to eplore the forest more often (enhancerecreational facilities). Vrijetijdshuis Brabant can provide project management skills and experience in bothareas.

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OTHER PROPOSALS SUBMITTED FOR EUROPEAN UNION FUNDING

Please answer each of the following questions:

Have you or any of your associated beneficiaries already benefited from previous LIFE cofinancing? (please citeLIFE project reference number, title, year, amount of the co-financing, duration, name(s) of coordinating beneficiaryand/or partners involved):

•

PROJECT REFERENCE LIFE05 NAT/NL/000124TITLE Dutch Coastal Dunes - Restoration of dune habitats along the Dutch coastYEAR 2005DURATION 01-OCT-2005 to 30-SEP -2011EU CONTRIBUTION 1,887,750.00 €COORDINATING BENEFICIARY StaatsbosbeheerPARTNERS Wetterskip Fryslân, Netherlands Waddenvereniging, Netherlands Duinbehoud, NetherlandsBureau Beheer Landbouwgronden, Netherlands PROJECT REFERENCE LIFE06 NAT/NL/000076TITLE Verbrakking Westzaan - Restoration of brackish ecosystems in Westzaan polderYEAR 2006DURATION 01-SEP-2006 to 31-AUG -2010 EU CONTRIBUTION 953,747.00 €COORDINATING BENEFICIARY StaatsbosbeheerPARTNERS Hoogheemraadschap Hollands Noorderkwartier, The Netherlands</style> PROJECT REFERENCE LIFE04 NAT/NL/000206TITLE AMBITION - Bargerveen - From degraded to active raised bogs pSCI BargerveenYEAR 2003DURATION 01-NOV-2003 to 01-NOV -2006 EU CONTRIBUTION 1,933,506.00 €COORDINATING BENEFICIARY Staatsbosbeheer Regio Groningen - Drenthe</style>PARTNERS Water board Velt and Vecht, Netherlands Deelgebiedscommissie Emmen,Netherlands</style> PROJECT REFERENCE LIFE04 NAT/NL/000201TITLE AMBITION - Amphibian Biotope Improvement in the NetherlandsYEAR 2004DURATION 01-MAY-2004 to 31-DEC -2008 EU CONTRIBUTION 651,270.00 €COORDINATING BENEFICIARY Staatsbosbeheer </style>PARTNERS Vereniging Natuurmonumenten, The Netherlands Landschap Overijssel, The NetherlandsLandschapsbeheer Gelderland, The Netherlands Stichting Instandhouding Kleine Landschapselementenin Limburg (IKL), The Netherlands RAVON, The Netherlands PROJECT REFERENCE LIFE06 NAT/NL/000075TITLE Engbertsdijksvenen - From Degraded to Active Raised Bogs: pSCI Engbertsdijksvenen (NL)YEAR 2005DURATION 01-DEC-2005 to 01-APR -2008 EU CONTRIBUTION 1,491,325.00 €COORDINATING BENEFICIARY Staatsbosbeheer </style>PARTNERS None PROJECT REFERENCE LIFE11 NAT/NL/000770TITLE Blues in the Marshes - Habitat restoration & development for Scarce and Dusky Large Bluein N2K area Vlijmens Ven, Moerputten and Bossche BroekYEAR 2012DURATION 01-JUN-2012 to 31-DEC -2018 EU CONTRIBUTION 1,711,730.00 €

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COORDINATING BENEFICIARY Vereniging NatuurmonumentenPARTNERS Staatsbosbeheer, The Netherlands Municipality of 's Hertogenbosch, The NetherlandsWaterschap AA en Maas, The Netherlands De Vlinderstichting, The Netherlands Gemeente Heusden,The Netherlands PROJECT REFERENCE LIFE06 NAT/NL/000077TITLE SAMARES - Salt Marsh restoration Eastern ScheldtYEAR 2006DURATION 01-AUG-2006 to 31-DEC -2010 EU CONTRIBUTION 1,277,500.00 €COORDINATING BENEFICIARY Rijkswaterstaat dienst ZeelandPARTNERS Staatsbosbeheer, The Netherlands Province of Zeeland, The Netherlands PROJECT REFERENCE LIFE99 NAT/NL/006282TITLE De Wieden and De Weerribben - Restoration and demonstration project pSCI "De Wieden and DeWeerribben"YEAR 1999DURATION 01-FEB-1999 to 31-DEC -2005 EU CONTRIBUTION 1,700,000.00 €COORDINATING BENEFICIARY Vereniging NatuurmonumentenPARTNERS Staatsbosbeheer, NL PROJECT REFERENCE LIFE08 NAT/NL/000193TITLE The Dutch Crane Resort - Improvement of hydrological conditions in peat bog areaFochteloërveenYEAR 2010DURATION 01-JAN-2010 to 31-DEC -2014 EU CONTRIBUTION 1,010,894.00 €COORDINATING BENEFICIARY Vereniging NatuurmonumentenPARTNERS Staatsbosbeheer (State Forestry Service), The Netherlands PROJECT REFERENCE LIFE06 NAT/NL/000074TITLE Wetland succession - Wetlands: challenges and innovation in succession managementYEAR 2010DURATION 01-AUG-2006 to 31-DEC -2011 EU CONTRIBUTION 1,940,992.00 €COORDINATING BENEFICIARY Vereniging NatuurmonumentenPARTNERS Staatsbosbeheer, Netherlands PROJECT REFERENCE LIFE11 NAT/NL/000777TITLE Peelvenen - "Let the raised bogs grow" Natura 2000 Deurnsche Peel/MariapeelYEAR 2012DURATION 01-JUN-2012 to 31-JUL -2016 EU CONTRIBUTION 2,284,279.00 €COORDINATING BENEFICIARY Dienst Landelijk GebiedPARTNERS Staatsbosbeheer

• Have you or any of the associated beneficiaries submitted any actions related directly or indirectly to this project toother European Union financial instruments? To whom? When and with what results?

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No

•

inapplicable

For those actions which fall within the eligibility criteria for financing through other European Union financialinstruments, please explain in full detail why you consider that those actions nevertheless do not fall within themain scope of the instrument(s) in question and are therefore included in the current project.

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Part B - technical summary and overallcontext of the project


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LIFE12 INF/NL/000392 - B1

SUMMARY DESCRIPTION OF THE PROJECT (Max. 3 pages; to be completed in English)

Project title:

Sensing Green, Smart solutions enabling active participation and alertness in forests and fields

Policy change regarding wildfires is under way in The Netherlands. The new ambitions are to involvepeople more in wildfire prevention, active preparations for their occurrence and to enable them to actin an informed manner during an actual wildfire. Three target audiences are explicitly singled out:people recreating, entrepreneurs and domain management. This project aims at communicating the new national wildfire message in a way relevant to the region.Content-wise the national workforce will provide the lead. When it comes to how the message iscommunicated, this project aims to push innovation significantly forward. Sensing Green will involveregional high tech companies in efforts to innovate a sensor network for their early detection. SensingGreen intends to create new technologies and practices, including explorations towards a new form ofPublic-Private-Partnership, that will prove to be useful elsewhere in Europe. Objectives1. Innovate technologies and practices for wildfire prevention, preparation and active response2. By successfully turning Transnational Domain 'De Groote Heide' into a Green Living Lab that can beimproved on and replicated elsewhere3. And raising wildfire risk awareness, state of preparation and action potential for people recreating,entrepreneurs and domain managers The ultimate ambition is to create an environment in which people participate actively in wildfireprevention, aware of the actual risks they run and involved with preventive measures they themselvescan implement. When new technologies, like a sensor networked high risk zone and/or anenvironment-specific app can play a role, they might also help increase people's invovlement withwildfire prevention (and possibly other calamities) elsewhere in Europe as well. Key messages* Appreciate the nature and the diversity of 'De Groote Heide'* Recognize threats to the area (wildfire being a prominent one)* Contribute to diminishing the threats

Project objectives and key messages:

The starting points of the activities below is the belief that in a networked society people's personalconnections are the most powerful communication tools. Priority is therefore assigned to: 1. getting people to involve other people in order to build a more strongly connected 'De Groote Heide'community2. involving high tech companies, web developers and other entpreneurs in developing andimplementing a Green Living Lab, i.e. a smart environment with sensing capabilities3. creating campaigns for habitat communication, communication about environmental risks (includingwildfires) and biodiversity 1. Getting people to involve other peopleThe networks that will be established among environmental parties, public organizations and (hightech) industries, will be vital to motivating people to become part of the community website and to usethe app. It will therefore be stimulated by a number of communication efforts (Actions B3, C3 till C7and F2). Progress will be measured to be able to monitor progress of community growth (Actions B2,E1 to E3). 2. Building a Green Living Lab

Actions and means involved:

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A network needs to be built, enabling a smart forrest with a sensing capability (Action B4). To thiseffect high tech companies will be invited to play a role. New communication tools have to be created(Action B1). Collaboration will be sought with a specialized provider. At the same time, a situationshould be created in which more app builders add their competency to the project. 3. Creating campaigns'Positive campaigns' will communicate environment-specific messages about the habitat, itsbiodiversity, local history, people's individual stories etc. etc. These will provide the primary reason forpeople to engage with the campaign (on-line through the community website or on-site through theapp). 'Risk campaigns' will address what endangers the areas and how people can play a role inreducing the related risks.

Expected results (outputs and quantified achievements):

<b>1. Communication material</b> - 1 regional community website for 'De Groote Heide', integrated with an app for smartphones- 1 app for smartphones, directed at the general (recreating) public, implemented in both iOS andAndroid- 1 app for professional users (domain managers and entrepreneurs), implemented in both iOS andAndroid- 3 annual campaigns communicated through the Life App, based on at least 3 content packages insynchronization with the community website- 1 training document for professionals communicating with people using the Life App- 3 'Natuurpoorten', i.e. special entrance areas with billboard-type signs inviting people to use the LifeApp - 100 triggers in the Groote Heide informing people about special features <b>2. Media and dissemination work</b> - 20 general public articles in national or local press- 4times TV coverage- 12 information sessions- 1 symposium- 8 'how to...' guides ('how to build a living green lab', 'how to develop a green-industrial Public PrivatePartnership', 'how to develop a content package', 'how to create an app for information andcommunication about habitats', 'how to implement crisis functionality in an app', 'how to researchpeople's on-line participation' and several others) <b>3. Minimal audience reached </b> - 3.000.000 visitors to the area - 35.000 inhabitants in thearea- 100 emergency service personnel <b>4. Measurable changes of attitude</b> - 65% of thetargeted audiences will positively state they have an increased wildfire risk awareness- 80% of theemergency service personnel, relevant municipality employees, domain managers and entrepreneursin the area will state they have an increased risk awareness- 40% of the general visitors to the area willstate they have an increased appreciation for 'De Groote Heide' </style>

XCan the project be considered to be a climate change adaptation project? Yes No

Ultimately climate change is caused by people and their organizations failing to take responsibility fortheir ecological footprint. This project aims to restore people's influence on their immediateenvironment, so that their role in the maintaining the sustainability of their habitat resurfaces assomething they should actively be involved in.Succeeding in restoring the relationship between urban and rural environments, between people'spassive and active role in their habitat, may in the long run help to raise climate change as a socialresponsibility and provide people with the means to do something about it. In the short term, by getting people locally and regionally more involved in wildfire prevention andpreparation for their occurance, people will be directly dealing with the local impact of climate changein their own environment. Becoming more aware of the risks related to wildfire is one of the mostdirect ways of raising their awareness of global climate change.

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SUMMARY DESCRIPTION OF THE PROJECT (Max. 3 pages; to be completed in national language)

Project title:

Project objectives and key messages:

Actions and means involved:

Expected results (outputs and quantified achievements):

Outputs

XCan the project be considered to be a climate change adaptation project? Yes No

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Wildfire prevention Wildfire prevention is becoming more and more difficult, as a number of prevention measures isdropped due to budget declines. It is e.g. no longer possible to have helicopters perform preventiveinspections, as such inspections can no longer be afforded. This begs the question if it is possible tointroduce a more permanent smarter infrastructure that has the capability of sensing environmentalchanges and trends. This question is addressed in this project in the objective to create a Green LivingLab in which collaborations will be started with industrial partners to innovate such technologies withthe purpose of producing them in order to become available elsewhere. In recent regional wildfire evaluation reports, the conclusion can also be read that prevention isincreasingly becoming dependent on people present in and around 'De Groote Heide' (and otherregional natural reserves). This implies that the approach authorities take towards them needs tochange. This change is also being realized on a national level in The Netherlands (in which a part of 'DeGroote Heide' is situated). After studying communication policies abroad, it has been concluded thatthe previous 'reactive paradigm' appears to be outdated. The main driver for that 'reactive paradigm'was the fear that arsenists could be provoked into setting fire. From studies abroad (notably US andAustralia) it can be concluded that not communicating can at best delay their activities. At the sametime it has become obvious that the 'reactive paradigm' introduces two risks: (1) people areinsufficiently aware of the risks related to wildfires and (2) people do not know what to do to helpprevent wildfires, how to prepare themselves for them or how to act in case of an actual wildfire. Thesetwo risks can only be reduced by communicating continuously. It is clear that the new policy of 'continuous communication' needs to be translated to localcircumstances. First of all, the responsible parties should be involved and should all agree that thesafety of people in and around the area and the protection of the habitat are shared responsibilities.Based upon this understanding, a shared message can be created regarding the drought of the areaand its related risks of wildfire. Jointly communicating this message, combining all possible channels,will strongly impact people's risk awareness. This then needs to be followed up with more tailoredinformation providing them with possible actions to take. The planned combination of community website and situational smartphone app allows for 4 differentuses. Firstly, the community website can be a vital channel in communicating the synchronizedmessage. Getting people to use that community website also for sharing their pictures, stories,contributions to bringing 'De Groote Heide' to life, will increase the exposure of that message. Peoplewill be stimulated to use the app to locally use the available content about the domain and createmore. The second use starts to actively involve people in wildfire prevention. Having raised the riskawareness, people (or perhaps a selection of them, sought out by habitat managers) can be asked toget involved with certain functions of the app. 'Traffic light coding' (with the colors green, orange andred) is already being used by the professional habitat managers themselves to indicate risk. The appcan be enhanced to allow others to also use these signals, after an appropriate instruction. This allowsfor a more real-time assessment of the development of the area and the risk of wildfire. The third use can be in the actual calamity reporting. When people see a smoke column, a specificmenu can allow them to help create a quick diagnostic of the situation. The current preliminary and yetnot fully tested idea is that pushing a single button will allow the application to alert a number oforganizations at once. After having pressed the button, a phone conversation will be initiated. In thatconversation a professional will be able to help determine if there is an instant threat to the personalerting. He or she can then proceed to collect relevant data. He or she can also instruct the personalerting what to do after terminating the conversation. If there is no aparent immediate danger,perhaps the app can provide the possibility of creating a snapshot of the smoke column and uploadingthat to a website. Then a submenu might help the person leave the area; this submenu could be basedon specific local evacuation instructions. In the brainstorms held already the idea was brought forward that perhaps the app could also haveanother function. Perhaps technology would allow for the emergency professional who received thealert to activate the app on other smartphones in the area. These people could either receive an alert,motivating them to evacuate the area. Or it could enlist their participation in estimating the danger.Perhaps by asking them to also use the app to upload a picture of the smoke column the see. Orthrough visually indicating the height of the column from their point of view. This potential use of theapp needs to be investigated further, obviously foremost from the point of view of safety, yet it could

ENVIRONMENTAL PROBLEM TARGETED

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also provide valuable instant information about the speed and direction of the fire. In combination withthe sensor network available in the area, this could prove to be very valuable information. The fourth way of using the community website and the app plus the input from the sensors used inthe Green Living Lab, is on a shared Graphical Interface. It is technologically possible to combine theinput from the app in the hands of people with the input from the sensors in the field on the sameGrahical Interface. Once this feature is realized, it is technologically also possible to start to runscenarios on that interface: 'This area is red, it has a high risk. What if a fire breaks out, with a strongwind in that direction? What if it is a sunny day and there are many people in the area? What if thereare a few? What do the current evacuation plans mean for the traffic density? Will bottlenecks occur?Where? Why are they bottlenecks? Can we modify them in order to prepare the infastructure better?'.Such virtual drills (fourth use) can then be conducted, allowing people to get a better understanding ofthe real risk and a drive to take better precautions. Based on the conversations a.o. with the National Wildfire Program Manager it has become clear thatsuch functionality is desired and would also internationally be well appreciated.

Established broad foundation on redefining the connection between rural and urban areasacross the Groote Heide* regional parties interested in rural development (Streekontwikkeling Boven-Dommel)* local and regional authorities in Belgium and The Netherlands (municipalities of Hamont-Achel,Neerpelt, Heeze-Leende, Valkenswaard, Eindhoven, Cranendonck) and the Province of Noord-Brabant(NL)* the Dutch Forestry Commission * a party interested in urban development (Park Strijpbeheer)* parties from the cultural sector, interested in giving people more valuable experiences of theirsurroundings (MAD, Folkwoods Festival)* a party interested in recreational development (Vrijetijdshuis Brabant)* several technology parties: OpenRemote (an open source effort for automating smart environments),NXP Semiconductors, University of Technology in Eindhoven Explored user scenarios, specifically from the point of view of wildfire prevention* reviewed and analyzed wildfire evaluation reports* conducted creative sessions with Dutch Forestry Commission * explored readiness regarding area evacuation in case of wildfire with various national stakeholders(including the National Wildfire Program Manager and the Provincial Civil Servant for policy on thismatter) Created proposals for synchronizing the project* explored the possibility of 'De Groote Heide' becoming pilot for national wildfire related programmes* consulted external experts (Iadea Creative Solutions and Sweep Communications) on desgning a wayto get all project members to sing from the same hymn sheet at the start of the project

PREPARATORY WORK UNDERTAKEN ALREADY (SPECIFICALLY FOR THIS PROJECT)

PARTNERSHIP TECHNICAL CAPACITY (INCLUDING EXTERNAL ASSISTANCE SUPPORT)

Environmental experience:

There is a diversity in the degree to which partners have experience with environmental experience.First and foremost the National Forestry Commission (SBB) is the national authority on all mattersrelating forests. Folkwoods Festival (FOL) is organized specifically for 'folkies', people with a lifestyleoriented towards the 'mystical' and 'earthly'. Its name already indicates that it is organized in a forestand welcomes some of the nation's best 'tree doctors' every year. The two Belgian municipalities (Hamont-Achel and Neerpelt, HAA and NEE) also have extensiveexperience, especially in addressing their part of the environmental care related to 'De Groote Heide'.

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The director of MAD Emergent Art Center (MAD) participating in the project leads the fraction of the'Green Left' (Groen Links) party in one of the municipalities close to the area. Park Strijpbeheer (PSB) is a development organziation tasked with redeveloping an urban area close tothe city center of Eindhoven. One of their highest priorities is 'green' / sustainable solutions, which isthe reason they are participating in Sensing Green. Their current degree of environmental experienceis not the greatest of all partners.Vrijetijdshuis Brabant (VTH) is also a partner with no directenvironmental experience; they are the marketing organization of all leisure related activities in theprovince Noord-Brabant. They do have an information section on their website dedicated tosustainability and sustainable actions (http://www.kennispleinvrijetijd.nl/tag/duurzaamheid/), but due totheir nature have no direct environmental experience. Stichting Bamboostones (BBS) does not have environmental experience itself; its representative doeshave vast experience in environmental communication especially in relation to sustainable innovations.Samenwerkingverband Regio Eindhoven (SRE) has a specific department related to environmental care(http://www.sremilieudienst.nl/). This employs roughly 150 employees and helps municipalities in theregion the quality of the physical environment.

Communication / training experience:

All partners have significant communication and training expertise. A number of competencies aredetailed below: awareness raising communication on regional and national level, stakeholdermobilization campaigns and transition communication. Awareness raising communicationA number of partners have extensive experience with general public awareness raising campagins. TheDutch Forestry Commission (Staatsbosbeheer; SBB) has the competence because of its responsibility.MAD Emergent Art Center (MAD) has the competence, because it regularly organizes art andtechnology related events (the most recent one being the first National Congress on Open Data(http://www.openeindhoven.nl/nationaal-congres-open-data/). Folkwoods Festival (FOL) is the leadingfestival for folk music in The Netherlands; it mobilizes all folk fans annually. The two municipalities inthe project, Hamont-Achel en Neerpelt, obviously have this competence down to the level of individualcitizens. Bamboostones Foundations (BBS) has specific background in communicating aboutenvironmental issues, as the lead partner was already responsible for Environmental Communicationsin the Semiconductors Division of Philips in 1996 and continued to be involved with environmentalcommunication and sustainability until his departure from Philips in 2008. Stakeholder mobilization campaignsSamenwerkingsverband Regio Eindhoven (SRE) was one of the first collaborative efforts in the northernpart of the region. It excells in identifying opportunities where joint action can make a difference; thatis the core of its mission. Mobilizing stakeholders in such exercises is one of their key strengths. Thesame goes for Vrijetijdshuis Brabant (VTH) as the provincial marketing organization for the leisureeconomy. Their role is to advance the collective interests of that sector through collaboration. ParkStrijpbeheer (PSB) is a relatively new organization; it was founded as a Public-Private Partnership put inplace to develop the Strijp-S area previously held by Philips and sold to PSB for a symbolic amount. PSBis similar to SRE and VTH in the sense that they need to involve many stakeholders in the developmentof the Strijp-S area; PSB is different in the sense that it is a new type of organization (Public-PrivatePartnership) bringing to the table also a new model for stakeholders to engage. Transition communicationIn this project a serious complication is introduced by the fact that a paradigm shift in communicationsof wildfires and the related risks will take place. Paradigm shifts of any kind require people to changetheir habits; a process that is not self-apparent and usually quite difficult for many people. Bamboostones Foundation (BBS) has a professional communication competence in this area. In 1992-1994 this competence started to be developed in the transition the Royal Netherlands Army wasmaking from a Cold War-paradigm to one of Peacekeeping Operations. From 1995 onwards thiscompetence was enhanced by hands-on responsibilities in the globalization of the Semiconductorsdivision of Royal Philips Electronics and the digitization of all internal communications using webtechnology. From 2001 onwards there were three other major shifts in Philips from which even morewas learned:

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1) from a linear research process with the customer at the tail to a circular one with the (strategic)customer at the forefront2) from a 'closed research' paradigm to one of 'open innovation'3) from an innovation approach in which sustainability is but a single aspect of the innovation to anapproach fully focused on 'sustainable innovation' In this context especially 3) is important. A tremendous useful learning experience was supporting theSenior Sustainability Officer of Philips Corporate Technology with introducing Sustainability as aninnovation driver in the Research & Development Community in Philips. This not only strenghtened theoverall competence in transition communication; it also strengthened it especially with an eye onsustainable innovation. Sensing Green involves technology companies in creating and supplying technology for a Green LivingLab enabling a paradigm shift. It also involves people directly in becoming aware of environmentalrisks, predominantly those related to wildfires. These two communities will help habitat managersmake their shift in communication paradigm.

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Indirectly supporting the Habitats directive Direct support of an information and communications effort to the habitat directive is difficult torealize. Implementing the directive requires too advanced an expertise; people without an adequatebackground are unlikely to be able to contribute to e.g. the realization of an ecological or hydrologicalsystem analyses. Once sucn an analysis is complete however, it contains valuable information aboutthe habitat people are visiting. With perhaps one or two steps translating that valuable expertinformation into plain language, the 'life app' we envision could provide a communication channel.Technologically it is easy to create links between areas in the habitat to certain measures being taken;Quick Response-codes (QR codes) could physically prompt people to read more about that area orabout measures being taken to safeguard its ecological or hydrological wellbeing. Is there no way the app could play a more significant role? There is, potentially. It would be possible tocreate a professional version of the app. One that allows experts from nature administrators to logtheir surveillance results. If it would be possible to create area-specific indicators for negative orpositive developments, using simple traffic ligt codes (red, orange, green), it would be possible tovisualize the overall development of the habitat. If people inspecting the area would often encounterothers equally interested in the preservation of the habitat, perhaps after a simple training such peoplecould also play a role. Ultimately the habitat directive is intended to safeguard the future of Europe's nature. Whereaspreviously this responsibility was assigned to specialized organizations, increasingly shifts in nationalbudgets will ask for a different approach. This project hopes to play a role in the exploration of such anapproach. By provding a communication channel for the agencies involved, reducing the distancebetween the previous assigned responsibility and one shared with a larger public. If it would bepossible to enhance that communication channel with crowd-sourcing functionality to visualize thedevelopment of a habitat, more people could actively engage with their responsibility. This project aims to piot habitat-supporting functionalities, hopefully in a way that what can be learnedcould be shared among nature administrators across Europe. Information = participation Today's world is a connected world, a digital world, for which the visionis that "(...) technology must support people in their everyday life and only in that way will it becomeuseful. It must be easy for citizens of Europe to access technology and services. Ideally the technologybecomes invisible" (from the Digital Agenda Assembly 2012, June 21-22). This project wants to makethat ambition a reality, not in a connected urban environment, but in a natuarl context. As part of anenhanced experience of their natural surroundings, actively engaging people in its support andmaintenance. A central building block supporting this project is the conviction that in a Europe shaped by its DigitalAgenda, information is no longer something disseminated among or broadcasted to people. The notionof 'information' as a page of text that goes from sender to receiver can now be seen as particular tothe 'print era' and the early 'digital period' (that started with the notion of 'hypertext'). Now the visionof the 'Internet of Things' is propelling developments. This means a world in whicn people can 'click'around as easily as they do on their notebooks and smartphones. In Brainport these ideas are beingexplored around a notions as ''Clickable Festival', Clickable City' and 'Clickable World'. This project is therefore an innovative project, aiming to develop technologies for this new paradigm of'clickable reality'. More awareness. More agents! Central to this approach was the conclusion in the evaluation of the Strabrechtse Heide wildfire thataccidental bypassers are crucial in the reporting of fire sources and the prevention of their escalation.The strategy followed in this project, is to operate in a non-dissemination centric but participation-stimulating approach to information and communication, aiming to increase the number of agentsinvolved in wildfire prevention. This is done by stimulating people to use an app, helping them to better understand specifics abouttheir natural surroundings (e.g. birds, plants, the eco-system). Getting people to care more, is intendedto increase the number of people interested in the active participation in management andmaintenance of that area. The idea is: more awareness (through action by the user) equals moreengagement equals higher levels of partication.

EU ADDED VALUE OF THE PROJECT AND ITS ACTIONS

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These increased levels of participation will be capitalized on by collaborating with the Security Region,helping them to add to their ranks of the Voluntary Fire Brigade. The people found through theimplementation of this strategy will be subsequently trained by the Fire Brigade to use the app forforward prevention. This project will therefore raise awareness and provide special training to (more and new) agentsinvolved in wildfire prevention. Laboratory for new technologies The northern part of the Groote Heide overlaps with the area called Brainport; next to the Mainport ofRotterdam and the airport of Amsterdam, an area with a unique expertise: high tech. In order toimprove the chances that visitors to the area will be able to successfully use the Life App, investmentswill be made to upgrade the wireless connectivity capability. This upgraded capability will also be usedto work with the high tech industry in Brainport to put in place a 'Living Lab': a experimental set up topilot new technologies. Conversations are ongoing with e.g. NXP Semiconductors, who is working onsensors measuring e.g. CO2 level and temperature. Such sensors might, in addition to peoplesignaling, play a role in more rapidly receiving fire alerts. At the University of Technology in Eindhovenis conducting research into sensor networks for urbanized areas. Both organizations might beinterested in researching the overlapping functionalities and fundamental issues. The parties working together will be able to find out in what way a living lab can be established innature. Conducting tests with high tech companies in order to develop technology that may come toplay a role in reducing the risk of wildfires will definitely add value to Europe, in terms of impact onnature, technology and economy.

EFFORTS FOR REDUCING THE PROJECT'S "CARBON FOOTPRINT"

Carbon footprint shall be reduced during the project implementation in the following ways:1. We will try to work 'paperless' as much as possible, by managing project papers and updatesethrough Dropbox (http://www.dropbox.com/)2. Public transportation shall be used, whenever possible3. Research will be conducted on-line and through observations conducted by the participating projectmembers (i.e. will not require additional paper surveys)3. Technology partners that join the project will be required to detail how the industrialization of theirpilot results will address reducing the carbon footprint4. In the public reporting and communication the broader context of Sustainability and the need forsustainable innovations will be highlighted. The Innovation Framework for Sustainable Development,created by the Research department of Royal Philips Electronics(http://www.slideshare.net/Bamboostones/innovation-framework-for-sustainable-development-dec-09-update) will be used to that purpose.

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A great number of stakeholders is involved. In general terms, these are the ones of primary interest:* local authorities (besides the partner municipalities all other municipalities in the region)* regional authorities (partner organization SRE is an important player in the region; there are howeveralso a number of other regional political and entrepreneurial parties)* provincial authorities (notably the Province of Noord-Brabant itself; which is already part of thecurrent bigger project coalition)* the broader area knows a Regional Safety Authority in The Netherlands and has a counterpart inBelgium; these are highly important* the provincial Wildfire Task Force* the National Wildfire Working Group (www.infopuntnatuurbranden.nl)* Association of Recreation Entrepreneurs in The Netherlands (http://www.recron.nl/)* the Royal Dutch Touring Club ANWB (http://www.anwb.nl/)* Local History Circles of which there are several* Scientific Research organizations, of which the Department of Mathematics and Computer Science ofthe Eindhoven University of Technology has already indacted an interest in collaborating to uncovernew research questions

STAKEHOLDERS INVOLVED AND TARGET AUDIENCES OF THE PROJECT OTHER THAN PROJECTPARTICIPANTS

Target audiences:

In support of the changes in the nationally predominant communications paradigm from 'reactive' to'continuous', there are three important target audiences to be addressed: 1) people recreating in the area2) entrepreneurs3) managers of the habitat Sensing Green adds a few specifications to those general audiences: 1) people living in or close to 'De Groote Heide', varying in degrees of actively recreating in nature2) entrepreneurs or B2B professionals operating in (recreational or service) businesses or high techindusties in or close to the area3) people responsible for preventing or addressing calamities in 'De Groote Heide' (habitat managers,regional safety bodies, emergency staff and organizations) Currently it is foreseen that these audiences will be addressed first and foremost through networkcontacts. Attempts will be made to connect these audiences in several and ultimately in onecommunity (C2 and C3). Classical media theory suggests that finding the 'opinion leaders' amongthese audiences might be helpful. This would definitely be important when considering the mediacoverage this project intends to generate. Innovation Communication (Rogers, 1995) suggests a moreimportant role in a networked approach is provided by 'change agents'. Networked oriented theories,around which any approach to 'community' is likely to evolve, suggest 'brokerage' (and 'closure') areimportant notions (Burton, 2005). Brokerage being the ability to provide one network with access toanother network, resulting in positive benefits of the connection. Closure being the phenomenon ofstimulating focus and concentration of the network itself. When aiming to bring together not clearlyrelated audiences in a shared perception of interests and risks in 'De Groote Heide', both conceptsneed to be addressed, researched and taken into account. Apart from different types of information (distribution) and communication theories, it is believed thatthere is currently a new need for theory development. Public-Private Parnterships are seen aspotentially new solutions to situations requiring additional (financial) resources due to governmentalmeans being reduced. 'De Groote Heide' also faces such a situation, notably in the National ForestryCommission seeing its budgets diminish. Yet wildfire has clearly emerged as a regional threat, due torecent major incidents. The National Wildfire Workfing Group characterizes its current efforts in bringing these new types of

Stakeholders:

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solutions forward as 'pioneering projects'. It is believed such a pioneering approach on a national scalein The Netherlands and on a particularly innovative dimension in Sensing Green for 'De Groote Heide',new theoretical orientations to thinking about target audiences may require a more fluid approach tothe social dimension (as e.g. advocated by Latour, 2005). Burton, Ronald S. (2005). Brokerage and Closure; an Introduction to Social Capital; Oxford: OxfordUniversity PressLatour, Bruno (2005). Reassembling the Social: An Introduction to Actor-Network-Theory'. Oxford:Oxford University Press Rogers, Everett M. (1995) Diffusion of Innovations, New York: The Free Press

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EXPECTED CONSTRAINTS AND RISKS RELATED TO THE PROJECT IMPLEMENTATION AND HOW THEY WILLBE DEALT WITH (CONTINGENCY PLANNING)

There are two risks currently recognized in Sensing Green. 1) The ambitions are too high The paradigm shift in the communications approach is happening at a moment that governmentalbudgets are clearly in decline. A transition is demanded in the way local, regional, provincial authoritiesaddress the situation and the ambitions of the new policy to actually try to involve people inpreventing, preparing for and addressing wildfires clearly is more ambituous than ever. Sensing Green adds to those ambitions by aiming to develop networks into communities and to re-establish their connection to 'De Groote Heide'. This has two components:(1) communicating clearly to the regional inhabitants the need to get involved with sustainable effortsin general and specifically to play a role in securing 'De Groote Heide' and diminshing its threats. (2) by involving regional high tech industries and businesses it is possible to add the argument ofcreating and or securing future jobs; there is a clear sustainable economic ambition behind the drive toestablish a successful Green Living Lab It may be that this level of ambition, combining the national ones with the ones specific to 'De GrooteHeide' may prove to be too high. How will this risk be dealt with? A cornerstone of the policy advocating the paradigm shift is thetranslation of the continuous communication approach to region-specific circumstances. If this provesto be impossible in the case of 'De Groote Heide', this will have national implications. Downscaling theambitions will be coordinated also with National Wildfire Working Group. There are other downscaling options that may be applied to the ambitions: * simplifying the Green Living Lab infrastructure (alhtough, since this is rented, it is probably wiser notto simplify it but to find a way to increase the energy invested in establishing parnterships for itsdeployment and research capacity)* implementing a version of the app that can work with 'wifi hotspots' rather than with a permanentwifi connection (this is technologically feasible)* when it appears that the adoption of smartphones among the target audiences is overestimated, itcould be possible to organize specific sessions in which members of the target audience are providedwith a smartphone to test their response (this can be organized with a provider who could beinterested in associating their name with Sensing Green)* when it appears that the campaigns are insufficiently successful in stimulating the audiencemembers, collaboration might be sought with the entrepreneurs of recreational facilities (e.g. by alsostarting to provide discounts for the people using the smartphones). Maintaining a list of 'conversionfactors' (i.e. ways in which audience members are stimulated to use the app more frequently and moreintensively) is a reoccuring action. This will make it possible to learn faster about such possible actionsand to document the lessons learned. In short: it is foreseen that it may be necessary to downscale the ambitions. At the same time anumber of possible countermeasures are already envisaged. 2) Sensing Green is successful but leads to the wrong results Is it possible that successfully involving people in wildfire prevention and preparation may actuallyincite malecious vandals into starting fires? From the reports available at national level it is clear thatthe visits abroad and the literature studies do not suggest this is the case, although it is also clear thatthe previous 'reactive' paradigm was based firmly on that belief. There is no countermeasure imaginable to address this complication would it arise. It would mean thatimplementing the new 'continuous communication' paradigm may have different effects in TheNetherlands and Belgrium (possibly because of the longer period the 'reactive' paradigm was in effect).It wll be up to the relevant authorities to address this complication if it occurs. It may also be that establishing the Green Living Lab has unintended side effects. Although researchhas not indicated or proven it, there are thoughts that radio-frequency (RF) networks have biologicalimpact. There is as yet no scientific foundation to assume this to be the case, but in any case the

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communications of the project should take such a potential public perception into account. It isassumed that park rangers and people getting involved in Sensing Green will notice indicators andstrange occurances and will report these. The Eindhoven University of Technology has already beencontacted and has volunteered their knowledge in return for new fundamental research questions. Inthe conversations so far this complication has not arisen. When Sensing Green starts, it will bedetermined if this is simply a potential misperception among the public (in which case the EindhovenUniversity of Technology will help provide clarifying data) or if it is more opportune to make this adedicated part of the research. Earlier in the process it was also suggested that introducing technology into a wildlife area by itselfcould increase chances of wildfires occurring. Here too early discussions with potential technologypartner NXP Semiconductors suggest that this is a misperception and a technological impossibility.Sensors currently targeting this type of deployment make use of 'energy scavenging'. This means thatthe sensors themselves have no power source and extract the necessary energy from theirsurroundings. Such sensors spontaneously igniting is virtually impossible. Assuming that the Green Living Lab is a success, in terms of innovative technology being advanced inits development and new revenue streams flowing to the domain and habitat managers, there will be aneed to prepare for scaling up the size of this field lab in order to attract more partners. To that effectthe Open Data capability of MAD Emergent Art Lab (MAD) is of primary iimportance. At the same time,if the Living Lab becomes successful, it may be the case that hackers are attracted. To date it hasproven to be impossible to stop hackers from attacking when they set their sights on a target. Plus:financing protection is virtually impossible. To counter this risk it will be important to strengthen the Sensing Green project with the perception ofa 'Robin Hood'-flavour. The more Sensing Green is seen as a bottom up effort, the more it is perceivedas an important step towards sustainable innovations and finding new ways to finance nature anddomain management, the more unlikely it is hackers will target the project. In such cases, they arelikely to be seen as the 'Bad Guy' which is not what motivates them to hacking in the first place. Based on impressions and perception encountered in the starting of Sensing Green, summarizing it canbe stated that these are uninteded results people think the project might have: * people could be incited to start a fire* wifi (or other RF technology) may impact nature* technology deployed may cause fires to start* hackers may take over the web environment In exploring these risks in the process of creating this proposal, these risks so far have seem to bebased on (flawed) perceptions and have not stood up to closer scrutiny. When the project starts, theserisks will be more factually investigated. It will then be determined which countermeasures will be taketo address potential public misperceptions and which real risks will need to become part of theresearch efforts.

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CONTINUATION / VALORISATION OF THE PROJECT RESULTS AFTER THE END OF THE PROJECT

When at the end of the project it can be concluded that involving people in preventing wildfires,preparing for them and dealing with them once they actually occur is beneficial on several levels, thisconclusion has to be shared widely. Certain actions have already been foreseen to contribute to awider dissemination (notably F3). Continued coordination at the national levels in both Belgium andThe Netherlands will also contribute to realizing this goal. Early in the 21st century the establishment of 'Home of the Future'-type laboratories (like HomeLaband others in Philips Research) was rapidly followed by the establishment of a network of suchindustrial laboratories. Currently Living Labs have established a similar network(see http://www.openlivinglabs.eu/). When the project starts, it needs to be determined what thebenefits and costs are related to joining that network. Later on it will have to be determined if thesought after Public-Private-Partnership resulting from Sensing Green is an effort that can guarantee itsown continuity in the market. In order to keep the created community alive, people will have to be able to continue creatingcampaigns, to suggest new functionialities for (new) apps and to increase their participation in theGreen Living Lab. This firstly means that support needs to be financed to keep the servers running, theinfrastructure accessible and the Open Data 'format' accessible. If the Green Living Lab becomes successful (in advancing the development of new technologies), itneeds to be given thought if it makes sense to turn to temporary infrastructure into a permanent one.In order to answer that question, it should be clear that introducing technology into the domain will nothave negative side effects. Plus: it needs to be clear that there is a business and high tech interest thatwill guarantee returns on that investment. It may be that the train-the-trainer approach to domain managers and emergency personnel is proneto become less effective the longer it runs. It would be wise to review the effectiveness of the trainingas it actually takes place on the workfloor by the time the project ends. If indeed the app is so easy touse that it is more or less self-explanatory, it is possible there will be no reason to introduce anotherapproach to training.

Which actions will have to be carried out or continued after the end of the project?

How will this be achieved, what resources will be necessary to carry out these actions?

Basically this project has 3 ambitions: 1) combating wildfires differently, by engaging people in their prevention, preparation for them and inthe actual fighting against them when they've occurred by increasing people's involvement with thebiodiversity in 'De Groote Heide' and by enhancing the surveillance capability of a nature domainthrough a sensor network2) partnering with high tech industrial parnters and other businesses in order to establish a GreenLiving Lab successfully exploring and realizing new technologies required for the above (i.e. wifi orother RF networks, sensors and sensor networks and apps)3) in pursuing point 1) by realizing point 2) creating a new business model for a viable and sustainablePublic-Private-Partnership (PPP) As stated before, it may be that these ambitions are too high. Some things have not been foreseenexplicitly in the actions. 'How to continue the infrastructure?' is such a question not yet addressed.Given the innovative nature of Sensing Green, it is currently unclear what the specification of therequired network should be. Given that Life+ is required to find out what the possible and most usefuluser scenarios would be, it is also unwise to speculate on the infrastructure. It is however believed thatthere are developments under way that will help address this challenge. Park Strijpbeheer (PSB) is involved in explorations of the campus its developing into a wirelesslyconnected domain. The municipality of Eindhoven, where a number of the partners are located, is alsoexploring a city-wide wifi with local wifi hotspots (currently conceived of as 'City Information Points').

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The assumption is made that through contacts of the partners either these initiatives or otherinitiatives will present potential partners capable of helping establish what the network shouldtechnologically look like. It is also believed that companies offering solutions to these or otherinitiatives will be the companies infrastructure can be rented from. Renting furthermore allows forrapid modifications in the network, a requirement of the Green Living Lab. In the negotiations for renting (parts of) the network, cooperation is likely to be sought with suchprojects as described above. Cooperation will firstly help to connect the urban to the rural areas in theregion and will help e.g. Park Strijpbeheer (PSB) to bring sustainability (practically presented e.g. as atrip with an electric car to a wifi hotspot in 'De Groote Heide') into people's everyday life. Bringingnature into the foreground of people's perceptions will help them be more aware of what theythemselves can do to reduce their carbon footprint. Secondly such economy of scale may helpnegotiate provisions for the municipalities involved to be able to buy those parts of the (rented)network infrastructure required to keep the Green Living Lab running. This is not an entirelyunimportant way to increase the continuation of Sensing Green post-Life+ For other aspects relating to the challenge of continuation actions have been foreseen. Communicatingwith Industrial and Business Parnters (C3) is a specific action that will help explore what those B2Bpartners might find valuable in the concept of the Green Living Lab. Once they've been engaged with,it has to be discovered what will trigger them to continue the collaboration. The Symposium (F3) will also present an opportunity to present, hopefully with a number of theIndustrial and Business Partners, the engagement opportunities already uncovered. Maximum chances of both finalizing formally the research conducted to uncover new foundations for asuccessful Public-Private-Partnership and creating a new foundation for a continuation of SensingGreen will also be provided by the Action F4: Establishing Continuity (after Life+). This is plannedspecifically towards the end of the of the project and is planned to make it possible for industrial andbusiness partners to reserve budget for an implementation of a new PPP in 2017, based on the resultsof action F4.

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Part C – detailed technical description of theproposed actions


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LIFE12 INF/NL/000392 - C0

LIST OF ALL PROPOSED ACTIONS

A. Project management and monitoring of project progress (obligatory)

A1 Project Management

A2 Monitoring

B. Preparatory actions (if needed)

B1 New Communication Tools

B2 Programming the Research

B3 Planning the Communications

B4 Establishing Green Living Lab

C. Communication actions / awareness raising campaigns

C1 Sychronizing the Start

C2 Communicating with Environmental and Public Partners

C3 Communicating with Industrial and Business Partners

C4 Conducting a Trial Campaign

C5 First Campaign (2014-2015)

C6 Second Campaign (2015-2016)

C7 Third Campaign (2016-2017)

D. Training activities

D1 Training

E. Monitoring of the project impact on the target audiences and on the environmental problemtargeted (obligatory)

E1 Initial Research

E2 Intermediate Research

E3 Concluding Research

F. Communication and dissemination of the project and its results (obligatory)

F1 Communication Panels

F2 Online Campaign

F3 Symposium

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F4 Establishing continuity (after Life+)

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LIFE12 INF/NL/000392 - C1a

DETAILS OF PROPOSED ACTIONSA. Project management and monitoring of project progressACTION A.1: Project ManagementDescription and methods employed (what, how, where and when):Bamboostones will be responsible for the project coordination and management. A parttime projectcoordinator will be hired for the project supervision, i.e. administrative and financial management,reporting issues, meeting secretariat, scientific supervision of all the actions, communication withpartners, stakeholders and the European Commission, etc. The coordinator will work in close partnership withall the associated beneficiaries to fulfill these tasks, under the supervision of the project steering committee. According to the Common Provisions, the coordinating and associated beneficiaries shall concludeagreements describing their technical and financial participation to the project. The ownership of results anddocuments will be detailed in this agreement, specifying that the coordinating and associated beneficiariesshall be the owners of documents. The coordinating beneficiary and associated beneficiaries will acknowledgethe support given by the Community in all documents and media produced in the framework of the project,using specific logos. A steering committee will be created to assist the coordinating beneficiaries inmanagement tasks and to guide project implementation. All the participating organsations, i.e. thecoordinating and associated beneficiaries will be represented with one person in the project steeringcommittee. The project steering committee will be gathered annually to evaluate project progress based oninitial objectives and decide strategic issues for the future. An expert group will be founded. Representatives of Taskforce Natuurbranden, ministerie V&J, Anwb, Recron,provincie Noord Branbant en landelijk project Natuurbranden will be invited for this expert group. The expertgroop will be annually consulted. Members of the expert group will also be invited to build the network,participate in the online campaign and the annual campaigns 2014, 2015 and 2016.

Constraints and assumptions:Language : For a good communication between the beneficiaries, all the LIFE+ team staff will becommunicate in Dutch language. Location of the partners: The LIFE Regular meetings will be organised to insure the good implementation ofthe project. Steering committee meetings will be organised every year. Coordination meetingsgathering project staff (LIFE+ team) will be organised at least every two months to coordinate the actionsand monitor project progress. Additional ad hoc meetings will be also organised. Each membre of the Life +team needs computers and appropriate softwares to carry out the communication campaigns.

Beneficiary responsible for implementation:BBS

Expected results (quantitative information when possible):Good coordination and governance of the project, successful implementation of the project actions in line withthe deadlines.

Indicators of progress:See the tables hereafter presenting deadlines for de production of deliverables, project milestones andactivity reports.

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A. Project management and monitoring of project progressACTION A.2: MonitoringDescription and methods employed (what, how, where and when):At the beginning of the project implementation a general project plan shall be prepared which shall be thenworked out into 4 yearly and 16 quarterly project plans. A standard method of managing a project cycle shall be used. To be specific, preparing interim progressreports which will be submitted to the project steering group. Monitoring of the project progress shall beattended to mainly via regular (quarterly) meetings of the project management where individual membersshall present information on the implementation of activities they are responsible for. Concomitantly,fulfilment of the project plan shall be monitored continuously at these meetings.

Constraints and assumptions:We expect no substantial problems.


Expected results (quantitative information when possible):A total of 16 reports on the fulfilment of the component quarterly plans.

Indicators of progress:Minutes from meetings of the project steering committee and texts of reports on the fulfilment of quarterlyplans. Minutes from meetings of the project management.

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LIFE12 INF/NL/000392 - C1b

B. Preparatory actionsACTION B.1: New Communication ToolsDescription and methods employed (what, how, where and when):Sensing Green requires the development of a new type of community site. One that integrates normalwebsites, with a mobile site and apps (for both Apple iPhones and iPads and Android smartphones andtablets). For the development of such set of tools an external company will be engaged. Depending on the platform and services already available from the external company, specific functionalityneeds to be developed for the user scenarios that the project members will decide are the determining userscenarios. In principle these functionalities address what in the project proposal is described as thesmartphone screens for people creating and sharing content (1st use), actively involving (certain) people inassessing wildfire risks on the ground (2nd use), calamity reporting (3rd use) and virtual drills andpreparations (4th use). From the intensive scouting of local, regional, national and international contacts, it has become clear thatsuch functionalities are not yet available.

Constraints and assumptions:Deployment of web technology will be constrained to include a website and a mobile site. The only appsdeveloped will be for smartphones and tables for Apple and Android systems. This means that no apps will becreated for Windows Mobile and Blackberry smartphones. These will have to work with the mobile website. The assumption is that 95 % of the smartphone and tablet users use iOS and Android operation systems ontheir devices.


Expected results (quantitative information when possible):* Overview of potential user scenarios* List of requirements for website(s) and apps* List of functions for website(s) and apps* Test report

Indicators of progress:Milestones being met.

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B. Preparatory actionsACTION B.2: Programming the ResearchDescription and methods employed (what, how, where and when):In the first two quarters of the project (with possibly an overflow into the 1st quarter of 2014) a plan will bemade on how to conduct the research. This plan will address the online statistics that will be collected, it willdeal with surveys that will be distributed (preferably via digital means) and it will find a way to use whatparticipants can observe in the process. A number of topics to be research are in all likeliness already known. These include parameters like 'currentrisk assessment of wildfire', 'perception of wildfire risk', 'state of preparedness for wildfires occuring', 'trust inemergency authorities', 'informedness of safety measures in case of wildfire and/or other calamities'. Alsonon-risk related parameters, more telling about people's connections to the area, will also be included:'appreciation for 'De Groote Heide', 'appreciation of nature in general', 'knowledge about the habitat and birdsdirectives' etc. etc. Also indications of people 'media consumption' will be reseearched ("Do you have asmartphone?", "Do you use it often?", "Do you know of 'De Groote Heide' website?") etc. etc.

Constraints and assumptions:The research plan will be constrained to researching quantifiable results pursued. Possibilities to includenecessary adaptations as they emerge from the new innovations engaged with in this process will beaddressed by the 3 research programmes that will be conducted. The assumption is that it will be possible to adapt the on-line research tools and the instructions to theparticipating observants to include additional or modified research topics. Plus: any unexpected results inwhich the created plan cannot foresee can be collected in an additional research report.


Expected results (quantitative information when possible):1 research plan


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B. Preparatory actionsACTION B.3: Planning the CommunicationsDescription and methods employed (what, how, where and when):At the beginning of the project a communications plan will be created. This will address what needs to bedone regarding the awareness raising, the mobilization of the stakeholders and the transition communicationfrom the point of view of realizing the objectives. This first version of this plan will be created in December2013 and may be updated after or during the trial campaign. On an annual basis this original plan will subsequently be reviewed in the 4th quarter of every year.

Constraints and assumptions:There are no specific constraints to creating the communications plan. The assumption is made that one review at the end of every year, in anticipation of the next year, will providesufficient room for modifying the original plan to meet changed circumstances and reality.


Expected results (quantitative information when possible):* 1 communication plan* 3 annual updates (2014, 2015 and 2016)


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B. Preparatory actionsACTION B.4: Establishing Green Living LabDescription and methods employed (what, how, where and when):To be able to construct the Green Living Lab, a Generic Architecture needs to be created. With this we meanan overview ('architecture') of the different layers that will make up the infrastructure: the wireless protocols,the hardware in the infrastructure, the sensors (their types and protocols) etc. The word 'generic' is used herein order to convey that the created architecture should also be replicable elsewhere. Next to the generic architecture, in order to involve other parties, an interface needs to be described in orderto give them access to the infrastructure and allows them to communicate with other hardware and software.This in general is called an Application Programmable Interface; we are calling it the Sensing Green InterfaceSpecification. Based on the Generic Architecture and the Interface Specification, the actual infrastructure needs to beconstructed. As it will be unclear to what extent that infrastructure has to be permanent - this is one of thetopics that needs to be researched - the required wifi transmitters, access points, extenders and associatedsensors will be rented. We foresee that the Green Living Lab will continue to evolve. Hopefully more industrial partners will join. Forthis reason the realization period overlaps almost completely with the project period.

Constraints and assumptions:A constraint is that the challenge to mobilize industrial partners might become even bigger, because of thefact that it will only be possible to engage with industrial partners after the summer holiday of 2013 whichmay prove to be too late to make it into the budget cycle of the high tech companies in the region. A first assumption is that it will be possible to conduct the trial campaign with a partial off-line infrastructure(meaning: no live internet connection required; e.g. by installing certain wifi hotspots at which people candownload and install the apps). A second assumption is that the results of partnerships for the evolving Sensing Green Smart Infrastructurewill progressively help convince other industrial and technological partners to join.


Expected results (quantitative information when possible):* A partnership with a number of industrial and technological partners

Indicators of progress:* Milestones being met* The sophistication of the created Sensing Green Smart Infrastructure* The number of industrial and technological partners

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LIFE12 INF/NL/000392 - C1c

C. Communication actions / awareness raising campaignsACTION C.1: Sychronizing the StartDescription and methods employed (what, how, where and when):Based on experiences it has been decided that all parties will be involved in an orchestrated way to ensurethat everyone is clear about what the total project will entail, has similar, interwoven and complementarystarting points and has his or her focus on their responsibilities. An external party will be engaged at the beginning of the project. This party, coming out of the Designdepartment of Royal Philips Electronics, is currently already part of the bigger Sensing Green group and has alot of experience with long term projects involving multiple parties.

Constraints and assumptions:There is no particular constraint related to this action point. The assumption is that a synchronized start, getting all parties to share their specific interests in this projectwith eath other at the moment of beginning, will significantly reduce complexity and chances of dishord laterduring the project.


Expected results (quantitative information when possible):* 3 attended workshops by almost all project members

Indicators of progress:* milestones being met

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C. Communication actions / awareness raising campaignsACTION C.2: Communicating with Environmental and Public PartnersDescription and methods employed (what, how, where and when):An important starting point for the communication and information activities is the realization that in this dayand age mere message transmission will not get things done. We live in a networked society in whichindividual people are increasingly bombarded with numerous instant messages. Via email, Twitter, Facebookand Linkedin Updates, SMSs/texts etc. etc. Mass media probably face the most scattered audiences in history.All this means that the authority of the source (where does this message come from?) will increasinglybecome important. At the end of the chain that that question raised there will always be a person. The closersomeone is associated with that person, the more credible that message will be. What this means is that person-to-person contact is of utmost importance in the Sensing Green efforts. Tothat extend time, energy and money will be invested to mobilize contacts in order to create a community ofpartners. This will be done explicitly in the first half of the project. In the second half, efforts will then shift toresearch, sharing the research results and using them to mobilize the partners to consider questions aboutthe continuity of the project.

Constraints and assumptions:This effort will start with the current contacts of all project members. It will be constrained to potentialpartners in the geographic area around 'De Groote Heide' and people who are willing to travel to join themeetings. Little effort will be made by the project members, especially in the early days, to reach beyond thenational borders of Belgium and The Netherlands. An important assumption regarding the communication paradigm is that we live in a Network Society in whichpersonal contact will become increasingly important. With regards to the association of non-Belgium and non-Dutch parties, it is assumed that focusing onobtaining sensible and meaningful results will facilitate a smoother and faster network development acrossthe borders once the project starts to yield them. It is also assumed that connecting to the national representatives already engaged with networking abroadwill compensate for the limited geographical focus if that appears to be necessary.


Expected results (quantitative information when possible):1 network of Sensing Green partners and supporters among environmental and public organizations

Indicators of progress:* size of the evolving network* milestones being met

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C. Communication actions / awareness raising campaignsACTION C.3: Communicating with Industrial and Business PartnersDescription and methods employed (what, how, where and when):The idea of a Living Lab is relatively new. In 2001 the Research department of Philips opened its HomeLab.This was a complete home where people could be introduced into test environments, in a home setting. ForPhilips this was the most ambitious effort in its history to involve consumers in a natural setting in its researchprojects. Out of HomeLab the realization grew that for several other areas besides the home also such a simulatedenvironment could be beneficial. A Shop Lab was created. An Office Lab. A bathroom was created and turnedinto a lab. Also a Home Care Environment. These contributed a lot to creating insights for new products andservices. After these simulated labs had been created, tested and had proved useful, a new ambition presented itself.Could it be possible to go beyond the simulated environments. Would it be possible to conduct actualresearch in the field? Would a step beyond HomeLab and its spin-offs be a 'field lab'? The Green Living Lab presents itself as a field lab. As far as we can tell, the current ambition is one of the firstof its kind. This requires a dedicated effort in finding the right way for this new field lab to present itself andfor discovering what the triggers could be for industrial and business partners to be interested in it. Theseefforts will be conducted before the final year of the project. In the final year the established network,discovered and convincing arguments, research results, new service and business concepts etc. etc. will beused to establish how Sensing Green can guarantee its continuity.

Constraints and assumptions:The initial scope of potential industry and business partners will be the geographical area surrounding 'DeGroote Heide'. This will be more practical (new connections will be made based on existing relationships) andit will not require more long distance travel. The assumption is that the industrial players in the area represent leaders in their global industries. Plus it isassumed that there are no businesses to be found elsewhere that are not found in the region or throughcontacts people in the region have.

Beneficiary responsible for implementation:VTH

Expected results (quantitative information when possible):1 network of industrial and business partners.

Indicators of progress:* Growth of the number of members in the industrial and business network* Milestones being met.

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C. Communication actions / awareness raising campaignsACTION C.4: Conducting a Trial CampaignDescription and methods employed (what, how, where and when):A great number of preparations need to be made before the information and communication activities canactually take place. The tools have to be developed. The intrastructure needs to be specified, designed andagreed upon by an initial set of industrial and business partners. Networking activities need to start in thedirection of environmental and public organizations as well as towards more industrial and businessconnections. All these things need to be done with an eye towards creating the first campaign. This campaign, because itdepends on so many innovations, needs to be a Trial Campaign. It cannot immediately be a full fledged effortas it may be assumed that it will have quite a few shortcomings. One of the deliverables is a list of conversion factors. These are the variables that determine if people areswitched on by the apps (their content and their functions) of switched off. This list is very important, asworking with the positive conversion factors will increase participation of the audience members and theeffect of the information and communication efforts.

Constraints and assumptions:The constraints are that the Trial Campaign can only run on the new tools created and on the infrastucture asit has been put in place. These might not prove to be ideal, but are necessary for the process. The assumption is that one Trial Campaign will be sufficient to iron out the most serious flaws and errors.


Expected results (quantitative information when possible):* Most serious flaws and errors removed from the new tools and infrastructure* Number of lessons learned on how participants respond favorably or unfavorably towards the new tools andits content


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C. Communication actions / awareness raising campaignsACTION C.5: First Campaign (2014-2015)Description and methods employed (what, how, where and when):As the Trial Campaign is being conducted, part of the project team can already start to address the first realcampaign. In order not to overload the initial set of users, efforts will have to be made to find a 'sweetspot' ofinterest in potential participants. Given the fact that this first campaign has to wait for the Trial Campaign tofinish, it will only be possible to launch it in the Autumn/Spring period. It is foreseen that the number ofrecreationists in the area is likely to be longer than during Spring and Summer; so in terms of content it islikely quite a bit of research needs to be done. The main purpose of the First Campaign is likely to be twofold: (1) finding a sweetspot in people's interest incombination with information specific to 'De Groote Heide' for Autumn/Winter and raising their awareness and(2) developing, testing and implementing the required new functionalities a 'wildfire scenario' (and in alllikeliness for several other emergencies, like 'heart attack', 'burglary', 'vandalism' scenarios). In terms of reaching the objectives, that is beyond the scope of this action and belongs to the actions pointsrelated to the research (E1, E2 and E3). The campaign itself is not listed as a deliverable, because thecampaign evolves around realizing the deadlines - not being a purpose in itself. The first campaign, like the subsequent campaigns, will have specific deliverables. These are the tools thatwill help the campaigns and the campaigning evolve: * a review of the app, in terms of functionality and content* a review of the website, in terms of functionality and content* a review of the user experience, in terms of establishing 'dissatisfiers' and 'satisfiers' on functionality,content, experience/interface and any other element that will help improve the quality and execution of thecampaigns and the campaigning.

Constraints and assumptions:Constraint is that the season in which this campaign runs will limit the type, amount and interestingness ofthe information available to base the campaign on. Yet a reduced number of potential participants for the 1streal campaign eases the implementation after the Trial Campaign.There is no particular assumption related to this action point.


Expected results (quantitative information when possible):No qualitative results can be given. This project is highly experimental, both in its means and methods used as in the content used for thecampaign. It would be good to list here what the intended reach would be, or more specifically how high thenumber of targeted and reached people - there are however no sensible assumptions to base suchassessments on.


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C. Communication actions / awareness raising campaignsACTION C.6: Second Campaign (2015-2016)Description and methods employed (what, how, where and when):The Trial Campaign will be used to iron out flaws appearing in the innovated tools and methods. The FirstCampaign will focus on a smooth and soft test with season-specific content and emergency scenarios with aneye to familiarizing an initial set of users with the apps, tools and methods. It is currently foreseen that the Second Campaign will likely be one more content-driven and more serioustowards its primary function of wildfire prevention and detection. The more emergency scenarios addressedduring the First Campaign, the easier that will prove to be. In all likeliness the launch period of this campaignwill be optimized with the expected visitor flows. The Second Campaign, like the First Campaign, has specific that will help the campaigns and the campaigningevolve: * a review of the app, in terms of functionality and content* a review of the website, in terms of functionality and content* a review of the user experience, in terms of establishing 'dissatisfiers' and 'satisfiers' on functionality,content, experience/interface and any other element that will help improve the quality and execution of thecampaigns and the campaigning.

Constraints and assumptions:There are no particular constraints related to this action point. An assumption is that the Second Campaign will be better than the Trial Campaign and the First Campaign, asthese will help prepare for it.


Expected results (quantitative information when possible):* An increased number of participants. With how many this increases and what this means for the realizationof the objectives is unclear. These type of conversion rates are among the most important topics forresearch. * Progress towards the realization of the information and communication objectives of Sensing Green.


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C. Communication actions / awareness raising campaignsACTION C.7: Third Campaign (2016-2017)Description and methods employed (what, how, where and when):The Third Campaign is the one that has to contribute to fully realizing the Sensing Green project objectives.Now a 3rd version of the conversion factors is known, increasing the odds that it will be possible with theThird Campaign to reach a sweet spot in the audience. Plus: more industrial and business partners may havejoined the network increasing the chances that there will be more services inviting people to participate.

Constraints and assumptions:A constraint on whether or not this Third Campaign will have been successful in helping realize the projectobjectives of Sensing Green is that the project is dependent also on the speed of digitization. When more andmore people will have smartphones and will start using them more intensively (as is currently predicted bymarket research bureaus and trendwatchers), it seems likely Sensing Green will evolve towards a positive endresult. If however, due to enormous financial or business crises, these trends do not materialize, SensingGreen may be less productive. The assumption is that the current predictions regarding use of smartphones will materialize. It is alsoassumed that no global crisis will occur completely changing the economic and technological outlook.


Expected results (quantitative information when possible):Realization of the project objectives of Sensing Green as described in the project summary.


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D. Training activitiesACTION D.1: TrainingDescription and methods employed (what, how, where and when):At least two types of people need training with the newly developed communicationi tools, approaches andmethods. First there are the habitat managers, the forest rangers, the people surveilling the area. Some ofthem will have been invovled with developing the specification for the app and they will likely have beenselected with an eye on giving them early exposure to the first prototypes. Training will be required to helpthem master the tools. It is currently foreseen that e.g. forest rangers will be trained to give people they regularly encounter andthey come to trust also special 'rights' in using the app, e.g. for using a traffic light coding system to helpreport real-time situational assessments regarding wildfire. This is currently seen as the ultimate degree ofinvolving people in dealing with wildfire risks. Although it would present the most thorough approach to thenew paradigm of 'continuous communication' and would definitely serve the purpose of helping people beaware of the risks, preparing for them and dealing with the real-time, it has yet to be determined if this is apractical way to proceed, if it is feasible and if it is a responsible way to act. The second category of users is the emergency staff, the people that will receive the emergency alerts. Theytoo will have been involved in specifying the app, the flow of communications and the other parts of thesystem. They will also have seen and commented on and improved on the earliest versions. Now it has to bemade sure that they know how to operate those parts of the website that allow them to channel theresponse. There are ideas about enhancing the Life App with what is called 'push functionality' (meaning the source canactivate the app). It would technologically be possible for the people in the emergency room to signal allsmartphones with installed apps in the area to 'wake up'. This could e.g. present itself to the users as a phonecall. Or an SMS/text. Upon activiating the smartphone and the app (which e.g. the SMS/text could ask for),people could then be asked to go to a certain part of the app, activate the camera option there and take apicture of the smoke column they see. That would present the emergency room with a rapid real-timeassessment of the size and possibly directioin of the wildfire. Once that is done, the Life App couldrecommend people how to proceed. Technologically it would be possible to map evacuation scenarios onto a digital map of the area. Someone inthe emergency room would then see pictures pop up on that map, would be able to highlight the onesindicating fire and the ones not, which would consequently help him or her determine with evacuationscenarios to recommend to the people in the area. Once that would be done, the app would tell people how toproceed. Although this would seem technologically possible, it is unclear what the liabilities involved would be. Thisapproach would certainly have benefits, such as an early impression of the situatioin on the ground.Responding to it in previously conceived scenarios might however not necessarily be the most appropriateresponse, given perhaps the deviating circumstances in the actual situation. Then again, it would be unclearto what degree it would be more safe not to provide people in the area with support... Regardless of the technological realization of the possibilities above, it seems clear that whoever will have towork with them should be trained. And trained in such a way that they can continue to train others in orderfor the knowledge to always be available on the workfloor.

Constraints and assumptions:Constraints are that training needs to be conducted in such a fashion that the people will subsequently beable to train each other; some form of train-the-trainer approach needs to be developed and implemented. A first assumption is that a train-the-trainer approach will be possible and sufficient. Another assumption isthat one or more relatively sophisticated technological scenarios will be either tested or implemented,requiring special training.

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Expected results (quantitative information when possible):* 5% of forest rangers / habitat managers to be able to train others* 5% of the emergency staff to be able to train others


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LIFE12 INF/NL/000392 - C1e

E. Monitoring of the project impact on the target audiences and on theenvironmental problem targetedACTION E.1: Initial Research

Description and methods employed (what, how, where and when):One of the 1st priorities once the project has started is to determine what needs to be researched. To thateffect action B2 (Programming the research) has been definted. Once that has been determined, the actualresearch will be conducted. Early in 2014 baseline research will yield what the starting points are for the variables and characteristics, theawareness and state of involvement, that Sensing Green wants to influence through its campaigns.

Constraints and assumptions:A constraint will be that only half a year into the project the actual reach of the research means involvedmight not be very high yet. It is assumed that the half year available for programming the research will be sufficient to determine thetopics to research for the baseline measurement. It is also assumed that the baseline measurement willpresent a valuable indication of the status quo if it does not provide a representative result.


Expected results (quantitative information when possible):Insight into the parameters that need to be researched.


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E. Monitoring of the project impact on the target audiences and on theenvironmental problem targetedACTION E.2: Intermediate Research

Description and methods employed (what, how, where and when):Intermediate research will reveal some of the initial impact of the Sensing Green project and the First andSecond Campaign.

Constraints and assumptions:There is no particular constraint related to this action point. It is assumed that, by having been preceded with an action to determine what needs to be researched (B2)and having tested those plans already once (the preliminary research) that by the time the intermediateresearch is conducted both methodologically and content-wise the research instrumentarium will befunctioning highly adequately.


Expected results (quantitative information when possible):Insight into increased wildfire risk awareness, state of wildfire preparedness, involvement and closeness to'De Groote Heide', appreciation for the biodiversity in the area and many other parameters directly related tothe objectives.


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E. Monitoring of the project impact on the target audiences and on theenvironmental problem targetedACTION E.3: Concluding Research

Description and methods employed (what, how, where and when):Towards the end of the Sensing Green project the final research exercise needs to yield the results of allcampaigns and efforts conducted.

Constraints and assumptions:There are no particular constraints related to this action. The assumption is that no obstacles will have occurred making it impossible to conduct this research action.


Expected results (quantitative information when possible):Definitive conclusions in relation to the original project's objectives.


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F. Communication and dissemination of the project and its resultsACTION F.1: Communication PanelsDescription and methods employed (what, how, where and when): A total of 12 panels/posters shall be produced.The panels shall be installed at carefully selected outdoorplaces, their content shall be available for download on the project web sites, on the coordinatingbeneficiary’s web sites and on the information portal. The target group of the action shall be visitors to theproject area. The action shall be attended to by a contractor. Production and installation of outside panels. The costs of producing the outcomes correspond to the locallycommon prices determined based on the long-term supplier prices charged in similar actions ordered by thebeneficiary or co-beneficiaries.

Constraints and assumptions:We expect no constraints.


Expected results (quantitative information when possible):Production of 12 outside panels/posters, with their content being available for download on the web sites.

Indicators of progress: Existence of the outdoor panels, references on the web sites.

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F. Communication and dissemination of the project and its resultsACTION F.2: Online CampaignDescription and methods employed (what, how, where and when):Integrate the new developed communication tools within the existing digital infrastructure. Part of theexisting digital infrastructure are the websites of alle beneficiaries. Linking the new tools on these websitesprovide spreading of the tools towards the public. By using Google Adds the new tools will be spread into thegreat digital infrastructure.

Constraints and assumptions:There is only a limited number of partners through which spreading the new tolls can we obtained. By usingGoogle Adds a higher number of people and organisations are expected to become involved.


Expected results (quantitative information when possible):Usage of the developed website as well as the iOS and Android apps. The number of users is expected toraise during the total campaign period. Each year the user numbers

Indicators of progress:Milestones being met

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F. Communication and dissemination of the project and its resultsACTION F.3: SymposiumDescription and methods employed (what, how, where and when):A symposium will be organised. Relevant staheholders and experts will join the symposium at which the resultof the campaigns 2014 and 2015 and the online campaign will be presented and discussed. The symposiumwill we a one-day event, held in the region Eindhoven. Foreign stakeholders and experts will be invited toshare the results of the project so far and share there experiences on the subject of the project.

Constraints and assumptions:There is no budget for travel and assistence for invited (foreign) people. These (foreign) peoples travel costsmust be payed by there own organisations. Nevertheless we expect that with regard to the subject an theinnovative way we work in this project many people will join the symposium.


Expected results (quantitative information when possible):This symposium will result an a joined understanding on innovative ways to inform local people about wildfireand nature fire prevention.

Indicators of progress:At the end of the symposium a document will be signed by all represented organisations. This document willcontain the results of the campaigns so far, translated into a best practices manual for other regions andcountries.

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F. Communication and dissemination of the project and its resultsACTION F.4: Establishing continuity (after Life+)Description and methods employed (what, how, where and when):Towards the end of the project two important communities will have developed: the environmental and publicparties on the one hand and the industrial partners on the second. During information sessions and informalnetworking contacts attempts will have already been made to link the two. One of the imporant researchquestions however is: will the Living Lab prove that this new paradigm with its associated tools and methodsis beneficial to people, their perception of wildfires and natural habitats? If so, continuity of this effort needsto be guaranteed. To that an effort will be made towards the end of the project to connect these two communities. This will alsobe prepared through an annual evaluation meeting towards the end of the year, from the point of view ofcontinuity. The reason to organize this at the end of the year is to include the results from the evaluation inthe update of the annual plans and campaigns. In the broader effort in the last year of the project theobjective is to jointly establish what the longer term purpose of a continued collaboration would be. Throughout the Sensing Green project connections will have been made with the high tech industry and otherbusinesses. When it appears that the approach of the Green Living Lab is viable from an industrial point ofview, not harmful to nature and successful in terms of creating a new flow of revenue for domain managers,this will substantiate the conclusion that a new type of Public-Private-Partnership (PPP) may help financehabitat management. A jointly created outline will confirm this. That outline will also contain the shared valuepropositions and the developed service and business models. If this Public-Private-Partnership is to take shape after Life+, it requires potentially participating industrial andbusiness partners to include the necessary budgets in their annual plans. In order for that to happen, thisaction will ramp up in the second half of 2016. Ultimately, if all goes well, the created PPP outline will thenserve the decision making in the partners to join the new initiative.

Constraints and assumptions:The effort to estalish contuity beyond a Life+ project will be constrained to the actual partners of the GreenLiving Lab. It could be imagined that it would make sense to include wildfire related organizations and taskforce from abroad, but that would be too costly. Those will be invited to the Symposium. The assumption is that continuity will be created first and foremost from the partners already established. It isalso assumed that when proper service and business models are created that, when shared during theSymposium, other people will recognize the benefit and will strengthen the already established continuity.


Expected results (quantitative information when possible):* service models* business models

Indicators of progress:* attendance rate of the annual networking/continuity evaluation meetings* qualitative feedback collected during those evaluation meetings* draft report on service and business models available by the end of 2016* draft presentation of the service and business models reviewed well before the Symposium

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DELIVERABLE PRODUCTS OF THE PROJECT

Name of the DeliverableNumber of the

associated actionDeadline

report Q1 A 2 01/10/2013

Green Living Lab Generic Architecture B 4 31/12/2013

List with network participants in the communitywebsite

C 2 31/12/2013

Network of industrial and business partners onthe community website

C 3 31/12/2013

Research plan B 2 31/12/2013

Sensing Green Communication Plan B 3 31/12/2013

App for smartphones, directed at the general(recreating) public, implemented in both iOS andAndroid

C 4 01/01/2014

report Q2 A 2 01/01/2014

App for professional users (domain managersand entrepreneurs), implemented in both iOSand Android

C 4 31/01/2014

Regional community website for 'De GrooteHeide', integrated with an app for smartphones

C 4 31/01/2014

Starting Points report C 1 31/03/2014

Android app published B 1 01/04/2014

Inception report A 1 01/04/2014

iOS app published B 1 01/04/2014

report Q3 A 2 01/04/2014

website online B 1 01/04/2014

Sensing Green Interface Specification (API) B 4 30/04/2014

Sensing Green Smart Infrastructure B 4 31/05/2014

Conducted Trial Campaign C 4 30/06/2014

12 outside panels/posters F 1 01/07/2014

report Q4 A 2 01/07/2014

Baseline research report E 1 31/08/2014

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Updated research plan E 1 31/08/2014

List of conversion factors (version 1) C 4 30/09/2014

Trial Campaign Evaluation report C 4 30/09/2014

report Q5 A 2 01/10/2014

Sensing Green Communication Plan Update2014

B 3 31/12/2014

5000 website hits in 2014 F 2 01/01/2015

report Q6 A 2 01/01/2015

Training document for professionalscommunicating with people using the Life App

D 1 31/01/2015

report Q7 A 2 01/04/2015

Campaign 1 app review C 5 01/06/2015

Campaign 1 website review C 5 01/06/2015


User Experience review C 5 01/06/2015

6 to 10 Information sessions C 2 30/06/2015

Mid-term report A 1 01/07/2015

report Q8 A 2 01/07/2015

report Q9 A 2 01/10/2015


B 3 31/12/2015

6000 website hits in 2015 F 2 01/01/2016

report Q10 A 2 01/01/2016

Intermediate research report E 2 31/03/2016

Updated research plan E 2 31/03/2016

report Q11 A 2 01/04/2016


Review of the app of the Second Campaign C 6 01/06/2016

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Review of the user experience of the SecondCampaign

C 6 01/06/2016

Review of the website of the Second Campaign C 6 01/06/2016

3 'Natuurpoorten', i.e. special entrance areaswith billboard-type signs inviting people to usethe Life App

C 7 30/06/2016

6 to 10 Information sessions C 3 30/06/2016

Progress report A 1 01/07/2016

Symposium F 3 01/07/2016

report Q12 A 2 01/07/2016

report Q13 A 2 01/10/2016

100 Triggers in the Groote Heide informingpeople about special features

C 7 31/12/2016

20 General public articles in national or localpress

C 7 31/12/2016

4 Times TV coverage C 7 31/12/2016

65% Of the targeted audiences will positivelystate they have an increased wildfire riskawareness

C 7 31/12/2016


B 3 31/12/2016

7200 website hits in 2016 F 2 01/01/2017

report Q14 A 2 01/01/2017

Concluding research report E 3 28/02/2017

Final research plan with recommendations E 3 31/03/2017


Review of the app of the Third Campaign C 7 31/03/2017

Review of the user experience of the ThirdCampaign

C 7 31/03/2017

Review of the website of the Third Campaign C 7 31/03/2017

After-Life+ communication plan F 4 01/04/2017

Outline for a Sensing Green Public-Private-Partnership

F 4 01/04/2017

report Q15 A 2 01/04/2017

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8 'how to...' guides ('how to build a living greenlab', 'how to develop a green-industrial Public-Private-Partnership' etc. etc.)

F 3 01/07/2017

Final report A 1 01/07/2017

report Q16 A 2 01/07/2017

MILESTONES OF THE PROJECT

DeadlineName of the MilestoneNumber of the

associated action

Workshop 1 C 1 31/08/2013

Green Living Lab launched B 4 30/09/2013

Research Workshop 1 conducted B 2 30/09/2013

Workshop 2 C 1 30/09/2013

Research Workshop 2 conducted B 2 31/10/2013

Workshop 3 C 1 31/10/2013

Draft 1 reviewed B 2 30/11/2013

Draft Sensing Green Communication Planreviewed

B 3 30/11/2013

Workshop 4 C 1 30/11/2013

E&P Network Meeting 1 C 2 31/12/2013

Obtaining necessary input, scope and focus forTrial Campaign

C 4 31/01/2014

Action B2 translated into specific researchactions

E 1 28/02/2014

Initial Sensing Green Smart Infrastucture created B 4 28/02/2014

Baseline research initiated E 1 31/03/2014


I&B Network Meeting 1 C 3 31/03/2014

Testing tools and messages with focus group C 4 31/03/2014

Optimized Trial Campaign approved C 4 31/05/2014

Baseline research concluded E 1 30/06/2014

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Trial Campaign launched C 4 31/07/2014

Ambition, scope and focus of First Campaigndetermined

C 5 01/09/2014


Ambition, scope and focus of Second Campaigndetermined

C 6 01/12/2014

Content collected and ready to publish C 5 15/12/2014


Campaign runs C 5 01/02/2015





Ambition, scope and focus of Second Campaigndetermined

C 7 01/07/2015


Updated research plan translated into specificadditions/modifications

E 2 30/09/2015

Intermediate research initiated E 2 31/10/2015

Intermediate research conducted E 2 31/12/2015

Symposium Planned F 3 31/01/2016


Symposium Organized F 3 29/02/2016



35.000 Inhabitants in the area reached throughcommunications efforts

C 7 30/06/2016

Symposium Conducted F 3 01/07/2016

Updated research plan translated into specificadditions/modifications

E 3 30/09/2016

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Concluding research initiated E 3 31/10/2016

100 Emergency service personnel reachedthrough communications efforts and training

C 7 31/12/2016

3.000.000 Visitors to the area reached throughcommunications efforts

C 7 31/12/2016

40% Of the general visitors to the area will statethey have an increased appreciation for 'DeGroote Heide'

C 7 31/12/2016

80% Of the emergency service personnel,relevant municipality employees, domainmanagers and entrepreneurs in the area willstate they have an increased risk awareness

C 7 31/12/2016

Concluding research conducted E 3 28/02/2017

ACTIVITY REPORTS FORESEEN

• Inception Report (to be delivered within 9 months after the project start);

• Progress Reports n°1, n°2 etc. (if any; to ensure that the delay between consecutive reports does notexceed 18 months);

• Mid-term Report with payment request (only for project longer than 24 months)

• Final Report with payment request (to be delivered within 3 months after the end of theproject)

Please indicate the deadlines for the following reports:

Type of report Deadline

Inception report 01/04/2014

Midterm report 01/07/2015

Progress report 01/07/2016

Final report 01/07/2017

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TIMETABLE

Action

Actionnumbe Name of the action

2013

I II III IV

2014

I II III IV

2015

I II III IV

2016

I II III IV

2017

I II III IV

2018

I II III IV

A. Project management and monitoring of project progress:A.1 Project ManagementA.2 Monitoring

B. Preparatory actions:B.1 New Communication ToolsB.2 Programming the ResearchB.3 Planning the CommunicationsB.4 Establishing Green Living Lab

C. Communication actions / awareness raising campaigns:C.1 Sychronizing the StartC.2 Communicating with Environmental and Public PartnersC.3 Communicating with Industrial and Business PartnersC.4 Conducting a Trial CampaignC.5 First Campaign (2014-2015)C.6 Second Campaign (2015-2016)C.7 Third Campaign (2016-2017)

D. Training activities:D.1 Training

E. Monitoring of the project impact on the target audiences and on the environmental problem targeted:E.1 Initial ResearchE.2 Intermediate ResearchE.3 Concluding Research

F. Communication and dissemination of the project and its results:F.1 Communication PanelsF.2 Online CampaignF.3 SymposiumF.4 Establishing continuity (after Life+)

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FINANCIAL APPLICATION FORMS

Part F – financial information


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LIFE12 INF/NL/000392 R1 - Budget

Total cost in € % of total eligiblecosts

Eligible Cost in €

1. Personnel 520,000 39.10 %

02. Travel and subsistence 0.00 %

810,0003. External assistance 60.90 %

4. Durable goods

0.00 %04.a Infrastructure 0

0 0.00 %04.b Equipment

4.c Prototype Not applicable

Co-financiers contribution

In € % of total eligiblecosts

Contribution breakdown % of TOTAL

50 %Requested EU contribution 50 %665,000

3 %Coordinating Beneficiary's contribution 40,000

625,000 47 %Associated Beneficiaries' contribution

0 0 %

1,330,000TOTAL 100 %

Budget breakdown cost categories

6. Consumables 0.00 %

07. Other Costs 0.00 %

08. Overheads 0.00 %

1,330,0001,330,000 100 %TOTAL

0

5. Land purchase / long-term lease /one-offcompensation payments

Not applicable

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LIFE12 INF/NL/000392 - R2 - Costs per Action

Cost category in Euro

Project action 1. Personnel 2. Travel3. Externalassistance

4.a Infra-structure

4.b Equipment 7. Other TOTAL6.

Consumables

A1 Project Management 24,000 0 100,000 0 0 0 0 124,000

A2 Monitoring 14,000 0 25,000 0 0 0 0 39,000

B1 New Communication Tools 20,000 0 125,000 0 0 0 0 145,000

B2 Programming the Research 4,000 0 0 0 0 0 0 4,000

B3 Planning the Communications 9,200 0 0 0 0 0 0 9,200

B4 Establishing Green Living Lab 80,000 0 150,000 0 0 0 0 230,000

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C1 Sychronizing the Start 8,800 0 15,000 0 0 0 0 23,800

C2 Communicating with Environmental andPublic Partners

20,000 0 60,000 0 0 0 0 80,000

C3 Communicating with Industrial and BusinessPartners

3,600 0 60,000 0 0 0 0 63,600

C4 Conducting a Trial Campaign 40,000 0 50,000 0 0 0 0 90,000

C5 First Campaign (2014-2015) 42,000 0 35,000 0 0 0 0 77,000

C6 Second Campaign (2015-2016) 45,600 0 35,000 0 0 0 0 80,600

C7 Third Campaign (2016-2017) 43,600 0 35,000 0 0 0 0 78,600

D1 Training 40,000 0 10,000 0 0 0 0 50,000

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E1 Initial Research 5,200 0 10,000 0 0 0 0 15,200

E2 Intermediate Research 4,800 0 10,000 0 0 0 0 14,800

E3 Concluding Research 4,800 0 10,000 0 0 0 0 14,800

F1 Communication Panels 60,000 0 25,000 0 0 0 0 85,000

F2 Online Campaign 30,000 0 15,000 0 0 0 0 45,000

F3 Symposium 16,400 0 0 0 0 0 0 16,400

F4 Establishing continuity (after Life+) 4,000 0 40,000 0 0 0 0 44,000

Overheads 0

TOTAL 520,000 0 810,000 0 0 0 0 1,330,000

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LIFE12 INF/NL/000392 - FC

Coordinating Beneficiary's contributionCountry code Beneficiary short name Total costs of the

actions in €(includingoverheads)

Beneficiary's owncontribution in €

Amount of EUcontribution

requested in €

Associated Beneficiaries' contributionCountry code Beneficiary short name Total costs of the

actions in €(includingoverheads)

Associatedbeneficiary's owncontribution in €

Amount of EUcontribution

requested in €

NL SBB 50,000 35,00085,000

NL VTH 135,000 62,000197,000

NL FOL 40,000 50,00090,000

NL PSB 40,000 25,00065,000

BE NEE 50,000 70,000120,000

NL MAD 40,000 35,00075,000

NL SRE 220,000 68,000288,000

BE HAA 50,000 55,000105,000

TOTAL Associated Beneficiaries

TOTAL All Beneficiaries

Co-financiers contributionAmount of co-financing in €Co-financier's name

TOTAL

NL BBS 40,000 265,000305,000

0

625,000 400,000

665,000 665,0001,330,000

1,025,000

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LIFE12 INF/NL/000392 - F1

Direct Personnel costs

Calculation => A B A x B

Beneficiaryshort name

Actionnumber Type of contract Category/Role in the project

Daily rate(rounded to

the nearest €)Number of

person-daysDirect personnel

costs (€)BBS A 1 Permanent staff or

civil servantnullproject manager 400 35 14,000

BBS A 2 Permanent staff orcivil servantnull

data analyser 400 35 14,000

BBS B 1 Permanent staff orcivil servantnull

project manager 400 5 2,000





BBS C 1 Permanent staff orcivil servantnull

project manager 400 1 400


communications expert 400 2 800


senior engineer 400 3 1,200


communications expert 400 2 800

BBS F 4 Permanent staff orcivil servantnull


VTH A 1 Permanent staff orcivil servantnull

communications expert 400 14 5,600

VTH B 1 Permanent staff orcivil servantnull

tool developer 400 15 6,000

VTH B 4 Permanent staff orcivil servantnull


VTH C 1 Permanent staff orcivil servantnull



network expert 400 8 3,200







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costs (€)VTH C 6 Permanent staff or

civil servantnullcommunications expert 400 22 8,800



VTH D 1 Permanent staff orcivil servantnull

trainer 400 36 14,400

VTH E 1 Permanent staff orcivil servantnull


VTH F 1 Permanent staff orcivil servantnull






NEE B 1 Permanent staff orcivil servantnull






NEE C 2 Permanent staff orcivil servantnull










NEE E 3 Permanent staff orcivil servantnull

researcher 400 4 1,600

NEE F 1 Permanent staff orcivil servantnull


NEE F 2 Permanent staff orcivil servantnull


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costs (€)NEE F 3 Permanent staff or

civil servantnullcommunications expert 400 1 400

HAA B 1 Permanent staff orcivil servantnull






HAA C 4 Permanent staff orcivil servantnull






HAA D 1 Permanent staff orcivil servantnull

trainer 400 25 10,000

HAA F 1 Permanent staff orcivil servantnull






MAD A 1 Permanent staff orcivil servantnull


MAD B 1 Permanent staff orcivil servantnull


MAD B 4 Permanent staff orcivil servantnull


MAD C 2 Permanent staff orcivil servantnull








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costs (€)MAD C 7 Permanent staff or

civil servantnullcommunications expert 400 6 2,400

MAD D 1 Permanent staff orcivil servantnull

trainer 400 7 2,800

MAD E 1 Permanent staff orcivil servantnull

researcher 400 2 800




research 400 2 800

MAD F 1 Permanent staff orcivil servantnull






FOL A 1 Permanent staff orcivil servantnull


FOL B 1 Permanent staff orcivil servantnull



senior engineer 400 2 800



FOL C 1 Permanent staff orcivil servantnull










FOL D 1 Permanent staff orcivil servantnull

trainer 400 2 800

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costs (€)FOL E 1 Permanent staff or

civil servantnullresearcher 400 2 800

FOL E 2 Permanent staff orcivil servantnull


FOL E 3 Permanent staff orcivil servantnull


FOL F 1 Permanent staff orcivil servantnull






SRE B 1 Permanent staff orcivil servantnull








SRE C 1 Permanent staff orcivil servantnull












SRE D 1 Permanent staff orcivil servantnull

trainer 400 23 9,200

SRE E 1 Permanent staff orcivil servantnull


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costs (€)SRE E 2 Permanent staff or

civil servantnullresearcher 400 3 1,200

SRE E 3 Permanent staff orcivil servantnull


SRE F 1 Permanent staff orcivil servantnull






SBB A 1 Permanent staff orcivil servantnull

financial management 400 5 2,000

SBB B 4 Permanent staff orcivil servantnull


SBB C 2 Permanent staff orcivil servantnull










SBB F 1 Permanent staff orcivil servantnull


SBB F 2 Permanent staff orcivil servantnull


PSB B 1 Permanent staff orcivil servantnull







planning 400 5 2,000

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costs (€)PSB C 1 Permanent staff or

civil servantnullsenior engineer 400 4 1,600

PSB C 2 Permanent staff orcivil servantnull










PSB D 1 Permanent staff orcivil servantnull

trainer 400 7 2,800

PSB E 1 Permanent staff orcivil servantnull

research 400 2 800




research 400 2 800

PSB F 1 Permanent staff orcivil servantnull






TOTAL => 1,300 520,000

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External assistance costs


Actionnumber Procedure Description Costs (€)

BBS A 1 direct treaty carrying out project management 75,000

BBS A 2 direct treaty carrying out monitoring 25,000

BBS B 1 direct treaty develop communication tools 125,000

BBS F 4 direct treaty y 40,000

VTH C 3 direct treaty x 60,000

VTH E 1 direct treaty carrying out research 10,000

VTH F 2 direct treaty develop online campaign tools 15,000

NEE C 2 direct treaty building implementation network 60,000

NEE E 3 direct treaty carrying out research 10,000

HAA C 7 direct treaty carrying out campaign 35,000

HAA D 1 direct treaty carrying out training 10,000

HAA E 2 direct treaty carrying out research 10,000

MAD C 5 direct treaty carrying out campaign 35,000

FOL C 4 direct treaty organisation the trial campaign 50,000

SRE B 4 direct treaty rent required WIFI network components and onther sensors 150,000

SRE C 1 direct treaty organisation the start 15,000

SRE F 1 direct treaty facilitate panel meetings 25,000

SBB C 6 direct treaty carrying out campaign 35,000

PSB A 1 direct treaty carrying out symposium 25,000

TOTAL => 810,000

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Overheads

Beneficiary short name Total direct costs of the project in € Overhead amount (€)

0NEE 120,000

0MAD 75,000

0HAA 105,000

0FOL 90,000

0SBB 85,000

0VTH 197,000

0SRE 288,000

0PSB 65,000

0BBS 305,000

01,330,000

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sensing green, a plan to create a 'smart forest

Documents

ii iii iv

de groote

coperatieve

environmental

commercial

royal philips

direct personnel

high tech