1. Advertising
Michael Rothenberg
Oren / Period 1

2. Personal Relevance
I chose advertising as my subject for the Senior Graduation Project because I wish to pursue a career linked to advertising.I was also drawn to the importance it truly holds in sales.
3. Relevanceto You?
See it everyday.
Every product
Every company
4. Overview of Presentation
Thesis
History
Where it can be seen?
Types
Steps to making an effective ad
Advertising agencies
5. Thesis
Advertising has grown very rapidly over a short amount of time in its existence and has changed the way companies evolve and determine whether companies sink or swim in the business world.
6. Overview of Advertising
advertise
verb .to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use It-Dictionary.com
http://www.desinformado.com/wp-content/uploads/2007/10/ipod-ad.jpg
http://www.slangcity.com/realenglish/print/piece_of_meat_300.jpg
http://www.vintageculture.net/images/coke-coca-cola-marketing-vintage-cola-advertising-.jpg
7. The History/Growth of Advertising
8. Growth of Advertising
1704
The first newspaper advertisement
1729
Benjamin Franklin published the Pennsylvania Gazette in Philadelphia, it included several pages of ads
1843
Volney Palmer opens the first advertising agency in Philadelphia.
9. Growth of Advertising (cont.)
1873
The first convention of advertising agents is held in New York.
1899
Campbell Soup Co. makes its first advertising buy.
1929
American Tobacco Co. spends $12.3 million to advertise Lucky Strikes, the most any company has ever spent on single-product advertising.
1956
Videotape recording makes prerecorded commercials possible.
1958
The National Association of Broadcasters bans subliminal ads
10. Growth of Advertising (cont)
1963
"The Pepsi Generation" kicks off the cola wars.
1964
Charmin began showing TV commercials featuring actor Dick Wilson (1916-2007). He made famous the phrase Please, dont squeeze the Charmin.
1993
The Internet becomes big as 5 million users worldwide are online
1999
Internet advertising breaks the $2 billion mark and heads toward $3 billion
11. Where can it be seen?
Examples:
http://www.faqs.org/photo-dict/photofiles/list/438/810television.jpg
http://www.gotbroken.com/wp-content/uploads/2009/07/2010-Chevrolet-Camaro-Transformers-Special-Edition-Front-Side-View-588x391.jpg
http://farm3.static.flickr.com/2456/3653988072_28b7ec19eb.jpg?v=0
http://www.toxel.com/wp-content/uploads/2009/03/busads12.jpg
12. Types of Advertising
Outdoor
Print
Broadcast
Covert/Product Placement
Public Service
Celebrities
http://www.sptc.net/attention.jpg
13. Outdoor Advertising
Examples
Billboards
Bus stops
Tradeshows
Special Events
http://farm4.static.flickr.com/3360/3226334191_4e10d46e68.jpg
http://www.balloons.net/images/Inflatable_Cans_and_Bottles/big/Mountain%20Dew%2020%27.jpg
http://www.laughalltime.info/wp-content/plugins/wp-o-matic/cache/76deb_the-simpsons-bus-stop-germany.jpg
14. Outdoor Advertising
Billboards
Short and catchy advertisement
Colorful
Stands out
To the point
http://www.dvorak.org/blog/wp-content/uploads/2008/12/450mcdonalds11_billboard1.jpg
15. Outdoor Advertising
Sponsored Events
Giveaways
Allows people to try out product
http://www.tylerandmimiford.com/wp-content/uploads/2009/10/monster-energy-drink-nacs-expo.jpg
16. Print Advertising
Newspaper
Magazine
Brochure
http://media.nj.com/yankees_main/photo/philadelphia-inquirer-world-series-ad-1102jpg-e8a8ecd9159e365f_large.jpg
http://www.autobrakeservice.com.au/media/images/Wheels_ad1.jpg
17. Print Advertising
Newspaper
Cheap way of advertising
Philadelphia Inquire-$676
Philadelphia Metro-$122
Roslyn Abington Life-$11
http://www.totallygifts.co.uk/uploads/product/ePs_Newspaper%20from%20your%20date%20of%20birth.jpg
18. Print Advertising
Magazines
Price can range from
$100-$3,000 for an ad
Based on the popularity/distribution of magazine
Self-Ads in magazines
Autotrader, Trucks, etc..
People create their own ads to sell personal items
19. Broadcast Advertising
Television
Radio
Internet
http://pan.fotovista.com/dev/1/9/00025091/l_00025091.jpg
http://www.pdiarm.com/images/img_tvs/television_Innova32_lcd_tv.jpg
http://www.hudsonlibrary.org/Hudson%20Website/Computer%20Lab/MPj04100840000%5B1%5D.jpg
20. Broadcast Advertising
Television
Commercials
Price is based on:
Time of ad
Channel
Popularity in channel
Special TV events
Ie: Superbowl, World Series, Grammys, etc..
21. Broadcast Advertising
Television
Tivo
Advantages
Re-watch favorite advertisements
Pause to read advertisement
Disadvantages
Fast forward/skip certain advertisements
Certain ads are never seen
http://www.ruggedelegantliving.com/a/images/tivo.logo.man.jpg
http://ceoworld.biz/ceo/wp-content/uploads/2009/08/tivo.jpg
22. Broadcast Advertising
Radio
Cheaper then television
Faster/easier to create]
Small business
23. Broadcast Advertising
Internet
Rapidly growing
http://searchenginewatch.com/2156461
24. Covert Advertising
Movies
Noticeable appearances of certain products
Examples:
Camaro-Transformers
Cadallac-Matrix
McDonalds-Big Daddy
Companies pay directors to put their products into the movies
25. Product Placement: Effective?
Depends on:
Popularity
Repetition
Noticeable placement
26. Steps for Advertising
Basic Appeal
Catchy headline
Creative slogan
Repetition
Product characters
Comparison towards similar product
27. Creativity is Key
28. Catchy Slogans
GET YOUR POINT ACROSS
Short
Rhythm
Something that will stick in viewers heads!
29. Slogan Examples
Nicorette, Nicorette, you can beat the cigarette Nicorette
Because youre worth it. - L'Oreal
It's everywhere you want to be VISA
Finger lickin' good. - Kentucky Fried Chicken
Everything is easier on a Mac - Apple Computer
http://www.buzzle.com/articles/famous-advertising-slogans.html
http://www.graphicmania.net/wp-content/uploads/57ChevyAd.jpg
http://4.bp.blogspot.com/_2oq2bSN-S9o/R6-EWEWGKzI/AAAAAAAAAt0/2NVHZblXOpg/s400/1936.bmp
30. Using Cartoons
http://di1.shopping.com/images1/pi/1e/73/89/35667088-149x149-0-0_Flintstones_Vitamins_Flintstones_Gummies_Multivita.jpg
http://coolrain44.files.wordpress.com/2009/08/twinkie_the_kid.jpg
http://www.americangoodies.nl/catalog/images/622hawaiian-punch.jpg
http://www.acceleratorinc.biz/archive/images/kool_aid_man_glass.jpg
http://2.bp.blogspot.com/_dOXxqrE71T8/SrsCn31hjpI/AAAAAAAAAnw/fq8GLmWIfH8/s400/SNN1525U_280_372251a.jpg
http://ryanmay.com/images/Gen_Mills_Image.jpg
31. Comparative Advertising
an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it.
http://en.wikipedia.org/wiki/Comparative_advertising
http://pulse2.com/wp-content/uploads/2009/11/map-for-that.jpg
32. Subliminal Messaging
33. Advertising Agencies
Helps companies get an outsiders ideas on advertising their products
34. Whos Spending What?
Johnson & Johnson-$2.3 Billion
Walt Disney-$2.32 Billion
GSK-$2.44 Billion
Ford-$2.58 Billion
Verizon-$2.82 Billion
Time Warner-$3.09 Billion
GM-$3.3 Billion
AT&T-$3.34 Billion
Protector and Gamble Co.-$4.9 Billion
In control of Olay, Crest, Gillette, and Pantene
35. Top Advertising Agencies
Omnicom Group
CEO-John Wren
61,000+ employees
WPP Group
CEO-Martin Sorrell
138,000+ employees
IPG
CEO-Michael Roth
40,000+ employees
Publicis Group
CEO-Maurice Levy
45,400+ employees
36. Creative/Effective Ad Examples
37. Application
38. Application
Adobe Photoshop Cs3
Used:
Cutting
Cropping
Color Matching
Editing
Pixel Configuration
www.Wix.com
39. Class Activity
Identifying Logos/Slogans/Advertisements
Split into two teams (A,B)
Go back and forth identifying:
Slogans
Ads
Logos
40. Identify Logo
41. Identify Logo
42. Identify Logo
43. Identify Logo
44. Identify Slogan
45. Identify Slogan
46. Identify Logo
47. Identify Logo
48. Identify Logo
49. Identify Logo
50. Identify ad
51. Identify Ad
52. Conclusion
Advertising is a very important part of modern day business.The easiest way a company can strive forward is with effective advertising which will result in more consumers. Advertising can be found everywhere in the world for a reason.
53. Works Cited-Articles/Books
Bukar, Nat. How to Start and Run a Successful Design Studio. New York: Art Direction Book Co, 1991. Print.
Chang, Kuo-En. The Effect of Concept Mapping to Enhance Text Comprehenson . Heldref Publications: n. pag. JSTOR. Web. 2 Dec. 2002. Dabner, David.Design School. Hoboken, NJ: John Wiley & Sons Inc, 2005. Print.
Frascara, Jorge. Design: Fine Art or Social Science? The MIT Press: n. pag. JSTOR. Web. 2 Dec. 2009. . advertising.
Poelzig, Hans. Modern Design. Architektur: n. pag. Jstor. Web. 2 May 1977.
54. Works Cited-Web
http://adage.com/century/timeline/index.html
http://www.gaebler.com/Cost-of-Newspaper-Advertising-In-Philadelphia---PA
http://www.smallbusinessbrief.com/articles/marketing/001058.html
http://www.entrepreneur.com
http://www.thinkbox.tv/server/show/nav.739
http://www.artistmike.com/Temp/SubliminalAd.html
55. Works Cited
Pictures cited in notes/under image.