Semiotics

semiotics

• Semiotics is the study of signs and symbols.• It is reflected in media as you can place

people, items or even specific animals in order to help describe a specific character, emotional state, or just to help a point come across.

Semiotics examples:

• The use of beautiful women when we look at makeup and other cosmetics means that women see them and want to look like them.

• Other techniques would be to compare items, like comparing cars and watches to show efficiency and reliability.

An example of semiotics• In this Advert for knifes

they have used an image of a carrot on a chopping board.

• The image has been carefully done to show how the blade has cut through the solid wooden block. This is implying that the knife is sharp enough to cut straight through the solid wood.

The thickness of the wooden board further enhances the strength of the blade.

The carrot reminds us that whilst it Is a tough object, it is also something that everybody will have cut, and so anyone will be able to relate.

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