Seminário de Boas Práticas Colaborativas

O NOVO CONSUMIDOR O OMNICANAL NA ERA DA ECONOMIA GLOBAL

Omni-channel in the context of modern logistics

Paul Ryan, VP Customer4Life

Why should we look into the future?

The Frog’s Dilemma

Inability or unwillingness of people to react to significant changes that occur gradually

The supply chain world is changing

• Fracturing supply chains – More complexity

• Supply Chain can be a competitive advantage

• Products needing – exceptional handling, security, reliability or tracking procedures

• Frequency and magnitude of disruptive events

• Growth of e-commerce and B2B arena

Our industry has been disrupted!

4 sources of inspiration for innovation

Trend radar as a basis for exploration

How do we bring innovation to life?

Retailing is being disrupted

• Closures and consolidations will continue

Retailing is being disrupted

• Voice-activated shopping will make noise

Retailing is being disrupted

• Online and offline will continue to blur

Retailing is being disrupted

• Retailers will get to know their customers much better

Retailing is being disrupted

• E-commerce will continue crossing borders

Retailing Strategies Pricing Loyalty

Omni-channel in the context of modern logistics

Omnichannel - means solutions that beautifully link up online, offline and mobile shopping. No store is solely offline any more – all offline shopping is influenced by online shopping, whether a brand has an online presence or not.

Omni-Channel Journey - Example

Moving from Single to Omni-channel

Who does this well – at the moment!

Why invest in Omni-Channel

• SmartPhones - 1.6 billion in 2013 to 5.6 billion in 2019

• 90% of worlds population access to fast, mobile internet

• Personalised consumer engagement

• Disruption in Retailing

• Social Media

• More sales

Top Shopping Inhibitors

A Great Omni-Channel approach has the ability to overcome most of these

Fulfilling the customer promise

Inventory, Visibility and Optimization

Last mile as a differentiator Innovation Maturity

Street Walkers

Starting the Omni-channel journey – Key Success Factors

• Focus on the customer

• Focus on the consumer journey

• Organize as per the consumer journey

• Optimize the omni-channel supply chain network – Integrate inventory across channels and in transit

– Design a flexible and dynamic distribution network

– Consider innovative last-mile delivery options

• Focus on the customer

Thank you