seminário gvcev - cev.fgv.br · we offer innovativesolutions for agencies, advertisers and...
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Seminário Gvcev
“Varejo Multicanal: e-Commerce, Mobile e Mídias Sociais”
Mensuração de resultados (Analytics)
Roberto Eckersdorff
We offer innovative solutions for
Agencies, Advertisers and Publishers,
to help them maximize the
benefits of their digital media
investments.
Our core
DIGITAL MEDIA (DISPLAY/PERFORMANCE/SEARCH/AUDIENCE)
CAMPAIGN MANAGEMENT
INVESTMENT MANAGEMENT
TESTING AND OPTIMIZATION
TARGETING AND SEGMENTATION
ANALYTICS
DATA STRATEGY
ENGAGEMENT SCORE
INFORMATION DISTRIBUTION
SOCIAL NETWORKS TRACKING
PUBLISHER
INVENTORY MANAGEMENT
TARGETING AND SEGMENTATION
OPERATIONS
MOBILE
INTEGRATION WITH DIGITAL CHANNELS
WEB-MOBILE PLATFORM LICENSING
MEASUREMENT (APP/MOBWEB/ETC)
Our solutions are based on:
RESULTS MONETIZATION RELIABILITY OPERATIONS
Metrics
Decisions
Optimization
Revenue
Real Profits
ROAS
Quality (QA)
Auditing
Coherence
Controlling
Management
Distribution
Audience
FAMILY, HOUSE-HOLDS,
CHILDREN;
INTERESTS LIKE:MUSIC, FASHION, HEALTH,
BEAUTY, SHOWS, FOOD;
GENDER, AGE,BEHAVIOR,
CONTEXTUAL CONSUMING;
EDUCATION,GRADUATION,
BOOKS AND STUDIES;
FINANCE INTERESTS,INCOME AND HOUSE-HOLD;
AVAREGE SPENT;
SHOPPING;AVERAGE SPENT IN INTERNET;
WEB-SHOPPERS;
SEGMENTED DATA- BEHAVIORAL
- CONTEXTUAL - INTERESTS
- USERS BRAND-ENGAGED
11 DIFFERENTDATA PROVIDERS
UNIQUE BRAZIL SEGMENTS
107 SEGMENTS IN TOTAL
SOME EXAMPLES
WE CAN COLLECT, ANALYZE AND COMBINE HUNDREDS OF DIFERRENT AUDIENCE SEGMENTS CREATING THE MOST VALUABLE LIKE-MINDED CLUSTERS TO OPTIMIZE MEDIA.
Metodologia Engagement Mapping
Frequência
Atributos EMAP ROIRecência
Tamanho
Rich Media
Horário
Pedidos
Targeting
Interações
Semana 1 Semana 2 Semana 3 Semana 4
=
C
Aunica – Engagement Score Methodology
It is a mathematical model that valuates consumer engagement with a brand.
The engagement score is computed using Aunica-developed code and our recommended
technology platform.
+Digital Engagement + User Behavior Participation in marketing campaigns
Engagement Score
All Digital (D5) - 2007
Host:
What will be in your pocket in 5 years?
Steve Jobs:
I don’t know! And the reason I don’t know it is
because 5 years ago I never imagined that I would
have Maps in my pockets!