Seminar on Halal: Brunei’s

Perspective

Cristalina Jalil Marsal

Deputy Head Halal Innovation Industry Centre

Good Morning

BRUNEI DARUSSALAM - POTENTIAL AREAS FOR INVESTMENTS

Potential areas:

Food Security

Bruneihalal & Halal Science

BioInnovation Corridor & Biodiversity

Brunei Darussalam

• Strong Islamic Country

• Green Environment :

• Blue Sky, Clean Air, Fresh Water

• 74% forest cover (pristine)

• Politically Stable

Food Security in Brunei Darussalam

Towards Self-Sufficiency in Food Production

99.18%

85.7%

80%

0.69%

4.44%

99.15%

2011 data

Food Security

• To increase local food production

• Improve the quality of local food products

• Improve capability in food safety

• Technology inflow

• Investment in green house production of high quality vegetables and flowers

• Outsource expertise in research and development to improve quality of local agriculture and fisheries products

Investment Opportunities and potential areas for collaboration

The Bruneihalal Brand

The Bruneihalal Brand was launched by His Majesty The Sultan and Yang Di-Pertuan of Brunei Darussalam in August 2009

Muslim population – 1.8 billion Halal industry – US$ 2.1 trillion

World Halal Labels

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Halal Brand Vs Halal Label

Halal Brand Marque

Halal Certification Label

Potential Areas for Collaboration and Investment

Outside Brunei Darussalam

• Contract manufacturing/private labeling with food companies

• As a reference laboratory for Halal Science

In Brunei Darussalam

• Investment in manufacturing of Halal food, cosmetics, Health products at the Brunei Innovation Corridor for the regional (600 million) or global market (1.8 billion)

• Investment in Halal logistic (in an effort to make Brunei Darussalam as Hub for the BIMP EAGA region).

www.themegallery.com Company Logo

Brunei Darussalam Halal Science Initiatives

INITIATIVES TAKEN

Setting up of the Brunei

Darussalam Halal Science Centre

Strengthening of Halal Science capabilities

Halal products research and development

Objectives

Provide Halal analytical services for the detection of contamination in raw and finished products for Halal market.

Carry out research and development on Halal analysis and production of Halal products.

Establish an extensive Halal related database for reference.

Provide scientific support services to the Ministry of Religious Affairs for certification of Halal products.

To function as a non-profit organization (Fardu Kifayah).

Memorandum of Understandings (MoU)

Graduate School of Engineering, Osaka University, Japan

• Establish a collaboration on food and ingredient testing

capabilities and biodiversity-related studies including screening of

novel bio-functional materials and jointly develop methods for food

and beverages analysis

Japan Food Research Laboratories, Japan

Activities

Analytical Services

Database Development

Research & Development

Database Development

Food Products Food Additives

Cosmetics Medicines and Health Supplements

Research & Development

R&D

Food Ingredients

Analytical Method

Development

Alternative Halal

Products

Current Analytical Services

Molecular Biology

Detection of porcine derivatives using PCR

Animal speciation of raw products using ELISA

Animal speciation of cooked products using ELISA

Analytical Services

Analysis

Fats & Oils

Proteins & DNA

Alcohol

Gelatin

Blood contamination

Biochemical contamination

Become an accredited lab

Screening of all imported and locally produced goods

R&D to develop and apply advanced methodologies

GLOBAL REFERENCE LAB

The Future….

Brunei Innovation Corridor

BIC SITE

Empire Hotel & Country Club

JIS

UBD

Shahbandar Forest Recreational Park

ITB

Strategic Location of Brunei Darussalam There are air connections to major cities within ASEAN (BKK – JKT - KUL – SIN)

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Regional Context of BIC Located at the Brunei-Muara District, the most populous district of the country

BIC is located on the outskirt of BSB. It is approximately 10 km from BSB and 5 km from the Airport assuming traveling on the Highway Network

The Logistic Advantages of Brunei

Darussalam Enhancing Logistic Advantages due to BIC

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To China, Pakistan, India, Eastern Europe

To Australia, New Zealand

To Hong Kong, Japan, US

Evolution due to increase in: •Cargo base •Trade flows •Business tourism •Financial activities

Current Situation (By-Pass) Post-Corridor Era (Regional Hub)

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The Bullet Points can be enlarged

Large Heading Bullet Poin

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Aerial View of BIC Phase 1 is shaded in red

Aerial View of Phase 1 Various aerial view of Phase 1.

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They intend to supplement to the current planning

standards of Brunei Darussalam …

A generic set of guidelines covering:

• Building Design with reference to Heritage, setback,

materials, sustainability, color tone …

• Parking

• Landscaping

• Signage, fencing, lighting …

• Secured by Design or Crime Prevention Through

Environmental Design (CPTEP)

•Good Manufacturing Practices – principles to be

embedded into the design guidelines.

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Development Guidelines Development Guidelines will certain, transparent with predictable outcomes for

developers. Avoidance of piece meal development.

BIODIVERSITY

•Medicinal plants

•Natural remedy

•Health Supplements

•Ecotourism

•Ecological model

•Habitat study

•Environmental study

•Bio-fertilizer

•Rennet

•Food ingredients

•Aromatics

•Cosmetics

•Gene pool

PLANT MICROBES

HERBS FOREST

RESEARCH AND INNOVATION - BIOPROSPECTING

Potential areas for Collaboration Establishment of research and development activities in Brunei Darussalam

Innovative ingredients (Halal, natural or organic)

Environment/nature/flora and fauna

National Herbarium of Brunei Darussalam

Forest management and stewardship

Peat studies

Carbon trading studies

Commercialisation of new innovative products

example halal rennet, coloring,

natural/halal preservatives

health products

HIIC

Thank You

Arigato Gozaimashita