Seminar 4 – Part 2

Mobile Commerce

Ref: Chapter 7: Turban and Volonino

7-1

Learning Objectives

1. Discuss the characteristics, attributes, and drivers of mobile computing and m-commerce.

2. Understand the technologies that support mobile computing.

3. Discuss m-commerce applications in financial and other services, advertising, marketing, and providing of content.

4. Describe the applications of m-commerce within organizations (mobile enterprise, intrabusiness).

5. Understand B2B and supply chain applications (interorganizational) of m-commerce.

7-2

Learning Objectives cont’d

6. Describe consumer and personal applications of m-commerce.

7. Describe location-based commerce (l-commerce).

8. Discuss the key characteristics and current uses of pervasive computing.

9. Describe the major inhibitors and barriers of mobile computing and m-commerce.

7-3

Problem – Competition is fierce; profit margins low. Bloom needs appropriate technology to compete with Wal-Mart.

Solution – Wireless technology – mobile checkstands, scanners, handhelds, Wi-Fi, RFID.

Results – Better customer service & speedier checkout; higher employee productivity; fewer employees overall.

7-4

Wi-Fi – What is it?

7-5

Wi-Fi® Technology Enabling Economic and Social Development in Rural and Urban India

Wi-Fi stands for "Wireless Fidelity" is a trademark of the Wi-Fi Alliance A Wi-Fi enabled device such as a personal computer,

video game console, mobile phone, MP3 player or personal digital assistant can connect to the Internet when within range of a wireless network connected to the Internet.

The coverage of one or more (interconnected) access points — called a hotspot — can comprise an area as small as a few rooms or as large as many square miles.

Coverage in the larger area may depend on a group of access points with overlapping coverage.

In addition to private use in homes and offices, Wi-Fi can provide public access at Wi-Fi hotspots provided either free-of-charge or to subscribers to various commercial services.

Organizations and businesses - such as those running airports, hotels and restaurants - often provide free-use hotspots to attract or assist clients.

Enthusiasts or authorities who wish to provide services or even to promote business in selected areas sometimes provide free Wi-Fi access.

How Wi-Fi works.

7-6

Value Added Attributes that Drive Development of M-Commerce

Ubiquity – refers to the attribute of being available at any location at any given time. (ex: smart phone or PDA)

Convenience – Internet enabled; many available hot spots.

Instant Connectivity – quick connections to Internet, intranets, other mobile devices & databases.

Personalization – preparation of customized information for individual consumers.

Localization of products & services – wireless device has GPS.

7-7

Drivers of Mobile Computing & M-CommerceWidespread availability of mobile

devices – 50% of world population will use mobile phones in 2008.

No need for a pc – smart phone may soon become foremost tool connecting people to Internet.

Handset culture – widespread use of cell phones.

Declining prices, increased functionalities – declined by 50% in recent years while functionalities increase.

Improvement of bandwidth – 3G & 3.5G7-8

Drivers of Mobile Computing & M-Commerce (cont’d)Centrino chip – connects to

wireless LAN; low usage of electricity; high level security.

Availability of Internet access in automobile – numbers of availability continue to increase.

Networks – 3G, 4G, and adoption of Wi-Fi as wireless LAN.

7-9

10

Apple’s iPada tablet computer developed by

Apple Inc. Announced on January 27, 2010, it is part of a category between a smartphone and a laptop computer.

Landscape of M-Computing

7-11

Barriers to Commercial Wi-Fi GrowthCost –

◦it’s readily available; why pay for it?Security

◦War Driving

7-12

Mobile Banking & Stock TradingServices offered include: bill

payments & money transfers; access administration & check book requests; balance inquiries & statements of account; interest & exchange rates; sale/purchase of stocks.

Increasing % of banks offer mobile access – financial & account information.

Mobile WalletsWireless Bill Payments

7-13

14

Mobile Banking at Home……..

Shopping from Wireless Devices

7-15

M-Commerce Applications – Purchasing a Movie Ticket

7-16

17

Advertising and Content ProvidingTarget Advertising - FacebookGetting Paid to Listen to AdsMobile PortalVoice Portals

Mobile Enterprise Applications

Supporting salespeople during customer visits

Supporting field employees during repairs

Supporting traveling of employees

Supporting employees working within the organization

Supporting employees driving trucks 7-

18

19

M-Applications - ExamplesRetailingSales Force AutomationHospitalsEmployee TrackingWearable Devices Job Dispatch

Image of the ZYPAD wrist wearable computer from Arcom Control Systems

20

Intrabusiness Applications and OthersInventory ManagementCustomer Service B2B Applications Others

◦Mobile Entertainment◦M-Government

Mobile Applications in Sports

7-21

Nike iPod Nano

Location-Based Serviceslocation-tracking technology in

mobile networks to target consumers with location-specific advertising on their mobile devices.

marketer-controlled information specially tailored for the place where users access an advertising medium

7-22

A smart phone with GPS system in l-commerce.

7-23

Global Positioning Systems (GPS)

7-24

Artist's conception of GPS satellite in orbit

Civilian GPS receiver ("GPS navigation device") in a marine application

GPS receivers are now integrated in many mobile phones.

Automotive navigation system in a taxicab

For wikipedia & much more, click here!

Location-based services involving maps

7-25

26

Pervasive Computinga post-desktop model of

human-computer interaction in which information processing has been thoroughly integrated into everyday objects and activities.

Engaging in many computational devices and systems simultaneously, and may not necessarily even be aware of doing so.

Examples◦ Home Lighting◦ Water Control – sensors◦ Home Security◦ Home Entertainment◦ Smart Cars – Collision Avoidance

27

RFIDRadio-frequency identification

(RFID)applied to or incorporated into a

product, animal, or person for the purpose of identification and tracking using radio waves.

Some tags can be read from several meters away and beyond the line of sight of the reader.

28

RFID

Animal management using RFID technology. Santa Gertrudis cattle: The calf has an Electronic Ear Tag and herd management tag (yellow).

How RFID works

7-29

Managerial Issues

Ethical & legal issues.Implementation issues.Failures in mobile computing &

m-commerce.Mobile device management plans

are too often non-existent.

7-30

31

END