semforsmb us 2008 - seo for joomla! 1.5
DESCRIPTION
TRANSCRIPT
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SEO for Joomla! 1.5
Your chefs for today
Jay Moreno – Red Flame MediaJohan Janssens – Joomlatools
How to bake a search engine optimised site ?
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Ingredients?laying it out on the table
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Joomla! 1.5
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extensions.joomla.org
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a seo expert !
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Our goal?convert, convert, ... convert
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a great red flame cake !
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conversion ?
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conversion !
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Think like Google!know your enemy
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✓ Good page titles
✓ Headings
✓ Links to follow
✓ Data, data, data
damn robots
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Title Tag<head><title>Keyword</title></head>
H1, H2, H3<h1>Most Important</h1><h2>Second Most Important</h2><h3>Third Most Important</h3>
Strong<strong>Keyword</strong><b>Keyword</b>
Google 101
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Google 101
Image<img src=”keyword.jpg” alt=”keyword” />
Hyperlink<a href=”http://www.mysite.com/webpage.html” title=”keyword”>Keyword in Anchor Text</a>
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Can it be done?
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keyword : nooku
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keyword : nooku
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keyword targetting
1. content translation joomla2. multi lingual joomla3. nooku
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The recipe?time to start cooking
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the recipe
1. Preparing the ingredients
2. Creating the pastry
3. Putting it all together
4. What’s in the oven ?
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Preparing the ingredients
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preparing the ingredients
How to setup Joomla! for SEO ?-SEO configuration settings-Using an semantic template-Turn of global keywords and site description- Geo-targeted site structure
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semantic template
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Creating the pastry
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creating the pastry
How to optimise your content ?
- Article title
- Article alias
- Article keywords- Article description
- Menu title- Menu alias- Menu page title
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Putting it all together
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putting it all together
How to optimise your site ?
2. Other tools (Xmap, SEF, ...)
1. Using feeds
3. Tips and tricks
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What’s in the oven ?
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SEM For SMB case study
Type In Google“San Antonio Replacement Windows”
(Brief overview of the case study for those who where not attending)
A domain name for a specific term was registered at 8.30am on the day of the conference.
At the time of this Joomla SEO presentation the case study had two front page references on Google.com this was achieved in less than six hours using offsite social media optimization.
Within 24 hours the actual domain that was registered for the case study was listed on page five of Google.com for the same keyword term search.
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SEO case study
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SEO case study
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SEO case study
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Tips and tricks
- Flash : Use SWFOBJECT
- Age Of Domain : Register 5+ years- SEO Book for Firefox- Social Media- Social Media Bookmarking- List of Links
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Practice makes perfect
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Thank You!
For More information please visit:www.redflamemedia.com/semforsmb
orblog.joomlatools.org