Semester Project IdeaEmma Schiekofer

Dog Park Shuttle – The ‘Bark Bus’

The Need Families with two working parents don’t have enough time to take

their dogs for a walk/ dogs are left at home alone all day

Addressing the Need A service shuttle that transports dogs from their home to the dog

park

What the ‘Bark Bus’ will provide Someone to come and pick up your dog and take them to the dog

park; Supervise them for a couple of hours and then wash their paws so they are delivered back home clean.

The Need

Problem – A lot of parents don’t have time to take their dogs out throughout the whole day

Dogs should be taken out at least 4 times a day As you get up in the morning; around lunch time; in late

afternoon/early evening, and; at the end of the day just before you go to bed.

Kids don’t get home from school until 3 and usually take dogs on short walks

Facts about Dogs

70-80 million dogs are owned in the United States

Approximately 37-47% of all households in the United States have a dog

(ASPCA)

The Brand

A company who genuinely loves dogs and who will be there when you can’t be Loyal and dependable Wants happy dogs to stay healthy

Research – Shaggy Pines

Research - Care.com

Services the ‘Bark Bus’ will provide

Picks up dog from home

Walks them to the bus with the leash

Only takes 4 dogs at a time They have to be at least 4 months old Neutered Neighbors can sign up together

Drives them to dog park

Lets them into the park

Supervises them

Treat after playtime

Drops them off with clean paws

The ‘Look’ of the Brand

Vintage (1950s)

Colorful and simple

LOGO

LOGO

Things I need to figure out

Process of getting dog approved

Process of Drivers/caretakers getting hired

Rules and regulations

Membership options

Visually Creating the Brand Logo

A car wrap – goes on all the shuttles

A website

People can pick their own shuttle driver who best fits their dogs needs (like care.com) (people feel safer picking who is allowed to come in their house)

People can pick a shuttle package that works around their schedule (daily, weekly, monthly)

Social Media Accounts (Instagram, Twitter, Snapchat, FB)