semantic web in practice
DESCRIPTION
Semantic Web used to be perceived as an academic discipline for a long time. The purpose of this presentation is to demonstrate the industrial potential that this technology has now as well as showcase use cases in Web Search, Recommender Systems, and Semantic MarketingTRANSCRIPT
![Page 1: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/1.jpg)
Semantic Web in Practice
![Page 2: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/2.jpg)
The Big Vision
Sir Tim Berners-Lee
The web of human-readable document is being merged with a web of machine understandable data. The potential of the mixture of humans and machines working together and communication through the web could be immense.
• The Web as a huge decentralised database (knowledge base)
• Machine-accessible data
Web of Data as an upgrade of The Web of Documents
![Page 3: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/3.jpg)
A Web for Machines
Web of Data Web of Documents
Data can be interconnected with typed links, similarly as Web pages are connected with hyperlinks
Paris Europe
Country
Continent France
capital of
is a
part of
is a
![Page 4: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/4.jpg)
An Ambitious Roadmap
C ontent Layer
New York Times Article
Youtube Page
Video on Youtube
![Page 5: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/5.jpg)
An Ambitious Roadmap
Article1
capital of date
C ontent Layer
Data Layer
New York Times Article
Youtube Page
Video on Youtube
24/03/2013
written by
Video1 about showing
Rihanna Paris
France
location
Thom
![Page 6: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/6.jpg)
An Ambitious Roadmap
Article1
capital of date
C ontent Layer
Data Layer
New York Times Article
Youtube Page
Video on Youtube
24/03/2013
written by
Video1 about showing
Rihanna Paris
France
location Provides machine-readable data
Thom
![Page 7: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/7.jpg)
An Ambitious Roadmap
Article1
capital of date
C ontent Layer
Data Layer
Ontology Layer
New York Times Article
Youtube Page
Video on Youtube
24/03/2013
News Article
is a
written by
Video1 about showing
Rihanna Paris
France
location
Person written by
Thom
![Page 8: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/8.jpg)
An Ambitious Roadmap
Article1
capital of date
C ontent Layer
Data Layer
Ontology Layer
New York Times Article
Youtube Page
Video on Youtube
24/03/2013
News Article
is a
written by
Video1 about showing
Rihanna Paris
France
location
Person written by
Data interpretation
Thom
![Page 9: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/9.jpg)
An Ambitious Roadmap
Article1
capital of date
C ontent Layer
Data Layer
Ontology Layer
Thom
New York Times Article
Youtube Page
Video on Youtube
24/03/2013
News Article
is a
written by
Video1 about showing
Rihanna Paris
France
location
Person written by
Inference is a
![Page 10: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/10.jpg)
The time passed by
t
Now The Academic Age of the Semantic Web
Ontologies
Description Logic Rules
RDF
OWL
2001
Linked Data
Social Semantic Web
Semantic Open Data
Semantic Markup
Knowledge Graphs
![Page 11: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/11.jpg)
SW Now: Semantic Open Data
Linked Open Data
Publishers: Governments, Institutions, Universities
Name things using URIs
Provide data over HTTP
Publish data using open structured data standards
Link to data published by others
![Page 12: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/12.jpg)
SW Now: Semantic Open Data
DBPedia Semantic version of Wikipedia with rich data about over 3.5M concepts of human knowledge. Open Source. The core of the Web of data.
Paris Europe
Country
Continent France
capital of
is a
part of
is a
![Page 13: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/13.jpg)
SW Now: Knowledge Graphs
Big players have their own Knowledge Graphs
Google Knowledge Graph powers factual responses to Web searches.
Wolfram Alpha, that powers some of Siri searches, relies on own curated data sources.
Facebook Open Graph combines concepts of human knowledge and social data
![Page 14: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/14.jpg)
SW Now: Semantic Markup
Provide metadata about things that you want people to like. Facebook integrates it in their Open Graph.
San Francisco
City
US
is a
is in
Facebook Like
H TML 5 microdata
Provide metadata about your Web pages and Google will index them better.
![Page 15: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/15.jpg)
Main USES
Question Answering
Semantic Search
Semantic Recommender Systems
Semantic Marketing
![Page 16: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/16.jpg)
Question Answering
Siri
![Page 17: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/17.jpg)
Semantic Search
Facebook Graph Search
San Francisco
City
is a
is in
US
![Page 18: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/18.jpg)
Semantic Recommender Systems
Seevl uses data graphs to calculate artist similarity and recommend music. It helps users discover unknown artists that they may like, and does it better then standard collaborative-filtering systems.
Whitney Houston
Mariah Carey
When You Believe
Vocals Aretha Franklin
Finding interesting paths in the graph instead of statistical co-
occurrence
![Page 19: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/19.jpg)
Answer: , because Mary is buying vegetables for her vegetarian lunch
Semantic Marketing
?
Answer: because Mary’s basket contains same elements as Bob’s
C ol laborative Filtering (data-mining)
Mary
Bob
Semantic Marketing
User shopping baskets
Semantic Marketing helps develop better
understanding of users preferences and
motivations
![Page 20: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/20.jpg)
Sépage puts to use the years of research and experience with using Semantic Graphs to produce Semantic Marketing solutions for the future of the Web, making it more smart and more adapted to growing users expectations.
![Page 21: Semantic Web In Practice](https://reader033.vdocuments.site/reader033/viewer/2022052619/55504db7b4c90580748b52e1/html5/thumbnails/21.jpg)
Licence Attribution - Partage dans les Mêmes Conditions 3.0 France
Images Internet – Yellow from the Noun Project Document, The noun project Video, Dmitry Baranovskiy, The noun Project User, Lynn D. Christensen, The Noun Project Lemon, Claudio Gomboli, The Noun Project Carrot, Kate Vogel, Then Noun Project Cucumber, Ashwini Sukhdeve, The Noun Project Tomato, Okan Benn, The Noun Project Pumpkin, Adam Mullin, The Noun Project
Thank you
[email protected] +33 1 84 17 37 80
96 bis boulevard Raspail 75006 Paris
Fonts Furore, Jovanny Lemonad Jenna Sue, Jenna Sue Design Colaborate-Light, Carrois Type Design Gputeks, Gluk Fonts Journal, Fontourist