selling to win presentation - amcham to win... · 5.15 techniques for successful retail selling...
TRANSCRIPT
SELLING TO WINA DAY ABOUT THE KEYS TO SALES SUCCESS
November 27th,2007
Athenée Palace Hilton Hotel, Bucharest
Selling in all honesty has to be the oldest
profession. Yet still to this day there are many
people who argue forcibly that some people
are natural salespeople. I actually believe that
everybody is born a salesperson, and some go on
to develop their skills and later become
true professionals.
Richard Denny
Summary
� Agenda
� Speakers
� Target Group
� Participant’s Benefits
� Participation Package
� Our Experience
� Participation Fees
� Sales Team Participation
� Contact Us
Agenda
Chris DaffyTechniques for Successful Retail Selling5.15
Close6.00
Q&A – Chris Daffy, Nikos Coumettis & Delegates4.45
Nikos CoumettisCoca Cola Sales Strategies and Techniques3.55
Chris DaffyIntroduction3.45
Coffee break3.15
Q&A – Chris Daffy, Nick Skellon & Delegates2.45
Nick SkellonHow to use Military War Techniques to Create Sales Success1.55
Chris DaffyIntroduction1.45
Lunch Break1.00
Q&A – Chris Daffy, Sotiris Karagiozidis & Delegates12.30
Sotiris KaragiozidisNetworking to Build Trust and Profitable Sales Relationships11.40
Chris DaffyIntroduction11.30
Coffee break11.00
Q&A – Chris Daffy, Richard Denny & Delegates10.30
Richard DennySelling to Win9.30
Chris DaffyWelcome & Introductions9.15
Welcome coffee & Registration8.30
Richard Denny
Author of over 30 training videos and of the
“Selling to Win” bestseller, Denny is a
broadcaster and a writer, with the uncanny ability
to delight any audience probably because he talks
common sense and is a brilliant communicator.
He had a fascinating career, going from
masterminding and leading the first farmer’s
rebellion in the UK to selling detergent, steel,
cement and electronic equipment.
Richard Denny is the most inspirational business
speaker in the UK. He is probably unique in that his
presentations not only motivate, inspire and educate his
audiences, but they take away and are able to use highly
practical ideas that achieve enhanced performance. Over
the past 20 years he has become a legend on the
international speaking circuit.
Nick SkellonNick Skellon is an internationally renowned speaker and
consultant who specialises in helping organisations in
competitive markets differentiate themselves through service
and sales excellence. After serving across the world with the
infantry as an army officer, he spent 15 years in sales and
marketing with major blue chip companies (including Mars
Confectionery, Rothmans (UK) and Duracell) in a variety
of roles, from salesman to Sales & Marketing Director.
Nick believes that his job is to entertain as well as
educate (he once said that he couldn’t be boring if his life
depended on it!), and his humour and effective use of
anecdotes to get key points across is what makes him so
effective. He is the author of the best-selling book
'Corporate Combat', and while in Bucharest will be
informing you how to apply the lessons of military history
to your own company strategy in order to stand
head and shoulders above the competition.
Chris Daffy
One of the UK’s best-known customer service fanatics,
following a career of 30 years in sales, marketing and
management and a successful and popular speaker at
seminars all over the world, Chris Daffy is the author of the
bestseller “Once a Customer – Always a Customer” that
has been used by hundreds of companies to help
management and staff learn new ways to boost customer
service levels.
Nikos Coumettis
President of the Adriatic & Balkans Business Unit
with the Coca Cola company since 2005, with an
experience in management positions in companies
such as Bristol Hellas, Kraft Jacobs Suchard Greece,
Elgeka Greece and Papastratos, Mr. Nikolaos
Coumettis also holds a Master of Science in
Marketing and a fruitful experience in teaching these
subjects in University. His Romanian experience is
built since 2003 and is one of the closest to his heart.
Sotiris Karagiozidis
Founder and Managing Partner of
HCS – Human Capital Solutions,
with an experience of 16 years in companies like
L’Oreal, ING Group, Nestle Greece, Castrol
Hellas, Omega International Transport and
Response International and over 6 years in
consultancy in Romania, Mr. Karagkiozidis has
developed and delivered numerous training
seminars on Selling Skills, Management,
Leadership and Motivation.
He hosts the first Internet Radio “The Job
Masters”, and also holds MBA classes for the
Fine University of Wales in Romania.
Target Group
Estimated 270 sales people from:
� FMCG
� Retail
� Banking & Insurance
� Auto
� Health
� IT
� Telecommunications
� others…
My belief (…) is that the most
valuable person in any
organization is the man or
woman who can go out and
bring back the business.
Richard Denny
Participant’s Benefits
� A full-day of sales tips, techniques, strategies and useful information
� Learning how military discipline can sustain the sales career
� Improve their performance in competitive markets by looking at their strategies and assistance in establishing a sustainable competitive advantage.
� Improving personal and team’s effectiveness
� Achieve enhanced performance using highly practical ideas
� Meet the most competitive sales teams on the market
� The possibility to personally interact and exchange experiences & ideas with each of the speakers during the 4 Q&A sessions
� Richard Denny’s “Selling to Win” book
Participation Package
� Personalized badge for access
� Conference bag (presentation materials)
� Richard Denny’s “Selling to Win” book
� Nominal certificate of attendance signed by Richard Denny
� Two coffee breaks
� One lunch
� Simultaneous translation (if requested)
Our Experience
The most important guarantee for our
participants is our proven experience in
organizing 1st class events, at new levels and
standards for the Romanian market.
1st Romanian Leadership Conference
Dr. Stephen R. Covey – 28.11.2006Mr. Body Language in Romania
Allan Pease – 27.06.2007
Emotional Intelligence Master Class
Dr. Daniel Goleman – 25.09.2007
Participation Fees
345 € per person
325 € per person for 2-3 participants per company
305 € per person for 4 and above participants per company
SECURE YOUR PRESENCE IN ONE OF THE MOST IMPORTANT SALES EVENTS OF THE YEAR UNTIL 20TH OF NOVEMBER!
Payments will be done in:
HCS Human Capital Solution SRL account
RO98BUCU046502862511RO02 – RON, opened with Alpha Bank Dorobanti,
by Payment Order or Card
Sales Team Participation
Promotional Materials:
� Logo on all the leaflets, event presentations, brochure cover, roll up banner, etc.
Exposure at the event
� 1 minute commercial movie displayed during the breaks on the dedicated LCD screens (self production)
� 2 roll-up banners in the meeting room (self production)
� Possibility to place standing displays with own materials in the meeting room (self production)
� Possibility to insert in the conference bag own leaflets (self production)
� Possibility to distribute promotional materials at the event (with own team)
SECURE YOUR PRESENCE IN ONE OF THE MOST IMPORTANT SALES EVENTS OF THE YEAR UNTIL 20TH OF NOVEMBER!
Payments will be done in:
HCS Human Capital Solution SRL account
RO98BUCU046502862511RO02 – RON, opened with Alpha Bank Dorobanti,
by Payment Order or Card
Selling is truly a great profession;
a small investment into enhancing selling
skills can reap untold rewards and profit
straight to the bottom line.
Richard Denny
Contact us
Event related:Event related:
Madalina Matache – Events Coordinator
Phone: +40 21 233 1224; Fax: +40 21 233 1226
Mobile: +40 74 902 3013
Mihaela Paidiu – Junior Events Coordinator
Phone: +40 21 233 1224; Fax: +40 21 233 1226
Mobile: +40 74 902 3901
Sponsorship/ Participation related:Sponsorship/ Participation related:
Liliana Kardasilaris – Business Developer
Phone: +40 21 233 1224; Fax: +40 21 233 1226
Mobile: +40 74 902 3903
Booking & invoicing related:Booking & invoicing related:
Claudia Cismaru – Accountant
Phone: +40 21 233 1224; Fax: +40 21 233 1226
Mobile: +40 74 902 3913