SELLING TECHNIQUES

MODULE 2

What is wrong with this vendor?

•On mobile phone•Looking at floor•Magazine not displayed properly•Slouching•Hoodie up

What is good about this vendor?• Smiling• Looking up• Tabard and badge

displayed• Holding magazine up for

all to see

BE HEARD

• Be loud! The streets are busy and noisy, anything that lets people know you are there is a good thing.

• People are more likely to buy if they can see you’re making an effort and being positive. It also means you’ve broken down the first barrier of communication.

• However, there is a thin line between pro active selling and aggressive selling, so don’t go over the top!

BAD THINGS TO DO

• Slouching against a wall/railing, it shows lack of enthusiasm

• Stare at the ground• Have loads of mates hanging around – it’s

intimidating• Scowl! Even if you’re having a bad day, glaring at

people is just going to make it even worse as your sales are going plummet. It’s a vicious circle

• Be on your mobile for long periods of time, again, makes you unapproachable

FUN SALES TECHNIQUES

• Fancy dress! Silly but it works, it can put a smile on the face of a grumpy office worker, and cause them to reconsider buying the magazine! EVERY SALE COULD BE A POTENTIAL NEW REGULAR CUSTOMER.• Try and find out theme

days/holidays etc, be topical! Even a supporters hat on match day can make a big difference.

BADGES AND TABARDS

• We don’t make up rules just to make life a pain. Ok so we do but besides that, wearing your tabard and displaying your badge will increase your sales.

• The public are very vigilant in identifying official vendors. Rogue vendors don’t have tabard/badges, so if yours aren’t on display your sales will be poor.

CONGRATULATIONS! YOU HAVE COMPLETED MODULE 2!