Sell Online. Give your Creativity Wings.Alpa Agarwal | Director of Product Marketing | eBay.com
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Content | Photos | Prices | Customer Goodness
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Creativity
Identifying
Pain Points &
Under-Served Markets
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Creativity: Connecting Things
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Creativity
Simplicity and
Design
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Creativity: Collaboration
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Creativity: Quantity | Prototype | Test | Failure
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Creativity: Relaxation | Positivity | Laughter
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Creativity
Love What You Do
Believe in Yourself
Take Risks
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Unique Products | Low Prices | Data-Driven
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Created his own Warranty
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Unique Value Proposition | Storytelling | High Prices
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May I give you 5 tips for creating online stores?
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Enticing Photos
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Photos
Content
Story-Telling
Shipping
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Investing in Content
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2MyBuysProfileStore
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MyBuys.com uses big data to offer Personalized Recommendations
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Competitive Pricing
Promotions
Smart Purchasing
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Creating a Sense of Urgency
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Social: Leverage Customers for Content & Marketing
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Customer Goodness
Shipping
Returns
Items as Described
Response-Time
22Mobile
• According to comScore, at the end of 2010, mobile e-commerce was 3% of total e-commerce. At the end of 2011, mobile e-commerce was 9% of e-commerce.
• In 2011, eBay transacted $5B through mobile devices. eBay expects to transact $8B in 2012.
• In 2011, more than half of eBay’s mobile purchases came from outside the U.S. – leading markets included Australia, Canada, France, Germany and the U.K.