sell more tickets with facebook advertising...sell more tickets with facebook advertising nacs 2018...
TRANSCRIPT
![Page 1: Sell More Tickets with Facebook Advertising...Sell More Tickets with Facebook Advertising NACS 2018 June 27, 2018. Sell more tickets Discover more about their ... Advanced Audience](https://reader033.vdocuments.site/reader033/viewer/2022060320/5f0cfa547e708231d438122b/html5/thumbnails/1.jpg)
Sell More Tickets with Facebook Advertising
NACS 2018 June 27, 2018
![Page 2: Sell More Tickets with Facebook Advertising...Sell More Tickets with Facebook Advertising NACS 2018 June 27, 2018. Sell more tickets Discover more about their ... Advanced Audience](https://reader033.vdocuments.site/reader033/viewer/2022060320/5f0cfa547e708231d438122b/html5/thumbnails/2.jpg)
Sell more tickets Discover more about their
audiences
Create awesome experiences
ShowClixEvent technology provider of ticketing, marketing,
and on-site operations
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ShowClix Works WithConsumer Shows Fandom Conventions Festivals Museums Attractions
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Facebook Accounts
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Facebook Advertising
Why run Facebook ads? • Reach customers where they spend a lot of time
- 10x visits per day
- 2 billion active users
• Several ad formats & targeting
• Fits any budget type
• Fits any event type
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Business ManagerFacebook business management
• Keeps personal/business accounts separate
• Hub for pages & ad accounts
• Multiple users & permissions
• Easier data & reporting
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Ads ManagerAd command center
• Facebook & Instagram ad creation
• Track users
• Audience creation
• Data & reporting
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Pixel usage • Gain ticket sales & conversion values
• Learn demographic & affinity interests
• Collect users for future campaigns
Pixel set up • Place on all pages of your site
• Place on all event listing pages
Tracking Pixels
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Facebook Ad Objectives
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Select your goal • Event awareness
• Engagement
• Selling tickets
Consider • Run time
• Time to event
• Budget
Objective Selection
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Event Awareness
When to select • Tickets are not yet on sale
• Growing email & remarketing lists
• General brand awareness
What to say • Announcement of event dates & on-sale dates
• New guest secured
• Related, interesting content
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Engagement
When to select • Increase Facebook following
• Increase post interactions
What to say • Release exciting news
• Run contests
• Event responses
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Sell Tickets
When to select • Sell more tickets
What to say • Release day of on-sale
• Buy tickets ads
• Special promos
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Facebook Ad Targeting
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Location • Cities, states, countries, radius
Age • Any range over 13
Gender • All or any
Languages • Select language for ad copy
Demographic Targeting
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Interests • Topics related to event
• Topics related to customer’s interests
Behaviors • Spending habits
• Traveling
• Environmentally conscious
• Etc
Interest Targeting
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Users connected to your event • Users who like your Facebook page
• Friends of users who like page
• Users who responded to event FB page
• Those who’ve used your app
Exclusions • Users who responded, liked, or used app
Connections Targeting
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Lookalike audiences • Target those similar to your ticket buyers
- Upload email addresses
- Users who landed on your receipt page
• Combine with Facebook’s data
Advanced Audience Targeting
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Facebook Remarketing
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Remarketing
What is it? • Show ads to users who have:
- Purchased tickets in the past
- Visited certain pages of your site
- Taken an action in your app
Results • Highest ROAS
• Highest ad engagement
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Remarketing Ad Types
Reminder campaigns • Target users who landed on your site but did not land on
receipt page
• Target emails who bought tickets last year but did not purchase tickets this year
Feature in ad • Something they may have missed
- A new guest
- Popular exhibit
- Any new announcement
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Remarketing Ad Types
Discount campaigns • Target users who landed on your site but did not land on
receipt page
• Target emails who bought tickets last year but did not purchase tickets this year
Feature in ad • A ticket discount in the form of a coupon code
• Coupon expiration date
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Remarketing Ad Types
Upsell campaigns • Target those who landed on the receipt page
• Target emails who bought tickets
Feature in ad • Sell merchandise, tickets to other events, VIP passes,
parking passes, food/drink passes, etc
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Facebook Ad Content
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Ad Content
Text: Best Practices • CTAs in ad
- “Buy tickets now”
- “Get your tickets today”
• CTA button
- “Book now”
- “Sign up”
- “Learn more”
• Urgency
- “Tickets are almost gone, get yours now!”
Text: Best Practices • Personalization
- Use you, your
- Terms specific to your customers interests
• Short & concise
- Announce offer, dates, location
- Special details
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Ad Content
Image: Best Practices • High quality event photos
• Image/text rule
- Less than 20% text
• Include logo
• Promos
- Display on image
• Image types
- Single image, carousel, videos
- At least 3 images per ad campaign
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Facebook Ad Metrics
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Columns
Preloaded columns • Impressions
• Link clicks
• Cost
Custom columns • Number of orders
• Conversion value
Excel Columns • ROAS
• Conversion rate
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Ad Tools
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Data Tool
Google Analytics • Tracks all website performance data
• Collects user demographic & interest data
• All digital marketing campaign data in one place
www.mycompany.com/?utm_source=Facebook&utm_medium=conversionad&utm_campaign=June2018Sale
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Image Tools
BeFunky • Design tool to create images & professional quality
graphics
• Resize images
• Edit photos
Facebook Text Check • Rates image text
• Tells you if your reach will be affected
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ShowClix Marketing Services
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Marketing Services
Marketing Expert Guidance • Develop custom event marketing recommendations
• Assist in tracking and data integration setup
• Provide digital marketing platform training
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Thank You!