self-made media · 2008. 5. 5. · self-made media regular people creating digital content risto...
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Self-made MediaRegular people creating digital content
Risto SarvasHelsinki Institute for Information Technology HIIT
28.4.2008
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Outline
• Digital Tools for the People
• Few example services/products
• Why do people create & share media?
• Looking back 120 years
• Personal vs. User-Generated vs. Professional
• Self-made media, the research group
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Tools for the People
• Digital cameras and camcorders (EU + USA ~ 146M d.cameras & 500M camera phones)
• Broadband Internet connections at home
• Professional & personal media formats the same
• Professional tools available for use
• Skills to use computers and software (not everyone, though)
• Web services to distribute content
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• Blurring the consumer – amateur – professional axis
• Blurring the private - public axis
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Modding
• Modifying the game content, customization
• Making whole new games (e.g., Counter Strike)
• Skins, level editors, fan stories, machinima
• Neverwinter Nights was a game for modding
• Distirbuting mods for free (or selling them packaged)
• Secondary industry around “user-generated content”
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GeoCaching
• Game ran by gamers, No game purchased
• Very different from computer games
• Requires GPS & web
• Outdoor treasure hunting
• Website community: Logs, discussions, pictures
• Strong physical part: Hiking, biking, driving, physical caches, treasures
• Commercial or not? Mod or not?
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Habbo Hotel• Own room and furniture (collecting,
trading, decorating)
• Friends (school, hobbies, new friends, dating, distant friends)
• Play (beauty contests, TV shows, games of chance, Habbo-sports, playing with spatiality: furni traps, tele-running; VIP-clubs, role play)
• Career (celebrities, getting rich, popular room, in a game or gang, fansite author)
• Testing boundaries and rules (expressing self, technical ‘hacking’, treating others: cheating, bullying)
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IRC-galleria• Personal photos for friends (school
friends)
• 50% of Finnish teenagers use IRC-galleria daily
• Often used parallel with IM or SMS etc. Hardly any emailing.
• Public discussion on the dangers of photo sharing (drugs, violence, sexuality, and harassment)
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• Personal profile and friends list
• Application platform with social propagation
• Public or private?
• Mixing personal content with commercial content
• Fad or something long-lasting?
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Lulu.com
• Self-made paper products
• Private use, public use, commercial use
• Digital tools to make non-digital products
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Jaiku
• A presence service
• Name + status line + location + phone status
• Private or public
• Location as content
• Status/presence as content
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So...
• People create and share content:
• photos, videos, messages, games, books, virtual objects, location & presence information...
• Why?
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Questions before we go on?
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120 years of mobile user-generated visual
content
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Snapshot photography
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“The Kodak Culture”
• A global culture, not limited to developed countries in the West
• Not limited to early adapters
• Long traditions, embedded into our lives
• Family photos are central (family camera, family albums)
• A truly successful technology!
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Our photo studies• Since 2003, four major
studies:
• ~100 people
• ~3000 photos/videos
• Initial focus on camera phones
• Later on domestic photography in general
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Communication:Togetherness
Communication:Anti-togetherness
Communication:Utilitarian
Communication:Distinction
Memory function
Emotional reasonsPlay & games Acceptable behavior
Extraordinary experiencesImaginationSelf-reflection
Why do people take photos?
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Complexity in the photography infrastructure
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Generation GapPassive Broadcast Media
vs.Active Social Media
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A backdrop for evaluation
• Modding
• GeoCaching
• Habbo Hotel
• IRC-galleria
• Lulu.com
• Jaiku
• CommunicationTogetherness, Utilitarian, Distinction...
• Memory function
• Emotional reasons
• Play & games
• Acceptable behavior
• Self-reflection
• Imagination
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Questions before we go on?
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Self-made MediaResearch Group
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Consumer
Personal communication
PubliccommunicationAmateur
BloggingYouTubeModdingOpen sourcePodcasts
Professional
PodcastsRSS feedsWeb TVWeb pagesWeb services...
MMSeMailSocial NetworksWeb pagesPhoto sharingMoviesAnimationsSkype
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Professionally made
Self-made
PublicPrivate
User-Generated ContentSelf-made for Public use
Personal MediaSelf-made for Private use
Broadcast MediaProfessionally made for Public use
Customized MediaProfessionally made for Private use
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The Long TailThe amount of Amateur & User-generated Media
exceeds the amount of Professional Media
Professionalmedia
Amateur &user-generated
media
The Longest TailProfessional
media
Amateur &user-generated
media
Personal Media
The amount of Personal Mediaexceeds the amount of Professional and Amateur & User-generated Media
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Building technology for self-made media
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petu
riikka jennimari
Jari
Mervi K
Ann-LizAsko
Henkka
Liina L
Tiia
Isi (eija)
Mervi
Maaret
Anna V
Laura W
Anne S
Saara T
Äiti (eija)
Anna
peturiikkaeija
mari
Jari
Janin Mari
Tomi K
Ulla R
Maaret
Jani GSM
Miskan känny
Tomppa L
Äiti (jenni)
Kari P
riikka jenni
eijaAntti
Tiia Jatta H
Kalle
Mervi Maaret
riikka
jenni
eija
Inari
Teo S
risto
Vellu
Jari
Mimu
Vellu
äiti (riikka)
SallaTea
isä (riikka)
Markus H
Tero K
MariB
Outi
Jouni M
Heikki H
JonnaMimu
Jessica
Maaret
Saara
Henna P
Ville P
Minna
petueija
mari
jenni
Jesse 3
harri
Erosen
Siru
bansku
jami
japeroni
Laura L Tate
Siru
jami
jape Roni 10
anne
harriTate
jesse
Laura L
Siru
jape
anne
miku
susa
jari
anssi
hemmo
Jussi P
jesse
kyle
Timo A
Henkka VMikko K
PGSM
Hintsanen
Hannu K
RystiToni
SiruTate
UllamaijaPiia
Seitsu
Miku
Janne Y
Laura
Tero Vesa
Henna H
harriisä
Siru 4
jami
jape
Ani
Päivi
TiinaMiku Manna
Anssi
Laura LTate
PiiaKarita
roni
Qualitative evaluation&
quantitative measurements
a) long-term useb) real life context
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SocialNetworkingServices:
OnlineSocialInteraction
ManagingSocialIdentity
Inclusion &Exclusions
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Paper 2.0 - Re-inventing paper media
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Metadata & tagging
Metadata as organizationMetadata as communicationMetadata as an action
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Social Publicity & Privacy
Social interaction online is managing our social identity through computers
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Multi-disciplinary
• 3 x software engineers
• 2 x social psychologists
• 1 x cultural anthropologist
• always looking for thesis workers & interns :)