selecting your channel ecosystem
DESCRIPTION
When was the last time you or your company stepped back and assessed whether the channel you have today is the channel you need for tomorrow? Companies typically change their product portfolio if not their entire product strategy regularly but often retain the same indirect channel while hoping that they’ll simply adapt. The truth is that most companies know very little about their channel ecosystem and even less about their aptitude and appetite to sell their products much less their ability to sell them into their target markets. This challenging whitepaper examines the importance of good data and the compilation of a detailed profile on your indirect channel to assess suitability for retention or recruitment and goes on to consider the importance of system and data consolidation in better understanding your ecosystem.TRANSCRIPT
Collaborate beyond the enterprise
Whitepaper from Relayware
Selecting Your Channel Ecosystem
Contents
Selecting Your Channel Ecosystem 3
Common Data / System Complexity with CRM as the Hub
Common Data / System Simplicity with CRM as the Hub and Relayware
as Channel-Centric System
Collaborate Beyond the Enterprise