selecting and managing entry modes
TRANSCRIPT
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Selecting and Managing E
ntry ModesNI KD KARTIKA YOGISWARI (1306305160)
NI KM ASTI TRESNA YANTI (1306305082)
http://businesinternational.blogspot.com/2012/05/selecting-and-managing-entry-modes.htmlhttp://businesinternational.blogspot.com/2012/05/selecting-and-managing-entry-modes.htmlhttp://businesinternational.blogspot.com/2012/05/selecting-and-managing-entry-modes.htmlhttp://businesinternational.blogspot.com/2012/05/selecting-and-managing-entry-modes.html
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EKSPOR, IMPOR, AND COUNTERTRADE
Mengapa Perusahaan Melalukan Ekspor?
Mengembangan !en"#a$an (E%&an' Sa$e)
D*+e,*-*a* !en"#a$an ( D*+e,*-. Sa$e)
Men'a&a/an !enga$aman (Ga*n E%&e,*ene)
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Mengembangan Strategi Es!or" Model Em!at #anga$
n/# 'a&a/ mengembangan /,a/eg* e&, 'a&a/ mengg#naan $anga4 e&e,/*'*baa4 *n*
1.Mengidentifikasikan Pasar Potensial. n/# meng*'en/*-*a* &e,m*n/aan &a'a /a,ge/&aa, /e,/en/#7 &e,#a4aan 4a,# me$a#an ,*e/ &aa, e,/a mena-*,an 4a*$n.a
2.Menyesuaikan Kemampuan Perusahaan untuk Menuhi Kebutuhan Pasar. anga4e$an"#/n.a a'a$a4 men*$a* 'engan 4a/*94a/* a&aa4 &e,#a4aan mam #n/#memen#4* eb#/#4an &aa,
3.Inisiatif Melakukan Pertemuan dengan Mitra kerja. Menga'aan &e,/em#an aa$'engan '*/,*b#/, $a$ .ang &/en*a$7 &embe$*7 '$$ me,#&aan #a/# e4a,#an#n/# 'a&a/ membang#n e&e,a.aan 'an *$*m &e,a/*- an/a,a em#a &*4a
4.Penyediaan Sumber aya. Se/e$a4 em#a &e,/em#an7 neg*a* 'an &enan'a/angann/,a anga4 /e,a4*, a'a$a4 aa/n.a #n/# men.*a&an #mbe, 'a.a man#*a7e#angan 'an -** #n/# bee,"a
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Tingat Keterlibatan Es!or
Menge&, $ang#ng a'a$a4 e&, ba,ang9ba,ang 'an "aa9"aa .ang
'*$a#an $e4 &e,#a4aan9&e,#a4aan .ang mem&,'#*n.a D*,e/
e%&,/*ng *n* b*aan.a '*$a#an 'engan mengan'a$an a$e ,e&,een/a/*+e
(&e,a*$an &en"#a$an) 'an '*/,*b#/, Sem#a &*$*4an */# '*$a.an* $e4&e,ne$ &en"#a$an .ang me$a#an &e,"a$anan e&aa, a/a# be,ba*
'*'a$amn.a Se'angan menge&, /*'a $ang#ng $eb*4 e'e,4ana
'*ban'*ngan 'engan menge&, $ang#ng a,ena menge&, $ang#ng
meme,$#an ba* ea4$*an 4## ma#n &enanaman #ang /#na* .ang $eb*4bea,
Menge&, /*'a $ang#ng a'a$a4 menge&, ba,ang9ba,ang 'an "aa9"aa
me$a$#* be,baga* "en* e&,/*, .ang be,ba* '* 'a$am nege,*7/e,'a&a/
be,baga* "en* &e,an/a,a 'a$am In'*,e/ E%&,/*ng *n* '*an/a,a n.a a'a$a4
Agen/7 E%&,/ Managemen/ :m&an*e7 E%&,/ T,a'*ng :m&an*e
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Meng$indari Kesala$an Es!or dan Im!or
A'a bebe,a&a ea$a4an #m#m bag* &e,#a4aan ba,# me$a#an e&,
1 !e,/ama7 ban.a b*n* gaga$ #n/# me$a#an ,*e/ &aa, .ang mema'a*
ebe$#m menge&,
2 Ke'#a7 ban.a &e,#a4aan gaga$ #n/# men'a&a/an a,an e&, .ang
mema'a*
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Co%ntertrade
Men"#a$ ba,ang a/a# "aa .ang '*ba.a,7 ea,a ee$#,#4an a/a# ebag*an7
'engan ba,ang a/a# "aa $a*n '*eb#/ #n/e,/,a'e
;en* #n/e,/,a'e a'a bebe,a&a "en* #n/e,/,a'e
1
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Pembiayaan Es!or&Im!or
Te,'a&a/ e"#m$a4 me/'e &emba.a,an e&, 'an *m&, .ang '*,anang
#n/# meng#,ang* ,** .ang 'a&a/ men*m&a &a,a e&,/*, 'an *m&,/*,
e&e,/*
1 ang M#a
2 K$e* D#men/e,
3 S#,a/ K,e'*/
O&en A#n/
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CONTRACTUA# ENTR' MODES
Pemberian Lisensi (Licensing)Ke#n/#ngan
1!embe,* $*en* 'a&a/ mengg#naan $*en* #n/# memb*a.a* e&an* *n/e,na*na$ me,ea
2*en* 'a&a/ meng#,ang* em#ng*nan ba4a &,'# $*en* aan m#n#$ '* b$a ma,e/
3!emegang $*en* 'a&a/ mem&e,$e4 e#n/#ngan 'a,* $*en*
Ke,#g*anDa&a/ memba/a* eg*a/an &emegang $*en*
Ke4*$angan n/,$ $ang#ng 'a$am &,'#*7 ma,e/*ng 'an /,a/eg*
!e,*=*nan "#ga ebaga* anaman &e,#a4aan a,ena>&*n"aman> &,&e,/* /,a/eg* &en/*ng #n/#&ea*ng maa 'e&an
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Waralaba (Franchising)
Wa,a$aba me,#&aan #a/# ben/# &embe,*an $*en* '*mana eb#a4
&e,#a4aan menga'aan n/,a 'engan &e,#a4aan $a*n #n/#
meng&e,a*an "en* #a4a /e,/en/# '*baa4 nama .ang '*ben/# e#'engan a/#,an9a/#,an /e,/en/#
Ke#n/#ngan 9/ 'an $9,*
!en.eba,an e&an* b*n* .ang e&a/Da&a/ mengg#naan b#'a.a 'an &enge/a4#an mana"e, $a$
Ke,#g*an
?,an4*e, m#ng*n me,aa ,#m*/ #n/# menge$$a e"#m$abea, -,an4*ee 'a$am be,baga* &aa, na*na$
Da&a/ menga$am* e4*$angan -$e*b*$*/a ,gan*a* 'a$am&e,"an"*an a,a$aba
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Kontrak Manajemen (Management Contracts)
A'a$a4 #a/# &e,"an"*an '*mana eb#a4 &e,#a4aan membe,*an &enge/a4#an mana"e,*a$ 'a$ambebe,a&a a/a# e$#,#4 b*'ang -#ng*na$ e&a'a &*4a $a*n7 'engan men'a&a/an ba.a,an.ang be,*a, an/a,a '#a am&a* $*ma &e,en 'a,* &en"#a$an
Ke#n/#ngan
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urnke! Project
!e$aanaan &,.e a/a# *n'#/,* /e,/en/# .ang '*$a#an $e4 eb#a4 &e,#a4aanm#$a* 'a,* memb#a/7 'e*gn7 n/,#* 'an /a,/ #& am&a* *a& '*&e,*an
Ke#n/#ngan
!e,#a4aan meng4##an '*,* 'a$am m&e/en* *n/* 'an meman-aa/an &e$#ang.ang /*'a b*a '*$a#an en'*,*
Mem#ng*nan &eme,*n/a4 #n/# men'a&a/an 'ea*n *n-,a/,#/#, &,.e 'a,*&e,#a4aan9&e,#a4aan /e,em#a '*'#n*a
Ke,#g*an
Se&e,/* n/,a mana"emen7 /#,ne. &,"e/ 'a$am "anga &an"ang 'a&a/memb#a/ &e,a*ngan
!e,#a4aan 'a&a/ '*be,*an #a/# &,.e a,ena a$aan &$*/*7 b#an a,ena&e,embangan /en$g*
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IN(ESMENT ENTR' MODES
)* +$olly Oned S%bsidiaries -ana !er%sa$aan yang dimilii seca
esel%r%$an.
/* 0oin (ent%res -Usa$a Pat%ngan.
1* Strategic Alliances -Aliansi Strategis.
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2AKTOR STRATE3IS DA#AM PEMI#I4ANAN MODE ENTR'
A* 5%daya #ing%ngan
5* Politi dan 4%%m #ing%ngan
C* U%ran Pasar
D* Prod%si dan 5iaya Pengiriman
E* Pengalaman Internasional
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5%daya #ing%ngan
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Prod%si dan 5iaya PengirimanDengan memban/# #n/# mengn/,$ b*a.a //a$7 ,en'a4 b*a.a &,'#*'an &eng*,*man 'a&a/ membe,*an &e,#a4aan eb#a4
e#n/#ngan Men.*a&an &,'#* '* eb#a4 &aa, .ang '**ng*nan e/*a
b*a.a //a$ &,'#* $eb*4 ,en'a4 'a,* '* ,#ma4Ren'a4 b*a.a &,'#* $am#ng*n men',ng ma#n.a n/,a me$a$#* $*en* a/a# a,a$aba
Pengalaman Internasional
Sebaga* &e,#a4aan men'a&a/an &enga$aman *n/e,na*na$7 me,ea
mem*$*4 m'e en/,* .ang meme,$#an e/e,$*ba/an .ang $eb*4 'a$am In* be,a,/* ba4a me,ea 4a,# mene,*ma ,** .ang $eb*4 bea, 'engan*mba$an n/,$ .ang $eb*4 bea, &e,a* 'an /,a/eg*
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SESI DISKSI