A. Arrivals (1) All Markets KOREA USA JAPAN CHINA TAIWAN AUSTRALIA SINGAPORE CANADA HONGKONG MALAYSIA UNITED KINGDOM GERMANY Overseas Filipinos

1. Year

2012 4,272,811 1,031,155 652,626 412,474 250,883 216,511 191,150 148,215 123,699 118,666 114,513 113,282 67,023 215,943

2011 3,917,454 925,204 624,527 375,496 243,137 181,738 170,736 137,802 117,423 112,106 91,752 104,466 61,193 207,152

Increase / Decrease 9.1% 11.5% 4.5% 9.8% 3.2% 19.1% 12.0% 7.6% 5.3% 5.9% 24.8% 8.4% 9.5% 4.2%

2. Mode of Travel

Air 4,237,935 1,029,617 651,722 410,976 245,153 216,190 190,080 147,963 123,412 118,579 112,923 110,795 65,551 215,943

Sea 34,876 1,538 904 1,498 5,730 321 1,070 252 287 87 1,590 2,487 1,472 0

B. Demographic Profile All Markets KOREA USA JAPAN CHINA TAIWAN AUSTRALIA SINGAPORE CANADA HONGKONG MALAYSIA UNITED KINGDOM GERMANY Overseas Filipinos

3. Sex (1)

Male 58.75% 55.53% 54.53% 74.76% 53.79% 51.02% 62.38% 72.52% 49.78% 62.63% 71.00% 63.25% 64.93% 31.46%

Female 39.92% 41.90% 45.14% 23.54% 44.43% 47.04% 37.29% 27.01% 49.88% 36.48% 27.75% 36.33% 34.48% 68.37%

Not Stated 1.34% 2.58% 0.33% 1.70% 1.77% 1.93% 0.34% 0.47% 0.34% 0.88% 1.25% 0.42% 0.59% 0.17%

4. Age (1)

Average Age ( in years ) 37.64 34.64 41.03 39.70 34.70 34.71 39.90 39.41 39.57 38.63 38.83 39.38 40.26 39.08

5. Occupational Group (1)

Professional, Managerial, Administrative 30.71% 29.53% 30.33% 20.78% 30.09% 25.04% 32.76% 55.32% 24.42% 43.25% 52.92% 41.79% 30.92% 14.76%

Clerical, Sales, Services 4.25% 2.14% 2.99% 14.06% 5.39% 3.96% 3.08% 7.12% 3.29% 8.02% 5.53% 2.21% 2.71% 2.08%

Fishery, Husbandry, Agriculture 0.16% 0.15% 0.10% 0.37% 0.06% 0.11% 0.34% 0.03% 0.17% 0.05% 0.18% 0.13% 0.09% 0.19%

Industrial Worker / Laborer 2.79% 1.02% 3.56% 1.72% 1.32% 1.76% 5.49% 1.53% 5.43% 1.60% 1.88% 3.49% 2.94% 12.54%

Civilian/Military/Government Personnel 0.89% 0.38% 1.88% 0.69% 0.30% 0.15% 0.81% 0.54% 0.53% 0.51% 1.18% 0.67% 0.83% 0.13%

Housewives 4.19% 6.50% 3.34% 2.62% 2.38% 1.75% 2.94% 2.37% 3.16% 5.56% 3.31% 2.48% 4.25% 10.64%

Students/ Minors 11.68% 18.69% 10.27% 9.62% 7.63% 6.03% 11.19% 7.45% 12.07% 9.22% 6.55% 8.81% 10.91% 7.18%

Retired/Pensioner 4.39% 0.20% 14.81% 0.80% 1.96% 0.62% 7.97% 1.47% 11.75% 2.36% 2.18% 8.33% 5.05% 3.22%

Seaman 0.20% 0.05% 0.21% 0.06% 0.21% 0.04% 0.31% 0.06% 0.10% 0.05% 0.12% 0.39% 0.16% 0.07%

Others 0.66% 0.22% 0.59% 0.11% 0.17% 0.05% 0.36% 0.12% 1.03% 0.18% 0.12% 0.80% 0.25% 7.13%

Not Stated 40.07% 41.12% 31.92% 49.16% 50.47% 60.50% 34.76% 23.99% 38.05% 29.20% 26.03% 30.91% 41.89% 42.07%

6. Civil Status (2)

Single 27.10% 14.20% 30.00% 7.20% 33.10% 32.00% 45.80% 38.90% 26.80% 22.40% 28.10% 41.90% 54.20% 17.60%

Married 70.20% 85.80% 62.50% 92.60% 66.00% 67.10% 47.30% 59.60% 63.70% 73.30% 70.60% 52.40% 40.80% 78.40%

Widowed 0.70% 0.00% 1.50% 10.00% 0.80% 0.70% 1.70% 0.30% 2.40% 0.00% 0.70% 2.10% 1.90% 3.20%

Separated / Divorced 2.00% 0.00% 6.00% 0.20% 0.10% 0.10% 5.30% 1.30% 7.10% 4.30% 0.70% 3.70% 3.10% 0.80%

7. Highest Educational Training (2)

Less than High School / Some High School 1.50% 0.10% 0.30% 0.10% 11.00% 1.50% 1.70% 0.00% 0.00% 0.00% 0.00% 0.30% 0.00% 0.00%

High School / Vocational School Graduate 14.10% 23.10% 13.00% 1.30% 26.30% 10.70% 24.90% 4.70% 15.50% 5.20% 3.90% 13.40% 21.80% 11.20%

Some College / No Degree / Associate Graduate 3.60% 2.20% 8.30% 0.00% 3.20% 3.80% 6.00% 2.20% 6.50% 2.60% 0.70% 3.40% 6.40% 20.80%

College / University Graduate 72.20% 72.80% 58.40% 97.90% 57.10% 81.20% 57.90% 72.70% 61.90% 81.90% 76.50% 68.60% 61.50% 59.20%

Master's Degree / Units / Professional Degree / 8.60% 1.90% 20.00% 0.80% 2.50% 2.70% 9.50% 20.40% 16.10% 10.30% 18.90% 14.40% 10.30% 8.80%

Post Graduate/Doctorate Degree / Units

Not Specified / No Answer 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

8. Annual Gross Income (in US$) (2)

Average Income 41,630.22 141.00 82,936.71 77,699.31 16,363.61 26,876.61 105,679.29 107,471.84 108,400.00 95,603.40 81,641.32 84,637.70 89,211.76 81,500.00

page 1 of 5 pages

PROFILE OF VISITORS TO THE PHILIPPINES FROM SELECTED MARKETS, 2012

C. Travel Characteristics All Markets KOREA USA JAPAN CHINA TAIWAN AUSTRALIA SINGAPORE CANADA HONGKONG MALAYSIA UNITED KINGDOM GERMANY Overseas Filipinos

9. Average Daily Expenditure Per

Capita (in US$) (2)

Accomodation 27.26 26.18 44.66 8.08 18.06 20.18 41.67 41.59 25.77 31.71 52.60 30.01 40.55 8.02

Food / Beverage 23.73 25.78 25.20 32.14 14.48 14.15 24.04 23.40 22.77 20.95 27.94 20.93 17.65 10.86

Guided Tour 0.31 0.23 0.26 0.51 0.24 0.12 0.15 0.20 0.18 1.93 1.03 0.29 0.49 0.06

Entertainment and Recreation 14.40 39.25 6.65 19.01 4.05 4.38 7.43 8.03 6.09 12.18 3.88 7.15 6.80 2.58

Local Transport 4.88 3.72 7.24 6.22 2.84 2.43 5.96 6.95 4.51 4.85 5.01 4.63 5.78 1.07

Visits to Cultural / Historical Sites, Museums, 0.04 0.10 0.00 0.00 0.14 0.08 0.02 0.04 0.00 0.00 0.00 0.00 0.00 0.00

National Parks and other sites

Shopping 20.61 40.31 14.14 24.28 14.97 14.51 17.31 11.59 19.68 12.37 16.56 10.50 7.58 17.82

Miscellanous 1.75 3.95 0.45 3.97 0.82 0.79 0.03 0.00 0.81 2.66 0.02 0.68 0.00 0.00

Average Daily Expenditure 92.99 139.51 98.59 94.21 55.59 56.64 96.61 91.81 79.81 86.66 107.06 74.20 78.85 40.42

10. Purpose of Visit (1)

Holiday 55.79% 60.98% 54.53% 55.13% 58.89% 36.20% 64.33% 42.47% 64.03% 52.69% 55.49% 63.93% 66.88% 52.25%

Visit Friends / Relatives 3.47% 0.76% 9.22% 1.50% 0.37% 0.71% 6.45% 2.10% 6.82% 1.50% 3.23% 4.74% 3.88% 8.04%

Business 10.22% 5.46% 8.19% 15.24% 7.63% 5.81% 11.64% 35.11% 3.97% 20.05% 17.95% 11.42% 10.37% 0.62%

Official Mission 0.06% 0.02% 0.06% 0.06% 0.05% 0.02% 0.04% 0.06% 0.07% 0.04% 0.12% 0.06% 0.09% 0.02%

Convention 1.08% 0.37% 0.99% 0.81% 0.62% 0.42% 1.39% 2.10% 0.86% 1.12% 2.59% 1.23% 0.79% 0.49%

Incentives 0.00% 0.00% 0.01% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Health / Medical Reason 0.20% 0.02% 0.23% 0.01% 0.01% 0.01% 0.06% 0.01% 0.08% 0.01% 0.02% 0.02% 0.02% 0.26%

Others 4.01% 2.28% 8.02% 2.07% 1.44% 0.93% 3.71% 2.14% 6.37% 1.59% 3.14% 3.94% 2.86% 7.51%

Not Stated 24.82% 29.57% 18.59% 24.96% 30.62% 55.77% 12.27% 15.94% 17.73% 22.93% 17.21% 14.61% 15.02% 30.68%

11. Type of Accomodation (2)

Hotel 61.90% 77.80% 54.70% 69.40% 45.30% 55.20% 54.70% 74.90% 50.60% 71.60% 70.60% 56.00% 37.00% 23.20%

Resort 15.60% 21.60% 8.10% 2.50% 16.50% 16.50% 20.70% 11.30% 14.90% 15.50% 5.90% 22.30% 39.30% 12.00%

Pension / Inn / Lodge 5.60% 2.00% 5.90% 0.30% 2.10% 1.40% 12.50% 5.00% 5.40% 3.40% 8.50% 13.40% 20.60% 5.60%

Hostel / Dormitory 2.10% 2.30% 0.50% 0.50% 5.20% 5.00% 1.70% 0.00% 1.80% 0.00% 3.30% 3.10% 1.50% 0.00%

Apartelle / Rented Homes / Apartment 2.00% 1.30% 3.80% 0.10% 1.20% 1.00% 3.80% 1.30% 6.00% 0.90% 2.00% 4.20% 4.20% 3.20%

Home of Relatives / Friends 24.60% 9.60% 43.70% 33.30% 29.10% 19.50% 31.60% 7.50% 47.00% 13.80% 10.50% 31.20% 19.80% 69.60%

Others 8.20% 6.30% 8.40% 2.00% 18.40% 15.80% 7.30% 5.30% 6.00% 2.60% 3.90% 7.60% 7.60% 15.20%

Unspecified 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

12. Travel Arrangements (2)

Package 15.30% 53.60% 0.80% 3.20% 15.70% 30.70% 2.30% 0.30% 3.00% 6.00% 0.00% 2.90% 2.70% 0.00%

Independent 84.70% 46.40% 99.20% 96.80% 84.30% 69.30% 97.70% 99.70% 97.00% 94.00% 100.00% 97.10% 97.30% 100.00%

Not Stated 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

13. Frequency of Visit (2)

First Visit 36.20% 46.40% 27.50% 8.40% 50.10% 45.20% 38.70% 32.90% 31.50% 19.80% 35.90% 42.90% 46.90% 2.40%

Repeat Visit 63.80% 53.60% 72.50% 91.60% 49.90% 54.80% 61.30% 67.10% 68.50% 80.20% 64.10% 57.10% 53.10% 97.60%

14. Average Length of Stay (in nights) (2) 9.61 5.64 14.50 5.39 8.60 6.42 15.03 5.15 16.32 5.24 6.17 15.18 15.72 23.42

15. Motivating Factor for Choosing the

Philippines as a Place to Visit *

Have friends/relatives in the Phils. 28.60% 31.20% 41.50% 36.90% 18.80% 12.20% 30.80% 22.00% 34.60% 8.80% 24.40% 29.40% 23.60% 25.00%

Recommended by friends 19.20% 9.60% 13.70% 26.00% 15.30% 13.30% 29.40% 30.50% 21.20% 17.60% 29.30% 25.30% 35.80% 8.30%

Curiousity/never been to the Phils. 10.40% 0.80% 8.20% 14.90% 38.00% 31.40% 7.20% 12.20% 7.70% 5.90% 4.90% 11.20% 13.90% 0.00%

Past experience/have been to the Phils. before 8.80% 0.40% 13.70% 13.60% 8.70% 8.00% 14.00% 12.20% 13.50% 35.30% 7.30% 10.00% 16.40% 16.70%

Inexpensive to spend holiday 1.30% 0.00% 1.10% 4.00% 3.50% 1.60% 1.40% 2.40% 0.00% 0.00% 0.00% 1.20% 0.00% 0.00%

Family/ relatives 4.10% 5.70% 5.50% 0.50% 3.10% 1.60% 4.70% 1.20% 7.70% 0.00% 9.80% 4.70% 1.80% 33.30%

Proximity to own country/near country 1.70% 0.30% 0.50% 1.80% 3.50% 2.70% 1.80% 14.60% 0.00% 11.80% 7.30% 1.20% 0.00% 0.00%

Television/radio/film/video/internet 4.50% 7.40% 4.90% 0.30% 0.00% 0.50% 3.20% 1.20% 3.80% 2.90% 2.40% 3.50% 4.80% 0.00%

page 2 of 5 pages

PROFILE OF VISITORS TO THE PHILIPPINES FROM SELECTED MARKETS, 2012

C. Travel Characteristics All Markets KOREA USA JAPAN CHINA TAIWAN AUSTRALIA SINGAPORE CANADA HONGKONG MALAYSIA UNITED KINGDOM GERMANY Overseas Filipinos

16. Main Source of Information *

Friends/Relatives/Business Associates 41.30% 34.60% 54.60% 71.50% 24.90% 24.50% 44.10% 42.70% 61.50% 38.20% 53.70% 38.20% 39.40% 33.30%

Internet 24.40% 14.90% 25.70% 8.30% 27.90% 10.10% 36.90% 47.60% 19.20% 38.20% 34.10% 38.80% 36.40% 8.30%

Travel Agents 21.90% 45.90% 3.30% 1.80% 37.10% 56.90% 2.20% 1.20% 0.00% 2.90% 2.40% 1.80% 1.20% 8.30%

Myself 2.30% 0.70% 1.10% 12.90% 0.90% 0.50% 1.40% 2.40% 1.90% 2.90% 0.00% 2.90% 1.80% 16.70%

Previous Visit 6.30% 0.10% 15.30% 5.10% 4.40% 3.20% 11.10% 4.90% 13.50% 17.60% 9.80% 9.40% 15.80% 33.30%

Travel Books/Guide Books/Directories 1.40% 0.30% 0.00% 0.00% 0.40% 2.70% 2.90% 1.20% 3.80% 0.00% 0.00% 4.10% 3.60% 0.00%

17. People Who Influenced Choice of

Destination *

Spouse 8.00% 15.00% 4.40% 0.50% 8.70% 5.30% 3.90% 1.20% 1.90% 2.90% 2.40% 7.60% 3.60% 16.70%

Other family members 2.60% 3.70% 3.80% 0.30% 2.60% 2.10% 2.50% 1.20% 11.50% 2.90% 0.00% 3.50% 0.60% 8.30%

Relatives 1.30% 3.30% 0.50% 0.00% 1.30% 0.50% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Friends/Business Associates 53.20% 72.30% 37.20% 71.00% 56.30% 49.50% 39.80% 39.00% 48.10% 26.50% 36.60% 30.60% 34.50% 16.70%

Employer 0.50% 0.20% 0.00% 0.50% 0.90% 1.60% 0.00% 0.00% 0.00% 0.00% 9.80% 0.00% 0.00% 0.00%

Made Own Decision 32.50% 4.40% 53.60% 26.50% 29.30% 29.30% 53.40% 58.50% 36.50% 61.80% 51.20% 55.90% 60.00% 50.00%

18. Travelling Companions

Travelling Alone 41.50% 16.90% 49.30% 90.30% 21.70% 19.30% 41.80% 44.50% 49.40% 43.10% 47.10% 35.30% 27.10% 22.40%

Spouse 13.80% 24.80% 22.10% 0.90% 5.60% 6.30% 17.20% 6.60% 23.80% 12.10% 7.20% 20.40% 16.80% 36.80%

Children 3.10% 0.70% 7.70% 0.30% 2.20% 2.00% 5.90% 3.40% 6.50% 5.20% 3.90% 5.50% 2.70% 20.80%

Relative 5.70% 2.90% 7.30% 0.50% 19.30% 11.80% 2.70% 1.60% 4.80% 2.60% 2.00% 7.10% 3.80% 20.80%

Friends 25.10% 51.60% 14.70% 5.20% 21.50% 22.50% 29.30% 23.50% 15.50% 18.10% 17.60% 26.20% 41.60% 18.40%

Business Associates 5.80% 14.40% 4.00% 0.40% 2.70% 2.10% 2.90% 15.00% 0.60% 15.50% 13.10% 5.20% 5.70% 0.00%

Others 14.00% 2.80% 6.20% 2.70% 40.50% 53.80% 8.80% 10.00% 8.90% 8.60% 13.10% 9.70% 5.00% 8.80%

19. Average Lead Times for Deciding

Trips (Weeks) 8.85 4.54 12.73 10.70 3.14 2.94 13.96 5.88 17.78 6.25 7.04 14.35 14.32 15.63

20. Average Lead Times for Booking

the Trips (weeks) 5.56 4.51 9.35 1.13 2.77 2.30 10.62 4.43 10.74 4.34 4.97 10.61 12.01 10.25

21. Average Duration of Package Tour (nights) 5.22 4.34 10.33 6.30 4.48 4.27 9.53 3.00 9.40 4.00 0.00 8.73 14.86 0.00

22. Asian Cities Visited Before the Philippines

Singapore 0.60% 0.00% 0.40% 0.10% 0.00% 0.40% 1.50% 0.90% 0.00% 3.40% 0.00% 1.30% 0.80% 0.00%

Bangkok 0.60% 0.00% 0.80% 0.00% 0.10% 0.10% 1.70% 0.00% 0.00% 0.00% 0.00% 1.30% 2.70% 0.00%

Hong Kong 0.70% 0.00% 0.80% 0.00% 0.40% 0.10% 0.20% 1.90% 1.20% 0.00% 0.00% 3.10% 2.70% 0.80%

Macau 0.20% 0.00% 0.30% 0.00% 0.10% 0.00% 0.00% 0.60% 1.20% 5.20% 0.00% 0.00% 0.80% 0.00%

Beijing 0.10% 0.00% 0.00% 0.10% 0.00% 0.00% 0.30% 0.00% 0.00% 0.00% 0.00% 0.30% 0.40% 0.00%

Jakarta 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.80% 0.40% 0.00%

Kuala Lumpur 0.30% 0.00% 0.10% 0.00% 0.00% 0.10% 1.20% 0.30% 1.20% 0.90% 0.70% 0.80% 1.10% 0.00%

Shanghai 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.60% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Canton 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Hanoi 0.10% 0.00% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.30% 0.80% 0.00%

Mumbai 0.00% 0.00% 0.00% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.40% 0.00%

New Delhi 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Osaka 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Seoul 0.10% 0.00% 0.30% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.90% 0.00% 0.50% 0.00% 0.00%

Taipei 0.10% 0.00% 0.00% 0.00% 0.00% 0.40% 0.00% 0.00% 0.60% 0.00% 0.00% 0.50% 0.00% 0.00%

Tokyo 0.10% 0.00% 0.10% 0.10% 0.00% 0.00% 0.00% 0.60% 0.00% 0.00% 0.00% 0.50% 0.80% 0.00%

Xiamen 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Others 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.40% 0.10%

None 97.40% 100.00% 97.70% 99.70% 99.30% 99.00% 95.60% 95.00% 97.60% 89.70% 99.30% 92.90% 91.60% 99.20%

page 3 of 5 pages

PROFILE OF VISITORS TO THE PHILIPPINES FROM SELECTED MARKETS, 2012

C. Travel Characteristics (2) All Markets KOREA USA JAPAN CHINA TAIWAN AUSTRALIA SINGAPORE CANADA HONGKONG MALAYSIA UNITED KINGDOM GERMANY Overseas Filipinos

23. Asian Cities Intended to Visit After the Philippines

Bangkok 1.20% 0.00% 4.00% 0.00% 0.30% 0.00% 0.90% 0.90% 0.60% 0.90% 0.70% 0.80% 1.90% 0.80%

Hong Kong 1.20% 0.00% 2.30% 0.10% 1.10% 0.10% 0.30% 0.00% 0.60% 0.90% 0.00% 5.80% 3.10% 0.80%

Kuala Lumpur 0.50% 0.10% 0.50% 0.00% 0.00% 0.00% 0.90% 0.00% 0.00% 0.90% 1.30% 1.30% 1.90% 0.00%

Singapore 1.20% 0.10% 1.10% 0.20% 0.10% 0.00% 1.70% 1.60% 0.00% 0.90% 0.70% 3.40% 3.10% 0.80%

Jakarta 0.10% 0.00% 0.30% 0.00% 0.00% 0.00% 0.30% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Macau 0.10% 0.00% 0.70% 0.00% 0.10% 0.00% 0.00% 0.30% 0.00% 0.00% 0.00% 0.30% 0.40% 0.00%

Shanghai 0.10% 0.00% 0.00% 0.00% 0.30% 0.10% 0.00% 0.00% 0.00% 0.90% 0.00% 0.00% 0.00% 0.00%

Beijing 0.10% 0.00% 0.10% 0.00% 0.10% 0.00% 0.20% 0.00% 0.60% 0.00% 0.00% 0.00% 0.00% 0.00% Canton 0.00% 0.00% 0.00% 0.00% 0.00% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Hanoi 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.40% 0.00%

Mumbai 0.00% 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

New Delhi 0.10% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Osaka 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Seoul 0.10% 0.00% 0.00% 0.00% 0.10% 0.00% 0.00% 0.00% 1.20% 0.00% 0.00% 0.30% 0.00% 0.00%

Taipei 0.10% 0.00% 0.10% 0.00% 0.00% 0.00% 0.20% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Tokyo 0.20% 0.00% 0.80% 0.00% 0.00% 0.00% 0.00% 0.30% 1.20% 0.00% 0.00% 0.80% 0.80% 0.00%

Xiamen 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00% 0.00%

Others 0.10% 0.00% 0.10% 0.00% 0.00% 0.00% 0.20% 0.00% 0.00% 0.00% 0.00% 0.30% 0.00% 0.00%

None 95.50% 99.80% 90.40% 99.60% 97.80% 99.70% 95.30% 96.90% 95.20% 95.70% 97.40% 88.20% 87.40% 97.60%

24. Places Visited Outside Metro Manila

Aklan/Boracay/Kalibo 13.10% 17.90% 6.40% 1.10% 15.60% 17.30% 21.40% 6.60% 10.70% 9.50% 5.20% 18.80% 19.10% 8.00%

Baguio 1.40% 0.80% 3.20% 0.10% 1.00% 0.30% 1.80% 0.00% 7.70% 1.70% 0.00% 3.40% 0.80% 2.40%

Batangas/Matabungkay 3.70% 6.40% 4.00% 1.80% 4.00% 4.00% 2.00% 1.30% 4.20% 0.90% 3.90% 3.10% 2.30% 12.00%

Bohol 4.10% 0.90% 4.50% 0.60% 3.70% 3.00% 6.90% 2.20% 6.50% 3.40% 3.90% 6.30% 11.80% 1.60%

Cavite 2.30% 3.20% 3.70% 2.30% 1.80% 3.30% 1.40% 1.30% 2.40% 0.90% 1.30% 1.80% 0.40% 2.40%

Cebu 10.30% 1.90% 15.90% 3.40% 5.70% 4.40% 16.30% 16.60% 13.70% 15.50% 7.80% 19.60% 29.00% 16.00%

Davao 2.20% 1.10% 3.60% 1.80% 0.20% 0.30% 3.90% 3.40% 6.00% 0.00% 5.90% 2.10% 6.90% 5.60%

Laguna/Pagsanjan/Los Baños 14.10% 64.30% 4.40% 1.90% 3.90% 5.20% 5.70% 1.30% 3.60% 2.60% 5.30% 3.10% 1.90% 6.40%

Mindoro/Puerto Galera 3.20% 2.70% 3.00% 0.20% 1.20% 3.10% 5.10% 2.90% 4.80% 4.30% 1.30% 5.20% 14.90% 2.40%

Olongapo 0.80% 0.30% 1.60% 0.40% 0.30% 0.40% 0.80% 2.80% 0.60% 1.70% 9.20% 0.30% 0.00% 0.00%

Pampanga 2.70% 2.80% 3.80% 2.30% 2.30% 1.70% 1.80% 1.90% 7.10% 6.00% 10.50% 2.90% 0.40% 3.20%

Tagaytay 9.20% 33.40% 4.80% 1.30% 5.10% 8.80% 5.40% 3.40% 3.60% 2.60% 3.90% 4.70% 0.40% 4.80%

25. Activites Done in the Philippines

Shopping 64.90% 91.20% 47.40% 58.90% 91.70% 86.10% 60.10% 26.00% 53.00% 31.00% 47.70% 46.10% 45.40% 62.40%

Sigthseeing 27.40% 37.70% 26.00% 1.40% 18.70% 22.80% 40.80% 22.30% 38.10% 23.30% 13.10% 46.60% 49.20% 30.40%

Visit friends/relatives 7.30% 5.80% 9.00% 0.20% 19.40% 17.50% 8.80% 3.40% 6.00% 1.70% 4.60% 4.50% 5.30% 16.00%

Beach holiday 6.80% 13.70% 10.00% 0.30% 0.40% 0.30% 12.20% 2.50% 9.50% 4.30% 0.70% 14.10% 9.90% 14.40%

Sports 2.20% 2.10% 1.60% 1.40% 0.40% 0.10% 3.60% 1.90% 3.00% 2.60% 0.70% 5.20% 6.50% 0.00%

Scuba Diving 3.50% 6.60% 1.90% 0.50% 0.70% 0.70% 4.50% 1.60% 1.80% 6.90% 0.00% 5.80% 16.00% 0.80%

Investment Opportunities 0.90% 0.40% 0.50% 0.00% 2.20% 1.40% 0.50% 2.80% 0.60% 0.00% 0.70% 1.80% 0.00% 0.80%

page 4 of 5 pages

PROFILE OF VISITORS TO THE PHILIPPINES FROM SELECTED MARKETS, 2012

C. Travel Characteristics (2) All Markets KOREA USA JAPAN CHINA TAIWAN AUSTRALIA SINGAPORE CANADA HONGKONG MALAYSIA UNITED KINGDOM GERMANY Overseas Filipinos

26. Shopping Places

Tourist Duty Free Shop 32.70% 85.30% 7.80% 9.60% 31.00% 23.50% 6.90% 23.80% 12.20% 13.50% 12.30% 3.80% 2.50% 7.70%

Department Store 57.10% 20.00% 50.10% 92.10% 86.50% 83.00% 51.10% 33.30% 55.60% 40.50% 39.70% 49.50% 36.10% 42.30%

Flea Market 3.40% 3.00% 3.60% 0.40% 6.20% 3.30% 5.40% 3.60% 2.20% 5.40% 1.40% 3.30% 0.80% 3.90%

Souvenir/Curio Shops 15.50% 11.70% 11.70% 0.50% 17.40% 23.50% 21.50% 20.20% 17.80% 21.60% 16.40% 27.20% 44.50% 7.70%

Hotel/Resort/Lodge 0.90% 0.40% 0.80% 0.00% 0.30% 2.50% 0.50% 0.00% 3.30% 0.00% 4.10% 1.60% 2.50% 0.00%

Others 26.70% 1.00% 77.70% 5.90% 7.40% 7.10% 75.30% 61.90% 70.00% 56.80% 61.60% 61.40% 52.10% 76.90%

27. Items Purchased

Arts and Crafts 21.20% 24.60% 26.20% 28.80% 7.70% 9.30% 21.50% 21.40% 24.40% 16.20% 23.30% 31.50% 22.70% 19.20%

Apparel/Textile and Garments 44.70% 9.70% 51.50% 88.30% 40.60% 36.00% 58.00% 40.50% 41.10% 43.20% 46.60% 56.50% 58.00% 73.10%

Paper/Paper Goods 1.80% 0.60% 3.90% 0.40% 3.50% 3.50% 1.50% 2.40% 1.10% 0.00% 1.40% 3.30% 2.50% 0.00%

Food Delicasies 70.40% 97.50% 35.70% 82.90% 91.70% 90.90% 26.70% 20.20% 30.00% 32.40% 37.00% 33.20% 28.60% 51.30%

Leather Goods 8.40% 4.10% 4.70% 6.90% 20.30% 13.40% 6.90% 6.00% 6.70% 0.00% 1.40% 2.20% 3.40% 12.80%

Fashion Accessories 21.00% 30.50% 27.30% 9.80% 9.90% 6.90% 28.40% 26.20% 27.80% 29.70% 19.20% 29.30% 28.60% 26.90%

Others 60.00% 77.80% 49.60% 46.00% 72.80% 64.00% 45.70% 57.10% 52.20% 51.40% 37.00% 47.80% 42.00% 25.60%

D. Attitudes Toward Visit to the Philippines (2)

28. Things Liked Most About the Philippines

Warm hospitality and kindness of people 52.60% 16.00% 41.90% 79.30% 76.80% 78.00% 47.40% 51.10% 43.50% 57.80% 56.20% 44.80% 47.70% 8.80%

Beautiful sceneries/nice beaches 22.60% 51.00% 13.60% 1.20% 24.00% 25.60% 18.30% 18.50% 22.00% 13.80% 9.20% 21.20% 28.60% 4.00%

Able to see loved ones/relatives/friends 8.70% 2.60% 23.30% 3.60% 9.20% 2.10% 18.40% 5.00% 20.20% 9.50% 7.20% 12.60% 8.80% 76.00%

Good food/liquor/fruits 9.90% 8.80% 13.60% 6.50% 10.40% 9.70% 12.70% 10.30% 13.10% 8.60% 12.40% 10.70% 10.70% 15.20%

Good climate 4.40% 2.70% 4.20% 2.30% 3.60% 2.40% 3.60% 3.80% 10.70% 6.00% 3.90% 14.10% 9.90% 0.80%

Shopping opportunities 2.30% 2.80% 0.80% 0.10% 5.10% 4.30% 3.60% 0.60% 1.80% 0.90% 2.00% 1.60% 1.50% 2.40%

Good accommodation/restaurant facilities and services 2.00% 0.70% 1.60% 0.10% 4.60% 8.50% 1.70% 0.90% 0.60% 2.60% 3.90% 1.60% 0.80% 0.00%

Inexpensive/reasonable prices of commodities 1.10% 0.10% 1.00% 3.50% 0.20% 0.30% 1.50% 0.90% 0.00% 0.00% 0.70% 1.00% 1.50% 0.00%

Good place for relaxation 4.50% 12.30% 2.10% 1.30% 0.30% 0.40% 6.30% 3.10% 1.80% 2.60% 4.60% 5.20% 8.40% 4.00%

29. Things Disliked Most About the Philippines

Heavy traffic 24.60% 47.10% 20.40% 5.50% 38.50% 41.80% 18.60% 24.50% 11.90% 15.50% 20.30% 17.30% 13.70% 4.80%

Air/water pollution/dirty environment 17.30% 45.00% 10.50% 17.10% 13.30% 11.50% 8.50% 6.90% 7.10% 5.20% 9.80% 6.30% 12.20% 4.80%

Widespread poverty/beggars/unemployment 7.80% 1.00% 5.80% 18.90% 8.60% 11.00% 5.00% 5.30% 6.00% 6.90% 7.80% 5.20% 5.70% 5.60%

Rainy/Humid/Bad weather 4.70% 1.30% 8.10% 2.40% 7.90% 6.40% 6.90% 6.00% 5.40% 3.40% 7.20% 5.00% 5.70% 4.80%

Language Barrier 2.00% 0.60% 0.00% 6.40% 5.90% 0.40% 0.20% 0.00% 0.00% 0.90% 0.00% 0.00% 0.00% 0.00%

Crime incidents, poor peace and order situation 3.20% 1.20% 1.10% 0.80% 11.50% 12.20% 1.40% 1.30% 1.20% 2.60% 0.70% 2.60% 0.40% 0.80%

People always asking for tip 1.80% 3.00% 0.80% 2.70% 2.30% 1.70% 0.90% 0.90% 2.40% 0.00% 0.00% 0.80% 0.80% 0.80%

Delays in service/slow or lazy people 2.30% 2.10% 1.90% 3.30% 3.50% 3.60% 2.60% 0.90% 0.60% 1.70% 2.60% 1.00% 1.10% 1.60%

Poor airport facilities 3.00% 5.10% 4.70% 1.80% 0.80% 1.00% 3.30% 3.10% 3.00% 1.70% 7.20% 4.20% 1.90% 1.60%

Dishonest/reckless taxi drivers 3.30% 0.90% 3.70% 3.30% 4.20% 3.80% 5.40% 3.10% 7.10% 0.90% 0.00% 4.50% 4.20% 1.60%

page 5 of 5 pages

* For Pleaseure/Vacation visitors only

(1) Arrival / Departure ( A/ D ) Cards

(2) Annual Visitor Sample Survey, 2012

Prepared by:

Tourism Research and Statistics DivisionOffice of Tourism Development Planning

Planning, Product Development and CoordinationDEPARTMENT OF TOURISM

e-mail us at: mysay@tourism.gov.phvisit us at: www.tourism.gov.com.ph