C O M M U N I T Y B A G P R O G R A M

C O M M U N I T Y B A G M A R K E T

I N GT O O L K I T

C h e c k l i s t , T e m p l a t e s & T i p s

W e ' re H e re to H e l p ! s e g @ b a g s 4 m y c a u s e . c o m - 6 0 3 - 3 8 0 - 9 3 3 7

W E L C O M E !

We’ve created this Marketing Toolkit to provide you with information and materials that can support and improve your outreach to friends, supporters and constituents.

The information and suggested content is easy to use. Simply copy and paste any materials that you like into your email program, social media accounts, and more! Quickly and efficiently spread the word to help drive awareness and donations to your organization throughout the program.

As you review the following pages and get familiar with our 4-step process (Educate, Communicate, Motivate and Celebrate), please remember these three suggestions:

You can easily copy and paste (right click, then select copy/paste) any of the provided materials for your organization. Customize the language to fit your needs, or feel free to create your own message!

Utilize the Image Bank

– We’ve created a variety of

images for you to use as frequently as needed to support this program and increase your donations.

If you need any other information on the program, or assistance in navigating this toolkit, please do not hesitate to reach out by calling 603-380-9337 or emailing seg@bags4mycause.com.

The amount of donations and community connections you can create are endless and easy.

We look forward to seeing you succeed!

Let's Get Started...P A G E 0 1

P R O G R A M O V E R V I E W

Welcome to the Community Bag Toolkit, and congratulations on being selected at your local Fresco y Más, Harveys or Winn-Dixie! Every $2.50 Community Bag sold at your local Fresco y Más, Harveys or Winn-Dixie for your selected month will generate a $1 donation for your organization.

The information and assets provided in this toolkit are to support your efforts in raising donations and awareness for your organization.

To bring you success as the featured non-profit at your local Fresco y Más, Harveys or Winn-Dixie we have laid out a four step process: Educate, Communicate, Motivate and, finally, Celebrate!

CONTENT CHECKLIST

EducateStart by educating yourself, your staff and your volunteers about the program and thisopportunity.Page 03

CommunicateSpread the word! Use our email template and press release draft to share the news in yourcommunity.Page 04

MotivateIt's GO TIME. Send your supporters to the store to purchase the bag and start raising funds for yourorganization!Page 05

Celebrate!10-12 weeks after the conclusion of your month in the program you will receive a check in the mail for the funds you have raised.Page 06

Check out ourImage Bank for social media graphics, images of the bag and more!

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E D U C A T EK N O W Y O U R O P P O R T U N I T Y

seg.bags4mycause.com

P R O G R A M F A Q s

Who does this program benefit?Education, civic, health & wellness, hunger relief, disaster relief and military/veterans organizations that are local to each store location.

What is the cost of the Community Bag?The cost is $2.50, with $1 of that purchase price going to support a benefiting non-profit.

Do you have supporting imagery?Yes, adding visuals to your communication is proven to

make a difference – we have you covered. Click here to visit our Image Bank.

Where can the bags be found in the store?The bags are available at various registers and at the reusable bag rack. If you are having trouble finding the bag, ask the store manager where the Community Bag is located and they will be happy to show you!

How many non-profits benefit from the Community Bag Program?Every month, Fresco y Más, Harveys and Winn- Dixie contribute money to approximately 550 non- profits local to the communities in which each store serves. Recipient organizations change monthly based on the selections made by store leadership.

S A M P L E S T A F F

E M A I L

Subject: Exciting News! (Store Chain) Community BagProgram

Dear

(Staff/Board/Volunteers), We are so excited to share

that (name of organization)has been selected to be a part of the Community

Bag Program, which is designed to make it easy for customers to contribute to their local community while

supporting the environment.

For the month of (selected month), each time a $2.50 reusable Community Bag is purchased at the

(store chain) located at (location), $1 will be donated to (name of organization), unless otherwise directed by the customer through the Giving Tag. This is

a great way to raise awareness, support the environment and fundraise

for our cause.

Let’s get started! We can begin by spreading the news to our friends and family. Call, send emails, and post on

T I P # 1Make email subject lines short and punchy. Keep

your visualsbright and engaging!

social media. The more people who learn about the program and purchase the Community Bag during

the month of (month of selection), the more money we will

raise.

To learn more about this program, please visitseg.bags4mycause.com.

Best,(Signature)

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C O M M U N I C A T ES P R E A D T H E W O R D

seg.bags4mycause.com

S O C I A L M E D I A P O S T S

Have you heard the news? (organization name) has been selected

as the beneficiary of the Community Bag Program! Each time the

$2.50 reusable Community Bag is purchased at the (store chain) at (location) during the month of (month selected) we will receive a

$1 donation.

We're excited to share that every $2.50 Community Bag purchased in (month) at the (store chain) located at (location) will send a $1 donation to us! #giveback #dogood

Want to give back? Support the community and the environment! Go to the (store

chain) located at (location) and purchase the $2.50 Community Bag. We

will receive a$1 donation for every bag sold in (month).

S A M P L E P R E S S

R E L E A S E

FOR IMMEDIATE RELEASE(Name of

organization) (Name, phone &

email)

(Name of organization) Celebrates Selection as a (Store Chain) Community Bag Program

Beneficiary

(City, State) – (Name of organization) has been selected as a beneficiary of the Community Bag

Program for themonth of (month).

The (Store Chain) Community Bag Program, which launched in February 2019, is a reusable bag program that facilitates community support with the goal to make a difference in the communities where

shoppers live andwork.

(Name of organization) was selected as the (month) beneficiary of the program by store leadership at the (store chain) located at (location). (Name

of organization) will receive a $1 donation every time the

$2.50 reusable Community Bag is purchased at this location during (month), unless otherwise directed by

thecustomer through the Giving Tag attached to the bag.

“(1-2 sentence quote reflecting excitement about being chosen),” said (name), Executive

T I P # 2Include an image from ourImage Bank and tag Fresco y Más, Harveys or Winn-Dixie in social posts to increase reach!

Director of (name of organization). “(Short quote on how this donation will help you

fulfill mission).”

(Name of organization) is a non-profit based in (city, state). Founded in (year), (name of organization) has (describe efforts in the

community). Learn more about (name of organization) by visiting (website).

For more information on the Community Bag Program,visit seg.bags4mycause.com.

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M O T I V A T EB A G S S O L D = D O N A T I O N $ R A I S E D

seg.bags4mycause.com

S O C I A L M E D I A P O S T S L A U N C H

D A YE M A I

L

Happy (month)! Go to the (store chain) located at (location) and

purchase a $2.50 reusable Community Bag to send a $1 donation to our

organization this month!

Support (organization name) this month! Visit your local (store chain) and purchase a $2.50 reusable Community Bag. For every bag sold we will receive a $1 donation. #dogood #giveback

Want to give back? Support the community and the environment! Go to the (store

chain) located at (location) and purchase the $2.50 Community Bag. We

will receive a$1 donation for every bag sold this month.

T I P # 3We recommend going into

your local Fresco y Más, Harveys or Winn-Dixie to see how you can spread

the word together!

Subject: Launch Day: (Store Chain) CommunityBag Program!

Hello,

Today is launch day for the Community Bag Program! Starting today and for the entire month of (month of selection), when you

purchase a$2.50 reusable Community Bag at the (store

chain) located at (location), $1 is donated to (name of organization), unless otherwise directed by the customer through the

Giving Tag attachedto the bag.

Our goal is to sell (goal of bags bought e.g.

200) bags, equivalent to $(insert donation equivalent

e.g. $200) raised. We are confident that with the help of our dedicated supporters, we can

reachthis goal.

We strongly encourage you to share this news withfamily and friends as well!

The Community Bags are located on displays around the store and at the checkout. For more

information about the program, please visitseg.bags4mycause.com.

Thank you for your support,(Signature)

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C E L E B R A T E !T H A N K Y O U & L E T ' S K E E P G O I N G

seg.bags4mycause.com

T H A N K Y O U R S U P P O R T E R S

Subject: Thank you! (Store Chain) Community Bag Program

Hello,

We are excited to share that $(money raised) was donated to our organization through the Community Bag Program during the month of (month of selection)!

We would like to extend a HUGE thank you for your participation and support during our benefiting month of the Community Bag Program.

Whether you bought a bag or helped spread the word, we couldn’t have done this without you. The money generated through this program will help us to (share what you will do with the funds raised). Thank you again for making this a fun and successful experience for (name of organization)!

But we’re not done! You can continue to help raise funds for (name of organization) by using the Giving Tag attached to the Community Bag! All you have to do is purchase the Community Bag at any Fresco y Más, Harveys or Winn-Dixie and follow the instructions on the attached Giving Tag to direct the $1 donation to our organization.

Thank you! We raised $(donation amount) through the (store chain) Community Bag Program! Guess what? You can still support us by visiting any Fresco y Más, Harveys or Winn- Dixie, purchasing the Community Bag and

R E C E I V E D O N A T I O N

C H E C K

Approximately 10-12 weeks after the end of your month in the Community Bag Program, we will mail

you a check for the amount you have raised!

But guess what? It's NOT over!

You can raise funds all year long by using theGiving Tag attached to the Community Bag!

All your supporters have to do is purchase the$2.50 Community Bag at any Fresco y Más,

Harveys or Winn-Dixie and follow the

T I P # 4Sustained communication keeps supporters engaged and interested!

instructions on the attached Giving Tag to direct the $1 donation to your

organizationanytime throughout the year.

using the attached Giving Tag to send a $1

We have a Giving Tag Toolkit to guide you to

donation to us any time throughout the year.

success with the Giving Tag - Check it out!

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WE'RE HERE TO HELP!

6 0 3 - 3 8 0 - 9 3 3 7

S E G @ B A G S 4 M Y C A U S E . C O M

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