seeing is buying - visual social media for real estate
DESCRIPTION
2014 Winston-Salem Regional Association of REALTORS Technology and Business Expo "Seeing is Buying or Seeing is Believing" Mitch Miles, The 26.2 Group An overview of essential apps and tools such as Instagram and Pinterest that turn seeing is believing into seeing is buying.TRANSCRIPT
MITCH MILES
All of the previous words were added to the dictionary from
2011 to present
aha moment (a moment of sudden realization, inspiration, insight, recognition, or comprehension) Added August 2013
ADDED IN
2014
ADDED IN 2014
All of the previous words were added to the dictionary from
2011 to present
168 million emails are sent
REMEMBERto take Social Media 1 mile at a time
JUST JUMP IN
http://www.slideshare.net/gothe262
“You donut get a 2nd chance to make a 1st imprezzion”
2nd Impressions
2nd Impressions
1st Impression is online
1st Impression is oftenSmartphone, Tablet, or Mobile Device
Visual (65%)• Pictures• Graphs, Charts• Diagrams
Kinesthetic (5%)
• Doing • Touching • Direct
Involvement
Auditory (35%)
• Sound• Verbalization• Talking out loud
Follow on Twitter @BadRealtyPhotos
terriblerealestateagentphotos.com
NOTYour business is
what You say… It is what
SAY!
ACTIVITY: Google Yourself
Example: Google Alert
ACTIVITY: Google Yourself
Pinterest Terminology
• Pin (pinned or pinning): Simply means to post or publish an image.
• Repin To repost or republish an image someone else has already pinned.
• Repinning an image means you want to republish the image on your own Pinterest account, under your chosen board.
• Like Different to repinning as the image will not be republished on your Pinterest account, instead it will be archived under your Likes list and belong to none of your boards.
• Boards A virtual pin board where you can archive and organize your pinned images according to their category.
Pinterest Terminology
• Comment By leaving a comment, the pinned image will neither be repinned onto your Pinterest account or be archived under your Likes list.
• Follow Pinterest does not have a vetted friending system, instead you can follow any user you like.
Pinterest Terminology
LinkedIn (2003) – 11 Yrs Old
Facebook (2004) - 10 Yrs Old
YouTube (2005) – 9 Yrs Old TwitterTwitter (2006) (2006) – – 8 Yrs Old8 Yrs Old
SlideShareSlideShare (2006) (2006) – – 8 Yrs Old8 Yrs Old
PinterestPinterest (2010) (2010) – 4 Yrs Old – 4 Yrs Old
They're just kids …
15.8 minutes
12.1 minutes
Best Practices for Pinterest1. Infographics 2. Checklists 3. Text with Images4. Videos 5. Tutorials 6. Food Rules7. *Rich Pins
* Just announced – May 20 2013
15.8 minutes
12.1 minutes
PINTEREST BOARD
PINTEREST BOARD
PINTEREST BOARD
PINTEREST PINS
PINNERS
PINS
PIN
Best Practices for Pinterest1. Infographics 2. Checklists 3. Text with Images4. Videos 5. Tutorials 6. Food Rules
1. Infographics
•Provide Value•Build a Relationship•Establish Credibility
Create Your Own Infographics
www.infogr.am
•Provide Value•Build a Relationship•Establish Credibility
Create Your Own Infographics
www.infogr.am
CALCULATE THE REAL VALUE REAL ESTATE MYTHS
1. Infographics
2. Checklists
3. Text With Images
1. Add Text2. Add Fonts3. Captions 4. Add Colors
GREAT RESOURCE
1. Add Text2. Add Fonts 3. Add Colors
Free Picture Editor. No Registration Required
www.picmonkey.com
4. Pin VideosYouTube/Vimeo/Vine
5. Tutorials
How To …
42 %
Tutorial Pins have a 42% Higher
Click Through Rate (CTR)
6. Food Rules
For Additional Social Media Coaching, please visit Mitch Miles and the
26.2 Group at the followingPinterest.com/mitchmiles - Pinterest
@mitchmiles - Twitterwww.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – [email protected] email
Thank You!
BONUS SLIDES
Marketing Strategies&
Facebook Integration Steps
Correct Dimensions and Sizes for each Social Media
Marketing Strategies&
Fun with Pinterest
1. Integrate into your website
2. Integrate into your Facebook page
3. Add a Pinterest Tab to Facebook Page
Step #1 -- http://Iframehost.com/util/installtab/305927716147259
Step #2
Step #3
www.pinstamatic.com
For Additional Social Media Coaching, please visit Mitch Miles and the
26.2 Group at the followingPinterest.com/mitchmiles - Pinterest
@mitchmiles - Twitterwww.mitchmiles262.com - Web
LinkedIn.com/in/mitchmiles – [email protected] email
Thank You!