• Don’t Say Too Much

• Invite More Than 1 Person & Anchor

• Invite People That Will Come

• Offer To Pick Them Up

• Meet At A Nearby Place

• Make It Important & About Them

• Someone You Would Like To Introduce

The Beginning: The Invitation

• Not Just Email Or Phone Message - Confirm Attendance

• Be Early For BEST Seats

• Dress Nicely

• Introduce Your Guest

• Get Your Guest Kangen Water™

• Not So Obvious…Know Your ROLE

Before A Meeting

• Don’t Sit Out Front & Don’t Complain

• No Pre-Presentation

• Have Materials For Your Guest

• Have Sample Water Ready

• Sit Close To Presentation / Demo Area

• Not So Obvious – This Is BUSINESS!

At A Meeting

• MUTE YOUR CELL PHONE!!

• Pay Attention

• Don’t Have Conversations

• Participate (When Asked)

• Take Notes

• Hold Questions or Comments!!

During A Meeting

• Everything Is A FIRST

• Be Attentive To Guests

• Be Prepared For 30 Second Spotlight

• Really Listen & Learn

• Don’t Take Phone Calls

• Be Polite & Courteous

During A Meeting

• 3 Segments: Company / Demonstration / Business (All of these are equally important!)

• Let the Presenter Present (Don’t Interrupt / Add Commentary. Answer questions when asked…this is not an opportunity to show everyone how much YOU know)

• Be respectful of new guests and Be Quiet! (Your conversation may keep someone from hearing what they need to hear)

• Distributors…Commit to a weekly meeting…Listen & Learn…During the Demo, stay at the back so new guests can see.

• Have Kangen Water™ Ready When Your Guests Leave

Vital Tips For A Successful Meeting

Enagic Flagship Product: SD501

Endorsed by the Japanese Association of Preventative Medicine For Adult Disease

An Association Made Up Of Over 6,500 Top Japanese Physicians & Surgeons

• Enagic works in ALL water conditions– Enagic warranty not voided if used in hard water areas.– Enagic machines proven to work exceptionally with all

water types.

• 7 Large Platinum / Titanium plates– Medical Grade Platinum is $2000 an ounce– Titanium is $1500 per pound

• Going to move in next 15 years??

Enagic LeveLuk SD501

• Self-cleaning feature every 15 min.

• Self-cleans after every strong acid run.

• Manual cleaning cartridge – Only Enagic offers this feature– Environmentally friendly

• International Environmental Award– Dr. Linus Pauling Foundation

SD501 Self-Cleaning & Maintenance Features

Titanium with Platinum plating– Titanium is $1500 per pound.– Medical Grade Platinum is - $2000 oz. – Individually cut and plated.– 4.75” x 7” = 66.5 sq. in. surface area – 66.5 x 7 pl. = 465.5 sq in. surface area– Enagic runs 230 watts of power to plates

Enagic Electrodes

Remember: Surface area & amount of electric charge are two of the most important aspects in the creation of Alkaline Water.

Additional Enagic Products

• Enagic manufactures a full line of 5 Ionizers plus a bath/shower spa device.

– Super 501 – food industry, large scale use.– SD 501 – designed from Super 501, 7 large plates– DX ll – same design as 501, only 5 large plates– Jr. ll – 3 large plates– SunUS – 3 small plates, travel / portable machine.– Anespa – creates a spa like experience with chlorine

free, ionized, mineral water.

Enagic: The Ionizing Experts

• All parts made in house to exacting specifications and quality.

• All devices assembled by hand by one individual craftsman.

• Packing for devices is made in house to insure maximum protection.

• Titanium plates are pre-cut & dipped in a platinum solution for superior performance and lifespan.

Enagic Parts & Assembly

• Makes 7 grades of Ionized water– 11.5 pH Strong Kangen Water– 9.5 pH Kangen Drinking Water– 9.0 pH Kangen Drinking Water– 8.5 pH Kangen Drinking Water– 7.0 pH Neutral / Clean Drinking Water– 5.5 pH Mild Acidic Beauty Water– 2.5 pH Strong Acidic Water

SD501 – DX II – JR II

• Manufactured in Osaka, Japan

• Plant licensed by Osaka Prefecture to build medical quality devices.

• All products covered by Med. License

• Products licensed by Japanese Dept of Welfare and Labor for sale as medical devices

• Can be prescribed by doctors.

Enagic Products

Medical Device Manufacturing Licenseby Osaka Prefecture.

License Number: 27BZ006010

Medical License #1

Certificate of Medical Device Marketing Authorization by Ministry of Health, Labour &

Welfare, Government of Japan.

License Number:27B2X00070

Medical License #2

• Only “Certified” Enagic products can be financed in Canada by MediCard.

• NO other ionizer is Certified.

• NO other ionizer can be financed by MediCard.

• www.medicard.com

Enagic – Product Quality

Enagic USA ProductsComparative Analysis

Resources:

http://www.enagic.com

http://www.enagic.co.jp

Unraveling The Competition

• dilemma

… a problem offering at least two solutions or possibilities, of which none are practically acceptable; one in this position has been traditionally described as “being impaled on the horns of a dilemma”, neither horn being comfortable or desired.

Definition

• They are forced to compare with the SD 501 because this is our top selling model.

• This dilemma forces them to compete and compare out of their league.

• MLI vs. mli – Major League Ionizer vs. minor league ionizers.

• Hence – (all) Myths vs. (no) Facts

The “Competition” Comparison Dilemma

But what does “cheap” have to do with health???

Only $149!!! But… …Can You Really Compare These?

There Are Cheaper Ionizers In The Market

Consumers Need To Be Educated

I searched the Internet and found this other product called an “Ionizer”…they say it is the same thing as yours…and it costs less…

Yeah, I Win!

This happens because people do not understand the differences between the products in the market, or because they have fallen victim to a marketing gimmick that says somehow “Cheaper” now means “Equal” or “Better”

“Any product can be produced for less money…simply cut corners!”

Are They REALLY The Same Thing?

Understanding pricing differences:

Development & Design

Research & Engineering

Manufacturing & Materials

Components & Craftsmanship

Product Life Expectancy

Warranty

Overall Quality

“Don’t worry about what others “Think”…Rely on what you “Know”!

These cars look similar……why is there a price difference?

KIA

MERCEDES

• Hitachi, Panasonic– Not serious health devices– Mass produced – cheaply made– Very inexpensive – not an issue

• Emco Manufacturing – Korea– Jupiter– IonWays– LifeIonizer – parts? Bion-Tech

– Tyent USA – Tyent Korea reseller

Other Ionizer Brands

• Other machines and/or parts are third party built.• LifeIonizer, IonWays are not OEM.• Tyent USA is a reseller for Tyent Korea• Not designed to make 2.5 pH or 11.5 pH

– pH must be below 2.6 to be effective! Not 3.0!– 11.5 pH is 50k more alkaline than 7! 11.0 pH is 10k!

• They are comparable to each other, maybe the JRII or SunUS.

• NOT comparable to the DXII or SD 501

True Competition? The SD501 Has NONE!

• Plates have surface area over 400% larger than competitors plates– Dipped for longer wear & better coverage.

• SD501 uses 230 watts of electricity – Competitors use 80-90 watts. Heat shut off sensor.– This is omitted from all competitive information!

• More complete and stable ‘medical grade’ ionized water. Lasts longer – more effective!

SD501

• Similar in size to DX ll. (not color)

• Has enhancer tank like it’s big brothers.

• Economy model with 3 Lg. plates

• Makes 11.5 and 2.5 pH waters

• 3 Year Full Warranty

• Don’t lose a sale to a price buyer.

JR II – THIS Is “Their” Competition

• Economy Travel Model – smaller unit

• Same hi-quality filtration system as SD501

• Makes 5 different ORP / pH waters5.5 pH, 7.0 pH, 8.5 pH, 9.0 pH, 9.5 pH

• 3 small plates

SunUS – THIS Is “Their” Competition

• Jupiter– Made by Emco– New mesh technology??– Small plates– 80-90 watts of power– 3-5 year lmtd. warranty– NOT UL Listed– Kitchen appliance

Other Brands – Jupiter

• IonWays– Made by Emco – Jupiter twin– MLM Company – binary (30% payout)– Sells by omission of facts– Says their machine does everything Enagic does for ½

the price– Does it make 2.5 pH- NO– Does it make 11.5 pH – NO– Omits 230 watt power difference

Other Brands – IonWays

• Life is using a patented "Triple Chamber System" on their new machine.

• Water passes across the same plates 3 times – 1 chamber - 3 passes = hi-tech?

• Rapid deterioration, shorter life

• Shortcut, not a new or better idea.

Other Brands – LifeIonizer “Breakthrough Tech”

• Plates are Titanium / Platinum

• Platinum is sprayed on (Thinnest)

• Plate Size: 2.75 x 4.75 = 131 sq. in. max

• 80-90 watts of power

• Overheating is an issue / has overheat auto shutoff – sold as a benefit?

Emco / Jupiter / IonWays / LifeIonizer

• Small plates with Platinum sprayed.

• Electrolysis causes corrosion.

• Platinum is beneficial, while Titanium is toxic in an unnatural / processed form.

• Emco plates are open on ends, Titanium is exposed from day one.

• Mesh is stamped after plating causing irregular platinum thickness and wear.

• Enagic considers this a serious problem, a cost cutting feature, not beneficial.

Potential Health Issues With “Mesh” Plates

• Mesh plates are inherently of poor quality from Platinum standpoint.

• Mesh plates have exposed titanium

• Overheating causes faster wear

• Flow is nearly one-half of Enagic

• When does their machine fail?

Longevity

• Very negative / aggressive

• Do not educate people

• Unprofessional – attack / ridicule / mislead

• Create fear, misrepresent

• Create phony ‘comparison’ websites

• These machines cost $150-$200 to make

• Their markup is roughly 8 to 10 or more times

• All sold through individual resellers

Other Brands

• No presentations / demonstrations

• No way to sample / try before you buy

• No awareness training

• Predatory selling on Internet / “Virtual” locations

• Omission and misinformation

• Incomplete comparisons

• Few testimonials - few results

• False information

Other Brands

• Enagic offers 5 Year Full Warranty

• Covers all areas of country

• Covers all parts

• Covers all flow rates

• SD501 can be repaired and rebuilt

• Service centers in 4 U.S. cities

Enagic – REAL 5 Year Warranty

• “5 Year Warranty” - read the fine print……“LIFE Ionizers latest high technology systems are so well-built that we confidently offer a full five year warranty – 3 years parts & labor and 2 years additional labor.” ???

• Does not cover hard water damage

• Does not cover use over 2.5 gal/day

• The fine print always tells the truth.

LifeIonizer Warranty

• Enagic – educating friends, family, associates.

• Share, educate, help with health.

• Offer opportunity to share and help with mission to create healthy world.

• Thousands of testimonials.

• Results oriented.

• They sell machines…We give away water!

Direct Sales: An Essential Marketing Model

• Direct Sales Model is the most effective method for this product to reach the marketplace.

• Straight from the Manufacturer to the Consumer.

• Most consumers do not understand the sales / marketing / advertising mark-up portion of retail product pricing.

• “Competition” preys on & prays for this lack of knowledge.

• Marketing dollars are “redirected” from costly traditional marketing & advertising campaigns (print, television, paid endorsements, etc.) and are infused into a direct sales commissions and override system based on actual sales.

Attacks On The Enagic Marketing Model

• ALL others use Enagic as benchmark• Compensation Plan? 35% - 65%• Mark-ups are identical.• If Enagic cost were just double• At $3980, same markup percentage.• The argument is invalid / uneducated.

Attacks On The Enagic Marketing Model

• Has personally spent nearly $30k comparing ionizers

• Few if any results from competitors units

• Discovered Enagic in 2006

• Immediate & long-lasting results

Dr. David Carpenter’s Comments

• Dr. Peggy Parker’s comprehensive research report… Comparison To The Competition www.kangenwtr.com

• Kangen1 in-depth research report…Coming Back Down To Earth, The Truth About Jupiter www.kangen1info.com

• Water Truth Video Series www.thewatertruth.com

• Kangen1 in-depth research report… The Facts of Life, Uncovering The Truth About Life Ionizer www.kangen1info.com

Additional Comparative Resources

• Enagic IS the benchmark.• Factory direct customer & distributor.• You offer a licensed, certified, UL listed device.• 34 years in AWG business.• Experienced management team.• Numerous certificates, awards & recognition.• Products manufactured to highest standards.• Proven results.• Incredible customer satisfaction.

In Short…You Represent The BEST In The World!

Enagic Distributors

A famous YALE study found that only 3% of the graduating seniors actually wrote down their goals. Twenty years later a study on this same group revealed that the 3% of the seniors who wrote down their goals accomplished greater success in their careers and personal lives than the rest of their classmates. In spite of this study and countless others, it is estimated that only 3% of the population in the U.S. have written goals!

Goal Setting

“Give me a stockboy with a goal and I’ll give you someone who will make history – but give me someone without a goal and I’ll give you a stockboy!”

J.C. Penny

Goal Setting

The hardest thing in life for people to do is to set proper goals. However, herein lies the success of building wealth.

Setting Goals will give you:

a) Perseverance

b) Ability to overcome temporary defeat

c) The persistence you need to reach definite purposes

You MUST understand your WHY!

Goal Setting

Trade Secrets

• Determine what you want most from life

• Write it down

• Embrace the thought that “You Can Do It Right Now!”

• Read them at least every morning & before bedtime

• Visualize & Emotionally feel Results of Attainment

• Let it flow into your subconscious mind

• Do this daily until you realize the fulfillment of Goals

Goal Setting

Trade Secrets

• Visualize yourself getting “Debt Free”

• Visualize yourself selecting profitable Investments

• Acknowledge that you have the patience & perseverance to accomplish your financial goals

• Acknowledge that you enjoy finding new ways to acquire wealth

Goal Setting

Visualize yourself doing the following things:

• Reading books & acquiring knowledge

• Making new friends…Having the “Right” people help you

• Helping others and doing more than expected

• Provide service to others for which you’re not paid

• Finding untapped resources that build wealth

Goal Setting

Trade Secrets

• “A burning desire is the starting point of all achievement”

• “Goals committed to action” is the process that will help thousands achieve financial freedom

• Establishing goals that place faith & belief in yourself works miracles in the subconscious mind

• Must list your affirmations, goals & target date

• Every thought you conceive affects the subconscious

Good or Bad – Positive or Negative

Goal Setting

Trade Secrets

• A person’s place in Life is determined by one’s thinking

• People without goals often quit just before achieving success

• Everything you encounter can be developed into a learning experience for your benefit

• A sense of definite purpose helps eliminate fear, doubt and failure

Goal Setting

Summary

• Know what you want…Specifically!

• Long Range – Short Range – Daily

• Step-by-Step written plan

• Don’t confuse activity with accomplishment

• Be able to re-adjust goals

• Be able to visualize “The Reaching”

• Constantly set new goals

“Make 2008 Your Best Year Ever!”

Goal Setting

Belief Structure

Aerodynamically Speaking

Never, Never, Never Give Up!!

Pyramid Of Success

Coach John Wooden& his many trophies.

A Final Thought…

Spread Your Wings…And Soar With The Eagles!

Riding the WaveThe Realities of

Being In the Front of aMassive Consumer Trend

Knowing the Realities canmean the difference between…

…an Incredible Ride! …a Wipeout!

There are 4 Parts to Successfully Riding the Wave…

1. Understanding…

2. Identifying…

3. Positioning…

4. Riding…

Understanding…

The Nature of a New Wave Uncharted Water

Necessary Commitment

Unwavering Belief

Potential Reward

The Nature of a New Wave…

The Uncharted Water It Is Not Perfect

There Will Be “Growing Pains”

Some People May Not Be Ready

Product is Not “Branded”

Will Take Effort

YOU Are the Advertisement

The Nature of a New Wave…

The Necessary Commitment You MUST Be Truly Committed

YOUR Success is YOUR Responsibility

Create a Game Plan

A Positive “Will Do” Attitude

Set and Accomplish Goals

Failure IS NOT an Option

The Nature of a New Wave…

The Unwavering Belief You MUST Truly Believe in the Product

You MUST Truly Believe in the Company

You MUST Truly Believe in the Business

You MUST Truly Believe in the Mission

You MUST Truly Believe in Yourself

The Nature of a New Wave…

The Potential Product Potential

Product Growth Potential

Marketplace Potential

Industry Potential

Potential Financial Reward

Personal Growth Potential

Identifying…

The Signs of a Wave The Need

The Benefits

The Marketplace Conditions

The Consumer Acceptance

The Signs of a New Wave…

The Need Is the Need “Real” or “Hype” (Manufactured)?

Has the Marketplace Created the Need?

Does the Product have a Proven Track Record?

Does the Product have MASS Market Appeal?

The Signs of a New Wave…

The Benefits Are the Benefits Obvious?

Are the Benefits Personal?

Are the Benefits Financial?

Can the Benefits be Experienced for FREE?

Do the Benefits Justify the Cost?

The Signs of a New Wave…

The Marketplace Conditions Is the Marketplace Ready?

Will There be a Demand for the Product?

Are There Real Competitors?

Is There Market Saturation?

Is the Marketplace Wide Open?

Is There Opportunity in the Global Marketplace?

The Signs of a New Wave…

The Consumer Acceptance Do Consumers Have to Make Drastic Changes?

Do Most Consumers Need the Product?

Can Most Consumers Understand the Product?

Will Most Consumers Benefit from the Product?

Positioning…

Paddling for Position The Visionaries

The Forward Thinkers

The Dissatisfied Worker

The Exceptional Entrepreneur

Paddling for Position…

The Visionaries A “Bill Gates” Type Mentality

Out-of-the-Box Thinkers

Can See the Mighty Oak in the Acorn

Believe NO Risk, NO Reward

Objective Viewpoint

Optimistic Attitude

Paddling for Position…

The Forward Thinkers Have Achieved Success Through Forward Thinking

Base Foresight on Hindsight

Recognize the “Signs” of Opportunity

Understand Where Today’s Steps Will Lead

Will Act On Possibility

Paddling for Position…

The Dissatisfied Worker Sick of a J.O.B.

Boss is Satan

Tired of Commuting

Want More Out of Life

Future Is Bleak

More Month at the End of the Money

Paddling for Position…

The Exceptional Entrepreneur Risk Taker

Always Looking for Opportunity

Goal Oriented

Money Motivated

Successful Business Experience

Self-Reliant Achiever

Riding…

Harnessing the Power of the Wave In It To Win It

Constant Action

Sharing with Others

Dedication

Harnessing the Power of the Wave…

In It To Win It This IS a REAL Business

Minimum 2-Year Commitment

Lead By Example

Make Long-Term Goals

Quitting IS NOT an Option

Harnessing the Power of the Wave…

The Constant Action Must Be Active

Activity vs. Productivity

Follow a Game Plan (DMO)

Work the Program

Increase Your Knowledge

Harnessing the Power of the Wave…

The Sharing with Others Share the Water

Share the Benefits

Share Your Enthusiasm

Share Your Experience

Share the Opportunity

Harnessing the Power of the Wave…

The Dedication Make A Commitment

Work Towards Your Goals

Stay On Track

Work the Program Consistently

Stay Focused

Riding the Wave: Time vs. Money…

6 Months 18 Months12 Months 24 Months

Master the 4 Parts of Riding the Wave…

A Few Closing Thoughts

• Take what you have learned toady & apply it

• Write down your goals

• Commit to a weekly meeting

• Seek out additional training

• Get tools & resources for you and your team

• Plan on attending the next event