seed round pitch deck for charity storm
DESCRIPTION
This is the pitch deck for the first investment round of Charity Storm. Charity Storm is a startup that loves to help people and organisations in their work of making the world a better place. We provide a platform and tools with payment solutions, crowd-funding functionality, subscription models, social media integrations.TRANSCRIPT
Online Payments for Non-Profits
SWEDEN HAS A BIG NON-PROFIT MARKET
Source: KPMG
130 000 ASSOCIATIONS
OVER
BUT NOT ONE OF THEM HAVE A PROPER FUNDRAISING AND PAYMENT PLATFORM.
WITH
26M MEMBERS
124 BSEK AND
TURNOVER
MANY OUTSTANDING QUESTIONS
WEB DEVELOPMENT
LEGAL & PROCUREMENT
HOW DO WE HANDLE
BOOKKEEPING AND VAT?
WHAT SUPPLIERS
SHOULD WE USE?
HOW LONG IS THE CONTRACT?
WHAT IS THE START AND
MONTHLY COST?
WHAT ARE THE TRANSACTIONS
FEES?
INTEGRATE PAYMENT
SOLUTIONS WITH OUR CURRENT
WEB PAGE?
HOW DO WE INTEGRATE AND
USE SOCIAL MEDIA?
HOW ABOUT USER TERMS & CONDITIONS?
CAN WE GET THE GIVER CONTACT
INFO?
WHAT PAYMENT ALTERNATIVES DO WE NEED?
WHAT IS OUR FINANCIAL RISK?
PAYMENTS
WHO CAN HELP US WITH
DEVELOPMENT?
HOW LONG WILL IT TAKE TO GET
STARTED?
CAN WE HAVE A WIDGET AND RSS
FEED?
GET STARTED WITH CHARITY STORM IN 5 MIN OWN WEB PAGE CREATED WITH A FEW CLICKS
ACCEPT CARD AND SMS PAYMENTS
SUBSCRIPTION PAYMENT MODELS
AUTOMATIC UPDATES TO FACEBOOK
WIDGET FOR YOUR OFFICIAL WEB PAGE
AN EXAMPLE OF A CURRENT FUNDRAISER
SOME OF OUR OTHER CUSTOMERS
CUSTOMER SUCCESS = OUR SUCCESS
CS FEE VAT TO NPO
100 000 8% FEE
THE MORE MONEY THE CUSTOMER RAISE, THE LOWER THE FEE. NO STARTUP OR MONTHLY FEES.
500 000 6,4% FEE
1 000 000 5,2% FEE
CUSTOMER SEGMENTS AND HOW WE REACH THEM “Charity Storm has created a simple, personal and fun way to be able to contribute and make a difference.
This is an excellent way to make Midnattsloppet a more exciting and unique sports event.” - GÖRAN QVARFORDT, MIDNATTSLOPPET
“Föreningsinsamling.se has an innovative service which makes it easy to accept payments and to spread your fundraiser in social media.“
- PETER HÄLLSÅS, HUDDINGE HOCKEY
“Charity Storm is a great concept that helps all the lovely people who want’s to make the world a better place but don’t really know how.“
- HANNA MAKMBERG ERIKSSON, PROJECT PLAYGROUND
SALES & MARKETING STRATEGY BIG CUSTOMERS MEDIUM SIZE CUSTOMERS SMALL CUSTOMERS
Direct Sales Partnerships & Tele Marketing SEO, SEM & Email (>20 000 emails)
“We reach more people and it’s easier to contribute.“ - JIMMY GERDIN, VÄSTERÅS HOCKEY
100 250 500 1,000 5,000 10,000 50,000 100,000
GROS
S REV
ENUE
NUMBER OF CUSTOMERS
TOME CVITAN CTO
LIFESUM, ERICSSON
ADAM HASSLERT PRODUCT & MARKETING TELE2, P&G, WYWALLET TRULS STATTIN
SALES & FINANCE PROCURITAS, LAZARD
ARMIN OSMANSEVIC DESIGN & BRANDING
ACNE, THINKABLE, LBI
CARL-JOHAN TESSMAR SEO & ANALYTICS
BOARD PER-ERIK HASSLERT SEAMLESS, TRAVELPARTNER, STUREBADET
FREDRIK SELLGREN TRADEDOUBLER, RESULT, SELLBRANCH
THERESE ENGSTRÖM NON-VIOLENCE PROJECT, SIME NON –PROFIT, RED CROSS
NEVEN MUNDAR DEVELOPER GOODCODE
EXPERIENCED TEAM (INTERNET, PAYMENTS, DEVELOPMENT & DESIGN)
130 000 ASSOCIATIONS
115 000 ASSOCIATIONS
100 000 ASSOCIATIONS
580 000 ASSOCIATIONS
BIG MARKETS THROUGHOUT NORTHERN EUROPE
MOST DEVELOPED PAYMENT AND MARKETING TOOLS FEW PAYMENT AND MARKETING TOOLS
ASSOCIATION FOCUS
CHARITY FOCUS
WE HAVE THE MOST DEVELOPED PRODUCT OUR BRAND
TOWARD NON-CHARITY
ORGANIZATIONS
OUR BRAND TOWARD CHARITY
ORGANIZATIONS
>2,5 MSEK REVENUES IN H1 2014
LAUNCHED AUTOMATIC FACEBOOK UPDATES AND SUBSCRIPTION PAYMENT MODELS IN SPRING 2014.
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
2013/5 2013/6 2013/7 2013/8 2013/9 2013/10 2013/11 2013/12 2014/1 2014/2 2014/3 2014/4 2014/5 2014/6 2014/7 2014/8
ACCUMULATED GROSS REVENUES
Card Offline SMS SMS Subscription Card Subscription
WE SEEK A 5,5 MSEK INVESTMENT TO A 33 MSEK PRE-MONEY VALUATION*
*INCLUDING GERMANY, NORWAY AND DENMARK WITH SAME SALES TRAJECTORY AS SWEDEN.
-20,000
-10,000
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
KSEK
NET REVENUES EBIT
