seduction secrets of anna hazare

SEDUCTION of

Abhinna Suresh Khare

The Mass PERSUASION Secrets of Anna Hazare

SEDUCTION

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THE MASS SEDUCTION SECRETS OF ANNA HAZARE

http://www.fifthangle.com/

http://www.facebook.com/khareabhinna

The Mass PERSUASION Secrets of Anna Hazare

All of us have read, heard talked about “Anna Hazare”

This small presentation is Not about who he is, what he has done, and what he wants.

This Handy booklet is about the HOW and WHY

HOW- he has done what he has done,

WHY- the whole Republic of India is ready to fight for Anna Hazare.

The presentation Highlights the strategies & ways utilized and executed by Team Anna

to Position him as the Greatest of Brand Manager of our times and one among the greatest

Persuader.

IN FACT, HE IS A MASS SEDUCER

SEDUCTION

introduction

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Secret 5 SEPERATION & REQUEST

SELF INTEREST & DESIRE

“The corrupt ministers are taking your money,

Let’s Bring Back the “ Black Money” and Punish

the false doers.”

“This is the time to rise for your Nation. Youth

must stand up for the country.”

SEPERATION AND REQUEST

SELF INTEREST & DESIRE



Secret 5

SEPERATION SELF INTEREST & DESIRE

People are occupied in their own world , with their daily concerns, daily fights and issues. The

first step to Mass Seduce is to Separate the mass from their own world. This is done by igniting

the Self Interest, sharing facts which will evoke emotions of personal benefit. A desire for self

benefit enhances the participation

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Secret 4

SEND MIXED SIGNALS

”I would like to thank the people of India for their

immense support. I request everyone to stay peaceful as

long as this Fast Unto Death continues, and take it

forward non-violently.”

”Today we will not just be like Gandhiji, but if the

government doesn’t accept the peoples demands, we

will become like Chhatrapati Shivaji!”-

SECOND SIGNAL- TAKE IT FORWARD

NON-VIOLENTLY

FIRST SIGNAL- WE ( PEOPLE) WILL

BECOME VIOLENT ( CHHATRAPATI SHIVAJI)

Two statements by Anna Hazare at Jantar Manata



Secret 4 SEND MIXED SIGNALS

Mass comprise of people of different types, and different words evoke different feelings. In order to ensure

that everyone is involved, different set of words must be used. For doing so, mixed signals must be sent to

Seduce the mass.

For example in one statement Anna hazare uses the name , Chhatrapati Shivaji, which evokes a feeling of

power ( subtle Violence) and in other statement uses , “ Nonviolence” as a strategic term.


Secret 3 CREATE A NEED-

STIR ANXIETY & DISCOMFORT

“Why the price Rise is not being controlled, why the cost

is ever rising of basic products like petrol, its because

public’s money is put in Swiss bank. Imagine what if your

money, the money of the public worth Rs. 285 lac crore

Rs. will come back.?

Will you let your hard earned money be put in these

cheater’s bank account.

Anxiety- So Much of Your Money,

Discomfort- The message Public will say to themselves

“My Money not used by Me”

The Need- Controlled Price Rise.

And then tell How it can be Filled



Secret 3

As in Strategy 5 we discussed, the Public is busy with the its own problems, but the extension to it is: people

continue to live their lives and wait for the moment when their anger arise, the emotions evoked, Anxiety

stirred. Once someone stir the anxiety, and strikes the cord of discomfort the need is created. And as the air

rushes to fill the vaccum, people work together and rush to support.

CREATE A NEED-

STIR ANXIETY & DISCOMFORT And then tell How it can be Filled


Secret 2

INSINUATE

”Bliss does not come from outside, it comes from inside, from serving the people.”- Anna Hazare

Insinuate is the art of planting ideas in people's minds by dropping elusive hints that take root days later, even appearing to them as their own idea.

Are you ready to fight for the Bliss, are you serving

your own nation, are you making the most by serving people.

Are the Corrupt ministers really serving you.

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Secret 2 INSINUATE

The world can fight you if you have power,

they can rob you off from your power. But

in this world there is only one thing which

has a very special quality.

The more you give, the more you get, the

longer you give, you are assured to get it

back from the person in same quantity.

Its Silence. The Golden Silence.

Anna Insinuated the idea of doing Silent

protest, No fights, just silent angst. No One

knows whats next, every thing in the

atmosphere is suggestive, everything so

guessable and that’s what keeps the

interest running.



Secret 1

CONFUSE- DESIRE & REALITY

”Yesterday my Blood Pressure was down, but today it is

back in control because the strength of the nation is

behind me.”

Desire-

To ensure that the rates of basic stuffs are reduced,

Petrol 25 Rs., Milk 8 Rs., No Electricity Bill, 1500 Oxford like Universities,

2000 Hospitals with all medicine and facilities free, 95 Crore people with their

Own house. Etcetera

Reality-

Bring LOKPAL Bill, which is 50% Government, 50% Public, who will represent Public

If One Person or again a group- what is wrong with Ministers ( they also represent Public),

Who will decide on how to Distribute the Crores of Black money if it will be brought back.

Has ever anyone read basics of “Economics”, what will happen if such amount is infused in the Market?

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Secret 1

People are in difficulties, everyone, has some or the other, and in order to compensate for them, they spend a lot of their time daydreaming, imagining a future full of adventure, success, and romance. In Order to Seduce the mass one needs to create an illusion through you they can live out their dreams their desires. What if so much money comes back, What if they save more, how about a nice holiday , its these stuffs which people yearn for.

CONFUSE-

DESIRE & REALITY

When someone empowers these mass benefit, the confusion begins, and its this confusion which eventually leads one to get seduced.

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Advantage anna

SUPPORTERS:

Youth, importantly educated and not bought unlike what ministers

do

THE AGE:

74 YEAR- old Fighting for Young India

MEDIUM

All the New Media of Promotions and Reach, Facebook

Facts about One Social Media ( Facebook)

Total people Involved – Group 1 :113,661

Group 2 :108,829

Group 3 : 66275 etc etc

SMS- Support Anna

Website- www.annahazare.org

PROFILE

An ex-army man. Fought 1965 Indo-Pak War

Awarded Padma Bhushan

Self Sustainable Model for a Village


http://www.annahazare.org/


Advantage anna SUPPORTERS


ALL THE IMAGES ARE CRAFTED AND AVAILABLE IN AND AROUND

MAHATMA GANDHI.

Advantage Anna

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Advantage Anna

THE NATIONALITY FEELING, CAUSE BIGGER THAN THE SELF.

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ALWAYS WITH GREAT MEN. THE SKIN TONE OF A COMMON MAN.

Advantage Anna

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The Presentation is neither against Anna Hazare nor against the Government or any person specific. Its purely based on trying to

understanding the principle of Mass Persuasion. The Term Seduction is used in the context of

Seduction : to lead astray, as from the right action, to win over, attract, or lure.

The idea suggested is purely based on Authors understanding of Strategies and ideas used in Mass Persuasion.

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