security for real people
TRANSCRIPT
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Security for real peopleAnca Bundaru, Sr Product Marketing Manager
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Agenda
WHY REAL PEOPLE SHOULD CARE ABOUT SECURITY?
WHAT ARE REAL PEOPLE INTO THESE DAYS?
WHAT IS THE FUTURE OF MARKETING?
IS INNOVATION ONLY HI-TECH?
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Before we get started…
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LAUNDRY
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Is LAUNDRY the first thing you dowhen you wake up?
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LAUNDRY VS SECURITY
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Is SECURITYthe first thing you dowhen you wake up?
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WHY REAL PEOPLE SHOULD CARE ABOUT SECURITY?
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WHY real people need protection?
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We know WHY
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REAL PEOPLE ARE INTO…
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Real people are intoSuper Bowl
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Real people are intopolitics
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Real people are intobarbecues
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Real people are intoreading
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Real people are intomusic
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Real people are intoscience
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Freedom from the tyranny of the software
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WHAT IS THE FUTURE OF MARKETING?
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Let’s dive into Apple’s new iPhone 7 stereo speakers ad
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Technology consumers often get overwhelmed and confused
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IS INNOVATION HI-TECH ONLY?
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“Our product has 3% enzymes”
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What if I told you that enzymes are the ones responsible for decomposing stains?
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Innovation doesn’t have to make us less human
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How are we changing real people’s lives and make them better?
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Real people, real voices
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