securing digital screeners for ott delivery nexguard...world leader in forensic watermarking...
TRANSCRIPT
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March 2016
Securing Digital Screeners for
OTT Delivery
NexGuardJoe Daniel – Sr. Solutions Architect
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NexGuard
Introduction Solutions
NexGuard Introduction
Digital Piracy
Why Digital Screeners?
NexGuard Streaming
Case Study
Detection
Agenda
Summary
Conclusion
Q and A
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A Civolution company
World Leader in Forensic Watermarking solutions
Strong technology roots in both Philips and Thomson
Watermarking provider for Digital Cinema (DCI) since 2006
Working closely with Hollywood studios and other premium content owners
Offices in US (New York and LA), Europe and APAC
2015 Emmy Winner for watermarking technology
NexGuard Introduction
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A Trusted
Content
Protection PartnerNexGuard Watermarking Deployments
100,000+ digital cinemas
10,000+ weekly digital screener views
Millions of DVD screeners
20 million set-top boxes
Pre-Release: petabytes of mezzanine
file video
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Piracy has never looked so greatPirates challenge legitimate providers
Pirate websites offer a high quality experience
Advanced user interface
Up to 4K resolution with HDCP 2.2 bypass
Not restricted by release windows or location
Content can be accessed even before release
Content can be delivered to any country
Content can be viewed on any device
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The M&E
industry turns
to watermarkingTraditional content protection is no longer enough
DRM and CA ensure that content is delivered
only to authorized users
However, CA and DRM do not prevent these
users to illegally re-distribute content
By making content traceable to its source,
forensic watermarking is an effective deterrent
against illegal re-distribution
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Why Digital Screeners?
Reduced Cost
Mature Technology
HD/UHD Video Quality
Security and Accountability
Multiple playback devices (PC, Mac,
Tablet, Phone, Roku, Chromecast, Smart
TV, etc.)
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NexGuard Streaming
2-step Solution for Secure Digital Screening
Step 1 : Preprocessor Step 2 : Smart-Embedder
Linux command-line
software
Prepares the Asset for
fast embedding
Specify target bitrates for
streaming
Fast: Embedding unique
watermark happens at the
same speed as file copy.
On-the-fly: Embedding can
be done directly in the
streaming server
Scalable: Supports millions
of unique watermarks per
asset
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NexGuard Streaming
Features
Focused on Streaming
Supports any streaming format such as HLS,
DASH, Smooth Streaming
Supports any playback device
Supports file delivery
Adaptive streaming
Can support Live or VOD
Secure server-side mark
No integration needed in the Player
Distribution
Network
NexGuardSmart Embedder
Software inserting individual
watermarksTV, PC,
Tablet,
Smartphone,
STB or any
other Internet
Streaming
DeviceOTT or VOD
Operator
Pirated content
(File or Stream)
1010101
1100101
0011
NexGuard
watermark detection
service to identify
source of piracy
Pirate
Network
Streaming
Server
Internet
Cable
IPTV
Internet
NexGuard Streaming
Case Study
Major North American
Customer
2-phase rollout of Digital Screeners
Phase 1 – Pre-Generation (2014)
• Used NexGuard Streaming to build inventory of pre-watermarked files
• Used existing streaming infrastructure on Amazon EC2
• Positive feedback from users on video quality and ease of use
Phase 2 – On-the-fly (2015)
• Requests for additional titles and additional users accelerates
• Solution: deployed NexGuard on-the-fly watermarking to handle additional volume
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Customer NexGuard Detection
Portal
Pre-
Release
DCI
PayTV
DCI
NexGuard
Packer
Packed file
(Unplayable)
Upload
4. ReportingE-Mail report
Pre-
ReleaseAutomated
Forensic
Watermarking
Detection
Portal
detectors
PayTV
NexGuard online detection service
Unique characteristics:
Robust• Detects watermark
after camcording,
cropping, rotations,
color change, noise
filters, etc.
Secure• Blind Detection
(no need for original
content)
• Packer Software:
Removes need to send
pirated video samples
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Conclusion
Digital Screeners are a mature, cost-effective technology
Forensic watermarking allows tracing back to the source of a leak
NexGuard Streaming is easy to implement and deploy
NexGuard/Civolution has a long history of working with studios
and broadcasters on content protection.
Q and A
NexGuard Confidential
Joe Daniel
Sr. Solutions Architect - Burbank
+1 310-697-2000
http://www.nexguard.com
@nexguard