securing and supporting mobile devices and applications within the retail enterprise

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To keep pace with consumers’ adoption and use of mobile technology, retail enterprises are rapidly placing mobile devices in the hands of store associates. The immediate payback is increased associate knowledge and confidence that translates to better customer service. But with the addition of a variety of new tablet devices, retail organizations are faced with a confusing tangle of mobile platforms that create significant IT challenges. Register for the webinar "Securing and Managing Mobile Investments Within the Retail Enterprise" to learn how advanced mobile management tools can help retailers gain a competitive edge by effectively securing and connecting all the devices from one source.You’ll learn how to provide best-in-class security while facilitating all the benefits of a mobile tablet rollout, such as the ability to:•Blend device security with network security, user controls and compliance management for multilayered security protection;•Cost-effectively provision and configure devices;•Efficiently integrate devices with existing IT infrastructure and processes;•Restrict access and set device policies;•Unify and centralize IT teams.

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Page 1: Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise
Page 2: Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise

Your  GoToWebinar  A/endee  Viewer  is  made  of  2  parts:  

1.  Viewer  Window   2.  Control  Panel  

Type  your  quesAon  here  

Page 3: Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise

#LiveWebinar  hashtag.  

Page 4: Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise

  Launched  in  2007      Over  20,000  subscribers  

  To  provide  execu8ves  with  relevant,  insigh=ul  content  across  a  variety  of  digital  

medium  

Free  subscrip8on  to  our  weekly  newsleCer…  www.retailtouchpoints.com/signup  

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Dan  Dearing  Group  Director,    Mobile  Security  Strat.  BoxTone  @BoxTone_Inc  

Andrew  Gaffney  Publisher  Retail  TouchPoints  @RTouchPoints  

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As  many  as  60%  of  retailers  plan  to  increase  

•  60%  of  retailers  plan  to  increase  spending  on  mobile  solu8ons  in  the  next  12  months,  according  to  Boston  Retail’s  12th  Annual  POS  Benchmarking  Study.    

•  Line  bus8ng  •  CRM  Apps  •  Clienteling/Guided  Selling  

Page 7: Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise

•  Apple  sold  nearly  15  million  iPads  in  the  first  nine  months  of  its  release,  and  con8nues  to  accelerate  following  the  release  of  the  iPad  2.  

Page 8: Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise

•  More  than  75%  of  businesses  planned  to  buy  the  iPad,  according  to  research  conducted  by  ChangeWave  last  year  

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•  More  than  40  new  tablets  were  introduced  at  the  CES  Show  in  January  2011.  

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•  JCPenney  (JCP)  leveraging  iPads  to  provide  an  enhanced  in-­‐store  customer  experience.  Calling  it  the  “findmore”  strategy,  JCP  is  encouraging  store  associates  and  customers  to  use  the  tablet  to  access  expanded  assortments  and  product  informa8on  on  the  retailer’s  web  site.  

•  In  February  2011,  JCP  announced  that  it  was  rolling  out  its  findmore  smart  fixture  to  more  than  120  select  stores  across  the  U.S.  

!

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•  Things  Remembered,  a  personalized  gies  retailer,  is  using  the  Global  Bay  soeware  in  select  stores  to  streamline  its  in-­‐store  ordering  process  by  offering  customers  an  interac8ve  gie  and  personaliza8on  process  via  iPad  kiosks.    

•  By  empowering  consumers  to  input  their  messages  through  the  iPad  kiosk,  Things  Remembered  will  reduce  overall  transac8on  8me  and  eliminate  errors  that  were  previously  caused  by  incorrectly  or  illegibly  wriCen  orders.  

!

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Things  to  consider:  •  Na8ve  data  protec8on?  •  Secure  and  flexible  app  distribu8on  ?  •  Na8ve  support  for  in-­‐store  and  datacenter  infrastructure?  

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Device  Management  

•  Smart  &  mobile  •  Maintenance  •  Tracking  

Store  Support    

•  Remote  &  unstaffed  •  Over  the  air  •  Real-­‐8me  visibility  

Device  Security  

•  Small    &  cool  •  Loss  protec8on  •  Thee  protec8on  

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What  do  you  see  as  your  top  mobile  device  challenge?  

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•  Layered  security:    device,  applica8ons,  infrastructure  

•  Device  Loss  Protec8on  is  key  for  mobile  devices  –  Na8ve  iOS  support  include  passcode,  data-­‐at-­‐rest  

encryp8on  (DAR),  remote  and  local  wipe  –  “Find  my  iPhone”  helps  you  locate  device  

Lesson  Learned    $118M  

•  Leverage  what’s  already  in  use  –  VPN-­‐on-­‐demand  provides  end-­‐to-­‐end  protec8on  without  

performance  impact  –  Secure  WiFi  for  in-­‐store  access  –  Cer8ficate  authen8ca8on  provide  the  best  security  and  user  

experience  

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•  Policy  Management  –  Na8ve  policy  enforcement  provides      “out  of  the  box”  simplicity  

•  Configura8on  Management  –  Over  the  air  maintenance  of  policy  &  

configura8on  

•  App  Deployment  –  Internal  App  Catalog  for  internal  apps  and  App  Store  access  

•  Compliance  and  Asset  Tracking  –  Real-­‐8me  tracking  of    the  device,  policy  and  apps  with  historical  repor8ng  

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When  do  you  plan  to  roll  out  tablets  in  producAon?  

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Time  

Stores  Support  

Security  

Performance  

Cost  

Support  Management  

Opera8ons  Management  

Business  Management  

Scale  Enterprise-­‐class  

Pla=orm  Security  Management  

Invest  in  a  Mobile  Management  pla=orm  

Page 24: Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise

Type  your  quesAon  here  

Your  GoToWebinar  A/endee  Viewer  is  made  of  2  parts:  

1.  Viewer  Window   2.  Control  Panel  

Page 25: Securing and Supporting Mobile Devices and Applications Within the Retail Enterprise

Dan  Dearing  Group  Director,    Mobile  Security  Strat.  BoxTone  @BoxTone_Inc  

Andrew  Gaffney  Publisher  Retail  TouchPoints  @RTouchPoints  

MODE

RATO

R  

FEAT

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D  SPEA

KER  

[email protected]  410.910.3341  

[email protected]  1.888.603.3626  

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You  can  download  this  presenta8on  here:    

h/p://rtou.ch/SecureMobile  

Each  Webinar  aCendee  will  receive  a  complimentary  copy  of  “Rewri'ng  the  Rules  of  Retail:  Why  Tablets  Are  An  In-­‐Store  Game-­‐Changer”