section 6 vehicles - ingersoll rand · ingersoll rand vehicles act as mobile billboards. ... the...
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Vehicles
Ingersoll Rand vehicles act as mobile billboards. They bring the
brand out into the public arena. Execution of this valuable brand
extension should adhere to the following standards, ensuring
consistent, on-message communication.
Section 6
November 2015
Vehicles
Section 6
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
6.1 Vehicle Graphic Components 6.2 Van: Corporate and Ingersoll Rand Strategic Brand 6.3 Van: Strategic Brand 6.4 Van: Trane Building Advantage 6.5 Pickup Truck: Corporate and Ingersoll Rand Strategic Brand 6.6 Pickup Truck: Strategic Brand 6.7 Utility Truck: Ingersoll Rand Strategic Brand 6.8 SUV: Corporate and Ingersoll Rand Strategic Brand 6.9 SUV: Strategic Brand 6.10 Required Vehicle Identification: Company Address on Door 6.11 European Commercial Vehicle: Corporate and Ingersoll Rand Strategic Brand 6.12 European Commercial Vehicle: Strategic Brand 6.13 European Light Commercial Vehicle: Corporate and Ingersoll Rand Strategic Brand 6.14 European Light Commercial Vehicle: Strategic Brand 6.15 European Flatbed: Corporate and Ingersoll Rand Strategic Brand 6.16 European Flatbed: Strategic Brand 6.17 Truck Cab and Trailer: Club Car
6.1 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D STodd Rockey Design 280 Main Street, Little Falls New Jersey
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000ingersollrand.com
348804
Vehicle IDLucida Sans RomanCool Gray 11
Strategic Business UnitLucida Sans Demi
CompetenciesLucida Sans Roman
Cool Gray 11
Toll-free telephoneCorporate URL
Lucida Sans RomanPantone 485
Brand Pinstripes (3/4")Pantone 485, Cool Gray (TBD)
White Reflective Decal
Corporate SignaturePantone 485
Vehicle Graphic Components
Ingersoll Rand van graphics are simple, clean and cost effective. The core suite of graphic components includes an Ingersoll Rand corporate signature, business unit/division, corresponding competencies, toll-free phone number, the Ingersoll Rand corporate website URL, and a pair of progressive pinstripes. The Ingersoll Rand corporate signature and tagline are never applied to vehicles. The base color for all Ingersoll Rand vehicles is white.
For van applications, the corporate signature is consistently positioned in the upper rear quadrant of the side panel. All other information is set in Lucida Sans and located just behind the cab doors, as shown in the above schematic (final font size and leading to be determined). The Ingersoll Rand progressive pinstripes sweep from the lower front to the upper back of the side panel. The pinstripes are ¾" in width (to be tested) and the red stripe is always applied on top of the gray stripe.
Materials and ColorsAll graphics are applied vinyl. Match to Pantone 485 Red and Pantone Cool Gray 11.
Note: Reflection decals for night safety are required on vehicles for service and installation personnel. A white reflective piece must be placed on the inside of the back doors and along the length of the vehicle, positioned above the running board. Ingersoll Rand outfitters will determine the exact decal treatment.
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.2 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
Van: Corporate and Ingersoll Rand Strategic Brand
The above schematics show the consistent styling and positioning for corporate and Ingersoll Rand strategic brand vans.
The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the front to the rear of the vehicle, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the red stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All graphics are applied vinyl. Match to Pantone 485 Red and Pantone Cool Gray 11.
Todd Rockey Design 280 Main Street, Little Falls New Jersey
348804
348804 800.555.8000ingersollrand.com
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000
ingersollrand.com
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000ingersollrand.com
Xx
Align RightAlign Left
Align Right Align RightAlign Left
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.3 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
Van: Strategic Brand
When the strategic brand logos need to be incorporated into van graphics, they are to be applied to the main side panels, as shown in the above schematic. The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the front to the rear of the vehicle, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the strategic brand color stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All corporate graphics are applied vinyl and match to Pantone Cool Gray 11. Strategic brand logos retain their respective color palette.
Todd Rockey Design 280 Main Street, Little Falls New Jersey
348804
348804 800.555.8000trane.com
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000
trane.com
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000trane.com
trane.com
Xx
Corporate Signature
Corporate Signature Corporate Signature
Align Left
Align Left
Align Right Align Right
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.4 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
Van: Trane Building Advantage
The above schematics show the consistent styling and positioning for Trane Building Advantage vans.
The base color for all vehicles is white.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All graphics are applied vinyl. Match to Pantone 368 Advantage Green and Pantone Cool Gray 11.
Todd Rockey Design 280 Main Street, Little Falls New Jersey
348804
348804
trane.com
trane.com
trane.com
Align Left
Align Right Align Right
Corporate Signature
Corporate Signature
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.5 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
Pickup Truck: Corporate and Ingersoll Rand Strategic Brand
The above schematics show the consistent styling and positioning for Ingersoll Rand pickup trucks. The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the front to the rear of the vehicle, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the red stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All graphics are applied vinyl. Match to Pantone 485 Red and Pantone Cool Gray 11.
Todd Rockey Design 280 Main Street, Little Falls New Jersey
348804
348804800.555.8000
ingersollrand.com
Strategic Business Unit800.555.8000ingersollrand.com
Strategic Business Unit800.555.8000
ingersollrand.com
Xx
Align Left
Align Right Align Right
Center
Center
Center
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.6 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
Pickup Truck: Strategic Brand
Todd Rockey Design 280 Main Street, Little Falls New Jersey
800.555.8000clubcar.com
Strategic Business Unit800.555.8000clubcar.com
Strategic Business Unit800.555.8000
clubcar.com
348804
348804
Xx
Corporate Signature
Xx
Align Left
Align Right Align Right
CenterCenter
Center
Corporate SignatureCorporate Signature
The above schematics show the consistent styling and positioning for strategic brand pickup trucks.
The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the front to the rear of the vehicle, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the strategic brand color stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and ColorsAll corporate graphics are applied vinyl and match to Pantone Cool Gray 11. Strategic brand logos retain their respective color palette.
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.7 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
Utility Truck: Ingersoll Rand Strategic Brand
Ingersoll Rand utility truck graphics are simple, clean, and cost effective. The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the lower front of the utility box to the upper back, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the red stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All graphics are applied vinyl. Match to Pantone 485 Red and Pantone Cool Gray 11.
Todd Rockey Design 280 Main Street, Little Falls New Jersey
348804
348804
800.555.8000ingersollrand.com
Strategic Business Unit800.555.8000
ingersollrand.com
Strategic Business Unit800.555.8000ingersollrand.com
Align Right
Align Left Align Right
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.8 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
SUV: Corporate and Ingersoll Rand Strategic Brand
The above schematics show the consistent styling and positioning for Ingersoll Rand SUVs. The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the front to the rear of the vehicle, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the red stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All graphics are applied vinyl. Match to Pantone 485 Red and Pantone Cool Gray 11.
Todd Rockey Design 280 Main Street, Little Falls New Jersey
Strategic Business Unit800.555.8000
ingersollrand.com
348505
348505Strategic Business Unit800.555.8000ingersollrand.com
Align Right
Align Left
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.9 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
SUV: Strategic Brand
Todd Rockey Design 280 Main Street, Little Falls New Jersey
Strategic Business Unit800.555.8000
trane.com
348505
Strategic Business Unit800.555.8000trane.com
348505
Xx
Align Right
Align Left Corporate Signature
Corporate Signature
The above schematics show the consistent styling and positioning for strategic brand SUVs.
The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the front to the rear of the vehicle, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the strategic brand color stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and ColorsAll corporate graphics are applied vinyl and match to Pantone Cool Gray 11. Strategic brand logos retain their respective color palette.
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.10 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
Required Vehicle Identification: Company Address on Door
Todd Rockey Design 280 Main Street, Little Falls New Jersey
348804Company NameStreet AddressCity, State Zip800.555.8000
Xx
Company NameStreet AddressCity, State Zip800.555.8000Lucida Sans Demi(–30 tracking)
Pantone Cool Gray 11
36"(approximate)
5"
3"
Align Left
When required, the vehicle owner identification must appear on the cab doors. It is a regulation that the typeis no less than three inches high and must appear in acolor that produces the highest contrast.
Since the address requires a large amount of space on thecab door, the gray curve must be interrupted, see sampleshown above.
Materials and Colors All graphics are applied vinyl. Match to Pantone 485 Red and Pantone Cool Gray 11.
6.11 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
European Commercial Vehicle: Corporate and Ingersoll Rand Strategic Brand
Todd Rockey Design 280 Main Street, Little Falls New Jersey
348505
348505
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000ingersollrand.com
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000
ingersollrand.com
800.555.8000ingersollrand.com
Align Left
Align Right
Align Left Align Right
White Reflective Side Stripe
White Reflective Side Stripe
Red and YellowReflective Rear Stripes
The above schematics show the consistent styling and positioning for corporate and Ingersoll Rand strategic brand European commercial vehicles.
The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the front to the rear of the vehicle, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the red stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All graphics are applied vinyl. Match to Pantone 485 Red and Pantone Cool Gray 11.
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.12 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
European Light Commercial Vehicle: Strategic Brand
Todd Rockey Design 280 Main Street, Little Falls New Jersey
348505
348505
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000thermoking.com
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000
thermoking.com
800.555.8000thermoking.com
Align Left
Align Right
Align Left Align Right
White Reflective Side Stripe
White Reflective Side Stripe Corporate Signature
Red and YellowReflective Rear Stripes
Align Left
Align Right
Corporate Signature
When the strategic brand logos need to be incorporated into European commercial vehicles graphics, they are to be applied to the main side panels, as shown in the above schematic.
The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the front to the rear of the vehicle, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the strategic brand color stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All corporate graphics are applied vinyl and match to Pantone Cool Gray 11. Strategic brand logos retain their respective color palette.
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.13 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
European Light Commercial Vehicle: Corporate and Ingersoll Rand Strategic Brand
Todd Rockey Design 280 Main Street, Little Falls New Jersey
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000ingersollrand.com
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000
ingersollrand.com
800.555.8000ingersollrand.com
348505
348505
Xx
Align Left
Align Right
Align Left Align Right
White Reflective Side Stripe
White Reflective Side Stripe
Red and YellowReflective Rear Stripes
The above schematics show the consistent styling and positioning for corporate and Ingersoll Rand strategic brand European light commercial vehicles.
The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the front to the rear of the vehicle, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the red stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All graphics are applied vinyl. Match to Pantone 485 Red and Pantone Cool Gray 11.
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.14 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
European Light Commercial Vehicle: Strategic Brand
Todd Rockey Design 280 Main Street, Little Falls New Jersey
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000clubcar.con
Strategic Business UnitCompetency 1Competency 2Competency 3800.555.8000
clubcar.con
800.555.8000clubcar.com
348505
348505
XxXx
Align Left
Align Right
Align Left Align Right
White Reflective Side Stripe
White Reflective Side Stripe
Red abd YellowReflective Rear Stripes
Corporate Signature
Corporate SignatureCorporate Signature
When the strategic brand logos need to be incorporated into European light commercial vehicles graphics, they are to be applied to the main side panels, as shown in the above schematic.
The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the front to the rear of the vehicle, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the strategic brand color stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All corporate graphics are applied vinyl and match to Pantone Cool Gray 11. Strategic brand logos retain their respective color palette.
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.15 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D S
European Flatbed: Corporate and Ingersoll Rand Strategic Brand
Todd Rockey Design 280 Main Street, Little Falls New Jersey
Strategic Business UnitCompetency 1Competency 2Competency 3
800.555.8000ingersollrand.com
Strategic Business UnitCompetency 1Competency 2Competency 3
800.555.8000ingersollrand.com
800.555.8000ingersollrand.com
348505
348505
XxXxXxXx
Align Left
Align Right
Align Right
Align Left
Align LeftAlign Left
Align Right
White Reflective Side Stripe
White Reflective Side/Rear StripeWhite Reflective Side Stripe
White Reflective Side Stripe
The above schematics show the consistent styling and positioning for corporate and Ingersoll Rand strategic brands on European flatbed vehicles.
The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the front to the rear of the vehicle, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the red stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All graphics are applied vinyl. Match to Pantone 485 Red and Pantone Cool Gray 11.
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.16 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D STodd Rockey Design 280 Main Street, Little Falls New Jersey
Strategic Business UnitCompetency 1Competency 2Competency 3
800.555.8000trane.com
Strategic Business UnitCompetency 1Competency 2Competency 3
800.555.8000trane.com
800.555.8000trane.com
348505
348505
XxXxXx
Align Left
Align Right
Align Right
Align Left
Align LeftAlign Left
Align Right
White Reflective Side Stripe
White Reflective Side/Rear StripeWhite Reflective Side Stripe
White Reflective Side Stripe Corporate Signature Corporate Signature
Corporate Signature
European Flatbed: Strategic Brand
When the strategic brand logos need to be incorporated into European flatbed vehicles graphics, they are to be applied to the main side panels, as shown in the above schematic.
The base color for all vehicles is white.
The Ingersoll Rand progressive pinstripes consistently sweep from the front to the rear of the vehicle, as shown in the above schematic. The pinstripes are ¾" in width (to be tested) and the strategic brand color stripe is always applied on top of the gray stripe.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All corporate graphics are applied vinyl and match to Pantone Cool Gray 11. Strategic brand logos retain their respective color palette.
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
6.17 Vehicles
I N G E R S O L L R A N D V I S UA L I D E N T I T Y S TA N D A R D STodd Rockey Design 280 Main Street, Little Falls New Jersey
AUGUSTA, GA
The global leader in golf and utility vehicles.
Corporate Signature Corporate Signature
Truck Cab and Trailer: Club Car
When Ingersoll Rand corporate signature endorsements are incorporated into strategic brand truck container graphics, the corporate signature is consistently positioned in the lower rear of the container, as shown in the above schematic.
Note: For vehicle applications, use the Ingersoll Rand corporate signature version with the registered trademark symbol (®).
Materials and Colors All graphics are applied vinyl. Match to Pantone 874 gold and black.
Important Note:Always use approved vector artwork when reproducing any identity. Never create, recreate, retype, modify or rebuild artwork.
Contacts
Questions About Standards Application and Strategy
Guidelines Help Desk [email protected]
Access Brand Information, Standards Documentation, and Graphic Assets
Ingersoll Rand Brand Center http://company.ingersollrand.com/ircorp/brandcenter.html