secrets of selling to the #1 promotional products niche... healthcare

Secrets of Selling to The #1 Promotional Products

Niche… Healthcare!

Rosalie Marcus, The Promo Biz Coach

www.PromoBizCoach.com [email protected]

Proudly Sponsored By:

Proudly Sponsored By:

© 2016 All Rights Reserved Rosalie Marcus, The Promo Biz Coach ™

http://www.promobizcoach.com/�

mailto:[email protected]�


Agenda What you’ll discover: •The biggest challenges in healthcare •The top healthcare markets •The wellness market opportunity •Top buyers and what they want and need •How to be an invaluable resource •An action plan you immediately implement


Why Healthcare?

•Opportunities are Everywhere •Health Care is the # 1 Niche for Promotional Products Sales and Growing •The Wellness Market is a 100 Billion Dollar Market and Growing


Top Healthcare Markets •Health Insurers •Hospitals •Wellness Programs •Home Healthcare Agencies •Assisted Living Facilities •Outpatient Surgical Centers •Physician Groups •Dentists •Chiropractors •Pharmaceutical Companies •Alternative Health Providers •Weight Loss Programs


Major Healthcare Challenges •Safety & security •Health & Fitness •Professional image •Recruitment •Competition •Branding •Accurate information •Client loyalty •Patient compliance


Jar Openers


SPECIAL OFFER: Self Promo ½ off EQP pricing with Free set up on any one item in our catalog. Max 1000 pieces. Must Mark order Promo Biz Coach 2016.

www.americanna.com

http://www.americanna.com/�

Fantastic Health Care Item! Jar Openers


SPECIAL OFFER: Free spec sample including 4 color process imprint AND Free shipping Must put Promo Biz Coach 2016 on order!

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•Marketing/ Public Relations •Human Resources •Community Affairs •Physician Group Office Manager •Hospital Special Depts., Cancer Center, Maternity, Volunteers •Product Director •Foundation/ Development Director •Purchasing

Who Are You Calling On?


Selling to Hospitals

Visit the hospital web site: • Set up a Google alert . Look for trigger events • Smaller departments get your foot in the door You may be calling on:

•Marketing/PR •Cancer care, Cardiac care, •Women’s Health •Community outreach programs •Physician practice coordinator •Foundation director, •Volunteer coordinator •Purchasing


Selling to Health Insurers Typically they purchase promotional items for:

•Open enrollment campaigns •Gifts for human resource managers •Sales staff gifts •To increase awareness about a health issue: breast cancer, etc…


Slim Credit Card Power Bank


SPECIAL OFFER: Until May 24! Free chargers Top 3 chargers from Bullet randomly printed in various colors, sent directly to the end user at NO charge or distributor with shipper number! Must put as per Scott Anderson on order!

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Volt Power Bank

Stuck on You Suction Power Bank

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Selling Wellness Programs

Great for many types of businesses: Wellness programs provide ROI: Help to lower health care costs and keep employees happier and healthier.

•Weight loss •Smoke cessation •Fitness •Healthier eating and lifestyle •62 percent of companies in the US use health incentives. •Motivation is the key to success!


SPECIAL OFFER: EQP on all Craft Corporate items expires August 1st

Code “CraftCoach” 35% off 1st column net for self promotion items / samples


Sportswear

www.craftcorporate.com

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More Reasons to Sell Wellness

The Affordable Care Act has incentives for smaller companies to set up their wellness programs, and it also increases the amount of their health care costs that employers can devote to incentives Source: OHS Online http://www.ohsonline.com Prevention is far less costly than repair!


Wellness Program Ideas

•Walking Challenge •Office Running/ Bike Club •Walk to lunch Wednesday(or any day) •Lunch/snack score challenge •Desk-ersize •Wellness trivia challenge Source: workplacewellnesscampaign.org


Selling to Pharmaceutical

•New guidelines make this a tougher market •Physicians Sunshine Act: Doctors may have to report any gift given over a certain small dollar amount •Look for smaller departments •Items can be part of the education process. •Example: Flash Drive • Gifts for Employees are still purchased.


Custom USB


SPECIAL OFFER:

Free shipping on all products for orders only on all products, all year. Must Mark Order : Promo Biz Coach 2016 Free mold charge (a $150 and $175 value) Expires May 31, 2016

www.iclick.com

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More Healthcare Markets

•Cosmetic Surgery Practices •Medical Spas •Outpatient Surgery Centers •MRI Centers •Chiropractic, Podiatric •Alternative Health Providers •Urgent Care Clinics


Jindo Pen


www.iclick.com

SPECIAL OFFER: EQP and no set up charge Expires May 31, 2016 Must Mark Orders Promo Biz Coach 2016.

SPECIAL OFFER: Free shipping on all products for self promo orders only Expires May 31, 2016

Pop Sockets


Tip: Be an Expert

Position yourself as a specialist People want to do business with experts:

•Create a separate healthcare web page •Read healthcare publications •Do Internet research •Create a healthcare sample kit •Healthcare promotions catalog •Start a healthcare promotions newsletter


Tip: Create a Capabilities Sheet

What items can you provide? •Uniforms •Logo apparel •Stress relievers •Gifts for donors •Volunteer gifts •Recruitment gifts •Wellness Incentives •Gifts for Doctors, Nurses and Medical Staff


Black & White Triangular Gift Boxes


www.mapleridge.com

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Tip: Create a Healthcare Kit

What items can you provide?

•Tote Bag to put items in. •Pill holders •Flash Drive •Jar Opener •Water bottles •Gifts for staff •Pens for office. •Chocolate and Nuts

•Think outside the box!


Tip: Use a Marketing Calendar

Every Month Has a Health Care Marketing Opportunity Search on Google: Health Observance Calendar Examples: February: Healthy Heart Month July: Mental Illness Awareness Month October: Breast Cancer Awareness Find a complete calendar at: http://www.nationalwellness.org


How Can You Stay Top of the Mind and Be The Go-To Promo Consultant?


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Tip: Be Actively Involved with Health Care Groups & Professionals

• Health Care associations- Search on Google • LinkedIn- Join Groups • Networking events • Your health care providers • Your community • Everywhere!

Your Take Action Plan

•Research your best prospects. •Look for trigger events •Understand their challenges •Know who you will be calling on and what they buy •Be a solutions provider. •Use a marketing calendar •Look for opportunities with Wellness programs • Have your sample kit ready •Provide samples from top suppliers. •Sweeten the deal with a special gift. •Become the “go-to expert” and watch your sales soar!


Supplier Websites & Offers

• Americanna: www.americanna.com • Bullet: www.bulletline.com • Craft Corporate: www.craftcorporate.com • iClick: www.iClick.com • Maple Ridge: www.mapleridge.com • Outbound Engine: www.outboundengine.com • Link to all special offers: • http://promobizcoach.com/preferred-suppliers/


http://www.bulletline.com/�

http://www.craftcorporate.com/�


http://www.mapleridge.com/�

http://www.outboundengine.com/�

http://promobizcoach.com/preferred-suppliers/�

About Rosalie Marcus [email protected]

www.PromoBizCoach.com 215-572-6766

With more than 25 years experience as a promotional products

sales professional, top-rated speaker and business growth coach, I have the perfect background to make your promotional products business soar!

My products and programs will help you quickly and easily increase your sales and margins using the most current strategies that get results!

If you’re looking for a coach who has been there, done that and knows what really works-- without the hype-- contact me today at [email protected]


http://www.promobizcoach.com/�


secrets of selling to the #1 promotional products niche... healthcare

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