secrets of power marketing: the guide to personal marketing
TRANSCRIPT
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Secrets of Power Marketing
The first guide to
personal marketing
for the non-marketer.
National Bestseller
Promote Brand You!
www.PowerMarketing.ca
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Is this bookfor you?
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Are you a business Are you a business owner, professional owner, professional service provider orservice provider or
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Are you facing tough Are you facing tough competition?competition?
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Do you want to get Do you want to get more from your more from your marketing – without marketing – without spending more spending more money?money?
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Here’s what “they” said
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Client Results
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Year 1 Year 5
Revenue
"Secrets of Power Marketing helped us increase our business 3,000% - and that was from just one client.
Secrets of Power Marketing enabled us to better service our client and build a positive working relationship.”
Richard Maude, President Ad Plus Promotions Inc.
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Chicken Soup for the Marketing Soul
“If every entrepreneur had to read this book before they started their business, they would enjoy a more profitable and rewarding life.”
Jack Canfield
Co-author of Chicken Soup for the Soul
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Media Review
.. aimed at entrepreneurs, essentially a 245 page list of practical tips on how to accomplish that visibility and presence. It's hard not to pick up lots of usable advice from the book. Globe & Mail
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What Does Corporate Say?
“Next to a lifetime ofexperience this is one of the most practical marketing books I have seen. I know you wrote this book for small business - but big business could learn a lot from it too.” George CohonSenior Chairman of McDonalds Canada
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What will you find inside?
• Five Power Marketing strategies
• Dozens of marketing examples
• Hundreds of marketing ideas & tips
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Five Marketing Strategies
1. Perceptions
2. Relationships
3. Media
4. Leverage
5. Database
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1. Perceptions
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Manage the perceptions that prospects form about you
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It’s up to you to manage the perceptions that other
have of you
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2. Build Relationships2. Build Relationships
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Build Better Relationships and Build Better Business
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Build the right relationships with the right people.
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3. Work with the media
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Build better relationships with the media and get more than your fair share of media exposure.
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4. Leverage
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Discover and leverage your tangible and intangible resources
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5. Database
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Build, maintain and harvest your database
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Build, maintain and harvest your database
It might be boring but database marketing is powerful & profitable.
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That is an quick outline of what you will find inside Secrets of Power Marketing
Read a free excerpt at http://www.PowerMarketing.ca
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Your Coauthors
George Torok
www.Torok.com
Peter Urs Bender
wwwPeterUrsBender.com
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Free Marketing TipsFree Marketing Tips
http://PowerMarketing.ca
http://Twitter.com/MarketingZoo
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Contact George Torok
Call 905-335-1997
Visit www.Torok.com
Follow www.Twitter.com/GeorgeTorok
Coaching for the business owner, training for your staff and keynote speech for your association conference.