Second Screen Experiences

Who’s using second screens?

• According to Nielsen, 88% of tablet users are on their tablet while watching television

• 86% of smartphone users are on their smartphone while watching television

Most common tasks done with a second screen:1. Checking email2. Exploring content related to a show3. Checking out deals related to a show’s ad

Classic: Second screen for one user

Evolved: Second screen with a friend

Emergent: Second (third and fourth) screen with friends

Second Screen Genres

Social networking aka Social TV

Sporting events

Gaming

Interactive viewing

Supplemental information

Complementary searching

The playersDevices• Xbox SmartGlass• AirPlay• Chromecast• Wii U Tablet

Apps• Zeebox• Shazam• Miso• Get Glue • Yahoo Connected TV

Brands in Second Screen Space • Disney Second Screen• HSN Remote• Sky Go Extra• BBC iPlayer• Xfinity Remote

Not just with the TV

Other second screen dynamics

Smartphone > LaptopSmartphone > TabletTablet > LaptopSmartphone > Thermostat screenSmartphone > Futuristic To-Do BoardsSmartphone > Car dashboard

User Experience Considerations

User-Centric Design Considerations