SECOND LIFE PROJECT

Master Optimisation &

Modernisation des

entreprises

Prepared by: Yosra Triaa

Riadh Kekli

Nabil Hadhri

Do you Know?

Do You know that breakfast is the most important lunch in the day?

Do You have enough time in the morning to prepareit?

Do you think it’s balanced?

Do you it find boring having the same breakfast everyday?

Objectives

A company that prepares and delivers breakfast

The only business that propose this service in Tunisia

A high quality products and Services

Mission

Create a company

Find client

Advertise to get part of the market

Find suppliers for raw materials and for pasteries(croissant, pancake, cake…)

Key to success

Original

Fulfills a need

there are no concurrent

variety of menu

many promotionnal events

fast and easy to attemp

helpful for companies and businessman

Company: DEJOFFICE

Employees composition NR

DRIVERS / WAITER 3

WAITER 3

HELP COOK 3

CHEF working Half time 1

HOUSEWHIFE 1

GUARDIAN 2

SECRETARY 1

BUYER 1

ACCOUNTANT 1

MANAGER 1

TOTAL 17

PRODUCTS

English/ American breakfast

Tunisian breakfast

Mediterranean breakfast

French breakfast

PRODUCTS & SERVICES Five alternatives with possibility of customisation :

Coffee or tee

Patisserie or dietician food

Hot or cold beverage

The service is provided from 7:00 am to 3:00 pm as some products are salty poeple can have brunch

A news paper is offered starting from 5 dinars

Special offers are given to customers who have a fidelity card

TARGET MARKET

Employees of Companies that are located in Lac 1 & 2

500 Potential customers

Poeple that doesn’t have time to have a balancedbreakfast

Companies that have meetings or training courses

Business man /woman

STRATEGY AND IMPLEMENTATION

A website and a special campaign online

Advertising on professional newspapers, internet

Flyers

Flashy decoration on company ‘s VAN

Special Clothes for employees that works on delivery

FINANCIAL PLAN: Production

Product Daily production Production Cost Selling price

English/American Breakfast 150 1,5 3,5

Mediterranean breakfast 200 1,8 3,8

French breakfast 50 1,5 3,5

Tunisian breakfast 100 1,8 3,8

FINANCIAL PLAN: INVESTMENTINVESTMENT NR UNIT COST TOTAL COST

MEANS OF FUNDINGDAMPING

DURATIONDAMPING

LEASING AUTO FUNDING

VAN3 25000 75000 55000 15000 5 14000

MICRO WAVE 3 250 750 750 2 375FRIDGE 3 500 1500 1500 5 300

GRIDDLE 3 800 2400 2400 5 480TECHNICAL SYSTEM 3 2000 6000 5000 1000 5 1200

OTHER FOURNITURES 3 1000 3000 3000 1 3000

DESIGN AND AMENAGEMENT1 10000 10000 10000 0 5 2000

WORKING CAPITAL 1 5000

MISCELLANEOUS AND APPROACH1 1500

TOTAL 70000 30150 21355