season plan

20
MANAGEMEN T TECHNIQUES IN THE ARTS Holly City The atre Program Plan Scott P. Armato March 12, 2013 AADM751-900

Upload: scott-armato

Post on 14-Apr-2018

229 views

Category:

Documents


0 download

TRANSCRIPT

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 1/20

MANAGEMENT TECHNIQUES IN THE ARTS

Holly City Theatre

Program Plan

Scott P. Armato

March 12, 2013

AADM751-900

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 2/20

 

Table of Contents

Overview ............................................................................................................................................................. 1

Programs ............................................................................................................................................................. 2

Mainstage ........................................................................................................................................................ 2

Incubator ......................................................................................................................................................... 3

 World Cultures ............................................................................................................................................... 5

Summer Camp................................................................................................................................................ 7

Internships .................................................................................................................................................... 10

Budget ................................................................................................................................................................ 12

Expenses ....................................................................................................................................................... 12

Income........................................................................................................................................................... 13

Monthly Profit and Loss ............................................................................................................................. 14

Fifteen-Month Planner .................................................................................................................................... 16

Calendar ............................................................................................................................................................. 17

 Works Cited ...................................................................................................................................................... 18 

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 3/20

A r m a t o | H o l l y C i t y T h e a t r e | 1

Overview

 The fictitious Holly City Theatre was founded in 2003 as an addition to Millville’s Glasstown

 Arts District. Housed in a repurposed storefront on High Street, the 2013-2014 season marks their

tenth year in existence. With just under $1.3 million in expenses, it is the only LORT theater in South

 Jersey.

It is the mission of Holly City Theatre to produce compelling and artistic theatrical

 works, specializing in classic works of the late 20th and 21st centuries, for the people of 

Millville and the greater South Jersey region. Holly City Theatre is firm in their

commitment to bringing people together though the love of theatre and the

performing arts, incubating new works, fostering understanding between disparate

cultures, and educating and inspiring the youth of Millville and the surrounding areas.

 The theatre owns the building in which they perform, an actors’ house, and a scene/costume

shop. The house was bequeathed by a former board member, and the theatre and shops are ownedoutright. The entire theatre and the actors’ house are ADA-accessible, though the shops are not.

 The theatre produces a nine-play season from September to May, as well as hosts a well-

received World Cultures Series March through May. In addition, they hold several educational

programs, including a free summer camp for disadvantaged youths and a theatre internship program.

Furthermore, they host a yearly play Incubator to foster the development of new works.

HCT experiences active fundraising, securing funding from both foundations and

corporations. In addition, the theatre holds a successful Annual Campaign, as well as a Gala each

year. Further funds are procured in the form of an ad booklet to accompany their season’s Showbill.

In all, earned income is budgeted at over 70% of their revenue stream, with several seasons exceeding 

that goal.  The theatre averages three month’s expenses in cash-on-hand.

 Tickets are sold at the rate of $35 for adults, and half-price ($17.50) for students and seniors.

Four-show packages are sold, with the patron paying full price for three tickets and receiving a free

ticket to a fourth show. Tickets to the World Cultures Series are $25/seat with half-price ($12.50)

discounts for students and seniors, and are not included as part of the four-show package. Admission

to the summer camp culminating program is free.

For the most part, HCT is in the Growth stage. Their programming represents a fulfillment

of a mission-driven niche, and they have been able to sustain a distinction from competitors in thefield. The management is a staff of professionals, with several decades of combined experience and

education between them. Their board is comprised of area professionals who are dedicated to the

governance of the organization, actively fundraise, and are led by the founder and former Artistic

Director of HCT. As houses average at about 65% capacity, HCT routinely posts surpluses on their

annual reports, yet there is room to grow. The only aspect of the organization trailing slightly behind

in the Start-Up stage is systems: much of the administrative system is antiquated  – particularly in the

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 4/20

A r m a t o | H o l l y C i t y T h e a t r e | 2

area of systems integration – and in need of updating. Plans for upgrades are being researched during 

the first half of FY2014, plans for funding in the second half, with full implementation planned for

FY2015.

Run by a full-time staff of five, the theatre employs an Artistic Director, an Executive Director,

a Director of Development, a Director of Public Relations, and a Director of Education. The Directorof Public Relations, in addition to marketing the theatre, oversees the box office, which is staffed by 

 volunteers throughout the nine-month season. The Education Director is responsible for organizing,

overseeing, and implementing the summer camp and internship program. A part-time bookkeeper is

employed year-round, as well as a full-time Technical Director, employed through the nine-month

season. The Technical Director further acts as Stage Manager for each production.

Programs

Mainstage

 The main program of the Holly City Theatre is their mainstage productions. They present a

nine-show season, drawn mainly from the late 20th and early 21st centuries. They present an eclectic

range of plays, primarily dramatic, calling on a range of cultures, as befits this rather diverse area. Over

the theater’s ten-year existence, it has become known for quality and professionalism.

Planning for the mainstage season is continuous, with the season finalized and announced by 

Memorial Day Weekend. Auditions take place through the summer. Casts rehearse for two weeks,

followed by a week of tech and dress. Half-priced previews take place the Wednesday night before

opening. Evaluation of the Mainstage takes place continuously throughout the season, with the final

results tabulated in the months of June and July.

Evaluation

Outputs

  Nine plays each year

   A total of 144 mainstage performances

   At 50% capacity, 2,250 patrons will see each show, plus an additional 300 at sold-out

previews and opening nights, for a total of 25,650 patrons each season

 Short-term outcomes

 Patrons will enjoy HCT’s productions each season 

  Patrons will find a sense of community through theatre

Intermediate outcomes

  Patrons will become more interested in theatre, HCT in particular

  Patrons will recommend HCT to friends

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 5/20

A r m a t o | H o l l y C i t y T h e a t r e | 3

Long-term outcomes

  HCT will become the leading producing company in New Jersey 

Intended Outcomes Indicators Data Sources Data Collection

Methods

Patrons will enjoy HCT’s productionseach season

Patrons expressenjoyment

Survey Surveys will beincluded with eachPlaybill; patrons willbe encouraged to fillthem out, and theresults tabulated

Patrons will find asense of community through theatre

Patrons express asense of community 

Survey Surveys will beincluded, patronsencouraged to fillthem out, and theresults tabulated

Patrons will becomemore interested intheatre, HCT inparticular

Patrons return toHCT

POS data collection Ticket sale data will betabulated and tracked

Patrons willrecommend HCT tofriends

 Audience growth POS survey One question, eitherover the phone, inperson, or online:“How did you hearabout <productionname>?” 

HCT will become the

leading producing company in New  Jersey 

Public response Discover Jersey Arts

People’s Choice Awards

 The awards are run by 

Discover Jersey Arts

Recognized as such by an outside source

Media reports Media will bemonitored daily formention of HCT

Incubator

Each year, HCT invites an emerging playwright to incubate a new work. Playwrights are drawn

from all over the country, but preference to South Jersey playwrights is given. Plays cover a wide

range of genres and styles, though many have a connection to New Jersey. A $10,000 commission is

awarded to the selected playwright.

 The search for the Incubator’s playwright takes place in the months of February through May,

 with the Incubator running Mondays, June through December. In December, rehearsals on the

completed play begin in earnest. Evaluation of the Incubator is continuous, with results tabulated in

the month of February.

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 6/20

A r m a t o | H o l l y C i t y T h e a t r e | 4

Evaluation

Outputs

  One original work each season

   Viewed by 2,250 patrons

 Short-term Outcomes

   A new play is added to the literature

   An emerging playwright gains recognition

Intermediate Outcomes

  Recognition of HCT as a generator of new works

   Associated playwrights begin meaningful careers

Long-term Outcomes

   Associated playwrights become well-known

  HCT will become the leading producing company in New Jersey 

Intended Outcomes Indicators Data Sources Data Collection

Methods

 A new play is added tothe literature

 A new play is created The play, itself The play is added toHCT’s library  

 An emerging playwright gainsrecognition

Play is published The publisher The play is publishedRecognized as such by an outside source

Media reports Media will bemonitored daily formention of HCT andthe play 

Recognition of HCTas a generator of new  works

Recognized as such by outside sources

Media reports Media will bemonitored daily formention of HCT

 Associated playwrightsbegin meaningfulcareers

Playwrights continue writing 

Survey Periodic survey of associated playwrights will take place

 Associated playwrightsbecome well-known

Recognized as such by an outside source

Media reports Media will bemonitored daily formention of playwright

HCT will become the

leading producing company in New  Jersey 

Public response Discover Jersey Arts

People’s Choice Awards

 The awards are run by 

Discover Jersey Arts

Recognized as such by an outside source

Media reports Media will bemonitored daily formention of HCT

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 7/20

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 8/20

A r m a t o | H o l l y C i t y T h e a t r e | 6

Intended Outcomes Indicators Data Sources Data Collection

Methods

Patrons will feel moreconnected to theculture on display 

Patrons express thisconnection

Survey Surveys will beincluded with eachPlaybill; patrons willbe encouraged to fillthem out, and theresults tabulated

Patrons will find agreater respect for theculture on display 

Patrons express thisrespect

Survey Surveys will beincluded with eachPlaybill; patrons willbe encouraged to fillthem out, and theresults tabulated

Patrons will acquire a

 well-rounded

knowledge of cultures

other than their own 

Patrons have greater

knowledge 

Survey   Surveys will be

included with each

Playbill; patrons will

be encouraged to fill

them out, and the

results tabulated 

Patrons will feel moreconnected with the world around them

Patrons feelconnected to culturesother than their own

Survey Surveys will beincluded with eachPlaybill; patrons willbe encouraged to fillthem out, and the

results tabulatedMillville and thesurrounding areas willbecome more tolerantof cultures other thantheir own

Reports of intolerance will decrease

Media reports Media will bemonitored daily forreports of intolerance

Public response Observation, casualinterview 

Interaction with thepublic

HCT will become theleading producing company in New  Jersey 

Public response Discover Jersey ArtsPeople’s Choice Awards

 The awards are run by Discover Jersey Arts

Recognized as such by an outside source

Media reports Media will bemonitored daily formention of HCT

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 9/20

A r m a t o | H o l l y C i t y T h e a t r e | 7

Summer Camp

HCT hosts a yearly 10-week free summer camp for promising disadvantaged youths. Focusing 

on what happens in their daily lives and the issues that affect them most, the students will learn to

express themselves through the various performing arts  –  music, dance, and theatre  –  as well as

through writing and composition. The program culminates in a performance organized, directed, and

curated by the students themselves.

More than any other program at HCT, the summer camp serves to fulfill the greatest portion

of their mission. The camp brings people together through the love of the performing arts, it incubates

new works, it fosters understanding by bringing together students of various backgrounds, and it

educates and inspires the youth of Millville and the surrounding areas.

Planning for the summer camp begins in October, with the camp running June through

 August. Sponsorships are solicited at the rate of $2,250: the cost to sponsor one camper. Forty 

students are selected and notified at the end of April. The camp is evaluated continuously while it

runs, with the results tabulated in September.

Evaluation

Outputs

  Between 20-40 students will participate in a 12-week summer-long program

   The summer will culminate with the students’ performance over three nights in

September

   The students will each generate between 6 and 12 new artistic works over the course

of the program

 Short-term outcomes

   The students will experience a greater understanding of themselves

   The students will gain a greater awareness of their place in the world

   The students will experience a sense of connection to one another

Intermediate outcomes

  Better grades from student participants

  Better school attendance from student participants

   A higher percentage of students involved in the arts at their schools

Long-term outcomes

  Students will experience a life-long love of art

  Students will experience a higher level of community involvement throughout life

  Students will attain higher levels of leadership within their careers and their personal

lives

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 10/20

A r m a t o | H o l l y C i t y T h e a t r e | 8

Intended Outcomes Indicators Data Sources Data Collection

Methods

 The students will

experience a greater

understanding of themselves

 Throughout the

program, their artistic

output will becomemore personal

Portfolio/Performance

review 

 The students’

portfolio and

performance will bereviewed at the

beginning and

following the

program

 The students will gain a

greater awareness of 

their place in the world

 Throughout the

program, the students

 will express an

understanding of the

 world through their art

Portfolio/Performance

review 

 The students’

portfolio and

performance will be

reviewed at the

beginning andfollowing the

program

 The students will be

asked about how they 

feel about their place in

the world, and,

throughout the

program, their

understanding willimprove

Survey Distribute and

tabulate surveys

pre- and post-

program

 The students will

experience a sense of 

connection to one

another

 The students involved

in the program will

become close friends

Observation Student interaction

 will be monitored

throughout the

program, and

collaboration

between students

previously 

unconnected to one

another will be

encouraged

 The students willindicate strongerfriendships within theprogram

Survey Distribute andtabulate surveyspre- and post-program

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 11/20

A r m a t o | H o l l y C i t y T h e a t r e | 9

Intended Outcomes Indicators Data Sources Data Collection

Methods

Better grades from

student participants

Students receive better

grades in the school

year following theprogram

School records Compare the

students’ grades in

the year before theprogram with the

year after the

program

Better school

attendance from

student participants

Students have fewer

school absences in the

year following the

program over the

previous year

School records  The students’

school attendance

record from the

year prior to the

program is

compared to theirattendance record in

the year following 

the program

 A higher percentage of 

students involved in the

arts at their schools

Better school programs

 with higher

involvement

School records The percentage of 

students

Students will experience

a life-long love of art

Life-long arts

participation and

involvement

Periodic survey The students, as

much as possible,

 will be sent a survey 

every five years

following the

program, and the

results tabulated

Students will experience

a higher level of 

community 

involvement

throughout life

 The students will be

active in their

communities

Periodic survey The survey will be

mailed and

tabulated

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 12/20

A r m a t o | H o l l y C i t y T h e a t r e | 10

Intended Outcomes Indicators Data Sources Data Collection

Methods

Students will attain

higher levels of 

leadership within theircareers and their

personal lives

 The students in the

program will attain

relatively advancedlevels of responsibility 

and income

Periodic survey The survey will be

mailed and

tabulated

Internships

 As part of their commitment to education, HCT has a successful internship program. Interns

are drawn from colleges throughout New Jersey, Pennsylvania, and Delaware. Four production

interns are selected each year; they act as ASMs and board operators for the show and receive a weekly 

stipend ($424.50).

Interns are recruited year-round for 39-week internships. The program is evaluated

continuously, with the results tabulated in August.

Evaluation

Outputs

  4 interns each season

 Short-term outcomes

  Interns will learn the details of producing professional theatre

Intermediate outcomes

  Interns will embark on a career in theatre

Long-term outcomes

  Interns will have successful careers in the arts

Intended Outcomes Indicators Data Sources Data Collection

Methods

Interns will learn thedetails of producing professional theatre

Interns possess moreknowledge post-program

Exam Exams will beadministered beforeand after the program

Interns will embark ona career in theatre

Interns leave HCTready for a career

Survey Surveys will beadministered beforeand after the program

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 13/20

A r m a t o | H o l l y C i t y T h e a t r e | 11

Intended Outcomes Indicators Data Sources Data Collection

Methods

Interns have a job intheatre uponcompletion of theprogram

Intern reports Informal interview of interns

Interns will havesuccessful careers inthe arts

Interns continue working in the arts

Survey Surveys will bedistributed to formerinterns every five years

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 14/20

A r m a t o | H o l l y C i t y T h e a t r e | 12

Budget 

Expenses

Salaries 250,000$

 Artistic Director 80,000$

Executive Director 60,000$

Development Director 45,000$

Marketing Director 40,000$

Bookkeeper 25,000$

# Weeks Salary  

 Volunteers 7 39 641$ 174,993$

 Tech Director 1 39 789$2

30,771$

 Actors 52 6 566$ 176,592$

Interns 4 39 425$ 66,222$

Camp 83,810$

Director of Education 40,000$Camp Artists 4 10 789$ 31,560$

Equipment rental 10,000$

Supplies 2,250$

Incubator 21,000$

Internship expenses 10,000$

 World Cultures expenses 25,000$

Insurance 36,000$

Facilities maintenance 21,600$

Legal, accounting 5,000$

Equipment 1,200$Supplies 1,200$

Printing and copying 1,200$

 Telecommunications 1,200$

 Travel and meetings 1,200$

Marketing and advertising 100,000$

Concessions expenses 12,150$

Fundraisers and special events 3,000$

Show Expenses 9 30,000$ 270,000$

 TOTAL EXPENSES 1,292,138$

1 20 Hours/week*2010 NJ prevailing wage of $25.64 (IndependentSector.org 2011)

2 LORT Category D wage (ActorsEquity.org 2009)  

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 15/20

A r m a t o | H o l l y C i t y T h e a t r e | 13

Income

Contributed Income 370,213$

Foundations 50,000$

Foundation A 25,000$

Foundation B 20,000$

Foundation C 5,000$

Corporations 5,000$

Corporation A 2,500$

Corporation B 2,500$

Individuals 10,220$

Sponsorships for World Cultures 25,000$

Sponsorships for Camp 40 2,250$ 90,000$

Fundraisers and Events 15,000$

 Volunteers 174,993$

Earned Income 71.35% 921,925$

 Ticket Sales 828,225$

Season 70,875$

Single 551,250$

Opening Night (100% cap.) 135,000$

Preview Night (100% cap.) 48,600$

 World Cultures 22,500$

 Ticket Fees 21,600$

Maintenance Fees 21,600$

 Advertising 10,000$

Concession sales 40,500$

 TOTAL INCOME 1,292,138$

CHANGE IN NET ASSETS 0$

Seats 300 Regular Tickets sold 20,250 

Capacity 50% Regular Ticket Price 35$

Regular Perf. 135 Total 708,750$

Opening/Preview 9 Open. Night 50$ 135,000$

 World Cultures Per 12 WC 25$ 22,500$

Previews 18$ 48,600$

Figures Used in Calculations

 

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 16/20

A r m a t o | H o l l y C i t y T h e a t r e |

Monthly Profit and Loss

Expenses

Performance Thoreau Menagerie Camp Aliens Italian Exonerated Tuna Original Equus Five Years Pillow Glengarry  

# of Actors 11 7 3 5 10 2 6 10 2 7 7 52

 Weeks o f Perf 3 3 4 4 4 3 4 3 3 3 3 31

Rehearsal Menagerie Aliens Italian Exonerated Tuna Original Equus Five Years Pillow Glengarry  

# of Actors 4 3 5 10 2 6 10 2 7 7

 Weeks o f Reh . 3 2 2 2 3 2 3 3 3 3

 Tech Dir. Wee 4 4 3 4 4 5 3 4 4 5 4 3 39

 April May June July August Sept. Oct. Nov. Dec. January February March April May YTD 

Expenses

Salaries

 Artistic Dire ctor 6,667$ 6,667$ 6,667$ 6,667$ 6,667$ 6,667$ 6,667$ 6,667$ 6,667$ 6,667$ 6,667$ 6,667$ 6,667$ 6,667$ 80,000$  $

Exe cu ti ve Di rec 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 5,000$ 60,000$  $

Deve lo pm en t D 3,750$ 3,750$ 3,750$ 3,750$ 3,750$ 3,750$ 3,750$ 3,750$ 3,750$ 3,750$ 3,750$ 3,750$ 3,750$ 3,750$ 45,000$  $

Mar ke ting Di re c 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 40,000$  $

Bookkeeper 2,083$ 2,083$ 2,083$ 2,083$ 2,083$ 2,083$ 2,083$ 2,083$ 2,083$ 2,083$ 2,083$ 2,083$ 2,083$ 2,083$ 25,000$  $

 Tech Director 3,156$ 3,156$ -$ -$ 2,367$ 3,156$ 3,156$ 3,945$ 2,367$ 3,156$ 3,156$ 3,945$ 3,156$ 2,367$ 30,771$  $

 Actors 25,470$ 11,886$ -$ -$ 3,396$ 12,452$ 22,640$ 26,036$ 10,188$ 30,564$ 20,376$ 15,282$ 23,772$ 11,886$ 176,592 $  $

In te rnshi p sti pe 6,792$ 6,792$ -$ -$ 5,094$ 6,792$ 6,792$ 8,490$ 5,094$ 6,792$ 6,792$ 8,490$ 6,792$ 5,094$ 66,222 $  $

Camp

Di rec to r o f Ed u 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 3,333$ 40,000$  $

Camp Artists -$ -$ 10,520$ 10,520$ 10,520$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 31,560$  $

Equipment rent -$ -$ 3,333$ 3,333$ 3,333$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 10,000$  $

Supplies -$ -$ 750$ 750$ 750$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 2,250$  $

Incubator 1,000$ 1,000$ 1,000$ 1,000$ 1,000$ 1,000$ 1,000$ 1,000$ 1,000$ 10,000$ 1,000$ 1,000$ 1,000$ 1,000$ 21,000$  $

Internship expens 833$ 833$ 833$ 833$ 833$ 833$ 833$ 833$ 833$ 833$ 833$ 833$ 833$ 833$ 10,000$  $

 World Cul tures ex 4,000$ 4,000$ 1,444$ 1,444$ 1,444$ 1,444$ 1,444$ 1,444$ 1,444$ 1,444$ 1,444$ 4,000$ 4,000$ 4,000$ 25,000$  $

Insurance 3,000$ 3,000$ 3,000$ 3,000$ 3,000$ 3,000$ 3,000$ 3,000$ 3,000$ 3,000$ 3,000$ 3,000$ 3,000$ 3,000$ 36,000$  $Fac il i ties Maintena 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 21,600$  $

Legal, accounting 5,000$ 5,000$  $

Equipment 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 1,200$  $

Supplies 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 1,200$  $

Printing and copyi 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 1,200$  $

 Telec omm uni cati 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 1,200$  $

 Travel and meeti n 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 100$ 1,200$  $

Marketing and adv 12,000$ 12,000$ -$ -$ 9,000$ 9,000$ 9,000$ 9,000$ 9,000$ 9,000$ 10,000$ 12,000$ 12,000$ 12,000$ 100,000$  $

Co ncessi on s exp e 1,350$ 1,350$ -$ -$ -$ 1,350$ 1,350$ 1,350$ 1,350$ 1,350$ 1,350$ 1,350$ 1,350$ 1,350$ 12,150$  $

Fundraisers and E -$ -$ 3,000$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ -$ 3,000$  $

Show Expenses 30,000$ 30,000$ -$ -$ -$ 30,000$ 30,000$ 30,000$ 30,000$ 30,000$ 30,000$ 30,000$ 30,000$ 30,000$ 270,000$  $

 TOTAL EX 114,068$ 100,484$ 50,348$ 47,348$ 72,205$ 95,494$ 105,682$ 111,565$ 90,743$ 122,606$ 104,418$ 106,367$ 112,370$ 97,997$ 1,117,145 $  $

FISCAL YEAR 2014FY2013

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 17/20

A r m a t o | H o l l y C i t y T h e a t r e |

ncome

 April May June July August Sept. Oct. Nov. Dec. January February March April May YTD 

Contributed Income

Foundations 25,000$ 20,000$ 5,000$ 50,000$ 

Corporations 2,500$ 2,500$ 2,500$ 5,000$ 

Individuals 1,022$ 1,533$ 2,555$ 5,110$ 10,220$ 

Sponsorship for WC 25,000$ 25,000$ 

Sponsorships fo 22,500$ 45,000$ 4,500$ 4,500$ 13,500$ 22,500$ 45,000$ 90,000$ 

Fundraisers and Events 15,000$ 15,000$  $

Earned Income

 Ticket Sales

Season 14,175$ 21,263$ 35,438$ 70,875 $ 

Single 61,250$ 61,250$ 61,250$ 61,250$ 61,250$ 61,250$ 61,250$ 61,250$ 61,250$ 61,250$ 61,250$ 551,250$  $

Openi ng Ni g 15,000$ 15,000$ 15,000$ 15,000$ 15,000$ 15,000$ 15,000$ 15,000$ 15,000$ 15,000$ 15,000$ 135,000$ 

Preview Nigh 5,400$ 5,400$ 5,400$ 5,400$ 5,400$ 5,400$ 5,400$ 5,400$ 5,400$ 5,400$ 5,400$ 48,600$ 

 World Cultur 7,500$ 7,500$ 7,500$ 7,500$ 7,500$ 22,500$ 

 Ticket Fees 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 21,600$  $

Mai ntenance Fe 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 1,800$ 21,600$  $

 Advertising 3,333$ 3,333$ 3,333$ 10,000$ 

Concession sales 4,500$ 4,500$ 4,500$ 4,500$ 4,500$ 4,500$ 4,500$ 4,500$ 4,500$ 4,500$ 4,500$ 40,500$  $

 TOTAL IN 122,250$ 142,250$ 36,108$ 53,196$ 44,871$ 90,772$ 111,283$ 92,305$ 94,860$ 99,250$ 119,250$ 110,750$ 122,250$ 142,250$ 1,117,145 $  $

CHANGE IN NE 8,182$ 41,766$ (14,239)$ 5,848$ (27,334)$ (4,722)$ 5,601$ (19,260)$ 4,117$ (23,356)$ 14,832$ 4,383$ 9,880$ 44,253$ 0$  $

229,338$ 237,520$ 279,286$ 265,047$ 270,895$ 243,561$ 238,838$ 244,439$ 225,179$ 229,295$ 205,939$ 220,770$ 225,153$ 235,033$ $

237,520$ 279,286 $  265,047$ 270,895$ 243,561$ 238,838$ 244,439$ 225,179$ 229,295$ 205,939$ 220,770$ 225,153$ 235,033$ 279,286$ $

FY2013 FISCAL YEAR 2014

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 18/20

A r m a t o | H o l l y C i t y T h e a t r e |

Fifteen-Month Planner

Mainstage Productions

Mainstage Rehearsal

Mainstage Planning  B B

Mainstage Aud itions

 World Cultures

 World Cultures Planning  I

Evaluate MS and Tours

Summer Camp

Summer Camp Planning   A A

Summer Camp Spon.

Evaluate Summ er Camp

Internships

Recruit Interns D

Evaluate Internship

Incubator

Incubator Search

Evaluate Incubator

Systems replacement Research Options Secure Funding 

Solicit Ads for ad book  E

Foundation A App.  J

Foundation B App. M M

Foundation C App. FCorporation A App. K 

Corporation B App. H

 Annu al Campaign

Gala Planning  C L C

Financial Stmts. Prep G

 A Artists in place/Stud ents selec ted E Ad book to printe r J Foundation A application d ue

B Season Announced F Foundation C application due K Corporation A application due

C Gala takes place G Audit L Gala invitations mailed

D Interns finalized H Corporation B application due M Foundation B application due

I World Cultures Season Announced

FY2013

 June July August

2013

 April May 

2014

March April May June

FISCAL YEAR 2014 Y2015

Sept Oct Nov Dec Jan Feb

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 19/20

A r m a t o | H o l l y C i t y T h e a t r e | 17

Calendar

7/30/2019 Season Plan

http://slidepdf.com/reader/full/season-plan 20/20

A r m a t o | H o l l y C i t y T h e a t r e | 18

Works Cited ActorsEquity.org. Minimum Salaries - LORT Agreement. February 23, 2009.

 www.actorsequity.org/agreements/agreement_info.asp?inc=031 (accessed March 8, 2013).

IndependentSector.org. Independent Sector's Value of Volunteer Time. 2011.

http://www.independentsector.org/volunteer_time (accessed March 5, 2013).