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theoryconceptual strategic marketing, marketing strategy and market strategy rajan varadarajan1 received: 4 october 2015 accepted: 20 october 2015 published online: 27 november…

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dimensions of marketing strategy: distribution strategy pages 402-408 in your textbook alicia savino what to expect marketing channels • what paths do products take…

1. marketing strategy & marketing budget 2. summary • a marketing strategy determines the target market of a business and the marketing mix. • marketing objectives…

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