Jared M. Spool

UIE Virtual Seminar

July 9, 2009

www.uie.com

Amazon

Myths We’ll Smash

“Some people always automatically Search because they want to go straight to the content.”

“Google has trained people to Search better.”

“If you know what you’re looking for, Search is the fastest way to get there.”

“Some Search Products are better than others (especially the expensive ones).”

Getting from Home to Content

Home

Categories

Search

Content

Some Designs Force Searching

Insight.com

“19 LCD Montinors”

Jared M. Spool

@jmspool