search in de mediamix - menker johannes
TRANSCRIPT
![Page 1: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/1.jpg)
![Page 2: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/2.jpg)
![Page 3: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/3.jpg)
Opgericht in 2003 en per 2007 onderdeel
Interpublic Group (IPG) / Mediabrands
In 26 markten wereldwijd actief
2011 in Nederland gelanceerd (voorheen digilogue)
Search & Performance marketing diensten met 14 digitale specialisten
Search (SEA/SEO), Onine Performance Marketing, Web Analytics, Consultancy
![Page 4: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/4.jpg)
![Page 5: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/5.jpg)
‘Een mediabureau is een adviesbureau dat bedrijven adviseert op het gebied
van communicatie, media en middelen, om hen te helpen in contact te komen
met (potentiële) klanten of doelgroepen’
bron: Wikipedia
![Page 6: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/6.jpg)
![Page 7: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/7.jpg)
![Page 8: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/8.jpg)
![Page 9: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/9.jpg)
![Page 10: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/10.jpg)
![Page 11: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/11.jpg)
‘Zoekmachinemarketing
in de media mix’
![Page 12: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/12.jpg)
![Page 13: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/13.jpg)
Marketing en/of Communicatie doelstellingen
Mediadoelstellingen
Mediastrategie
Middelenkeuze
Mediaplan
account /client director
account client director + strateeg
strateeg + planners
planners + specialisten
Klanten
![Page 14: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/14.jpg)
![Page 15: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/15.jpg)
![Page 16: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/16.jpg)
![Page 17: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/17.jpg)
![Page 18: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/18.jpg)
![Page 19: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/19.jpg)
![Page 20: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/20.jpg)
![Page 21: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/21.jpg)
![Page 22: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/22.jpg)
![Page 23: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/23.jpg)
Zoekmachinemarketing gebruiken als
basis
Andere media inzet drijft additioneel
zoekopdrachten
Zoekmachinemarketing werkt als een
“vangnet” voor alle zoekopdrachten
Zoekmachinemarketing voedt ander media inzet met nuttige
inzichten (t.b.v. communicatie uitingen, RTV, trends,
onderzoeksmiddel)
![Page 24: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/24.jpg)
Paid Search Results Driving direct response with tailored
messaging and up to date offers
Organic Search Results Increasingly active social communities
lead to higher SEO rankings
Latest News Articles Digital PR
Image Search Results Active communities lead to higher
coverage
Video Search Results Social growth results in more relevant
videos
![Page 25: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/25.jpg)
Brand & product awareness & consideration
Maximising buzz –
being present when people
are searching for you
Campaign integration by
harvesting searches
![Page 26: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/26.jpg)
![Page 27: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/27.jpg)
![Page 28: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/28.jpg)
![Page 29: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/29.jpg)
![Page 30: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/30.jpg)
‘Digitale media zal een grotere
impact hebben op hoe
mediaplanning & strategie wordt
gedaan’
![Page 31: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/31.jpg)
![Page 32: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/32.jpg)
![Page 33: Search in de Mediamix - Menker Johannes](https://reader033.vdocuments.site/reader033/viewer/2022042818/55ae4bd91a28abf9178b47c3/html5/thumbnails/33.jpg)
Dank!
@menkerjohannes
http://nl.linkedin.com/in/menkerjohannes