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ew Year, new energy, new hopes & aspirations, new wish list, new goal settings and lots of prayers for favourable market conditions…kind of sums up every manufacturer’s wish list. As we sum up the year that was and spring our steps towards the year that we have just embarked upon, one can definitely say that the year gone by has made us more diligent, versatile, adaptive and resilient, apart from increasing our appetite for risk and innovation. 2011 taught us that uneven market conditions are a reality, which is best managed by accepting it at the earliest, apart from reiterating the need for more imaginative and

innovative business plans, the outcome of which is more unique product and service offerings. It also compelled us to recognise that the universe of customers is an ever-shifting goalpost! Have we not learned too much in this ‘not-so-good year?’ We beg to differ, as the learnings’ that 2011 gave us are worth millions!

It is an energising thought indeed. And India is bubbling with it! Staying with energy, there is a lot that is happening in the energy and power sector. This sector deserves and demands that kind of attention; after all, it has the ‘power’ to move the Indian economy to a distinct advantageous position. No wonder then that this sector is making headlines and is the favourite topic of discussion across all boards, categories and forums. It needs more ‘coming together’ of the power sector and allied industry to chalk out the growth path.

This leads us to ELECRAMA, the world’s largest electrical T&D exhibition held biennially in Mumbai, organised by the Indian Electrical & Electronics Manufacturers’ Association (IEEMA), which is the apex association of manufacturers of electrical, industrial electronics and allied equipment in India. Around 95% of the Indian electrical industry manufacturers across the entire T&D value chain conforming to global standards come together to showcase their development and manufacturing strength. And if you belong to the value chain, most probably, you are reading this piece at the Bombay Exhibition Centre, where all the action is happening between January 18-22. If you are not, we, at SEARCH, are sure to reach you through the e-show daily by bringing in all the live action from the fairground, so there is no way you can miss out on the energy and action.

So, as we go ahead with springs in our steps, and, of course, energised to the core, it is important to do a little recap and we do understand your urge to savour the most popular reads last season. This special edition is also the Best of 2011, where we have picked up your favourite articles, updates, interviews, facility visits and present it to you for you to relish. Do enjoy the read.

With the start of the year, we also promise to touch your life more this year and be the difference that you would want to see in your businesses. We are creating and crafting ways and means to reach each of our readers in a more meaningful & a more productive way. The aim and intent is to enable you to excel & be a part of this exhilarating journey! Happy 2012!

NENERGISING TIMES

Archana [email protected]

EDITORIAL

CONTENTS

13 EDITORIAL Energising Times

NEWS, VIEWS & ANALYSIS40 Latest Happenings In The World Of Manufacturing

INTERVIEW‘The Government Cannot Innovate, But It Must Give A Direction For Innovation’ Suresh Prabhu, Former Federal Cabinet Minister of Industry, Energy, Environment and Forests, Chemicals and Fertilisers, Heavy Industry & Public Enterprises .......................54CURTAIN RAISER: Experience The India Power Factor .............................................................................58INTERVIEWS‘ELECRAMA 2012 Will Play The Role Of A Catalyst In Bringing Investors, Manufacturers &Decision Makers Together’ Indra Prem Menon, Chairperson, ELECRAMA 2012 ......................................................................................................................................................................64‘If India Wants Sustained High Economic Growth, It Needs To Address Its Huge Infrastructure Deficit’ Ramesh Chandak, President, Indian Electrical & Electronics Manufacturers’ Association (IEEMA) ..............................................................................................66‘Power Is A Real Enabler And Has The Capacity To Transform The Country’ Palash Nandy, VP – Marketing, Legrand India ..............................................................................................................................................................................68‘ELECRAMA Will Make An Excellent Pitch For The Indian Electrical Industry’ Vijay Saheta, MD, Connectwell Industries ......................................................................................................................................................................................71‘We Never Compromise On Our Products’ Quality’ Benoit Lecuyer, MD, Hager India ................................................................................................................................................................................................72‘It Is Not Business, But Exposure That We Are Looking For’ Ravindra Vaze, Director, Reco Transformers ..................................................................................................................................................................................74Product Showcase ...........................................................................................................................................................................................................76

82 EVENTS LIST

EVENT REPORT86 Engineering Expo Ahmedabad Redefining Success, Epitomising Growth

88 Engineering Expo Pune Synergising The Manufacturing Prowess

92 Engineering Expo Chennai Capturing The Southern Stronghold

98 Autodesk University Annual User Conference Tech Communion & Continuum

102 F&S Manufacturing Summit Offering Insights Into Industry Best Practices

105 HMFI 2011 Of Technological Innovations & Collaborations

108 Wireless In Industrial Automation Creating Waves Of Change

110 Biz Bridge Reviving The Fortunes Of Eastern India

CURTAIN RAISER94 Engineering Expo Aurangabad A Majestic Trade Proposition

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CONTENTS

217 PRODUCT INDEX Alphabetical Listing Of Products Presented In The Issue

228 ADVERTISERS’ LIST Advertisers’ List In Chronological Order

PRODUCT UPDATE162 General Products Rolling Out The Best In Class

195 International Products Showcasing Products In A Global Arena

‘We Are All Set To Create World-class Manufacturing Infrastructure’ Mr. Anand Sharma, Hon’ble Commerce & Industry Minister

Pg 114

IN CONVERSATION WITH

PRODUCT UPDATE

BEST OF 2011118 Industrial Extensions Of Defence Intelligence Winning The Relay Race… Industry Picks What Defence Passes On

128 Steel Substitutes A Threat Or An Opportunity

132 Productivity-growth Mandate Are We Up For The Challenge?

141 Kirloskar Brothers Demonstrating Technical Expertise & Risk Taking Abilities

144 ideaForge Ideating Success

148 Turning Idea Into Profitable Venture Innovate! 90 Days To Transform Your Business

154 Royal Enfield Creating The Best Leisure Biking Experience

159 Demand Dynamics The Dawn Of Faster, Smarter And Precision Manufacturing

The information mentioned in the Guhring India interview published in the December ‘Made In Germany’ Special Edition of SEARCH was inadvertently miscommunicated. We regret the

inconvenience caused.

Corrigendum

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40 SEARCH - THE INDUSTRIAL SOURCEBOOK | F E B R U A R Y 2 0 1 2

NEWS, VIEWS & ANALYSISL A T E S T H A P P E N I N G S I N T H E W O R L D O F M A N U F A C T U R I N G

Adani Power, a subsidiary of Adani Enterprises and part of India’s leading integrated infrastructure conglomerate, the Adani Group, was conferred with the prestigious ‘National Energy Conservation Award for 2011’ by the Bureau of Energy Efficiency (BEE), a part of the Central Electricity Authority, Ministry of Power.

The company, which is India’s leading private thermal power producer, has been awarded the first prize in the ‘Thermal Power Station’ category for its state-of-the-art supercritical technology-based thermal power plant at Mundra, Gujarat. “We are honoured to receive this coveted recognition for our efforts in energy conservation. This is an excellent initiative by BEE to motivate the Indian industry to use energy efficiently and promote a culture of conservation,” said Rajesh

Adani, MD, Adani Power, while receiving the award.

Adani Power – which is operating 3,300 MW at Mundra including four units of 330 MW and three units of 660 MW – is in the process of commissioning two more units of 660 MW. With the final plant capacity of 4,620 MW, the Mundra plant will be the single-largest thermal power plant in India. Some of the important energy-saving parameters at the Mundra power plant are nine per cent reduction in electrical energy, 14 per cent in auxiliary power consumption and three per cent reduction in coal consumption. The award is dedicated to the hardwork and team spirit of the young & committed workforce at the power plant and adoption of quality improvement exclusively for energy conservation.

ADANI POWER CONFERRED WITH NATIONAL ENERGY CONSERVATION AWARD 2011

Danfoss Industries, a leader in mechanical & electronic components and solutions, recently announced the opening of its new Psychrometric Test Lab for their refrigeration & air conditioning (RC) division at Chennai. Danfoss’ Psychrometric Test Lab is the first of its kind in India with state-of-the-art facilities and technological prowess required to test refrigeration and air conditioning equipment.

Speaking on the occasion, A Rajesh Premchandran, VP – Refrigeration & Air Conditioning, Danfoss India, said, “I am delighted to announce the opening of our new Psychrometric Test Lab for RC division. Given the increasing demand for our products across the country, we deemed it necessary to provide our customers with a technologically advanced lab to test refrigeration and air conditioning equipment.”

The lab aids testing to help its customers obtain accurate results

and certified reports quickly, conveniently and cost-effectively. The Psychrometric Test Lab also helps Danfoss partner with its customers to develop efficient and environment-friendly appliances by helping customers reduce their time to market, thereby optimising system performance and improving system reliability. “It is a known fact that India is on a strong growth path, which translates into many interesting opportunities for Danfoss. To tap these opportunities on time, a lab of this kind will give advantage over the rest in the market. The lab equips us to support our customers to bring their products faster to market,” added Premchandran.

The lab’s key salient features include testing equipment with all existing and most of the new refrigerants, capacities varying from 2-50TR, quicker stabilisation, etc. Testing can also be done as per all the requisite standard design guidelines.

DANFOSS INDIA OPENS PSYCHROMETRIC LAB IN CHENNAI

DISA, a leading foundry machinery manufacturer across the world, organised a unique one-day symposium on ‘New trends in moulding technology’ in Kolkata recently.

“This symposium was aimed at educating all those present during the session in terms of knowledge-sharing and valuable insights that make up the foundry industry,” said Viraj Naidu, MD, DISA India.

“We are indeed pleased with the turnout at the event and are optimistic about organising many such symposiums in the future. I am pleased that industry stalwarts are understanding the need for sharing best practices via such forums – for this is how we can contribute towards the holistic development of the industry,” Naidu added.

This symposium witnessed about 50 delegates from 30 foundries in and around Kolkata and Jamshedpur. All the delegates who attended the symposium expressed immense appreciation for DISA’s efforts in improving industry knowledge.

DISA is looking forward to organise more such symposiums. DISA has also shown a glimpse of its new moulding machine, which will soon be launched at IFEX 2012.

In line with globalisation and the strong integration drive to create a global corporation, the DISA India team is now looked at as the major driver for the growth of the company worldwide.

DISA India is an undisputed market leader in India in the moulding and surface preparation segments. The company manufactures moulding, shot blast equipment, dust extraction & control systems.

It provides aftermarket services and spare parts mostly to all its customers in India. Apart from that, it also markets other products of Norican Group in India.

DISA ORGANISES SYMPOSIUM ON ‘NEW TRENDS IN MOULDING

TECHNOLOGY’

L A T E S T H A P P E N I N G S I N T H E W O R L D O F M A N U F A C T U R I N G


In yet another endeavour to strengthen bilateral relations, Germany has chosen India to be one of the five countries in the world for setting up the German House for Research and Innovation (DWIH, New Delhi). Prof Dr Ing Matthias Kleiner, President, German Research Foundation (DFG), said that along different dimensions, there is a lot of potential for growth in Indo-German scientific collaboration. He said that DFG would be interested in establishing Indo-German Virtual Research Centres in Bengaluru, provided there are initiatives from scientists on both sides.

Talking about the German House for Research and Innovation (DWIH) to be inaugurated in New Delhi in 2012, Dr Kleiner said, “DWIH will serve as a ‘one-stop shop’ for interested students, researchers and potential partner institutions. It will disseminate

information about the German higher education and research landscape and funding sources.” “All the partners I have met and the meetings I have attended only confirm and highlight the dynamic partnership in science between India and Germany, especially with reference to the status and perspectives of DFG funding opportunities with a special focus on science in Karnataka and Kerala,” he added.

The idea of creating DWIH is to bring all the German academic and scientific organisations and funding bodies under one roof and to present a concerted front to the Indian public at large, and in particular, the academic and scientific community in India. Besides funding organisations, a number of German universities as well as academic foundations have also expressed their keenness to be a part of this consortium. Dr Kleiner

interacted with Prof Dr CNR Rao, Chairman, Scientific Advisory Council to the Prime Minister of India about the changing scenario of scientific and technical research landscape in India and the proposed reforms in research and higher education in the country.

“Much like DFG did during the French reform process of the science funding system, we see our role in the initiation of a meaningful dialogue with the Indian side so as to provide some benchmarks for the possible design of funding programmes. While we admire the efforts of the Indian Government on this front, we wish to start interacting with the Indian side at an early stage of these reforms so as to assist in creating a similar Indian body with corresponding structures — we hope that a better synchronisation of mechanisms would benefit the scientific community on both sides,” he said.

INDO-GERMAN BILATERAL TRADE TIES REACHING SKY

Autodesk Asia, a world leader in 2D and 3D design, engineering & entertainment software, recently announced an open distribution network in India for its drafting and detailing software — AutoCAD LT 2012, a professional choice for data compatibility, reliability and 2D drafting productivity.

As part of the company’s endeavour to expand the channel partner ecosystem; effective November 22, 2011, all Autodesk volume products, including AutoCAD LT 2012, would be sold through an open distribution network in India.

Earlier, such products were only available to customers in India, through a network of contracted Autodesk authorised VARs, primarily operating in the top-tier cities. However now, by opening up the distribution network, Autodesk has enabled resellers in upcountry markets to procure Autodesk volume products from key VADs, viz., Redington and Ingram Micro and take

the Autodesk brand to tier II & tier III cities.

Commenting on Autodesk’s strategy to broad base the availability of their volume products in India; Ajay Bagepalli, Director – Channels and Business Development, Autodesk India & SAARC, said, “This move is driven by the fact that rapid economic growth across tier II & tier III cities merits a need for these products to be easily accessible to our customers across the country.”

“Unrestricted distribution of our volume products such as AutoCAD LT will create excitement among the channel community at large, as it now provides them a great opportunity to participate in the Autodesk India growth story. Ease of availability of AutoCAD LT will enable millions of designers, architects and manufacturers to imagine, design and develop their ideas into reality in a more cost-effective manner and with faster turnaround time,” Bagepalli added.

AUTODESK TO SIGNIFICANTLY EXPAND ITS PRESENCE IN INDIA

At the 2011 MEP Middle East Awards in Dubai, Voltas bagged the most prestigious honour — ‘MEP Contractor of the Year’ award. The award was a tribute to Voltas’ Mechanical, Electrical & Public Health (MEP) services for the iconic Etihad Towers in Abu Dhabi.

Voltas was selected for its ability to undertake large, complex and diverse projects across the region, involving MEP works for several iconic developments. They were all praise for Voltas’ exponential growth over the last 10 years as a prominent player in MEP contracting in the region and made special mention of its thorough work processes as a key factor behind its success. Etihad Towers was also adjudged the ‘Overall GCC Project of the Year’, with Voltas’ electro-mechanical works playing a crucial role in the victory.

VOLTAS WINS HIGHEST MIDDLE EAST MEP HONOURS FOR ETIHAD

TOWERS PROJECT



Indian researchers and educators now have access to the world’s first Miniature NMR Spectrometer. Cole-Parmer – a global leader with 50 years of experience in supplying fluid handling, life science & general laboratory products, instrumentation and equipment to the scientific & process industry – recently announced a benchtop NMR spectrometer and conducted workshops across India.

The picoSpin 45 NMR Spectrometer is a 2011 Silver Award winner in the Science & Medical Diagnostic Aids category, one of 12 categories honoured by the Edison Awards. The 45-MHz picoSpin spectrometer resolves proton chemical shifts with a resolution of 100 ppb using a very small sample volume of less than 20 microlitres. Indian education, research and industrial markets now have an NMR system right on their lab bench or can deploy multiple units within a factory to continuously monitor process fluids and control them all from a web browser anywhere in the world.

To raise awareness of this technology, Cole-Parmer conducted workshops for the industry and research institutes in Mumbai, New Delhi and Chennai. The presentation & demonstration was given by Dean Antic, Chief Chemist and Director of Marketing, picoSpin, who has profound knowledge in the field of spectrometry. “The picoSpin-45 NMR spectrometer was well received in its first-ever workshop in India. The enthusiasm and interest in a cost-effective alternative to high-field NMR instrumentation is evidenced in the number of participants attending this workshop series. Attendees appreciated the workshop and were amazed to see the instrument’s compact footprint, true spectroscopic capability, and low sampling volume,” Antic said.

Rakesh Aggarwal, Director – Operations, Cole-Parmer India, added, “NMR is the most powerful analytical tool in chemistry. These workshops are just one of the initiatives we take to come closer to the industry and academia.”

COLE-PARMER CONDUCTS WORKSHOPS ON WORLD’S FIRST MINIATURE NMR SPECTROMETER ACROSS THE COUNTRY

GKN Driveline, a leading supplier of automotive driveline components and systems in India has shown continued progress in its growth. “GKN Driveline has posted an annual growth rate of over 15 per cent over the past five years in India,” said Ravindra Ojha, MD, GKN Driveline India, adding, “India is a critically important market for the company.” In the last 12 months, GKN Driveline has broken ground on a new facility in Pune. The company has also opened a precision forge at Oragadam, Tamil Nadu. The continued expansion of the company is in line to remain more accessible to its customers in the country.

The new 8,000 sqm facility in Pune will manufacture products from GKN Drivelines CVJ Systems and TransAxles Solutions product portfolio. The facility worth `130 crore will employ more than 200 people. Moreover, it is strategically located within 30 km of a number of major customers for the company that include Fiat, Volkswagen, General Motors, TATA and Renault.

When fully operational in September 2012, the Pune plant will have an annual production capacity of 1.2 million CVJ Systems. The new plant is further planned to manufacture differentials from GKN Driveline’s Trans Axle Solutions product. Earlier, in November 2011, GKN Driveline opened a new `48 crore precision forge at Oragadam. Currently, the company has employed 1,000 people at its CVJ Systems factories in Faridabad, Dharuhera near Delhi and Oragadam.

“We will continue to invest here to meet our customers need for CVJ Systems, Trans Axle components and all-wheel-drive products, as well as products for hybrid and electric-drive vehicles” concluded Ojha.

INDIA A CRITICALLY IMPORTANT MARKET FOR GKN DRIVELINE

Panasonic, a global leader in electronics has unveiled its first-ever standalone power system, the Life Innovation Container, in India. The Life Innovation Container provides off-grid areas with electricity. Panasonic kicked off its ‘Eco Exhibition’ to showcase its wide range of eco products and ideas in four major cities — Delhi, Mumbai, Bengaluru and Chennai. The initiative aims at spreading awareness about its commitment to becoming the ‘No.1 Green Innovation Company’ in the Electronics Industry by 2018 — the year of its 100th anniversary.

Speaking on this occasion, Daizo Ito, President, Panasonic India, said, “The Life Innovation Container is a demonstration of Panasonic’s innovative and comprehensive energy

solutions in creating, storing and saving energy. These innovations reiterate our commitment towards becoming the ‘No.1 Green Innovation Company’ in the electronics industry by 2018.”

Manish Sharma, Director – Sales & Marketing, Panasonic India, stated, “Introducing the concept of Life Innovation Container is yet another step by Panasonic to initiate energy conservation ideas in India and support the sustainable development initiatives in the country. This power system container is an emiss ion-free eco-fr iendly comprehensive solution, which can be utilised in non-electrified sectors for audio-visual education to improve access to information in rural areas or small businesses.”

PANASONIC INDIA KICKS OFF A SERIES OF INITIATIVES TO GO GREEN



Havells India, a US$1.2 billion enterprise and one of India’s fastest growing electrical and power distribution equipment company, recently announced a joint venture (JV) with Shanghai Yaming Lighting Co, a leading lighting company listed on the Shanghai Stock Exchange in China. The 50:50 JV would leverage on the technology and manufacturing strengths of its partners, thereby providing energy and cost-efficient products for Global Sylvania and local China markets. The JV named as Jiangsu Havells Sylvania Lighting Co, would entail an investment of US$50 million and target an annual turnover of US$100 million in the next three years. It would increasingly focus on launching energy-efficient and green lighting solutions including, but not limited to, LEDs, CMI, HID and lighting fixtures.

Havells Group, through its global Sylvania operations, has significant interest in the lighting industry. The JV would facilitate constant innovation and quicker product release in international markets including a co-owned, reliable and stable supply

source in China. The JV reiterates Havells philosophy — to establish local presence in order to cater to the growing consumer demand for quality products in China.

Speaking on the occasion, Qimat Rai Gupta, CMD, Havells India, said, “This is an important milestone for Havells and also for the entire Indian manufacturing industry. We are blending the latest technology with best in class manufacturing practices, with this combination of leading companies of China and India. We value Yaming’s experience in managing international JVs. We are confident that this initiative will help Global Havells Sylvania operations, including our local operations in China”

Jingwei Liu, Chairman, Yaming Lighting Co, added, “We are delighted to form a JV with Havells and are impressed with their global vision & growth plans. It is a unique platform to showcase and integrate our strengths to provide energy-efficient solutions, as are required in the current global environment. We look forward to achieve great strides and further deepen the relationship through this JV.”

HAVELLS STRENGTHENS BRIC FOOTPRINT

India’s second international exhibition focussed on gear and power transmission engineering – IPTEX 2012 – is scheduled to be held during February 9-11, 2012, at the Bombay Exhibition Center, Mumbai. IPTEX is designed to address the needs of the gear and transmission industry and help bridge the gap between manufacturers and users. IPTEX will be an ideal platform to source the latest products such as gears, gear motors, gear machines, metrology products, software, bearing, couplings, lubricants and other power transmission products.

IPTEX 2012 has received an overwhelming response from countries like US, UK, Germany, Italy, Austria, Switzerland, Japan, Taiwan, UAE, etc. Major players in the industry such as Bonfiglioli, Gleason, KTR Coupling, Carl Zeiss India, DISA India, etc., will be showcasing their offerings at IPTEX 2012. The premier event is expected to attract high-level officials and decision makers from user industries such as aerospace, automotive, construction, general engineering, heavy transportation, turbine, machine tools, material handling, etc. Concurrent to the expo, a high-level seminar will be organised wherein industry veterans and user industries will disseminate information on the technological advancements and prevailing trends in the power transmission industry.

American Gear Manufacturers’ Association (AGMA) has extended its support for IPTEX 2012 and some AGMA members are likely to participate at the event. AGMA is also coordinating a group delegation of their members to visit India and thereafter will visit some of the manufacturing facilities of Indian companies.

IPTEX PROMISES CONVERGENCE OF MANUFACTURING

SUPERLATIVES

IDEX Corporation recently announced the opening of the IDEX Fluid & Metering facility in Savli, Vadodara. IDEX Fluid & Metering systems design, produce and distribute some of the most recognised names in positive displacement pumps & flow meters, compressors, injectors and other fluid-handling pump modules & systems. These are used in a wide variety of highly precise fluid-handling applications. Speaking at the event, Andrew Silvernail, CEO, IDEX Corporation, said, “IDEX Corporation is a $2 billion company with a growth target of 15 per cent per year. Over 50 per cent of our revenue comes from international regions. We are very excited about India and its growth potential, its

free market policies, democracy and conducive business environment. We hope to achieve 2-3 times our global growth target in India.”

Kevin Hostetler, VP & Group Executive, said, “We have invested about $4 million in the first phase of this facility and will continue to make investments in India in phased manner. Our fluid & metering products, dispensing equipments and fire & rescue tools out of this facility will cater to market applications in oil & gas, chemicals, pharmaceuticals, etc.” Rajesh Prasad, MD, said, “Ihis investment will provide opportunities for our business units to cater to the needs of our customers and distributor partners in India.”

IDEX CORPORATION OPENS A NEW FACILITY IN SAVLI, VADODARA



A new analysis from Frost & Sullivan, ‘Indian Low Voltage Switchgear Market and Indian Medium Voltage Switchgear Market’, finds that the low voltage (LV) switchgear market earned revenues of $950 million in 2010 and estimates this to reach $2170.0 million in 2017. Meanwhile, the medium voltage (MV) switchgear market earned revenues of $795.0 million in 2010 and estimates this to reach $1735.0 million in 2017.

“Growth in key sectors such as oil & gas, petrochemicals, steel, cement & telecom and investments in the development of huge commercial and residential corridors across the country will raise energy consumption. The major participants in the LV switchgear space are fitting out their manufacturing facilities to adapt to this change,” said Anup Barapatre, Industry Analyst, Frost & Sullivan.

Despite the market demand, the huge discount structure erodes the top and bottom line of organised participants. Pricing pressures due to high competition and customers’ bargaining power impede the overall growth of the LV and MV switchgear markets. Raw materials including steel, copper and silver form a major cost component in the manufacturing of LV and MV switchgears and any fluctuation in their prices will have a direct impact on equipment prices.

“It is challenging for participants to hedge against price fluctuations & maximise margins and still be competitive,” noted Barapatre. “The price wars triggered by tier II & tier III suppliers can be offset to some extent by focussing on adopting best practices to improve production efficiencies and achieving economies of scale to reduce production costs and maintain profit margins.”

‘INDIAN LOW AND MEDIUM VOLTAGE SWITCHGEAR MARKET

GEAR UP FOR A SURGE IN DEMAND’

Tata Power, India’s largest integrated private power player, recently announced the signing of a share purchase agreement with BP Alternative Energy Holdings to purchase their 51 per cent Equity & Preference shares in the joint venture, Tata BP Solar. On completion of the transaction, Tata Power will own 100 per cent of the company. However, approval, as required, from the Reserve Bank of India will need to be obtained before the transaction is completed. The transaction will also entail a change in control in the company and hence, the approval of the Competition Commission of India

(CCI) will be required for completing this transaction.

Speaking on the occasion, Anil Sardana, MD, Tata Power, said, “We are happy to acquire higher equity in Tata BP Solar. We believe that the favourable policy environment in India has led to an increase in the size of the solar module and solar cell market in India. It is a great opportunity for the company to grow and capture a healthy market share. We would also like to reiterate that Tata BP Solar is not impacted by the decision of BP to gradually exit its solar business and that it is business as usual for them.”

TATA POWER SIGNS AGREEMENT TO ACQUIRE 51% BP ALTERNATIVE ENERGY HOLDINGS EQUITY IN TATA BP SOLAR

Voltalia do Brazil, a fully owned subsidiary of Voltalia SA, won 170 MW in the December Brazil power tender supervised by Agência Nacional de Energia Elétrica (ANEEL), which sold more than 1,000 MW of wind energy in the auction. These 170 MW, which will be in production by the end of 2015, are made of two groups of projects located in the North-East region of Brazil.

The first group of 110 MW, called Jericoacoara and Cruz, is located in the Ceara state and features an average producible of 3,400h/year. The second group of 60 MW, called Area Branca, is located in the Rio Grande do Norte state, which offers an average producible of 3,900h/year.

VOLTALIA WINS 170 MW OF WIND POWER IN BRAZIL

The Dun & Bradstreet Composite Business Optimism Index stands at 156.2 during Q1 2012, a decline of 8.8% as compared to Q1 2011. Based on the responses received, it was observed that five out of the six optimism indices – namely, volume of sales, net profits, selling prices, new orders and employee levels have registered a decrease as compared to Q1 2011.

“Fears of further deterioration of the global economic situation and continued political gridlock on economic reforms have taken a severe toll on business sentiment. The continued weakening of rupee coupled with significant downward revision in the exports data by government have also added to the heightened uncertainty. The prevailing sentiment is truly exemplified in the D&B Business Optimism Index for

Q1 2012, which has declined by as much as 8.8% as compared to Q1 2011. Each of the six optimism indices reflects a subdued outlook, with the indices for net profits, volume of sales and new orders being lower by over 25% as compared to last year,” said Kaushal Sampat, President & CEO, Dun & Bradstreet India. “Going forward, policy responses to the global turmoil, RBI’s monetary policy stance in the next policy review and the Government’s proposals for the corporate sector in the forthcoming Union Budget would play a key role in determining business expectations over the next quarter. Moreover, success in breaking the political impasse on key legislation will also be a pre-requisite for improving business sentiment in upcoming quarters” he added.

D&B BUSINESS OPTIMISM INDEX DOWN BY 8.8%



Suzlon Group’s wholly owned subsidiary, REpower, has signed a deal to supply 20.5 MW to Sixpenny Wood Wind Farm, which has been developed by Your Energy, a subsidiary of AES Wind Generation. The wind farm, located 2.5 miles east of Howden, in the East Riding of Yorkshire, consists of 10 MM92 REpower machines.

This is the first contract REpower has signed with AES Wind Generation, which is a subsidiary of AES Corporation, a global power company operating more than 1,800 MW of wind capacity around the world.

The turbines at Sixpenny Wood, with a rated output of 2.05 MW each, will generate enough electricity to power the equivalent of nearly 12,000 homes annually. Installation of the wind turbines will start in mid-2012 and the wind farm is expected to be complete by the end of the year.

Rick Eggleston, MD, REpower UK, commented, “It is a pleasure to be

working with AES Wind Generation for the first time. We have already installed a number of wind turbines in that area, so we know that the MM92 machine that we are supplying to Sixpenny Wood is ideal for the local wind conditions.”

David Wilson, Project Director, AES, added, “AES is pleased to begin working with REpower on this project and hopes that this contract signals the start of a successful relationship.”

SUZLON GROUP WINS 20.5 MW CONTRACT IN UK

The Voith Group has expanded its market position in all business areas in fiscal 2011 (as per 30 September 2011) and hit new heights in terms of orders received and sales. Compared with the previous year, the order intake of the globally active family owned company rose by 20 per cent to €6.4 billion and exceeded the previous best of the boom year 2007-08. Sales in the past fiscal year increased to €5.6 billion, surpassing the record values of the previous year by another eight per cent. Voith was once again able to improve the excellent result of the previous year: the operative income prior to non-recurring results amounted to €416 million; after tax the Group earned €200 million. “These excellent figures are a definite confirmation of our long-term strategy, which is

based on sustainable and profitable growth. A particularly positive aspect is that our income has grown more strongly than our sales,” said Dr Hubert Lienhard, President & CEO – Management Board, Voith GmbH, Stuttgart. “We have demonstrated that we are capable of playing off our special strengths – our balanced portfolio, our deep roots in international key markets and our innovative power – in a challenging environment,” stated Lienhard.

Voith sets standards in the markets energy, oil & gas, paper, raw materials and transportation & automotive. Founded in 1867, Voith employs almost 40,000 people, generates €5.6 billion in sales, operates in about 50 countries around the world and is one of the biggest family owned companies in Europe today.

VOITH GROUP REACHES NEW HIGH

GAIL (India), a leading natural gas company of India, received the 2011 Platts Global Energy Award as the ‘Downstream Operation of Year’ at New York. GAIL was the only Indian finalist in Platts’ prestigious awards programme that landed in the winner’s circle this year.

Facing stiff competition in the ‘Downstream Operations’ category, GAIL was recognised for achieving year-on-year growth, thereby ensuring uninterrupted availability of gas to customers, expanding pipeline infrastructure and making overall contributions to the country’s growth. In particular, Platts’ independent panel of judges commended GAIL’s imaginative plans to tap urban landfills as a new source of natural gas and to conduct a pilot programme in partnership with the Municipality of Delhi to extract landfill gas. They noted that this project, if successful, could be replicated across India.

“GAIL is working to meet the challenge of fuelling the world’s second-most populous nation in an environmentally sustainable manner and is to be congratulated for its vision and accomplishments,” said Vandana Hari, Editorial Director, Platts Asia. “It is bound to be an uphill battle in the coming years for energy suppliers and distributors, given that India’s energy demand is always running ahead of domestic supplies and infrastructure, but GAIL is well positioned to capture the opportunity, if it continues to ratchet up its efforts,” she added.

With the majority of the awards going to firms from the Americas, Brazil scored high with oil and gas major Petrobras taking both ‘Energy Producer of the Year’ and ‘Energy Company of the Year’ awards and Braskem, a top diversified petrochemicals producer, was bestowed ‘Petrochemical and Blendstock Innovation Award.’

GAIL (INDIA) WINS PLATTS GLOBAL ENERGY AWARD FOR

‘DOWNSTREAM OPERATION OF THE YEAR’

REpower Systems SE to provide turbines for Portugal Project REpower, Germany, will deliver 11 turbines to a project in Portugal. The project will contain eight turbines of the REpower MM92 and three of the MM82 type. All turbines of the wind farm, which will be situated in central Portugal, will have a hub height of 80 metre and a nominal power of 2.05 megawatts (MW). The project is scheduled to be commissioned in Q3 FY13.

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INTERVIEW

‘Th e Government Cannot Innovate, But It Must Give A Direction For Innovation’Suresh Prabhu, Former Federal Cabinet Minister of Industry, Energy, Environment and Forests,

Chemicals and Fertilisers, Heavy Industry & Public Enterprises: ..................................................................................................54

ELECRAMA 2012 : Experience Th e India Power Factor .......................................................................................................58

INTERVIEWS

‘ELECRAMA 2012 Will Play Th e Role Of A Catalyst In Bringing Investors, Manufacturers & Decision Makers Together’Indra Prem Menon, Chairperson, ELECRAMA 2012 ................................................................................................................64

‘If India Wants Sustained High Economic Growth, It Needs To Address Its Huge Infrastructure Defi cit’Ramesh Chandak, President, Indian Electrical & Electronics Manufacturers’ Association (IEEMA) ...............................................66

‘Power Is A Real Enabler And Has Th e Capacity To Transform Th e Country’Palash Nandy, VP – Marketing, Legrand India ............................................................................................................................68

‘ELECRAMA Will Make An Excellent Pitch For Th e Indian Electrical Industry’Vijay Saheta, MD, Connectwell Industries ...................................................................................................................................71

‘We Never Compromise On Our Products’ Quality’Benoit Lecuyer, MD, Hager India ................................................................................................................................................72

‘It Is Not Business, But Exposure Th at We Are Looking For’Ravindra Vaze, Director, Reco Transformers .................................................................................................................................74

Product S howcase .......................................................................................................................................................................76


The Government CannotINNOVATE, But It Must Give A

DIRECTION For INNOVATION“We should focus on creating a level playing fi eld for equipment manufacturers, who will be able to compete with foreign suppliers,” points out Suresh Prabhu, former Federal Cabinet Minister of Industry, Energy, Environment and Forests, Chemicals and Fertilisers, Heavy Industry & Public Enterprises, during an exclusive interview withSumedha Mahorey. Excerpts...

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VISION & MISSION

F E B R U A R Y 2 0 1 2 | SEARCH - THE INDUSTRIAL SOURCEBOOK 55

VISION & MISSION

TRANSFORMATIONS ACHIEVED During a brief stint in the government, I headed the Ministry

of Power. During that period, we introduced major reforms in the power sector, including the Electricity Act 2003. We also launched the Accelerated Power Development & Reforms Programme (APDRP) – the first ever such initiative in India’s history. The idea was to reduce theft, to enhance the delivery mechanism and to improve the quality of power. We also launched a major programme to create a national grid in India in the transmission sector. We were also involved in the creation of the Energy Conservation Law, which led to the formation of the Bureau of Energy Efficiency. We were also instrumental in the formation of the first Research and Development Policy for the power sector. I had also initiated the first Training Policy for the power sector – a first ever comprehensive initiative for the power sector development plan.

INDIAN COMPANIES’ COMPETITIVENESS VIS-À-VIS GLOBAL COUNTERPARTS It is unfortunate that we are languishing in terms of the power sector, despite the fact that we have all the capabilities to be among the major players. We have developed the technology in India. No other country has done it so far. I agree to the fact that such a sorry state of affairs is the result of our own inability to own the power sector. It is a government issue. If we look at the power sector today, all the problems are majorly because of transmission & distribution. We have a good generating capacity in terms of technology because we import almost all the best equipment in the world. BHEL and many more companies are now coming up under the licencing agreement and have the capabilities for manufacturing such equipment. Thus, the generation and equipment verticals are doing well. We are really lacking

in terms of underdeveloped sub-transmission and distribution space. This is a classic case of failure of the governance on all counts, which gets manifested in one significant place that is sub-transmission and distribution.

PRIVATISATION & THE POWER SECTOR In 1948, we nationalised the power business. It naturally follows that sub-transmission and distribution were also nationalised. Private sector participation were present in the power sector. But after we nationalised this in 2003, there was no possibility of any private sector company coming in unless they had got a license to do so. But there were few pockets of distribution that existed. These distribution companies existed only because of an aberration rather than a rule. But now, we are witnessing more private players coming in. The conception that privatisation will solve all the problems is wrong.

ON ‘POWER FOR ALL BY 2012’We cannot have a policy by slogan. ‘Power For All 2012’ was a good idea, as a mission & slogan. Unless the government works on it in terms of preparing a plan, it cannot achieve the goals. Though ‘Power For All 2012’ was a good idea, ideas do not transfer into action unless we put in efforts.

The government had broken down the action towards realising this policy into each and every part. Unfortunately, we lost track in the last 10 years. We have been not able to work on that. I am very sure that if we had implemented the vision document, the action plan that was drafted in 2000, ‘Power to all in 2012’ would have been a reality.

If a country like China has added almost 1 lakh MW in a year, equivalent to our installed capacity in 2000, we can achieve that with a more focussed approach. The government cannot succeed by just adding capacity.It should have concurrent actiontaken on all aspects including generation, T&D, R&D and training

& information technology as well.

INDIAN ELECTRICAL EQUIPMENT INDUSTRY MISSION PLAN 2012-22 We should focus on creating a level playing field for the equipment manufacturer, who will be able to compete with foreign suppliers. If we do not do so, we will always be importing machinery, and that is not the way to succeed in this sector. Also, we should import in a manner such that it strengthens our domestic industry. India’s share in manufacturing is as low as 23 per cent; it has to grow to 40-45 per cent. For that to happen, along with the economic growth, the manufacturing sector has to grow. Therefore, a level playing field for the domestic manufacturer to benefit from the growth that is taking place in the country needs to be created. We have to have proper systems that can encourage domestic manufacturers to compete on a level playing field.

OUTLOOK FOR THE DECADEWe can turn around the power sector in 10 years for sure. I am very confident about it. But if we want to turn it around, we need to take a holistic view. The government must take states on board. This aspect is very critical as the power sector is still dominated by the states. For this to happen, we must make sure that we have a proper system of collaborative arrangement. The Central Government must play a leadership role, but this leadership should happen in a way that state governments must own the process. Another criticality is that a sector like this cannot become profitable unless people participate. To achieve this, we have organised almost 500 road shows in India to make sure that people realise and understand the problem.

The industry should also be included as they are the ones who would be supplying equipment, ideas and technologies. Industries must be onboard the whole process. So, an industry leader’s job is to take into


VISION & MISSION

consideration all these processes, take the responsibility and participate with the government in the development process. In the next few years, if we plan the policy well and take the energy mix together, we will be able to march ahead in a way that our cost of not just electricity generation, but also cost to society comes down.

ROLE OF IEEMA IN SUPPORTING THE POWER SECTORThe Indian Electrical Equipment Manufacturers Association provides the key components and represents the industry. We were the first team to invite them on board, make them part of many committees, for the simple reason that they supply equipment to distribution; they are the ones who give ideas, and have the capabilities in T&D, cables and meters manufacturing. I am very happy that this move has resulted in an extremely constructive, useful, productive and forward looking partnership.

YOUR VIEWS ON ELECRAMA AS A CATALYST FOR THE INDUSTRY The job of innovation is with the industry. The government cannot innovate, but it must give a direction for innovation. If the government says that its policy is directed towards a specific goal, then automatically, the industry will focus of those lines in terms of innovation development. So, the government and the industry must have a partnership on these lines. One, the government policy must have a clear focus and two, the policy should be matched by action on the part of the industry to innovate products, processes, technologies and thus make the government’s vision possible. This initiative will help the government, the society as well as the power sector.

RENEWABLE POWER AND INDIAThis is the only sector, which will help India become self-reliant and energy-secure in the coming years. We have a National Solar Mission in place. We are already working on this mission, which will ensure that India’s contribution from the renewable sector will grow. In the Electricity Act, we have a provision that all the regulators must prescribe minimum renewable standard. In India, we have a renewable purchase obligation, which is part of the Electricity Act. Renewable is the future, in solar there is huge potential as there are 300 days of sunshine; in wind, we have the potential of 40,000 MW, which has been re-estimated as 6,50,000 MW by the National Energy Laboratory, Colorado. The immediate potential lies in wind; then, in the next 2-3 years in solar, and after that, huge potential lies in oceanic energy. Biomass and municipal solid waste are futuristic projects that may find potential five years from now...We are getting grid parity for solar in the next two years. Wind and solar will be the mainstay of India’s power sector as the policy supports these in a very significant way.

VISION FOR THE INDIAN POWER SECTOR We need to make each and every household completely free to buy as much electricity that is needed at the price that they want, and at a good quality. My vision is clear — affordable, clean, cheap electricity available to everybody. This is an achievable mission. I am confident that if we work on this vision with action and implementation, we can achieve this.

[email protected]

Your interests... I am involved with 16 global and nine organisations in India dealing with almost all types of projects; including rural development, education, global diplomacy, energy and environment. I am also doing a huge amount of work in my constituency – creating 56,000 self-employed jobs, and we are in the process of creating one lakh more. We are also implementing and developing a model of holistic development with people’s participation. With all this in hand, I do not get free time...

As a child, had you dreamt about a political career?Accidents do happen. I was not interested in politics, but I joined it because I was very popular and was involved with over 150 NGOs.

Your mission in life My career is one part and my mission is something else. My mission is helping people and my country to grow better. There are many ways of developing my country. I am developing my constituency. I am trying to address two million people in terms of eradicating their poverty. I am also working at the state & national levels to make it happen. I also realised that we are a part of the global community, and so, we need to work on a global level as well. So, from the village to the global level, we are working on all levels.

What keeps you going?A challenge for my countrymen is a challenge for me. If I am better equipped than them to address the situation, then it is my duty to work on it. I have been lucky to be exposed to major issues, travelled to over 125 countries, almost all states of India and reached to more than 80 per cent of the districts in India. I have no limitation in using my ability to help my people.

UP, PERSONALCLOSE &


he Indian electrical equipment manufacturing industry is traversing through a challenging phase. On one hand,

there is a huge opportunity presented by the ‘Power for all by 2012’ policy, and yet, the challenge of meeting this inspiring goal within the balance time of this financial year is becoming a daunting task. While the electrical equipment industry is geared with adequate production capacity, it seems that procedural delays in releasing timely tenders & contracts, and runaway cost escalation due to rising commodity & metal prices are holding back India’s electrification process.

A POWER BOOSTER At present, Indian exports of electrical equipment are less than one per cent of the global trade. With the electricity sector being a sunrise sector across the entire developing world, there exists a significant export potential for the domestic industry. To further boost the sector and maintain the growth trajectory, Indian Electrical and Electronics Manufacturers’ Association (IEEMA) is organising ELECRAMA 2012 in Mumbai from January 18-21, 2012, at the Bombay Exhibition Centre, Goregaon, Mumbai. This is first time that the expo

has been supported by three ministries, viz.; Ministry of Power, Ministry of Heavy Industries & Public Enterprises and Ministry of Commerce & Industry, Department of Industrial Policy and Promotion.

ELECRAMA is the world’s largest electrical T&D exhibition held biennially in Mumbai since 1990. From its humble beginnings in 1990 which saw 283 exhibitors and 30,000 visitors, it has grown to become the world’s largest one-stop shop for electrical and industrial electronics. Ninety five per cent of the Indian electrical manufacturers across the entire T&D value chain conforming to global standards come together to showcase their development and manufacturing strength.

Commenting on role of ELECRAMA as a catalyst, Indra Prem Menon, Chairperson, ELECRAMA

2012, says, “India is on the cusp of an infrastructure revolution and the power sector has a key role to play. As per estimates, US$600 billion (Rs 27,00,000 crore) of planned investments in power generation, transmission and distribution are at various stages of progress and ELECRAMA 2012 will play the role of a catalyst in bringing investors, manufacturers and decision makers together. At IEEMA, we are glad to present the ‘India Power Factor’ — a global platform that will position India in the right perspective.”

THE GLOBAL HUB IN THE MAKINGAs the largest confluence of the power T&D sector, ranging from 110V to 1,200kV, HVDC and power electronics, ELECRAMA offers an international framework for display, discussions and deliberations among the global T&D fraternity comprising

of business, thought leaders, technologists and professionals from the utilities, industry & academia. Vimal Mahendru, past President, IEEMA, says, “India, given its inherent advantage of genuine engineering talent, is fast becoming the global hub for low-cost or frugal engineering development. The India advantage translates into a tremendous ‘blue ocean’ growth opportunity for transnational companies by making available

T SUMEDHA MAHOREY

EXPERIENCE THE

The world’s largest one-stop shop for power transmission and distribution, electrical and industrial electronics, ELECRAMA, organised by IEEMA at Mumbai during January 18-22, 2012 is set to offer an all new experience to the global community. With India at the cusp of an infrastructure revolution, ELECRAMA 2012 will act as the level playing fi eld for multiple participants in the global power sector and make the international community realise the India Power Factor. A preview...

What’s in it for visitors?60,000 sq mt Area

1,000+ Exhibitors10+ Country Pavilions

Display of technology and products from110V to 1,200 kV

75+ Global Utility Heads1,00,000+ Footfall

Brings together manufacturers and suppliers to interface with key customer segments


first-world technology adaptable to all market conditions, be it price or performance parameters. This unique ‘Made in India’ value proposition will be on full display, with estimated 95 per cent of the Indian electrical equipment manufacturers across the entire T&D value chain conforming to global standards come together to showcase their frugal engineering, development and manufacturing capabilities.”

Elaborating on the various opportunities at ELECRAMA 2012, PV Krishna, Director General, IEEMA and Organising Secretary, ELECRAMA, highlights, “ELECRAMA 2012 will provide opportunities for visitors to forge technology partnerships, close business deals and assess vendors’ capabilities. Above all, ELECRAMA 2012 will bring to the fore the value proposition of ‘Made in India’ and of ‘right technology@right price’. Concurrent conferences will throw light on technology trends, O&M, developing smart power grids.”

SPECIAL EVENTS AND MUCH MORE...Many special events are being held in conjunction with ELECRAMA 2012. One of the major events includes the GridWeek Asia conference, which will take place from January 16-18, 2012 in Mumbai. The conference is a global extension of the annual GridWeek conference held in Washington, DC, each year. This event underscores the growing importance of India and Asia as evolving Smart Grid marketplaces. GridWeek Asia will offer two full days of conference and plenary tracks, plus one day of interaction with ELECRAMA exhibitors and attendees, with the key objective of fostering interaction between Indian Smart Grid stakeholders and Smart Grid leaders and visionaries from around the world. “GridWeek Asia will be the most influential international gathering of Smart Grid players in Asia,” says Anto Budiardjo, President & CEO, Clasma Events,

Organiser, GridWeek conferences. “Given the rapid growth of India, and the opportunities they have to build a Smart Grid infrastructure from the ground up, there is no better time for a meeting of Smart Grid minds in India,” he adds.

India is experiencing rapid growth in GDP, with an expected growth rate of over eight per cent in 2011-12, which is fuelling the need for expedited infrastructure development. India’s total installed generation capacity is close to 1,75,000 MW, and the country requires an additional 1,00,000 MW of generation capacity in the nextsix years with the corresponding investment expected at well, over US$400 billion in the electricity sector. Building on the present base of 20,000 MW of grid-interactive renewable power, additional 2,500 MW is expected to be added annually going forward. The National Solar Mission has set a target addition of 20,000 MW by 2022. “It is clear that a smarter electrical infrastructure

is necessary in India, as we build our T&D grid to support increased demand and our renewable energy goals,” says Mahendru.

Attracting over 4,000 foreign buyers from across the world, ELECRAMA 2012 will feature, for the first time, a Reverse Buyer-Seller Meet (RBSM) in association with the Ministry of Commerce under its Market Access Initiative (MAI) Scheme. The RBSM called ‘ChangeXchange’ for Indian SMEs will host over 350 foreign buyers from Africa, Latin America, CIS and ASEAN countries.

The RBSM will be an excellent forum for meeting foreign buyers, who plan to source electrical products and equipment from India. ChangeXchange will handhold the meetings of hundreds of foreign buyers and Indian sellers with the objective of providing Indian electrical equipment manufacturers a platform to reach out to the potential global markets and foreign buyers. Currently, India’s exports ofelectrical equipment are around

THINGS to LOOK OUT forAn exclusive business leaders’ summit of the who’s who of the E&E industry, in partnership with a leading television channel is planned alongside ELECRAMA 2012 on January 18. This event will feature ‘live’ panel discussions with eminent experts, including ELECRAMA 2012 brand ambassadors on current challenges and in shaping the contours of future power networks.

On January 19, Utility Day, an event conceived and realised with the support of the Ministry of Power, Government of India, will create a platform for the Indian electrical industry to interface with the government and private utilities to exchange thoughts and share expectations to fi nd solutions for on-ground issues in power distribution.

CBIP and CIGRE India, jointly with IEEMA, are organising four tutorials of two sessions each on January 20 and 21 in conjunction with ELECRAMA 2012. Eminent international experts from CIGRE will deliver lectures on HV transmission during the tutorials.

An Industry Day is being organised on January 20 at the exhibition venue. The idea is to draw a futuristic plan of action with full participation of the stakeholders and to implement it in mission mode to meet the challenges coming in the way of growth of the industry.

Innovation Day, to be held on January 21, has been conceived as a culmination event of the Engineer Infi nite 2012. It is envisaged to be a gathering of key people from the entire electrical industry including the student and academic community.


US$4.5 billion and even though they are growing at a fast clip annually, they are less than one per cent of the global trade. With the electricity sector being a sunrise sector across theentire developing world, there exists a significant export potential for the domestic industry.

ELECRAMA 2012 will help India in showcasing its capabilities to the world and in providing a boost to the ‘Made in India’ brand. Ramesh Chandak, President, IEEMA, deliberated further, “To sustain the envisaged annual GDP growth rate of 8-9 per cent over the next 20 years, it has been estimated that India will require to increase its electricity generation capacity by around 5 times, i.e. from around 180 GW presentlyto over 8,800 GW by 2032. Thiswould require matching upgradation and enhancement of the electricity T&D segment. Given this scenario, there is tremendous opportunityfor growth of the domestic electrical equipment industry, including SMEs.”

Fostering Indian engineering talent, energy sourcing, and to render electrical engineering as an attractive option (in India) with a bright future, ‘Engineer Infinite’ – a unique initiative aimed at exploring the infinite opportunities of growth available with the mechanical, electronic, instrumentation and electrical engineering community besides the related academicians – is being held in conjunction with ELECRAMA 2012. The competition aims at engineering students – Diploma, Undergraduate and Post Graduate – from the principal Engineering branches of Electrical, Electronics, Mechanical, Instrumentation, Power, Production and Industrial.

SUPPORTING TRADE TIES With India rising fast on the investment map, countries around the world are

shifting their focus to this fast emerging giant. HE Prof Festus Kaberia, Ambassador of Kenya states, “As India is fast becoming a major global R&D hub for the power sector, offering the right technology at the right price and providing free market access for the exchange of global trade has made India the most favoured destination. Being an established exporter of electrical equipment globally, India is playing a key role in establishing power projects – generation, transmission and distribution in Kenya. India is Kenya’s sixth-largest trading partner and the trade between the two countries during the period January to April 2011 has reached approximately US$650 million. I am delighted to note that ELECRAMA 2012 is being organised in Mumbai. I am certain that Kenya will be suitably represented by industry leaders, power utilities and other stakeholders. ELECRAMA 2012 will certainly boost business between Kenya & India and further cement bilateral relations and cooperation in the energy sector.”

HE Dr Ahmed Salem Saleh-Al-Wahishi, Chief of Arab League also shared his views, stating, “India and the 22 League of Arab Nations are major trading partners, exhibiting significant improvement in bilateral trade, which is expected to reach US$120 billion by 2014. As ELECRAMA 2012 is the definitive destination for the power industry, the Arab League nations will

surely be essential to further business partnership and seek technical cooperation. We believe that ELECRAMA 2012 is an integral part of every global stake holder’s business plans – especially of the Leagueof Arab Nations, and thatthis is essentially because of the fact that the Indian power sector has opened newfrontiers in technology, opening significant business traffic and is an ideal platform for trade opportunities.”

Menon adds, “Around 200 transformer manufacturers, 300 global conductor manufacturers and 200 control and system manufacturers and 41 delegations from 130 countries have signed up for ELECRAMA 2012.” This event will include procurement officials from power utility companies, power equipment/technology marketing companies and consultants looking to source from India, etc.

OPPORTUNITIES@ELECRAMA ELECRAMA 2012 is all set to demonstrate the capacity of international & Indian equipment manufacturers and service providers at one platform and create a level playing field for the domestic participants. Providing a venue in the world market to seek and establish partnerships and alliances, ELECRAMA 2012 will not only showcase latest products and technologies, but also set the path for collaborations and future partnerships between many countries of the world. This will open up many more opportunities for India and other international investors to participate in the industrial plans of the Government of India. With the world shifting its eyes from the traditional major players in the power sector, India’s massive potential of becoming the leading power provider in the world is at hand@ELECRAMA 2012.

[email protected]

The Brand Ambassadors of ELECRAMA 2012 are: Alexander M Cutler, Chairman & CEO, Eaton

Corporation Gilles Schnepp, Chairman & CEO, Legrand SA Grégoire Poux-Guillaume, President, Alstom Grid Jean Pascal Tricoire, President & CEO, Schneider

Electric AM Naik, Chairman & MD, L&T BP Rao, Chairman & MD, Bharat Heavy Electricals HV Goenka, Chairman, RPG Enterprises Vijay R Kirloskar, Chairman & MD, Kirloskar Electric


VISION & MISSION

ELECRAMA 2012 Will Play The Role Of A Catalyst In Bringing INVESTORS, MANUFACTURERS &

DECISION MAKERS Together

HAT’S UNIQUE AT THIS YEAR’S ELECRAMA?Each ELECRAMA event has its own

significance. For example GridWeek Asia is positioned to be the most influential gathering of smart grid players in Asia, which is a rapidly growing Smart Grid expected to reach $22.2 billion by 2020. GridWeek Asia aims to connect the Smart Grid movers and shakers in the Asian markets with leaders from the US utilities, standard bodies, technology companies and government entities. Engineer infinite is an event for budding engineers across the country. ELECRAMA provides young talent an excellent platform to showcase their talent and get recognised by national and international honchos.

KEY HIGHLIGHTS OF ELECRAMA 2012ELECRAMA is the world’s largest electrical T&D exhibition held biennially in Mumbai since 1990, which has grown to be the world’s largest one-stop shop for electrical and industrial electronics. In its last edition, ELECRAMA 2010 hosted 1,243 exhibitors from 23 countries including India, and attracted 1,05,209 footfalls into the exhibition including visitors from 120 countries. The 10th edition is expected to surpass all previous editions, with over 1,250 exhibitors, 1,10,000 footfalls & delegations from over 130 countries. Around 95 per cent of Indian electrical manufacturers across the entire T&D value chain conforming to global standards come together to showcase their development and manufacturing strength. As the largest confluence of the power transmission and distribution sector ranging from 110V to 1,200kV and HVDC transmission, ELECRAMA offers an international framework, for display, discussions and deliberations among global T&D fraternity comprising of business people, thought leaders, technologists and

professionals from the utilities, industry and academia.

POSITIONING INDIA AS THE GLOBAL POWERIndia is on the cusp of infrastructure revolution and the power sector has a key role to play. As per estimates, US$600 billion (`27,00,000 crore) of planned investments in power generation, transmission and distribution are at various stages of progress and ELECRAMA 2012 will play the role of a catalyst in bringing investors, manufacturers and decision makers together. At IEEMA, we are glad to present this ‘India Power Factor’, a global

platform that will position India in the right perspective.

PROVIDING A PERFECT NETWORKING PLATFORM The Reverse Buyer-Seller Meet (RSBM) is supported by the Department of Commerce, Government of India. With such strong line-up of associates gathering under one roof, ELECRAMA is bound to become the ideal platform for the power sector to network. This will prove to be an excellent forum for meeting a variety of Indian sellers of electrical products and equipment. Around 350 foreign buyers from Africa, Latin America, CIS and ASEAN countries, who are keen to source electrical products and equipment from India, are being invited. These include: Procurement officials from state-owned and privately

owned power utility companies Power equipment/technology consultants seeking to

source from India Power equipment/technology marketing companies looking

for agencies/distributorship of Indian products and services Power equipment/technology servicing companies Agents/representatives, etc.

[email protected]

W“Around 95 per cent of the Indian electrical manufacturers across the entire T&D value chain conforming to global standards come together to showcase their development and manufacturing strength,” informs Indra Prem Menon

Chairperson, ELECRAMA 2012 during an interaction with Sumedha Mahorey. Excerpts…


VISION & MISSION

P

If India Wants Sustained HIGH ECONOMICGROWTH, It Needs To Address Its

“To sustain the envisaged annual GDP growth rate of around 8-9 per cent over the next 20 years, it has been estimated that India will have to increase its electricity generation capacity from around 180 GW presently to over 800 GW by 2032. This would require a matching upgradation and enhancement of the electricity T&D segment,” informsRamesh Chandak, President, Indian Electrical & Electronics Manufacturers’ Association (IEEMA) during an interaction with Prerna Sharma. Excerpts…

HUGE INFRASTRUCTURE DEFICIT

OWER SECTOR IN 2011 & BEYOND The Indian electrical equipment industry is currently facing very

challenging times. The industry has registered a moderate nine per cent growth in the first half (H1) of the current financial year, 2011-12. The second quarter (Q2) FY12 growth has decelerated to 4.14 per cent from 13.82 per cent clocked in the first quarter (Q1) of FY12. Current export-import trends based on select major ports trade data indicates an alarming growth of almost 20 per cent in imports; especially from China, South Korea, Germany and other EU countries. According to data received from the industry, the slowdown is getting intensified and the third quarter (Q3) may witness even less than four per cent growth. This indicates that the second half of the current financial year will show even lower growth than the first half, and this will translate into one of the lowest annual growths witnessed by our sector in recent years.

CHALLENGES FACED BY PLAYERSBased on the projections of the government for capacity enhancement in power generation, transmission and distribution in the 10th, 11th and 12th Plans, the domestic electrical equipment manufacturing industry has made huge investments in doubling and, in some cases, even tripling its production capacity.

However, this built-up capacity

currently stands underutilised across several products due to lack of demand and a surge in imports of electrical equipment in recent years, especially from China, with uncertain lifecycle and quality.

The absence of a level playing field for the domestic industry to compete with imported electrical equipment, especially from China, is a clear and present threat, which is significantly impacting the commercial viability of the industry and can

Photo By Joshua Navalkar


VISION & MISSION

have severe long-term consequences. Therefore, there should be no further reduction in the present level of import duty on electrical products. On the contrary, there is a strong case for increasing the duty in most cases. Additionally, we have been asking for protection of the domestic electrical equipment industry’s interests under different FTAs being signed.

The entire power sector value chain crucially hinges on the financial viability of the power distribution sector. We need to focus on improving its performance, especially of the government-owned power distribution utilities, and reducing the aggregate technical & commercial (AT&C) losses. Meanwhile, the fiscal performance of state transcos and discoms continues to be poor with little or no funds for planned investment, while the poor creditworthiness of state utilities is leading to lack of payment security for private investors. Commercial conditions such as unrealistic terms of payment, non-availability of price variation clauses, etc. often lead to imbalance in price levels. In addition, long outstanding contractual issues and delays in closure of contracts is putting a strain on available resources, while state networks continue to suffer from poor investments and slow progress in demarcating SLDCs from transcos.

Additionally, getting forest clearances is a time-consuming process as approvals are to be obtained from various levels before the final approval is granted. Any delay, on account of this, disrupts the entire targeted completion time of the projects and creates a lot of uncertainties as far as timelines are concerned. Land acquisition is another problem being faced as it is becoming increasingly difficult to acquire land required for transmission network setup. The electrical equipment industry faces several challenges, which require concerted action by all stakeholders and policy interventions of the central and state government. Because of its heterogeneous character, the domestic

electrical equipment industry, despite its critical role in the economy, has not received the focussed attention of policy makers.

HIGHLIGHTS OF ELECRAMA 2012The intent of ELECRAMA is to showcase to the world the best of global technologies. It is a knowledge-sharing platform as one will witness global participation in terms of both exhibitors & visitors. A number of countries are participating at this year’s ELECRAMA edition and the count is growing on a year-on-year basis. There is a lot of newness to this year’s ELECRAMA edition. We have organised CIGRE tutorial, which is the best in the world in terms of technology. We have got an overwhelming response for this initiative. Held parallel to the event will be GridWeek Asia, one of the biggest conferences. Here, experts from the US will demonstrate how India can opt for Smart Grid solutions. Apart from that, we have organised specific buyer-seller meetings to fructify business deals. All this will be happening for the first time in ELECRAMA with the Central Government encouraging us to establish that connect.

A PERFECT NETWORKING PLATFORMELECRAMA is a perfect platform for Indian companies to demonstrate their capabilities to the world and for the global companies, their competency to serve Indian customers’ needs. The event also witnesses a substantial visitor turnout from the overseas markets. For the first time ever, a reverse buyer-seller meet has been organised during ELECRAMA and we are bullish about this initiative. The reasons for this are manifold… First & foremost, it offers Indian companies a chance to explore export opportunities, and secondly, foreign buyers get to know of the expanse of product portfolio available to suit their requirements. All in all, this platform is slated to create multifaceted opportunities for Indian

companies wanting to tap global markets. We have already received enquiries for participation from abroad. We are hopeful that this meeting will bear tangible fruits for participating companies. Thus, ELECRAMA will be promoting the ‘Made in India’ tag to overseas companies.

POWER OUTLOOK As of today, I do not see the burgeoning power demand-supply gap narrowing any sooner. One of the reasons is that our method of calculating power shortage is faulty. Today, there are a number of power-starved regions. In fact, the issue of power shortage is much more intense than what we think. This is because the actual requirement of power is far greater. The 11th Plan period is on the verge of completion and the 12th Plan (2012-17) offers big opportunities for growth with an envisaged investment of US$300 billion in the power sector. To sustain the envisaged annual GDP growth rate of around 8-9 per cent over the next 20 years, it has been estimated that India will have to increase its electricity generation capacity from around 180 GW presently to over 800 GW by 2032. This would require a matching upgradation and enhancement of the electricity T&D segment. Our per capita consumption of electricity (734 kwh) is around one-fourth of the global average (2,782 kwh). With this huge latent demand for electricity in the country, the sector can only grow in the future.

The electrical equipment sector is of strategic national interest. If India wants sustained high economic growth, it needs to address its huge infrastructure deficit, especially its power demand and supply imbalance. Assured availability of quality power at reasonable cost will not only act as a catalyst in the socio-economic development of the nation, but also enhance the global competitiveness of the domestic industry leading to greater employment generation and higher levels of per capita income.


OPINIONS & MORE

Power Is A Real Enabler And Has The Capacity To Transform The Country

XPECTATIONS FROM ELECRAMA 2012ELECRAMA offers us a good opportunity to showcase to clients our

product portfolio and various solutions that we provide to the residential, commercial, hospitality or industrial segments. It is also a good platform to feature the latest products and technologies that we are bringing in for clients. We utilise every edition of ELECRAMA as a platform to launch new products and it would be the same this year as well. We would be launching quite a few products across power, protection, wiring devices, door entry systems, etc.

CUSTOMER IS KING AT ELECRAMAWe look at this the other way round…we consider ELECRAMA to be a platform where clients can discover solutions and compare it with various offers so that they are able to make a buying decision at one place.

ELECRAMA is a big platform for all manufacturers who produce these products because in a day, a client is able to decide on which is a good or not-so-good product.

INDIA, A NEW POWER HUBWe are firm believers in India’s growth spirit. There may be some hiccups from time to time here and there, but fundamentally, it is a strong economy, which will continue to grow strongly in the coming 7-10 years. We also believe that, as a consequence, there will be a lot of opportunities for organisations like us to grow. India is not just the country where the GDP growth is high, but it is also a unique country in the sense that the habits, needs and practices of clients vary from region to region. This makes India a good challenge for organisations like us as we have to be able to create products and services to meet a variety of market needs. Moreover, India is a country where people’s aspirations are growing.

The disposable income is increasing and therefore, people are moving up the value chain. We believe that consumers are now moving away from being price conscious to being value conscious. As a consequence, Legrand is in a good position to take advantage of this because we believe in offering clients products, which offer value for money. We believe that power is a real enabler and has the capacity to transform the country.

ELECTRICAL AND DIGITAL BUILDING INFRASTRUCTURE FOR INDIAThere has been a lot of movement made in this direction mainly because of the fact that we are currently an energy-deficient country in terms of output versus demand. But the demand will only keep on growing because of the urbanisation phase in India. As a consequence, energy efficiency and clean energy are going to be extremely crucial in the coming years. Legrand ensures that all its products are not only energy-efficient, but they should also have products that will allow consumers to efficiently utilise energy. When I say efficient, I not only mean efficiency from the point of view of saving cost, but also of effectively utilising whatever energy is available; for instance, lighting management.

INVESTMENT PLANS FOR INDIAIndia is a big focus market for us. We are bullish about India and want to be aggressive in our growth. We will do all of this to be able to do justice to the growth plans and accordingly plan our investments needed for expanding the manufacturing facility, or adding more manpower, or expanding the service network, etc. As and when we get an opportunity to grow, we will grow.

[email protected]

Palash Nandy,

VP – Marketing, Legrand India

“India is a strong economy, which will continue to grow strongly in the coming years. As a consequence, there will be a lot of opportunities for organisations like us to grow,” says Palash Nandy, VP – Marketing, Legrand India, in an exclusive interview with Arindam Ghosh. Excerpts…

E

SEARCH Feb 2012 Ad Name: Peantair Pg No. 69

SEARCH Feb 2012 Ad Name: Peantair Pg No. 69

SEARCH Feb 2012 Ad Name: Hindusthan Motors Pg No. 70

SEARCH Feb 2012 Ad Name: Hindusthan Motors Pg No. 70


OPINIONS & MORE

XPECTATIONS FROM THIS YEAR’S ELECRAMAELECRAMA has always been the

best possible event for interacting with customers not just from the electrical industry, but also with potential end users from various other segments. In the economic slowdown that all industries are going through and when competition is ever fiercer, ELECRAMA will be providing us with the perfect platform to interact with potential buyers, as even buyers will have better time for listening to and considering newer suppliers.

PROJECTING THE INDIAN ELECTRICAL INDUSTRY AS A GLOBAL TRADE DESTINATIONThis is one of the only shows in India for the electrical industry, which has visitors from across the globe trying to source from and sell to the Indian markets. With so many participants under one roof, there is no doubt that ELECRAMA will make an excellent pitch for the Indian electrical industry as a whole.

NEW LAUNCHES AT THIS YEAR’S ELECRAMASwitching Power Supplies are the latest set of products on offer from Connectwell. We are also showcasing a range of terminal blocks useful for high density wiring in the automation segment. Also, our ever-expanding range of interface modules, in which there are quite a few additions, will be on display. Our sister company, Controlwell, will also be present with a host of solutions for protection and connection of cables.

REACHING POTENTIAL BUYERS AT ELECRAMA At ELECRAMA, we try to interact with potential buyers

in depth by providing the right conditions for such discussions. The idea is to make potential buyers comfortable at our stall by allowing them to rest and also pay attention to us. Besides, we also pay special attention to the way our exhibits are put up thereby ensuring that potential buyers connect with products in the easiest way possible, including live displays wherever necessary.

PLANS FOR THE INDIAN MARKET...The Indian market has been the saving grace for the year 2011-12. Even with substantial slowdown in the European and American markets, the Indian market has managed to remain resilient. And if the Indian Government expedites certain projects, it will yield good business for everyone engaged in the electrical industry. We will ensure that in the year 2012-13, we target the Indian market more aggressively by

offering many more products to many more verticals.

LEVERAGING ON EMERGING OPPORTUNITIESElectrical and electronics equipment are becoming more intelligent by the day. This has led us to focus more on products and solutions for segments like home and industrial automation. Our fast growing range of SMPS and interface modules will target such segments and augment our traditional product line of terminal blocks and connectors. Even our core product lines are evolving, making sure that they meet the needs of this fast-growing segment. We are sure that with the aid of our newer product lines, we will be able to leverage the growth seen in this segment.

[email protected]

ELECRAMA Will Make An EXCELLENT PITCH For The INDIAN ELECTRICAL INDUSTRY

E“This is one of the only shows in India for the electrical industry, which has visitors from across the globe trying to source from and sell to the Indian markets,” says Vijay Saheta, MD, Connectwell Industries, during an interaction with Nishi Rath. Excerpts…


APITALISING ON THE ELECRAMA PLATFORMWe are planning to organise live demonstrations of our

products during the event. There would be a special live demonstration on products related to home automation, which has today become a growing trend in India. We would use this platform to create awareness about home automation that is going to differentiate future homes & offices. We intend to educate people about the potential benefits of the same and how can it be made more affordable and user friendly. Our company will also unveil a new range of Energy Distribution solutions at ELECRAMA. We will also be showcasing some products dedicated to photovoltaic solar applications.

EXPECTATIONS FROM THIS EDITIONSo far, we have been successful in the metro cities of India such as Delhi, Mumbai, Hyderabad and Kolkata. And now, we plan to enhance our brand

visibility and get clients from across pan-India, especially from the tier II & III cities through ELECRAMA. We strongly believe that the growth in India in the next year will be hugely sustained by these cities. At ELECRAMA, we will also showcase our innovation process. We invest more than five per cent of our turnover in R&D with the aim of developing & designing new products and for adapting to solutions that best fit the Indian market’s needs. It is crucial to meet the expectations of customers.

INNOVATIVE STRATEGIES PLANNEDCurrently, we are working on very niche market innovations globally that have not yet been launched in Asia. In Germany and France, we are working on developing two new technologies and solutions — one of them is an electric vehicles recharge station, while the second one is product and technology for the elderly people.

We are thinking of ways to introduce similar products and

solutions for the elderly people, which would ease their lives. That’s the innovation technologies that the group is actively working on, and hopefully, we will bring this technology to India as well.

TACKLING ON-GROUND COMPETITIONELECRAMA is a well-established platform, which attracts several key players. It not only provides us an opportunity to have friendly encounters with our competitors, but also lets us know what they are doing apart from giving us insights into their product portfolio. ELECRAMA also gives us an opportunity to develop contacts.

We plan to use this platform to our advantage by striving to fulfill what we promise. We will not comment on points that we do not believe in. And, most importantly, we will never compromise on the product’s quality. We will map out the key leads that we have generated during the show.

[email protected]

C

We Never

“So far, we have been successful in the metro cities of India such as Delhi, Mumbai, Hyderabad and Kolkata. And now, we plan to

enhance our brand visibility and get clients from across pan-India, especially from the tier II & III cities through ELECRAMA,” informs

Benoit Lecuyer, MD, Hager India, in an exclusive interview with Arindam Ghosh. Excerpts…

PRODUCTS’ QUALITYOn OurCOMPROMISE

OPINIONS & MORE


OPINIONS & MORE

It Is Not BUSINESS, But EXPOSURE That We Are LOOKING FOR

RANSFORMER INDUSTRY GROWTH DYNAMICS A comparison of transformers over

the decades shows that while the manufacturing technique and the theory behind it remain the same, the product has grown to become user friendly. Value wise, the Indian low-voltage transformer market is around `100 crore. The growth of this sector depends on power distribution. Moreover, with the rise in electricity generation, the demand for transformers will also grow. In India, the transformer industry is very rigid, which can pose problems for newcomers. Nonetheless, I believe that the future of the power sector is bright and it will certainly grow in the next 10 years provided we have stability in the government.

EXPECTATIONS FROM THIS YEAR’S ELECRAMA…ELECRAMA is the largest congregation of companies in the electrical equipment and power sector. We have been exhibiting at ELECRAMA since the past 10 years. Participating in such

events of high stature not only provide a company exposure, but also facilitates interaction with customers, consultants and people from the export market, and that too, under one roof. We expect to receive a good response at this year’s edition and hope to generate a good amount of leads. It is not business, but exposure that we are looking for.

NEW LAUNCHES AND PRODUCT OFFERINGS We will be exhibiting our low-voltage instrument transformers and will also launch our new products — reactors and chokes. The launch will take our product offering to around 13-14 in different construction and types. Also, since end users are keen to know about our product specifications with images, we plan to have catalogues with all our product specifications for visitors at ELECRAMA.

TACKLING COMPETITORS In terms of volume, we are the fourth largest transformer manufacturing company in India. We are a 15-year-old company and are one of the youngest players at present. Despite having many

old players in the market, what makes us stand out from our competitors is our eagerness to try something new — be it in terms of our approach, presentation and process improvisation in the factory, among others. We are technologically upgraded, follow the lean manufacturing process and try to avoid work-in-process (WIP). This not only helps us cut costs, but also results in speedy delivery, which gives us an edge over our competitors, while helping us meet customer demands.

STRATEGY TO MOVE UP THE LADDERWe witnessed a growth of around 50 per cent from 2004 through to 2008. However, during the slowdown in 2008-09, we almost levelled. Subsequently, in 2010-11, we saw a growth of around 15 per cent. With the addition of new products, we hope to experience further growth. We are also trying to scale up the ladder through tie-ups and branding. Additionally, the freeze in the European market has opened up doors of opportunities for companies like us.

[email protected]

T“Such events of high stature not only provide a company exposure, but also facilitates interaction with customers, consultants and people from the export market, and that too, under one roof,” says Ravindra Vaze, Director, Reco Transformers, during an interaction with Nishi Rath. Excerpts…


PRODUCT SHOWCASE

This section gives information about products, equipment and services available in the market. If you know what you want. . .refer to Product Index on Page 217 to find it quickly

INDUSTRIAL PC

These modular, fan-free industrial

PCs provide optimal fl exibility

and ergonomics. Th e APC620

off ers optimal adaptability and

ergonomics. Main advantages of these

industrial PCs are their modular design,

the fl exibility of the slots and the well

thought out arrangement of interfaces

and drives. Th e display units have also

been updated with new technology.

B&R Industrial Automation Pvt Ltd

Pune - Maharashtra

Tel: +91-020-66011522

Mob: 09860090059


Website: www.br-automation.com

�

HUMIDITY & TEMPERATURE TRANSMITTERS

The units have an accuracy of

0.6 per cent for temperature

and 3 per cent for RH. Range

of the devices is 0-100 per cent RH and

0-100°C. Th ese units have a local 7-

segment display and transmit 0-10 V

DC/4-20 mA. Th e units can control 2

temperature and 2 humidity setpoints.

Katlax Enterprises Pvt Ltd

Gandhinagar - Gujarat

Tel: +02764-286784


Website: www.katlax.com

�

Hall H1Stall J63

Hall H6 Stall Q25

CENTRIFUGAL BLOWERS

These are made of welded, MS sheets and

plates reinforced with angle iron frame. Any

type of outlet direction of rotation and

discharge specifi cations as per customer’s requirements

are provided with the blowers. Th ese blowers are

available in the range of 0.5 to 20 HP, 3000 rpm, with

suitable pressure and cfm available on request.

NBE Motors Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-22740546

Mob: 09327049213


Website: www.newbharat.com

�

Hall H4 Stall C12

PROGRAMMABLE LOGIC CONTROLLERS

These cost-eff ective micro-programmable logic controllers

(series CPIE) are designed to meet the needs of OEMs

requiring high-performance and advanced functionality at

optimum price. Th e all-in-one package

PLCs, with models for high-speed counters,

pulse outputs and built-in serial port

(CP1E-N) provides exceptional solution for

machine builders with approximately 20 to

160 I/O points.

Omron Automation Pvt Ltd

Bangalore - Karnataka

Tel: 80-40726422, Mob: 09980943045


Website: www.omron-ap.com

�

MICRO-PROGRAMMABLE LOGIC CONTROLLERS

Panasonic of Japan brings a range of compact yet powerful

PLC in a wide range of models to suit a diverse set of

applications. Th is micro-to-medium range of PLCs has class

leading memory capabilities and scan times.

Th e PLCs follow industry standard IEC

61131 standards of programming and can be

programmed in Ladder, FBD, IL, ST and

SFC styles.

Strategi Automation Solutions Pvt Ltd


Tel: 080-3248 9798


Website: www.strategiautomation.com

�

Hall H5 Stall P70

TRANSFORMERS

VPI dry-type transformers are air-

cooled transformers. Th ese

transformers are deigned and

tested as per IS 2026/IS 11171 for Indian

Standard and IEC 726, BS 7806 and

ANSI C57-12 for International Standard.

Th e dry-type transformers are safe and

environmental-friendly equipment with proven technology. Th ese

are suitable for all types of electrical distribution systems.

Telawne Power Equipments Pvt Ltd

Mumbai - Maharashtra

Tel: +91-022-27642273

Mob: 09930296559


Website: www.telawne.com

�

Hall H1 Stall H48

Hall H6 Stall G8P91


PRODUCT SHOWCASE

MONITORING & CONTROL SOLUTIONS

AcuSolar is an end-to-end

monitoring & control

solution for solar

installation starting from individual

solar PV panel, string junction box,

inverters, charge storage elements

and AC grid-tie components,

within 1 system view to maximise

the solar site performance, revenue & safeguard investments. It

comes with customisable controller and sensor hardware.

Supreme & Co Pvt Ltd

Kolkata - West Bengal

Tel: +91-033-24745984

Mob: 09903999555


Website: www.supreme.in

�

Hall H1 Stall D27N61

CABLE TIES

The CRP series is a new

reusable version of cab-lok

cable ties.Th ese reusable style

cable ties remain securely locked until

released by fi nger push to the tab near

the locking head. Th e cable ties are

suitable for servicing and situations where wiring amendments need

to be made. CP and CPU series is also available.

Novoflex Marketing Pvt Ltd


Tel: 033-22260513

Mob: 099031 63634


Website: www.novoflexgroup.com

�

Hall 1Stall H 17

VOLTAGE REGULATORS

The REG-D voltage regulators (basic device), PAN-D and

PAN-A1/A2 voltage monitoring units as well as interface

modules with

binary I/Os and analogue

I/Os are used as an optimal

solution for varied tasks.

Every REG-D regulator can be used as a regulator and at the same

time as a transformer monitor, measurement transducer, recorder,

statistical unit and ParaGramer.

A Eberle Systems Pvt Ltd

Thane - Maharashtra

Tel: 022-4151 4034

Mob: 09987200753


Website: www.a-eberle.de

�

Hall H5Stall Q18


PRODUCT SHOWCASE

POWER CONTACTORS

The TC power contactors (D-

range) are available in ratings

of 9 A to 80 A in 4-frame sizes.

Th ese provide selection of exact power

in 10 ratings and give fl exibility of

selection to suit several applications of

end users & OEMs alike. Th e D-range

of contactors are very compact.

C & S Electric Ltd

New Delhi

Tel: +91-011-30887520

Mob: 09971991201


Website: www.cselectric.co.in

�

Hall H6 Stall N7P8

RELAY MODULES

These are available with fuse at

poles and with/without fuse

blown indication. Fuse at the

poles protects circuits from overloads

and short circuits. Th e modules are

available with 5 mm x 20 mm fuse

holders. Th ese are also available in 1

and 2 changeovers. Special confi gurations are also available.

Econix Hi-Tech Components Ltd

Vadodara - Gujarat

Tel: 0265-2642021

Mob: 09327345777


Website:www.elmex.net

�

Hall H1Stall J51

THERMAL IMAGING CAMERAS

The new E-series line comprises three

compact thermal imaging cameras

that off er superior infrared

diagnostic capabilities coupled with

industry-fi rst innovations. Models are

designed to provide advanced thermal

diagnostics for applications in the fi eld of

electrical, industrial, energy auditors,

HVAC, structural inspectors and

professional thermographers. Th e E-series

cameras are small, light and rugged thermal imagers.

Flir Systems India Pvt Ltd

New Delhi

Tel: 011-45603555

Mob: 09999709470


Website: www.flir.com

�

Hall H6 Stall Q55

EARTHING SYSTEMS

Geetrode earthing systems are used for all types

of LT/HT applications. Th ese systems are

described as duel pipe with fl at technology. Th e

systems have three compartments, outer shell, inner shell

and terminal fl at in a standard size of 3 meters long duly

designed as per the standards of IS code on

practice/3043.

Galaxy Earthing Electrodes (P) Ltd

Chennai - Tamil Nadu

Tel: 044-23635547


Website: www.galaxyearthing.com

�

PORTABLE DISTRIBUTION UNITS

These are portable distribution

units from Walther range of

CEE type plug socket systems.

Th e units are made of solid rubber and

are ideal for tough and robust

applications. Th ese are supplied

completely wired and are tailor-made as

per customers’ requirements. Th e units

come in various combinations from 16A up to 63A in IP44 degree

of protection.

Hensel Electric India Pvt Ltd


Tel: 044-37270202

Mob: 09003030130


Website: www.hensel.in

�

Hall H1 Stall D48M49

LIGHTNING ARRESTERS

These are unique advanced

lightning arresters, also known

as early streamer emission

lightning conductors. Th e

PREVECTRON-2 series, ISO 9001

certifi ed, tested at CPRI laboratory and

in real lightning conditions, provides

optimal protection against the direct

eff ects of lightning. Protection area is

more than 20 times the one of a

conventional system.

Indelec SA (Branch Off ice in India)

Bengaluru - Karnataka

Tel: 080-4097 3813


Website: www.indelecindia.com

�

Hall H6Stall F10

Hall H5 Stall Q94


PRODUCT SHOWCASE

RESISTANCE TEMPERATURE DETECTORS

The temperature product line

includes platinum and nickel

RTDs, and temperature

sensor ICs. Platinum and nickel

sensors are both resistance

temperature detectors with a variety

of temperature ranges, extension

types, and nominal resistances.

While platinum can withstand

extreme temperatures from -200°C

to +1000°C, nickel has higher resolution within a smaller

temperature range.

Innovative Sensor Technology / IST AG

Wattwil - Switzerland

Tel: +41-71-9877373


Website: www.ist-ag.com

�

Hall H7Stall G4

LIMIT SWITCHES

Top plunger limit

switches (BC-9 ‘T’) are

available in three

designs. One has an adjustable

top push button which has a

hex, bolt and lock nut, the

length of which can be adjusted up to 8 mm. Th e second type has a

solid button of 9.5 mm without any adjustment. Th e third type has

a nylon roller of 17 mm diameter and 4.7mm thickness.

Jai Balaji Controlgears Pvt Ltd


Tel: 044-2625 1279

Mob: 09382785557


Website: www.jaibalaji.firm.in

�

Hall H5Stall P76

PLASTIC & STEEL ACCESSORIES

These include exposed as well as concealed hinges, door

handles, pocket handles, 3-point locking systems,

door stays and other small keylocks. Th e components

are specially engineered to meet users’ structural as well as

aesthetic needs to enhance product value. Customised

products for various needs, such as in-house design development

and expertise in processing various assorted materials, are also

off ered.

Darshana Industries Pvt Ltd

Pune - Maharashtra

Tel: 020-26877501


Website: www.darshanaindustries.com

�

Hall H5Stall R61


PRODUCT SHOWCASE

FLAMEPROOF MOTORS

These are made of high tensile

materials. Th e motor frames and

end shields are made of grey cast

iron with sturdy design and have high

strength to prevent internal explosion

due to the external infl ammable gas. All

fasteners used are provided with shrouds

around their heads to prevent from

opening easily and also to maintain the gap as specifi ed.

Laxmi Hydraulics Pvt Ltd

Solapur - Maharashtra

Tel: 0217-2601763

Mob: 98220 95805


Website: www.lhp.co.in

�

Hall H4Stall A30

UNIVERSAL TEMPERATURE TRANSMITTERS

These can be confi gured for any

type of temperature sensors, ie,

Pt-100, Pt-1000, TC-B, E, J, K,

L, N, R, S, T, U and mV inputs.

Measuring range and output mA is also

confi gurable. All sensors are fully

linearised. Th e loop-powered transmitters

can be confi gured for input type, range and output.

M B Control & Systems Pvt Ltd


Tel: 033-2287 3791

Mob: 09748899011


Website:www.mbcontrol.com

�

Hall H8Stall A10

DRY BLOCK CALIBRATORS

Model CALsys-650 dry block

calibrator is designed to

provide stable and accurate

temperature to enable professionals to

calibrate temperature-sensing devices by

comparison method. Th is calibrator

provides convenient, portable facilities for

checking industrial probes and usually

achieves reasonably rapid heating and

cooling. Block temperature is controlled electronically to the

desired temperature.

Tempsens Instruments (I) Pvt Ltd

Udaipur - Rajasthan

Tel: 0294-3057700


Website: www.tempsensindia.com

�

Hall H4Stall A17

DIGITAL PROPORTIONAL CONTROLLERS

The highly reliable and economical microcontroller-based

three-phase SCR digital proportional controllers allow to

set the voltage applied to diff erent sorts of load like resistive

inductive. Th ese are compact,

easy and ready-to-use

controllers. Th e controllers

are fully opto-isolated full-

cycle three-phase angle

controllers with built-in

power supply, power switch

and controller in single DIN-

rail mounting casing.

Satronix (India) Pvt Ltd


Tel: 022-26325242


Website: www.satronixindia.com

�

Hall H8Stall F8

THREE-STAGE TIMERS

Model TMR-FSR is suitable for

reverse-forward motor application.

Th ese timers have three independent

time ranges for reverse, stop (pause) and forward

movement. Forward time range is 6 sec, 60 sec

and 6 min, 60 min, reverse time range is 6 sec,

60 sec and 6 min, 60 min. Stop (pause) time is

settable from 1 sec to 30 seconds.

Paragon Auto Control

Thane - Maharashtra

Tel: 022-28149014


Website: www.paragoncontrol.com

�

Hall H1Stall G48

FUSE HOLDERS AND FUSE BASES

These HRC fuse holders

and fuse bases are

manufactured from high-

grade phenolic moulding

powder as per IS:1300/BS:771.

Fuse fi ttings are similar to

English Electric type NS-H,

NS-B, NS-P and SM-H, SM-B,

SM-P in 15 A to 100 A in front

connection bus bar connection

and back connection type.

R B Commercial Corporation


Tel: 022-22087459


�

Hall H8Stall A27

EVENT LIST

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ABROADNATIONAL

9-11 February 20129TH EVERYTHINGABOUTWATER EXPO 2012Focus: Water & wastewater managementWhere: India Expo Centre And Mart, Greater NoidaTel: +91-11- 4310 0568/ 0572/ 0500Mob: +91 98910 54929Fax: +91 11 4310 0599E-mail: [email protected]

9-11 February 2012IPTEX12Focus: Power transmissionWhere: Bombay Exhibition Centre, Mumbai Tel: 080 - 2556 7028Fax: 080 - 2556 7028E-mail: [email protected]

14-16 February 2012TIRE TECHNOLOGY EXPO 2012Focus: Tire design & manufacturingWhere: Cologne, GermanyTel: +44 (0) 1306 743744Fax: +44 (0) 1306 742525E-mail: [email protected]

2-4 March 2012IFEX 2012Focus: Foundry TechnologyWhere: Bengaluru International Exhibition Centre (BIEC), Bengaluru Tel: +91-40-65594411 / 65707722Fax: +91-40-66684433E-mail: [email protected]: www.koelnmesse-india.com

14-18 March 2012INDIA AVIATION 2012Focus: Aviation Technology & EquipmentWhere: Begumpet Airport, HyderabadTel: 91-11- 32910417 (D)Fax: +91-11-23359734 (D)E-mail: [email protected]

27-29 March 2012WESTEC 2012Focus: Cutting Tools & Multi-tasking Machine ToolsWhere: Los Angeles Convention Center, Los Angeles, CATel: 313 425 3000E-mail: [email protected]

v

ABROADNATIONAL

v

5-8 April 2012MODERN MACHINE SHOPFocus: Metalworking machineryWhere: India Exposition Centre & Mart, Greater Noida, UPTel: 080 - 66246600Fax: 080 - 66246661Email: [email protected]

19-22 April 2012DIEMOULD INDIA 2012Focus: Dies & mouldsWhere: Bombay Exhibition Centre, Goregaon, MumbaiTel: 022 - 28526876 / 28508976Fax: 022 - 28503273E-mail: [email protected]

23-27 April 2012HANNOVER MESSE 2012Focus: World’s leading manufacturing technology & automation trade showWhere: Hannover, GermanyTel: +49 511 89-31146Fax: +49 511 89-31149Web: www.hannovermesse.de

ABROADNATIONAL

v

ABROAD

23-26 August 2012PUNE MACHINE TOOLS SHOWFocus: Plant & MachineryWhere: Auto Cluster Exhibition Centre,Chinchwad, Pune Tel: +91-79-32410602/+91-79-26851511Fax: +91-79-26851716Email: [email protected], [email protected]

2-5 August 2012QINGDAO MACHINE TOOLS & MOULDS EXHIBITIONFocus: Tools & Tooling EquipmentsWhere: Qingdao International Convention & Exhibition Centre, Qingdao, ChinaTel: +86-0532-55552936Fax: +(86)-(532)-55552903

22-24 August, 2012 SHANGHAI INTERNATIONAL ASSEMBLY AND HANDLING TECHNOLOGY EXPOSITIONFocus: Automotive manufacturingWhere: Shanghai New International Expo Centre (SNIEC), Shanghai, ChinaTel: +86-21-6468 1300 / +86-21-6468 1550 Fax: +86-21-3416 0018E-mail: [email protected]

NATIONAL

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ABROAD

14-18 June 2012ACMEE 2012Focus: Manufacturing technologyWhere: Chennai Trade Centre, ChennaiTele: 044 - 2625 8619E-mail: [email protected]

9-11 May 2012GREENBUILDINGFocus: Energy efficiencyWhere: Verona Exhibition Centre, ItalyPh. +39 0439 84 98 [email protected]

23-24 May 2012CONTAMINATION CONTROL & CLEANROOM PRODUCTSFocus: Contamination control & cleanroom productsWhere: NEC, Birmingham, UKTel: +44 (0)7801 346454E-mail: [email protected]

NATIONAL

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5-8 July 2012AUTOMOBILE WORLD SHOWFocus: AutomobileWhere: University Ground, Ahmedabad, GujaratTel: 079 26469725, 26460624Fax: 079 26403087

27-30 July 20128TH AMTEX 2012Focus: Machine toolsWhere: Pragati Maidan, New DelhiTel: 080 43307474 Mob: 098867 89641Fax: 080 22352772E-mail: [email protected]

10-12 July 2012ROBOTICS ASIA 2012Focus: Robotics & automationWhere: Putra World Trade Centre, Kuala LumpurTel: +603.6140.6666Fax: +603.6140.8833E-mail: [email protected]

ABROADNATIONAL

EVENT LIST


ENGINEERING EXPO AHMEDABAD

he success story of Gujarat stands out as one of the most dynamic growth stories in India. Recognised for its

vibrancy and entrepreneurial spirit, the state has carved a niche among the most industrially developed regions in the country with respect to investment, production value and value-additions in the industrial sector. It houses a number of multinational corporations, private sector enterprises and medium & small-scale units. In such a scenario, trade fairs assume great significance as they provide a platform to companies to interact with customers directly, and thus foster business and trade.

Doing exactly this since a decade, in the state where it originated, Engineering Expo, organised by Infomedia 18, has emerged as one of the major trade platforms for the industry by catering to the needs of the manufacturing fraternity. Held between October 14-17, 2011, Engineering Expo Ahmedabad was well-organised and offered a plethora of business opportunities to both exhibitors and visitors.

Substantiating this

fact, Nilesh J Dalal, Proprietor, J D Corporation, said, “The event was conducted in a most efficient manner. It was extremely well-planned and everything seemed to be just in the right order. Moreover, unlike other events, I received more quality customers here. In present times, events like these have become important, as otherwise, it would not be possible to reach all the customers at one go as they are scattered all over the state.”

GRAND OPENINGThe inauguration function was graced by the presence of Chief Guest Ravi Kapoor, Chairman – Gujarat Chapter, Indian Chemical Council and MD, Heubach Colour; Shaileshbhai D Kava, President, Machine Tools Manufacturers’ Association, Rajkot and MD, Shailesh Machine Tools;

Hemendra C Shah, VP – Commercial & CFO, Elecon Engineering Co, along with Sudhanva Jategaonkar, Associate Vice President, Infomedia 18.

Industry veterans not only felt that the event facilitated the growth of the industry but also believed that the present day events have improved over the years. “I have been visiting various exhibitions since the last 15 years, and I am experiencing substantial change being witnessed today. Earlier, the number of visitors were not substantial and even the organisers lacked the vision. But now, the exhibitions have become lively and attract many visitors as evidenced at the Engineering Expo,” said Kapoor.

This mega trade show was seen as an encouraging step by the distinguished guests, from the industry’s point of view. Shah opined, “Engineering

Expo Ahmedabad served as an ideal meeting point for exhibitors and customers. While it offered the opportunity to exhibitors for showcasing their products and generating business leads, it also enabled customers to explore competitors’ products at one place; and these further facilitated on-the-spot decisions on their part.”

Gujarat, renowned for its vibrant and buoyant economy, has been at the forefront of industrial growth. In this backdrop, Engineering Expo Ahmedabad 2011 proved to be a catalyst in accelerating this growth further by bringing the industry veterans from the manufacturing sector together under one roof and offering ample business opportunities. Meeting the expectations of exhibitors and visitors alike, the Expo completed a decade of excellence in the state and promised to defi ne new horizons in its next edition. A report...

T

REDEFINING SUCCESS, EPITOMISING GROWTH

AVANI JAIN

Ahmedabad14-17 October, 2011Gujarat Univesity Exhibition hall

A panoramic view of the exhibition centre


ENGINEERING EXPO AHMEDABAD

VIBRANT GUJARATThe state’s economy and overall development have gathered momentum over the past few years, and specifically the engineering industry has witnessed an increase in investments in the last couple of years. “The engineering industry in the state has been registering a growth of more than 22-25 per cent every year. In the wake of automation and new technologies, the industry is growing remarkably well. In such a scenario, events like the Engineering Expo act as a catalyst to boost the industry,” said Shah.

Talking about the emerging sectors in Gujarat, automobile industry holds a prominent place. In this regard, Kava said, “The growth of auto industry in the state is a positive development for the machine tools industry. This has led to the setting up of many new companies in Rajkot, solely dedicated to the requirements of this sector. Rajkot is one of largest manufacturing hubs for machine tools, and houses around 600 players in this segment, with majority being the small- and medium-scale enterprises.”

He added further, “Trade shows like the Engineering Expo help customers in getting the actual feel of the products. As for the exhibitors, they can compare their products with those of their competitors and take steps for further improvement.”

VALUABLE EXPERIENCE FOR EXHIBITORSEngineering Expo Ahmedabad showcased the best in terms of engineering innovations & technologies and served as a platform for the business fraternity to grow and gain a competitive edge. “The event provided a platform to spread awareness about my company, which besides being a Fenner distributor also deals with many other products. I have got good response from customers. Undoubtedly, Engineering Expo is better than any other exhibition on several

counts, be it the organisation part of it or the products on display,” noted Harsh Jain, Director, PK Transmission Products. The exhibitors received an overwhelming response and generated many leads having the potential to generate revenues. To this, Hardik Panchal, Director, Jekson Machinery, said, “Engineering Expo has seen many genuine visitors this time. We have received many enquiries and some of them have already been converted into orders.”

Another exhibitor Bhavin Siddhapura, Partner, Macht Exim LLP, added, “The event has turned out to be better than what I expected. It helped customers to know about different companies and their products. More importantly, it conveyed the message to customers that now they can get everything in Ahmedabad and do not have to travel to other places for the same.” The Expo not only met the expectations of the regular exhibitors but also that of the new entrants. “This is the first time I am taking part in any exhibition. I have got good response for the gate automation product and I have already sold 10 of them,” expressed Major Amitava Mittra, COO, BGI Engitech.

Seconding the thought, Karan D Trivedi, Executive Director, TIMS Internationals, stated, “One word that would describe this exhibition as ‘excellent’. The organisers have done a good job.” Highlighting the long-term fruitful association with the organisers, Vishal Dhandhukiya, GM – Operations, Bhavya Machine Tools, said, “Promotional activities are the need of every company and for the very

same reason we are connected with Engineering Expo since many years.”

A SENSE OF CONTENTMENTThe event attracted several visitors from leading industrial centres such as Vadodara, Rajkot, Gandhinagar among others, who were on the look-out for latest in engineering solutions that can improve their business prospects. Their

satisfaction with the show could be gauged from the fact that most of them are eagerly looking forward to the next year’s edition. Abhinav Srivastava, Technical & Marketing Consultant, Asteam Consultants, said, “I have been coming to the exhibition since last three years as it helps me in finding the potential clients. I am looking forward to attend the show in the future as well.”

The Engineering Expo provided a common networking platform for leaders in the industry to showcase their products, and this helped the potential customers in taking better business decisions. “I usually visit exhibitions like these with the objective of finding out new potential suppliers, which otherwise are not known to us,” commented Pankaj Pandya, Purchase Manager, Metso Minerals (India). Another visitor, AK Mehta, AGM, General Mechanical Works, said, “We are manufacturers of engineering products, and at present, we are looking for welding equipment for our factory. Engineering Expo has helped me to gather information about the various products in this segment available in the market.”

It is not only the organisers who believe that the event has evolved over the time but even regular visitors share the same sentiment. Srivastava averred, “With time, Engineering Expo has grown bigger and better. This can be gauged from the fact that every year, new companies are added to the already existing long list, which truly indicates the signs of growth.”

Engineering Expo Ahmedabad at a glance

180+ Exhibitors 11,789 Visitors

15,000+ Products displayed`74 Crore Worth business generated

4,312 sq m Exhibition area87,000 kg Machinery moved


ENGINEERING EXPO PUNE

ustifying the buzz s u r r o u n d i n g it, the much-a w a i t e d e n g i n e e r i n g

exhibition of the region witnessed a tremendous response from visitors and exhibitors alike. Over the years, the event has become synonymous with offering exuberant business opportunities to its participants. The current edition showcased an exhaustive range of cost-effective and technologically advanced solutions in the complete product segment of manufacturing.

ACTION AT PUNEThe overwhelming support received by this year’s edition of Engineering Expo Pune, organised by Infomedia 18, is a testimony to its growing popularity in the region. Around 12,894 delegates who flocked the event from November 18-21, 2011, at Auto Cluster Exhibition Centre, Pimpri, generated business worth ` 81.10 crore. This year’s event also witnessed a team of 22, who were part of the Japanese delegation, and also executives from Tata Motors, Mahindra & Mahindra, Bajaj Auto, John Deere, Force Motors,

Forbes Marshall and Siddheshwar Group of Industries.

The inauguration function was graced by the presence of eminent dignitaries such as R Bhaskar, Plant Head – CVBU, Tata Motors Pune; Asheesh Sharma, IAS – Commissioner – Pimpri Chinchwad Municipal Corporation; RV Krishnan, Chairman, Business Development Bureau India; CM Venkateshwaran, COO, Aker Powergas Subsea and Immediate Past Chairman, Process Plant & Machinery Association of India (PPMAI); V Gokul Das, MD, HRS Process Systems; and Sandeep Khosla, CEO – Publishing, Infomedia 18.

While addressing the media during the inaugural event, Sharma said, “Engineering Expo has grown from strength to strength over the years and Infomedia 18 has been doing a great job in organising this show.” He also highlighted the importance of good exhibition centres to boost trade in the region and also announced plans to set up a state-of-the art exhibition centre in Pune.

FOSTERING BUSINESS TIESPune, which is home to many ‘start-up’ SMEs with hi-tech products that meet the requirements of defence

establishments and private companies, has over the years witnessed a steady growth of SMEs in the region. According to Bhaskar, “The growth of the Indian economy depends, to a great extent, on the growth of the manufacturing sector. Moreover, India’s growth has to cover all sections of the industry and forums, like Engineering Expo, which not only give manufacturers an opportunity to showcase their products, but also allows technology-related learnings to be shared and transferred among all stakeholders like OEMs, customers and both big and small entrepreneurs.

The sixth edition of Engineering Expo Pune brimmed with enthusiasm and positive demand, which echoed the industrial confi dence of the region. With latest technologies and breakthrough solutions on display, the event was thronged by decision makers and professionals to ameliorate their understanding of the latest offerings in the Indian manufacturing industry.

J

SYNERGISING THEMANUFACTURING PROWESS

SWAPNIL PILLAI

Galaxy of dignitaries at the inauguration (L-R): RV Krishnan, Chairman, Business Development Bureau India; CM Venkateshwaran, COO, Aker Powergas Subsea and Immediate Past Chairman, Process Plant & Machinery Association of India (PPMAI); V Gokul Das, MD, HRS Process Systems, Sandeep Khosla, CEO – Publishing, Infomedia 18; R Bhaskar, Plant Head – CVBU, Tata Motors Pune; and Asheesh Sharma, IAS – Commissioner – Pimpri Chinchwad Municipal Corporation

Pune18-21 November, 2011Auto Cluster Exhibition Centre


ENGINEERING EXPO PUNE

Such forums not only help customers find the right product and right company, they also aid manufacturers in collaborating with the right partners and herein lies their importance.”

As a trendsetter, Engineering Expo offers an excellent platform for companies to launch cost-effective products and create awareness about their capabilities. Extending the importance of Expo beyond excelence,Venkateshwaran added, “The timing for the Engineering Expo could not have been better, it is the end of the year when companies take a stock of what they have done over the year, and it is time when companies try to foresee what the future would be like. The vast section of manufacturing, which is represented by SMEs, play a major role in the growth of Indian economy, and forums like Engineering Expo provide an excellent platform for companies to come under one roof and exchange their views. It is a fantastic forum for companies to discuss the latest in the industry as there is a lot of innovation happening in the SME segment. The timing, the growth-oriented economy and the platform organised by Engineering Expo is a winning combination for strengthening business.”

Seconding these thoughts, Gokul Das, said, “The enormous contribution of the SME segment to provide competent services to larger companies is truly an outstanding aspect in Pune’s growth and success story. This has also largely been possible due to Pune’s spirit of entrepreneurship. Initiatives like Engineering Expo offer a potent platform to discuss and highlight various issues and challenges; meet and connect with peers from the industry; and finally to realise that the moment and opportunities to collaborate and grow are here, and now.”

ADHERING TO THE MARKET DYNAMICS The event hosted an interesting mix

of exhibitors ranging from companies showcasing the latest in ERP solutions to clients offering used machinery. Anant Chind, Executive Director, Chind Iron and Steel Industries, said, “Over the years, Engineering Expo has grown rapidly, and has become a crucial enabler for the transfer of technology and know-how. We are into sheetmetal working and machine tools, and consider this event as the best platform to find more business & gain know-how of the current scenario in the industry. The event provides Indian companies an excellent opportunity to find new technologies, which will help local manufacturers to meet global standards.”

The evolving customer demands have necessitated the requirement for quicker solutions with better productivity and reduced cycle time. The yearly frequency of the event enables companies to showcase their latest technologies. Navneet Punj, Head – Business Operation, Wide Bridge Consulting, noted, “We are showcasing our latest technology here and have generated a good response from the visitors. The event has provided an excellent platform to launch our cost-effective products. It has enabled us to reach the right audience and create awareness about our capability to offer a combination of cost-effective and highly productive technologies.”

Adding to this Milan Supanekar, Proprietor, Welding Technologies

India, who has been associated with Engineering Expo for thepast couple of years and is amongone of the exhibitors who havealready expressed interest toparticipate in the 2012 edition of the event, said, “Engineering Expohas over the years upgraded itself to international standards; the in f r a s t ruc tu re and quality of visitors has improved year after year. We are happy to be associated with this event and wish to grow with it over the years. At this edition, we showcased our latest technologies and products, which have generated good response among some of our esteemed customers.”

The event also served as a foreground to showcase live demonstrations to customers. CTR MFG India capitalised on this opportunity to launch their new product and showcase its technical & functional aspects to customers. “We showcased our newly developed product for the first time to the general public at Engineering Expo Pune. The show has enabled us to demonstrate its live functioning to the curious customers. This has generated a substantial number of business queries and we are optimistic about the success of the product,” said an elated SU Tale, Senior Marketing Engineer, Handling Equipments Division, CTR MFG India. Satisfied visitors like Anant Chind, Executive Director, Chind Iron and Steel Industries feel, “Engineering Expo has grown rapidly. We are into sheetmetal working and consider this event as the best platform to find more business. The event provides Indian companies an excellent opportunity to find new technologies, which will help local manufacturers to meet global standards.”

With more national participation and exciting live demonstrations, the forthcoming editions of Engineering Expo are projected to set the trend for the next manufacturing leap.

[email protected]

Engineering Expo Pune at a glance

225 Exhibitors

12,894 Visitors

5,000 Products display

`81 crore Business generated

45,000 sqft Exhibition area

1,00,000 kg Machinery moved

8,834 Business leads generated


ENGINEERING EXPO CHENNAI

hanging business paradigms and uncertain market conditions are pushing companies to deliver better than the

best. Keeping up with the tradition, the

fourth edition of Engineering Expo Chennai proved to be a true facilitator in terms of fructifying business deals and cashing in on southern opportunities. The Chennai edition, held during December8 – 11, 2011, showcased the best in terms of engineering innovations and technologies and served as a platform for the business fraternity to grow and gain a competitive edge. Organised by Infomedia18, the event provided exhibitors from various sectors an opportunity to spread awareness about their products & services.

Held at Chennai Trade Centre, Chennai, the show was inaugurated by S Raj, Regional Director, Indo-German Chamber of Commerce and Dominic Savio, Head – Thermal Business Unit, Valeo. The event also witnessed the release of the Engineering Expo Chennai exhibitors’ directory.

Offering insights into the significance of such trade fairs, Raj, during the inaugural address, highlighted, “Trade fairs offer huge opportunities in terms of introducing new products, technologies and ways & means to access the market. Trade shows

also offer a platform for exchanging technologies and help in raising joint ventures and technical collaborations.”

Giving the organisers’ perspective, Sudhanva Jategaonkar, Associate Vice President – B2B Publishing, Infomedia18, said that currently, the Engineering Expo is being held in six different cities in India. Rather than doing a show and waiting for customers to come, our ideology is to take the show to the customer’s doorstep.

THE CHENNAI EDGETamil Nadu is a favoured destination for investments in the service and manufacturing sectors due to the availability of abundant talent pool and infrastructure facilities including sea, air, rail and road networks.

Since its launch in 2008, the Engineering Expo Chennai has grown from strength to strength and has helped small and medium enterprises (SMEs) gain growth pastures. Over the years, it has become one of the most lucrative platforms for enhancing business opportunities. Also, the Expo serves as an ideal networking platform for companies that want to reach out to original equipment manufacturers (OEMs). Tracking the past, the third edition of the Engineering Expo held last March saw over 200 exhibitors and attracted close to 12,000 business visitors generating a business worth of around `34 crore and about 5,500 business leads. Considering the visitors’ portfolio, exhibitors and the leads that were registered in the 2011 edition,

Leveraging on the southern potential, the fourth edition of Engineering Expo Chennai lived up to the expectations of exhibitors & visitors in harnessing envious business deals. Having generated over 12,692 business leads, this edition was a huge success in not only offering companies an opportunity to explore the southern market, but also helping them garner successful partnerships. A report...

C

CAPTURING THE SOUTHERN STRONGHOLD

BHARGAV TS

(L-R) S Raj, Regional Director, Indo-German Chamber of Commerce cutting the ribbon with Dominic Savio, Head – Thermal-Business Unit, Valeo. Also present are Sudhanva Jategaonkar, Associate Vice President – B2B Publishing, Infomedia18; T Murrali, Editor, Auto Monitor & Aftermarket

Chennai8-11 Dec. 2011Chennai Trade Centre, Nandambakkam


ENGINEERING EXPO CHENNAI

the Expo had broken all its previous records. Moving up the ladder, the fourth edition saw more than 175 participating exhibitors and more than 5,000 products were kept on display. Spread over more than 42,000 sq ft area, the Expo attracted 11,359 business visitors from across India.

Commenting on the performance, Sandeep Khosla, CEO – Publishing, Infomedia18, said, “The last three editions of Engineering Expo have contributed immensely to the engineering and service industries from this part of the country. Besides, it has significantly benefitted the SMEs in spreading their wings, as the event provided an ideal platform to connect the buyer and sellers.”

Commenting on the event, Raj averred, “We need such shows to showcase our strength particularly in the state of Tamil Nadu, which is very strong in manufacturing and engineering. This also gives us hope that the mandate for the government to have 25 per cent GDP coming from manufacturing is possible.”

EXPO AS A ONE-STOP RESOURCEThe event witnessed some of the latest packing technologies on display and presented the latest material handling technologies, like conveyors and cranes. Few companies were also displaying their range of CNC machines used in the field of component manufacturing. Citing the example of Germany, which has emerged as the preferred destination in organising such trade shows, Raj said, “In Germany, the trade fairs are well organised and have about 24 exhibition centres with 2.7 million sq mt of space for both national and international fairs. Of the 10 top exhibition companies worldwide, six of them are from Germany. If you look at the trade fair industry, it was €2.9 billion in 2010, which is roughly about ` 20,000 crore. The trade fairs also have a multiplier effect; about € 12 billion

was spent on trade fairs in Germany during 2005 to 2008 and all this has been reported to have contributed to the country’s production of about€ 23.5 billion. So, the spending that happens on trade fairs whether it is exhibitors, visitors or exhibition companies improving infrastructure, has helped create 2,26,000 full time jobs.”

Satisfied with the kind of response generated during the four power-packed days of the trade event, exhibitors are all geared up for the next edition of Chennai Expo. Sanjay V Pawar – CEO, Narahari Engineering, commented, “Engineering Expo Chennai has provided us good business since they have a wide range of clients. During the exhibition, we received more than 230 enquires, which is about `85 lakh worth of business.”

Another exhibitor, Eraimozhi R of Global Water Systems, pointed out, “We are participating in an expo for the first time. We have made some initial spot sells and have some hot projects in the pipeline. I have generated a business of about `1 lakh. Our future plan depends on the sales during this Engineering Expo, though according to the enquiries we have received here, we would like to expand it into the future.”

V Janardanan Manager – Business & Pre-sales, Redington India, whose company specialises in 3-D printing solutions, elaborated, “We would like to meet maximum visitors and educate them about the new concepts of 3-D printing. Educating the market on these new technologies will help us enhance our business and reach in the long run.”

DELIGHTED VISITORS Overwhelmed with the vast product spread, visitors were able to get a glimpse of the latest technologies in the offing. A visitor at the expo, K Shivprasad, Sales Executive, Crompton Greaves, agreed, “My visit to this Expo has given me some good

leads, which I hope to convert into business.”

Gaurav Toshniwal, Director, BST Press Metal Components, stated, “My experience at the Engineering Expo was amazing as I was looking out for CNC machine manufacturers. I got a chance to meet a company who supplies the equipment. Overall, the ambience at the Expo was good.”

Ezhil Arasu, Senior Engineer – Sales, Electronica HiTech, added, “Engineering Expo provides us with information about the various products in this segment available in the market.”

The Expo enabled visitors to witness some of the innovative offerings from the leading exhibiting companies including Atlas Capco, Bhavya Machine Tools, Black & Decker India, CTR Manufacturing Industries, Dijet Industrial Co, Emtex Machinery, Fein Power Tools, Keyence India, Tussor Machine Tools India, Ramco Systems, Shutter Enterprises and Wendt India.

GROWING IN EXPANSE Going by exhibitors & visitors sentiments, Engineering Expo Chennai marked another year of success in offering companies a perfect platform for profit. While plans are already bullish for the next edition, the brand has something more to offer to the engineering community. To this, Jategaonkar added, “We have plans of taking Engineering Expo outside India. In another few months, we will be announcing our international foray.”

With such ambitious plans in place, there is no stopping the success bandwagon called Engineering Expo!

Engineering Expo Chennai at a glanceSpread across 42,000 sq ft area

11,359 Indian business visitors`41.98 crore Worth business transactions

12,692+ Business leads generated5,000+ Products displayed from different industries

85,000 kg Machinery moved in for display70% Of the exhibitors got the expected visitors at the show


ENGINEERING EXPO AURANGABAD

xploring new markets and new opportunities has been the backbone of Engineering Expo ever since its inception.

Having captured the manufacturing glory of regions such as Ahmedabad, Pune, Indore, Chennai and offering these regions a manufacturing push, it is now time to foray into yet another emerging region abuzz with potent prospects — Aurangabad. While the name connects with heritage sites like Ajanta-Ellora…there is more to the glory of the region.

History reveals that Aurangabad was developed as a trading hub four centuries ago. It lies on a major trade route that used to connect north-west India’s sea and land ports to the Deccan region. The city was a major silk and cotton textile production centre. A fine blend of silk with locally grown cotton was developed as Himroo textile. Paithani silk saris are also made in Aurangabad. Not to mention, recently the region created a buzz for placing the single largest order for Mercedes Benz cars in a single transaction in India — 150 Mercedes Benz cars worth `65 crore.

There is more to it… the entry of Bajaj Auto inspired the likes of Volkswagen,

Audi and Skoda to set up base in the region. The presence of the three auto companies, combined with proximity to the Pune auto hub (just four hours away) has also led to a huge component supplier base comprising of Goodyear Tyres, Verroc, Endurance and Yash Birla group company Birla Precision Technologies mushrooming in the region.

With many such budding prospects, organising a trade show makes perfect business sense. According to the proud organiser, Sandeep Khosla, CEO – Publishing, Infomedia18, “Aurangabad is witnessing a major boom largely because of the rapid growth in the automobile and pharmaceutical sectors. The overall industrial growth in the

region is continuous and strong. It has truly become the favourite destination for those who are planning to invest in Maharashtra. This is our main intent to bring the industry to where the actual opportunities are. I am sure that Engineering Expo, with its rich history of creating envious business leads, will be able to leverage on the

burgeoning potential that the region possesses.” The edition is slated to be scheduled from February 17-20, 2012, at Garware Stadium.

THE GLORY CONTINUES… To add on to the manufacturing competency, the city boasts of many reputed educational institutes. Aurangabad has a very strong and robust education system. With a local university, over 10 engineering colleges, 25 graduate colleges; the availability of educated manpower is extremely good. This provides the industry a powerful workforce within the vicinity. The other advantages of Aurangabad include highly skilled labour and cheaper prices of land over Pune.

Addit ional ly , the industrial city also falls on the railway line to Mumbai and has an inland depot for cargo. This makes it easy for export-oriented industries to transport heavy

Enter into the land of Marathas, which is slowly & surely transforming itself into a global investment hotspot. Globally known for its rich heritage sites, Aurangabad is traversing on a steadfast route to industrialisation and the results are for all to witness. The mushrooming presence of auto majors with hoards of component manufacturers has offered an alternate destination to manufacturing companies. Capturing this majestic proposition is the maiden edition of Engineering Expo Aurangabad. Slated to be held between February 17 & 20, 2012, this trade exposition promises nothing less than envious business deals…

E

A MAJESTIC TRADE PROPOSITION

PRERNA SHARMA & NISHI RATH

Engineering Expo Aurangabad at a glance

45,000 sq ft Exhibition area 200+ Exhibitors

10,000+ Visitors expected5,000+ Products on display

12 Cities participation

Aurangabad17-20 February, 2012Garware Stadium

Aurangabad has come a long way as compared to what it was a few years ago. Apart from the developing infrastructure what suits most businesses is the absence of octroi.Mangesh Agarwal, GM, Dürr Ecoclean India


ENGINEERING EXPO AURANGABAD

goods to Jawaharlal Nehru Port Trust. It also has good road connectivity through the Golden Quadrilateral and is serviced by all major airlines to the big cities of the country.

The major industrial areas of Aurangabad include Chikhalthana MIDC, Shendra MIDCand Waluj MIDC. A new industrial belt, viz., the Shendra-Bidkin IndustrialPark is being developed under Delhi-Mumbai Industrial Corridor (DMIC). Many renowned Indian and multinational companies, such as Wockhardt, Videocon, Siemens, SabMiller India, PepsiCo, Johnson & Johnson, Endress+Hauser, Crompton Greaves, MAN Diesel, etc., have established themselves in the industrial estates of Aurangabad. To this, SJ Gijare, GM – Material Handling, CTR Manufacturing Industries, added, “Aurangabad today is a fast developing hub for sectors like pharma, automobiles (especially two wheelers) and electrical.”

UPBEAT EXHIBITORS Aiming to leverage on the burgeoning potential, the participating companies at the maiden edition of Engineering Expo Aurangabad are all set to demonstrate their innovative offerings to the companies based in and around Aurangabad. Confirming the same, Nilesh Gandhi, Assistant Manager – Marketing, Auram Machines (I), said, “It is a platform for getting good visibility and some good business. Aurangabad is growing very fast. A company like Bajaj has a huge plant here; the place has turned out to be one of the major automobile hubs. We will be displaying drilling & tapping machines and will be launching a rapid tapping machine during the event.”

Seconding his thoughts, Mangesh Agarwal, GM, Dürr Ecoclean India, informed, “We hope to get information about the market and introduce ourselves to Aurangabad. Aurangabad has come a long way as compared to what it was a few years ago. Apart from the developing infrastructure what suits most businesses is the absence of octroi. Companies like Endurance and NRB Bearings are doing very well here. We will be exhibiting industrial components cleaning machines (washing machines) – both water-based and chlorine solvent – with least cost per unit.”

Gijare said, “We are looking forward to more publicity and visibility. Our

stall at the Aurangabad Expo will be spread across 90 sqm — our largest stall till date. This time, we will be displaying overhead maintenance and material handling equipment. Also, there will be a few product launches like electric pallet pluck-cum-stacker and barrel handling equipment.”

On the other hand, Sammarth Loya, Director, Sammarth Overseas & Credits, averred, “We are taking part in Aurangabad Engineering Expo because of the development the place has seen in the last couple of years. Apart from generating good business, we are looking forward to making buyers aware of our presence. We will be exhibiting roof ventilators and will be launching our new product aluminum heat insulation bubble foil.”

Nawdeep Puranik, MD, GKS Software Services, said, “Quality people should come and visit the Expo. The segments we are targeting include automotive and machinery. We provide engineering and reverse engineering services and will be displaying our recently launched 3D scanners used for

reverse engineering. Aurangabad is on a developing high, it is considered to be one of the most important places when it comes to die casting and sheetmetal.”

PROSPEROUS GROWTHGoing by the exhibitors’ sentiments, the maiden edition of Engineering Expo Aurangabad is well poised to satisfy the thirst of companies who are looking for newer markets to expand their base. With this edition being the end of the 2011-12 season, it is sure going to leave a successfultrail for other editions to follow…

[email protected]

Aurangabad, since the last few years, has grown to become a prominent major industrial hub, perhaps, only after Mumbai and Pune. The region already has a huge industrial presence with a large number of engineering services, auto ancillary and pharmaceutical research companies having facilities in the region. Signifi cant corporate players in Aurangabad include Bajaj Auto, Videocon, Nirlep, Siemens, Garware Polyester, Skoda Auto India, Wockhardt, Shreya Life Sciences, Orchid Chemicals & Pharmaceuticals, Lupin, Atra Pharmaceuticals, Colgate-Palmolive, Endress+Hauser and Goodyear. The ever-evolving industrial scenario and the entrepreneurial spirit of the people have made Aurangabad grow into an industrial area of repute.

The dominant player among the auto industry in Aurangabad is the presence of Bajaj Auto. Bajaj Auto initiated its production in Aurangabad in 1970s and was accountable for the changed industrial scenario of the city, owing to its massive investments and employment opportunities. Later, several ancillary units were set up in Aurangabad that gratifi ed the spare parts needs of Bajaj Auto. These units have now transformed into large organisations themselves. Aurangabad has also emerged as a major pharmaceutical production centre.

Looking at the booming opportunities, Network18 is organising Engineering Expo in Aurangabad from February 17-20, 2012. All large, medium & small industries in manufacturing & servicing sectors can be a part of the Expo. Platforms such as Engineering Expo help foster trade and commerce in the region, hence inducing growth.


AUTODESK UNIVERSITY ANNUAL USER CONFERENCE

utodesk University (AU), held in Las Vegas, Nevada, from November 28-30, 2011, at the luxurious Venetian, brought together a select group of industry executives to network and learn more about the state of the industry, the

latest technological advances and how their organisations can take advantage of these developments in the future.

At the annual user conference, attendees learnt about the powerful trends reshaping Autodesk and the CAD industry, from infinite computing to digital fabrication. Carl Bass, President & CEO, Autodesk, Inc. insists that this summit is not about Autodesk, but about its customers, about the extended family. The Leadership Forum had a thought-provoking start and generated a lot of ideas to think about and carry-on throughout the rest of AU Conference. This edition of Autodesk University drew 8,481 attendees, which was a 16.5 per cent increase in comparison to the 2010 event. In addition to Autodesk’s leading position in the industry, the convenience of the location might help explain why more and more people attend the conference every year.

OF EMERGING TECHNOLOGIES... This year, Autodesk dispensed with the industry keynotes that it typically schedules following the main general session keynote, and instead had several cross-industry ‘innovation forums’, which were intended to provide a broader view of emerging technologies and issues relevant

This community uniquely self-defi nes itself as ‘T-Shaped professionals’ and ‘natural cross-pollinators’, always looking to juxtapose technology solutions with design processes for unique outcomes. Being at the forefront of these technology trends, when 8000 plus of this tribe come together, anyplace turns exciting with endless possibilities. And if you add the Vegas charm, it then converts into a technology extravaganza. Autodesk annual user conference, dared to defy the Vegas anthem…what happened at AU Vegas, is defi nitely not staying there as the world awaited the technology trends that this summit created. A report…

A

TECH COMMUNION CONTINUUM

ARCHANA TIWARI-NAYUDU

&

A statue of Autodesk President & CEO Carl Bass 3D printed with cardboard

Image courtesy, Shaan Hurley, Autodesk



to all disciplines. During a preshow media briefing, Chris Bradshaw, Sr VP & CMO, explained that Autodesk’s customers are dealing with a time of unprecedented change. As an example, he shared the projection that 10 billion mobile devices will be in use by the end of the decade — far more than the number of people on the planet. “It’s a little bit scary,” he acknowledged, “[but] at the same time, it’s a huge opportunity.”

Steve Blum, Sr VP – Worldwide Sales & Services, quoted a prediction from the IT market advisory firm IDC: By 2014, 46 per cent of all professionals will be ‘mobile only’. That trend will profoundly alter workflows, software development and even the traditionally centralised IT environment as users become IT consumers — selecting and purchasing their own iPads, for example. “The cloud and mobile are changing the way people are thinking about getting their jobs done,” said Blum.

The following day, Autodesk announced its agreement to acquire Horizontal Systems, a developer of solutions for collaboration, data management and lifecycle management, which the company plans to use to extend its existing cloud-based BIM tools.

Autodesk University typically opens with a general session keynote that also serves as a welcome address and sets the stage for the rest of the event for attendees. It is usually presented by Autodesk senior executives, and this year was no exception, with the bulk of the content coming from Jeff Kowalski, CTO, Autodesk and Bass weighing in with some closing remarks. In addition, there were a large number of guest speakers from different industries who were introduced at different points of the

keynote, making for a very dynamic and engaging presentation.

Some of the key features and capabilities that Autodesk is working on include: Applications that can capture design

ideas better The ability to automatically create

3D models from a series of photographs as an alternative to expensive laser scans

Populating designs with people to better understand their impact

Early stage design analysis

Analysis that is always on so that designers can understand the impact of their design decisions right away

An eco-material advisor that can advise on the ecological impact of a selected material

Generative design, where the computer explores all possible solutions to a design problem and finds the one that best matches specified criteria. Our technology is slowly but surely

moving away from a file-centric approach to a data-centric approach,

where the focus is on managing design processes rather than managing design information. In this new paradigm, collaboration and lifecycle management are becoming increasingly important, which is why Autodesk is introducing a new solution called Autodesk 360 PLM.

INNOVATION FORUMS Six innovation forums followed

the opening keynote at Autodesk University 2011. The first one, entitled ‘The Promise of the Cloud–The implications of Virtually Infinite Computing for

Around 50 attendees at AU Vegas 2011 were from India. They provided feedback that Autodesk should hold AU India in Mumbai. Autodesk is now evaluating to hold AU India in 2012.

Mike Colombo, Sr Director – APAC Marketing, Autodesk Software (China) Co

The latest iPhone has more processing power than the fi rst space shuttle — a reality that presents an opportunity to get technology in the hands of everyone, not just businesses. It is the beginning of a vector that there is no turning back from...it is not that it is in front of us, we are smack in the middle of it.

Amar Hanspal, Sr VP – Platform Solutions and Emerging Business, Autodesk

Emerging economies are another source of industry-rattling change. As populations around the world enter the middle class, countries such as India that were previously viewed as hubs of cheap manufacturing are becoming design oriented — and globally competitive in that arena.

Steven Blum, Sr VP – Worldwide Sales and Services, Autodesk Inc

AU2011 General Session speakers including Carl Bass, President and Chief Executive Offi cer, Autodesk; Jeff Kowalski, Chief Technology Offi cer, Autodesk; Chris Anderson, Editor in Chief, WIRED; Mark Hatch, Chief Executive Offi cer, TechShop; Jeffery McGrew, Founder, Because We Can; EJ Sabathia, Moon Express.



Your Industry’ expounded on the theme of infinite computing and cloud computing that had been introduced in the opening keynote. In this session, the audience got to know more about Autodesk’s own cloud, which was unveiled a few months ago, and learnt about the three areas it was focussed on — collaborating with large data sets; sharing, managing & updating data and leveraging computer-intensive capabilities such as rendering & visualisation. As part of this innovation forum, Autodesk also had a customer panel comprising executives

from HOK, Disney and Sony Japan, who shared their respective company’s initiatives on the cloud.

Another innovation forum titled ‘Everything Changes – The Future of Managing Innovation’ primarily focussed on how new trends such as social networking could be used to improve business processes. One of the main draws of this event, from my perspective, was that it included a presentation by Randi Zuckerberg, sister of legendary Facebook founder, Mark Zuckerberg, who also served as Facebook’s Marketing Director for

six years prior to leaving the company earlier this year. Who better to educate us on the benefits of social networking than a top representative of the company that epitomises the concept?

The rationale for companies to adopt social networking is that the new generation of professionals and users expect information to be available immediately, and that any news—positive or negative—travels very fast today. Of the many examples she shared in her presentations, one that stood out was the use of Twitter by KLM Airlines while operating flights during the volcanic ash eruption over Europe last year; KLM tweeted regular updates showing the status of flights, which were greatly appreciated by thosewith family and friends on thoseflights. The message from her presentation to those in industries like AEC was to embrace social media,as tools such as Facebook andTwitter are here to stay and will increasingly be widely adopted for business use in addition to personal use; so firms should figure out the best way to integrate them into their practices. In addition to Randi Zuckerberg, the innovation forum also featured Monica Schnitger, Founder of a market analysis firm, who stressed on the importance of modelling all the relevant information in a project to communicate ideas and figure out what was important; and Oleg Shilovitsky, a PLM expert, who provided some more information about the new PLM tool Autodesk was introducing. It is a platform called Autodesk 360 and it includes three products — Vault for data management, Buzzsaw for collaboration and a new product called Nexus, which is cloud-based PLM application built from ground up. Nexus provides full lifecycle management, which will be accessible from anywhere at any time, and will be available early next year.

And finally, the innovation forum entitled ‘Designing a Better World’, the highlight of which was a talk

What is a cloud, exactly? What differentiates it from other web services? James Staten, Principal Analyst, Forrester Research, defi nes a cloud as a standardised technology capability delivered in a pay-per-use, self-service manner. It is the same for all users; you have to take it or leave it. In addition, you never own it, you only rent it; you can consume it with your current skill set, without additional training and you can get started in 15 minutes or less (otherwise, it is probably not standardised and therefore, not a cloud service).

Myth: The cloud is just another name for outsourcing. To the contrary, Staten maintained that enterprises can and do use clouds for entirely internal purposes. The US Army, for example, relies on an extremely compute-intensive application that determines optimal troop positions in the fi eld. Instead of estimating the size of the data centre needed to house the thousands of servers this programme requires, the Army can test it in the cloud to determine the exact size of data centre to build.

Myth: The cloud is the future of everything. Much more likely, said Staten, is a model that combines traditional and cloud approaches.

Myth: The cloud always saves you money. The cloud is only cheaper when you use it right, just as there are some situations where it is smarter to rent a car, and others where it is better to buy one. The keys to benefi tting, Staten explained, are elasticity and transiency. That means the cloud is more appropriate for discrete tasks (such as rendering and simulation) than ongoing operations.

Myth: The cloud is not secure. According to Staten, cloud providers are heavily invested in security, for reasons including public exposure (everyone notices if there is a problem), user demands for audits and certifi cations and multitenancy — that is, if you are handling data from two potential competitors side by side, encryption is essential. Staten added that users also have a responsibility to control access and use the cloud securely. Staten advised those companies on the cusp of cloud adoption to start by building a team of their most innovative thinkers to determine how to best serve customers, while activating cloud economics. Then they should start small, validating business use and verifying security before proceeding further.

AU DISPELLED FEW MYTHS ABOUT THE CLOUD

CLOUD + CROWD = MILLIONS MACHINES AND MILLIONS MINDS



by Ed Mazria who painted a picture of the world in 2030. Best known as the person who spearheaded the 2030 movement – which asks architects to pledge to design net zero buildings by 2030 – Mazria gave us a fascinating look at the history of the world, especially the built environment and what would happen if our buildings consumed energy at the current rate. We saw the contrast between pre-industrial buildings, which had high floor to ceiling spaces that promoted natural air flow, and ‘modern’ architecture, which came after the advent of heating and air-conditioning. While the masters of modern architecture such as Walter Gropius and Le Corbusier saw this as very liberating and revelled in the freedom to create iconic buildings such as the Bauhaus and Villa Savoye, the truth was that such buildings, with their small floor to ceiling heights and vast expanses of glass, paid a heavy price in the amount of energy they consumed. Modern architecture is made possible by oil, coal and natural gas reserves, of which we are now running out — it is simply not sustainable. The evidence of climate change caused by burning all these fossil fuels cannot be denied. Over the past few decades, the number of natural disasters in the world,such as hurricanes, floods, forest fires, the shrinking of the Arctic ice, and so on, has increased. In fact, the Arctic ice has shrunk so much that Exxon has signed a deal with Russia to drill for oil & gas there. The silver lining on this bullet is that buildings account for 77 per cent of all the electricity that is consumed, so a positive change in our industry can have a definite impact in averting the impending disaster. The good news is that the top 30 A/E firms have signed up to meet the 2030 challenge. The question is whether we can transform the built environment fast enough to avert the disaster.

OTHER HIGHLIGHTS… Other highlights of this innovation forum were a glimpse of more sustainable products from different industries, including a three-wheeled vehicle from Green Lite motors; a new water treatment system developed by APTwater; the use of smart tags and a GIS system for data collection and management of utilities bythe Las Vegas Valley Water District; and the use of sustainable practices within the M&E firm, Flackand Kurtz, in addition to sustainability being a core strategy in their design work. The road to sustainability can be one of incremental transformation or dramatic innovation — what is important is to take the first step.

The event returns to the Mandalay Bay in 2012, where it was held last year.

[email protected]


F&S MANUFACTURING SUMMIT

eduction in internal lead time, safety & loss prevention and incentives are a few things, which, when applied to a

manufacturing business, can create wonders. To be globally competitive, manufacturing units should be capable of applying various such practices to their own operations. In short, world-class plants should not just have the capability in process excellence, but also people effectiveness. Highlighting various such factors, Frost & Sullivan’s Manufacturing & Process Consulting Practice hosted the 2011 edition of Manufacturing Summit in Mumbai on December 2, 2011.

INNOVATION IS THE KEYInnovation is the key to create a competitive advantage and differentiate you from your peers. Emphasising on the same, Nitin Kalothia, Deputy Director – Manufacturing & Process Consulting, Frost & Sullivan, South Asia and Middle East, said, “This should be the focus area for companies. Besides product innovation, companies have to focus on innovation at various stages of the product lifecycle. Understanding and identifying this need and aligning the company’s initiatives along these areas, which provide room for innovation, are important to reap the real benefits of these projects.” “For instance, the use of new technologies to get unbiased feedback from customers in real-time, understanding

their perception and using these inputs to identify opportunities will lead to creating the required differentiation. Efforts towards innovation in an organisation have to be aligned to that single core instead of people innovating in different areas without a clear focus,” he added.

IN A NUTSHELLWhile companies presented best practices in various areas, the key takeaway that evolved was the involvement of the top management is key to sustenance of these initiatives in the organisation. The presentations not only focussed on continual improvement in the systems, but also highlighted on the need for continuous improvement.

The summit saw knowledge exchange on best practices, new trends and future challenges by industry stalwarts and discussed the constraints & ways to overcome the same by deploying these best practices in their respective organisations. The best practices presentations identified by Frost & Sullivan, were: ‘Custom(er)ising Manufacturing Excellence’ by Diebold India; ‘Effective Deployment Of Warehouse Management System’ by United Phosphorus (Unit-3); ‘Total Process Management’ by IP Rings; ‘KGD6-Built World Class!’ by Reliance Industries (E&P), KGD6; ‘SFMC: Focussed System To Identify And

Improve Bottlenecks In Production –Structure And Implementation’ by Bosch and ‘Facility Designed Lean For A Lean Product’ by Tata Motors. Some of the key speakers at the summit were Ramesh Vishwakarma, Plant Head, Tata Motors; Luiz Benacchio, Director – Operations, Hydro Business, Alstom Projects India; Ravi Gogia, Head – Car Division, Fiat India Automobiles and VD Mali, VP – Mines, Rawan Cement Works, Ultratech Cement.

ALL SET FOR THE BESTParticipants at the summit had an opportunity to learn about proven practices and listen to industry experts speak on what factors contribute towards the successful deployment of these practices. After the event, participants were all geared to implement various successful practices to improve the whole process.

[email protected]

Providing an ideal platform for industry networking and knowledge exchange, the sixth edition of Frost & Sullivan’s Manufacturing Summit highlighted some of the successfully applied best practices in the manufacturing industry. Emphasising on how innovation is the key for companies to differentiate themselves from their competitors, the event, which was held on December 2, 2011, in Mumbai, with SEARCH as its media partner, witnessed some insightful presentations by the industry stalwarts. A report…

R

OFFERING INSIGHTS INTO INDUSTRY BEST PRACTICES

NISHI RATH

Nitin Kalothia, Deputy Director – Manufacturing & Process Consulting, Frost & Sullivan, South Asia and Middle East addressing the audience at the F&S Manufacturing Summit

An invitation to the international event

that will transform the power transmission

engineering outlook is here

I N V I T A T I O NYou are invited to India’s leading expo

on Mechanical Power Transmission and Drive systems

EXPO TIMING: 10AM - 6PM

KEY PARTICIPANTS SUPPORTED BY MEDIA PARTNERS

PLEASE CARRY THIS INVITE FOR FREE ENTRY TO THE EXPO

...WHERE YOU COULD SOURCE

THE PERFECT TRANSMISSION

SOLUTION?

To register for the expo and seminar log on to www.iptexpo.com or call +91 98455 81689 or email us at [email protected]

MEET LEADING INDUSTRY PLAYERS FROM ACROSS THE GLOBE

WITNESS LATEST PRODUCTS, TECHNOLOGY, DESIGNS AND TRENDS

CONNECT WITH INDUSTRY PLAYERS AND EXPLORE NEW BUSINESS TIE-UPS

ATTEND 2 DAY POWER PACKED SEMINARS AND LEARN FROM INDUSTRY EXPERTS

ON DISPLAY.Gears and Gear Boxes, Gear Machines and tools, Linear Transmission and drivers systems,

Metrology products, Software, Bearing, Belts and other latest products and trends from the Gear engineering industry.

No: 132,1st Floor, 5th Cross Cambridge Layout, Bangalore 560 008, India.T: +91 80 25567028 / 29, 41493996 / 97, F: +91 80 25567028E: [email protected], www.virgo-comm.com

Organised by


he 5th edition of the five concurrently organised industrial trade fairs — MDA, CeMat, IA, Surface India and Laser

India — organised by Hannover Milano Fairs India (HMFI) from December 6, 2011 successfully concluded on December 9, 2011. Over 400 participating companies from across the globe, including, Germany, Italy, Spain, China and Taiwan, participated to showcase their latest innovations and new technologies, at these Business-to-Business fairs.

Sudhir Patil, MD, Hannover Milano Fairs India (HMFI), stated, “This fifth edition has met our expectations and am glad with the response from all the stakeholders to the 5 concurrently held fairs here in Bengaluru. The visitors had the first hand experience of the synergistic effect of seeing the integrated technologies in a single visit, which is a well-proven concept at Hannover Messe worldwide.”

THE INAUGURATIONThe fair was inaugurated by GV Kongavad, IAS, Secretary – Mines, SSI and Textiles, Commerce and Industries, Government of Karnataka, amid the auspicious presence of Dr Veit Steinle, Director-General, Environmental Policy and

Infrastructure, Departmental Policy Issues, Federal Ministry of Transport, Building and Urban Development, Berlin, Germany, as the Guest of Honour, among other dignitaries at the Bangalore International Exhibition Centre on December 6, 2011.

Speaking about the ambitious plans of the Government of India, Kongavad said, “The Government of India has announced an investment of US$ 1 trillion between 2012 and 2017 in the industrial sector, including automobiles, logistics, etc. International trade shows like the Hannover Fairs provide companies an appropriate platform and lucrative opportunities, apart

from acting as an engine for industrial growth. I am also glad to know that BIEC, a space earlier identified by us, few years ago, for B2B events of such a grand scale has become a reality and is already making a mark on the global map.”

Sharing similar views, Dr Steinle said, “Karnataka is the manufacturing hub for some of the largest public sector industries & science and research centres besides IT and we are glad to visit its capital, Bengaluru. With its fast developing infrastructure, it has proved to be an ideal location for Hannover Industrial Trade Fairs. This event is a great opportunity for Indian customers

T SUMEDHA MAHOREY

OF TECHNOLOGICAL

With over 400 companies showcasing their latest innovations and new technologies, the 5th edition of HMFI, with SEARCH as the media partner, concluded on December 9, 2011 at Bengaluru. With live demonstrations and one-to-one interactions with the target industries, HMFI saw high quality business as well as technical visitors from the senior CXO level professionals and top management. A report...

Armin Weih, Deputy Managing Director, VDMA Material Handling and Logistics Systems Association and Dr Veit Steinle, Director-General, Environmental Policy and Infrastructure, Departmental Policy Issues, Federal Ministry of Transport, Building and Urban Development, Germany lighting the traditional lamp.

INNOVATIONS COLLABORATIONS&


to benefit from the German logistics expertise, besides the automobile and machinery industry know-how, which Germany is well known for.”

Commenting on the role of such trade fairs in developing business prospects, Seethapathy Rao, President, Fluid Power Society of India (FPSI), averred, “HMFI is a good platform to showcase the fluid power industry in India. As it is not an end user industry, it is not well known. However, it is the core of the engineering industry.”

LAUNCH OF LASER INDIA This edition saw the first ever launch of Laser India as a show. Explaining this move, Lalit Kumar, MD, Laser Science Services (I), said, “The laser industry is growing. Laser applications have today spread to automation, solar, defence, diamond processing, etc. Take a look at the laser show in Shanghai and you will get a feel of how the industry is growing. We want create awareness about this industry in the country. While we are aware that live demonstrations are an important crowd puller, we are hoping to first create awareness in the first show without such demos.”

The first day at HMFI 2011 saw a huge response to concurrent seminars and conferences that were happening in the five shows. Elaborating on seminars on automation, Rajabahadur Arcot, VP & GM (South and South East), ARC Advisory Group, said, “The importance of automation in today’s manufacturing segment has moved beyond the shop floor to become a business enabler. We, as knowledge partners, want to spread the message through seminars on how this technology can help.” The concurrently held seminars on the first day were, ‘CEO Conclave of Fluid Power Industry’ organised by FPSI; ‘Seminar on the Role of Lasers in Manufacturing’, jointly organised by Indian Laser Association, Laser Technologies and HMFI. This featured a special programme of felicitation of Dr Arvind Patel,

Chairman, Sahajanand Technologies for his outstanding contribution to the laser industry.

OPPORTUNITIES ABOUND... The exhibition generated interest among the SME and MSME categories as well. Highlighting this, Armin Weih, Deputy MD, VDMA Material Handling and Logistics Systems Association, averred, “India has been registering an envious growth rate since past few years. HMFI gets an enthusiastic response from here than it does anywhere else. Smaller companies, which are reluctant to make it out on their own, are given a good start here.” Rakesh Agarwal, MD, Laser Technologies, remarked, “Laser India Show provided us a very good platform to showcase our strengths and products. We launched our new joint ventures with Miyachi Japan, SEI Laser Italy, etc.”

“Laser India was very good to exhibit. We got many new customers and enquires. It was good decision to come Bangalore,” said Ivan Blini, Sales Area Manager, SEI Laser Italy. Masahide Katayama, Chief Sales Dept, Laser-Robotics Division commented, “It was a very good exhibition and we wish best luck for the next edition.”

IN-DEPTH SEMINARSThe concurrently held seminars during the four days were, ‘International Seminar on Advancements in Mobile Hydraulics’; ‘Panel Discussion on Aligning Technology and Markets in a Dynamic World’; ‘Minimising Resource and Energy Consumption’; ‘Discussion on India Market-Challenges and Opportunities’; ‘Logistics Next: Exploring new Frontiers of Technology in Logistics’; ‘Training Needs of the MDA Industry’; ‘Discussion on Building Efficiency and Reliability into the Customs Product’; ‘Automation Technology Empowers Manufacturing Excellence’; ‘Germany: Gateway to Europe’; ‘Integrated Technology Roadmap Automation

2020 Future Markets for Megacities’ and ‘International Symposium on Surface Protective Coatings and Indo German Conference on Surface Engineering’. Alexander Panicker P N, National Sales Manager, Accu-Sort Systems said, “This was a good conference to introduce our company to the Indian market.”

The co-organisers for the seminars were the Fluid Power Society of India, Indian Laser Association, Laser Technologies, VDMA (German Engineering Federation), ARC Advisory Group, ZVEI and Society for Surface Protective Coatings India (SSPC), who were also the official supporters.

LEVERAGING SOUTHERN STRONGHOLDSouth India also has a huge entrepreneurial ecosystem to tap into. HMFI brought with it the opportunity to tap into this crucial segment as well. Commenting on the same, CP Sridhar, Director, SIMCO Global Technologies and Systems, explains, “People in our niche industry need proper guidance with regards to diversification and mass production. We are looking at this opportunity for becoming OEMs in the electro-optics segment for various companies. This, in turn, would push people to manufacture products, which are already being manufactured abroad. Ultimately, it would also give a boost to the Indian entrepreneur ecosystem as they would know where to source for their projects in order to make quality goods.”

With the trade show shifting its venue from Mumbai to Bengaluru, the exhibitors gained multiple opportunities to leverage on the southern manufacturing stronghold as well as explore the new emerging industries in Karnataka’s manufacturing business.

The sixth edition of the Hannover Industrial Fairs in India will be held from the December 13-16, 2012 in Mumbai at the Bombay Exhibition Centre.


WIRELESS IN INDUSTRIAL AUTOMATION

n the last d e c a d e , while mobile technologies deployment

rose exponentially in India, leveraging wireless technology for industrial applications has just about picked up but its significance has not been lost. Even as the wireless industrial solutions continue to evolve globally for the process, discrete and hybrid industries; Indian industry automation professionals have started evincing interest in appreciating the opportunities and challenges.

Keeping this in perspective, ISA Bengaluru section, organised a technical seminar – Wireless in Industrial Automation on November 12, 2011 in Bengaluru. The daylong technical seminar received an overwhelming response from across industry verticals with over 180 delegates participating the event.

The seminar’s format facilitated talk sessions and panel discussions from expert speakers from research institutions, manufacturing industry and automation supplier representatives.

KEY TAKEAWAYS With hands-on experiences in the field of development of wireless products and solutions, Thomas Varghese, Director – System Engineering, Health Micro and a former scientist at DRDO, in his keynote address provided a

comprehensive overview of common concerns, perceived and real challenges, and more importantly, aspects that could be currently exploited.

Apart from lucidly bringing out the historical development of wireless solutions, Varghese also touched upon future growth prospects, applications to benefit from, volumes that could impact the costs, and the need for improving reliability, security, and data integrity challenges that currently occupy the minds of those desiring to deploy wireless solutions in automation.

WIRELESS HART HART protocol based transmitters (and sensors) dominate the process industry globally. Current installations are of the order of thirty million plus pieces and the solution is a value proposition for the process industry. Wireless HART already incorporates IEEE radio standard 802.15.4 and has become an IEC Standard IEC 62591. Two sessions were focussed

on this subject with Pepperl & Fuchs (P+F) and ABB process automation (PA) representatives taking the initiative.

ETHERNET POWERLINK PV Sivaram, MD, B&R Automation, eloquently communicated the pros and cons of wireless implementations in an industrial environment. Drawing analogy of the advantages in ease of usage

of Ethernet in the Office IT domain; Sivaram explained how Ethernet-Powerlink could be adopted and exploited in industrial processes. While stressing the importance of open-source protocols (and freedom associated with its usage), Ethernet-Powerlink, he opined, was ideal for industrial users as a communication backbone.

ISA STANDARD 100.11A ISA is essentially a body setting standards in instrumentation. Bejoy Jose, Senior Manager, Yokogawa introduced this recent standard formulated essentially by end-users globally. This standard for industrial wireless applications, that is still evolving, is aimed at addressingseveral perceived lacunae of other approaches in wireless technologies. Bejoy’s lucid explanation of the key features of ISA 100.11a focussingon field to control room Integration, high level of security aspects, closed loop control (and not just monitoring), star topology, and response time

The last decade has witnessed a boom in wireless technology in the country. So much so that, the expanse & scope of wireless has spread across industries and the difference is for everyone to see. Catering to the vast potential waiting to be tapped, the International Society for Automation (ISA) conducted the ‘Wireless in Industrial Automation’ seminar where new opportunities in the segment were discussed along with challenges that the industry is facing. Held on November 12, 2011 at the Capitol in Bengaluru, the summit was a huge success in creating awareness on the latest trends in wireless automation. A report....

I

CREATING WAVES OF CHANGE

SHRADHA MOHANTY

Delegates at the ISA Bengaluru event discussing the various facets of the future of wireless technology


WIRELESS IN INDUSTRIAL AUTOMATION

frames that cater to even critical applications in process industry made for compelling attention.

INTELLIGENT CABLESRFIDs have been in use for several decades and it is only appropriatethat it finds a key application in gathering useful information fromcables and wires used in industry. Sanjeev Lakhotia, Regional Sales Manager, Lapp India delighted the audience by saying that wireless could also mean ‘less wire’ and not the total elimination of wires. He described an innovative trend in wired systems, which utilise low cost RFIDs embedded in cables thatcould be a bargain for obtainingdata on temperature, humidity, and such other parameters from cables. This could be of significantadvantage when deployed in cable systems in harsh environments, marine, and inaccessible terrains for

proactive and preventive maintenance programmes.

WIRELESS IN ELECTRIC POWER DISTRIBUTION MANAGEMENTSmart grid is no more just a concept. Countries such as India have embarked on massive programmes to manage transmission and distribution losses and adoption of wireless communications technologies undermines its success. This is true in the transmission and distribution of power domains. Bringing an understanding to the gathering was Ramesh Patil, Engineering Officer, Central Power Research Institute that has done yeoman service in this country. A comprehensive evaluation of the data communication needs in the power distribution scenario was the essence of Ramesh’s presentation.

Extending from distribution transformers to sub-stations to load dispatch centers, he covered aspects such as reliability, cost, data-capacity

constraints, power outages, operation ease, maintenance, and security.

AN INSIGHTFUL EXPERIENCEThe event concluded with a thought-provoking panel discussion moderated by HA Balasubramanya, Head – Electrical & Instrumentation, Department of Atomic Energy, BARC. Overwhelming inference drawn by the audience was that while near parity with current wired solutions in automation will see traction over a period of time, there is enough traction in the technologies for the end user to consider usage in select applications already.

As with any new technology, wireless in industrial automation will find acceptance gradually overcoming fear of failure driven inertias. However, a good beginning with available solutions can be made in the plant monitoring and asset management areas. Overall, it proved to be a thought provoking technical seminar.


ffering a boost to industries in the eastern part of the country, the third edition of Biz Bridge by the Confederation of

Indian Industry (CII) Eastern Region was held in Kolkata. The four-day event started on November 9, 2011. The largest engineering & manufacturing exhibition and conference of eastern India was organised by CII with support from the West Bengal Government.

BRIDGING THE GAPThe event held at the Science City Ground witnessed more than 80 exhibitors and over 8,500 national & international business visitors including CEOs and MDs of renowned business houses, ministers, top government officials, diplomats of various countries, buyers and representatives from peer companies. The value of business accomplished was over `29 million. The figure multiplies if one considers the future deals that were initiated at the event. “Biz Bridge is the largest B2B international engineering and manufacturing exhibition and conference in Eastern India. It has been building bridges between suppliers and customers, new technologies with old technologies, public sectors with private sectors, ground technology with students of technology,” said Sandipan Chakravortty, Chairman – Task Force on Trade Fairs, CII Eastern Region.

“Biz Bridge 2011 is a culmination of all these efforts and it is a one-

stop shop to showcase the potential, prospects and opportunities in Eastern India,” stated Saugat Mukherjee, Regional Director, CII Eastern Region.

OPPORTUNITIES GALOREOver the years, Biz Bridge has emerged as the preferred launchpad for new products of manufacturing companies and the third edition was no exception. Over 12 new products were unveiled at the event. Some pioneering products in green energy like Neogi Brand Equipment for Waste Plastic to Fuel by Moonlight Engineering, Solatron 6SGL 40/75/100/150 batteries by Exide, Green Diesel Generator by Kirloskar got instant response in terms of sales. “The exhibition at Biz Bridge 2011 helps investment in green energy by promoting interaction between manufacturers and customers. Exhibitors can demonstrate their products and help investors know the product, their cost and prices,” said SP Gonchaudhuri, Renewable Energy Advisor, West Bengal Government.

The Expo further paved the way for joint ventures between business houses and helped to establish linkage between the large companies, PSUs and MSMEs. “Biz Bridge is a great platform for MSMEs and large manufacturers to interact and understand each other’s needs. This helps increase the linkages

between them,” opined GK Pillai, CMD, HMT Machine Tools.

ON THE RIGHT TRACKA large number of delegates, including policy makers, technical experts, diplomats and senior executives from relevant verticals actively participated in the conferences. Diplomats from the US, Germany and other countries encouraged different Indian companies to establish business relations with their respective countries.

As Fritz Hollenbach, VP – Learning, Regal Beloit Corporation, Wisconsin, has put it, “The exhibit demonstrates Kolkata’s dynamic market for manufactured products.” CII has taken the initiative of giving industries of the eastern region a fillip in the right direction. “The industry of West Bengal was very rich and I hope these types of events help revive the industries in the eastern region once again,” concluded AK Ghosh, Chairman & MD, Mecon.

New product launches, joint ventures between business houses and establishing linkage between the large companies, PSUs and MSMEs…it all happened at Biz Bridge 2011. The one-stop shop platform to showcase the potential, prospects and opportunities in Eastern India, one of the foremost prestigious and fl agship event of CII Eastern Region, the third edition of Biz Bridge was held in Kolkata. The B2B forum catering to the needs of the industry in the eastern part of India is an initiative, which was started in 2008 and serves as a perfect connect for the region to the rest of the world. The event, with SEARCH as its media partner, saw a huge turnout from the who’s who of the industry. A report…

O

REVIVING THE FORTUNESOF EASTERN INDIA

NISHI RATH

Image courtesy, Shaan Hurley, Autodesk

Dignataries formally inaugurating the event

INTERVIEW

‘We Are All Set To Create World-class Manufacturing Infrastructure’Mr. Anand Sharma, Hon’ble Commerce & Industry Minister .....................................................................................................114

Industrial Extensions Of Defence Intelligence : Winning Th e Relay Race… Industry Picks What Defence Passes On .......118

Steel Substitutes: A Th reat Or An Opportunity .....................................................................................................................128

Productivity-growth Mandate: Are We Up For Th e Challenge? .............................................................................................132

Kirloskar Brothers: Demonstrating Technical Expertise & Risk Taking Abilities ..................................................................141

Ideaforge: Ideating Success .....................................................................................................................................................144

Turning Idea Into Profi table Venture: Innovate! 90 Days To Transform Your Business ........................................................148

Royal Enfi eld: Creating Th e Best Leisure Biking Experience .............................................................................................154

Demand Dynamics: Th e Dawn Of Faster, Smarter And Precision Manufacturing .............................................................159


As the entire nation awaits its very fi rst Manufacturing Policy, a much needed single uniform policy for ensuring balanced growth across regions, Hon’ble Commerce & Industry Minister Mr. Anand Sharma shares his ambitious goal of boosting manufacturing as a percentage of India’s GDP with Archana Tiwari-Nayudu. Excerpts from the exclusive interview…

MANUFACTURING INFRASTRUCTURE

WE ARE ALL SET TO CREATEWORLD-CLASS

HON’BLE COMMERCE & INDUSTRY MINISTER



he new manufacturing policy is being perceived as a magic wand that will transform India’s fortune and global standing. Your thoughts as you gear up to introduce this tool of change…Over the last two decades, the Indian

economy has witnessed a transformational change and has emerged as one of the fastest growing economies of the world. While the growth of GDP in India has been rapid since 1991, it has largely been led by the growth in services. The share of the manufacturing sector in India’s GDP has remained constant at around 15 per cent. There is an urgent need to accelerate and deepen the growth of the manufacturing sector given its high employment intensity and also its strategic importance. In order to develop manufacturing as the engine of national growth, the government has decided to bring out this National Manufacturing Policy.

The 5 most important features of this policy The Policy will focus on special sectors like employment-intensive industries, capital goods, strategic industries and industries where India enjoys a comparative advantage. The policy also addresses the problems of SMEs and has made a provision for offering incentives to SMEs. Since the trade policy is inextricably linked with the manufacturing policy, it will be used as an instrument to supplement the efforts of this policy. Having highlighted these points, the five most important features of this policy are: Creation of world-class

manufacturing infrastructure, augmented with appropriate social and institutional infrastructure, through the establishment of National Investment and Manufacturing Zones (NMIZs)

Rationalisation and simplification of business regulations to reduce transaction costs for investors and entrepreneurs

Financial and institutional support for innovation and technology development with emphasis on green technologies

Large-scale interventions for industrial training and skill upgradation

Leveraging infrastructure deficit and government procurement, including defence, to provide economies of scale to domestic manufacturers.

Gripping the further growth of manufacturing is land and environment…what is new manufacturing policy’s stance on these issues?Since land is a state subject, it would be the responsibility

of the respective state governments to select a suitable piece of land for the development of NIMZs, including land acquisition, if necessary. The land which would be occupied, could be a government-owned land, private land falling with the proposed NIMZ, to be acquired by the State Government or a land under existing industrial areas/estates/sick and defunct units, including PSUs. However, the guiding principle would be to use wastelands, infertile & dry lands and use of agricultural land to the minimum. It would be ensured that all acquisition proceedings specify a viable resettlement and rehabilitation plan.

On the issue of environment, I would like to inform that stress has been given in this policy to drive the ‘greening’ of manufacturing operations. The government will prescribe technology or design standards and mandate specific control technologies or production processes and performance standards that require producers to meet prescribed emission standards, but will allow them to choose from the available methods to meet those standards. The government will also provide continuous incentives, monetary and otherwise, to encourage polluting entities to reduce releases of harmful pollutants.

Provisions made in the new policy to turn our limiting infrastructure into an advantageNIMZs, which are major cornerstones of the policy, will be developed as integrated industrial townships and the Central Government will provide external physical infrastructure

linkages to the zone including rail, road (national highways) ports, airports and telecom, in a time-bound manner. This infrastructure will be created or upgraded through public private partnerships (PPPs) to the extent possible. The policy proposes to provide viability gap funding for infrastructure development through the existing schemes. Wherever necessary, requisite budgetary

provisions for the creation of these linkages will also be made.

The state governments will also be involved in complementing the efforts of the Central Government in developing infrastructure for the manufacturing sector. The State Government will facilitate the creation of captive power plants by private players (including the Special Purpose Vehicle (SPV) of the NIMZ) with full authority for generation, transmission and distribution. As far as possible, the state governments will allocate surface water from sources from which it would be viable to draw water for the NIMZ.

An innovative feature of the policy is the proposal for

T

I would like to make it clear that this policy has not been framed

with a view to compete with China or for that matter, with any other country, but to accelerate

the growth of the manufacturing sector, which has not yet

achieved its full potential.



leveraging the infrastructure deficit in the country into an opportunity for investors. Under this proposal, the infrastructure deficit and requirement of equipment being imported in areas like power, roads, railways, aviation, etc. would be assessed over a number of years to create the volumes and scales, which would enable the development of domestic manufacturing capabilities in these areas as well. On the basis of a very rough calculation, if the infrastructure deficit is leveraged to the extent of the required equipment, manufacturing growth could be enhanced by close to 3 percentage points, which is a substantial increase.

A monitoring body is being set up to ascertain the smooth and efficient functioning of this new policy… do we not need more of implementators than administrators to make this policy work?According to some economists, the main challenge in the formulation and implementation of an effective manufacturing policy is the problem in correctly assessing the difficulties faced by the industries. To address this, the National Manufacturing Policy has been prepared after extensive consultations with stakeholders and inputs from the industry, state governments and subject experts. Care has also been taken to involve various stakeholders in the development and implementation of the policy to the maximum extent possible. A Manufacturing Investment Promotion Board, headed by the Commerce and Industry Minister, has been proposed at the apex, to seek expeditious resolution of issues being faced by the industry. I expect that these measures will ensure the smooth implementation of the policy in the coming years.

What are the biggest blocks in the way of making this policy achieve its optimum result?The increase in sectoral contribution from 16 per cent at present to 25 per cent by 2025 will require a massive effort for skill development and re-skilling since manufacturing jobs require sector and skill-specific trained workforce. Even today, it is estimated that only six per cent of the Indian workforce receives any form of vocational training and there is a pronounced ‘skill gap’ both, in terms of quality and quantity. This skill gap would be significantly larger as the manufacturing sector expands further and diversifies to add new production lines.

This, in my view, is the biggest challenge in the way of making this policy achieve its optimum results. However, the policy addresses this problem through various measures for skill building among largenumber of minimally educated workforce, imparting relevant vocational and skill training through establishment of Indian Technical Institutes (ITIs) in PPP mode, promoting specialised skill development through the establishment of polytechnics and Instructor’s Training Centres.

The proposed NMIZs are slated to help India achieve global competency… your commentsNIMZs will seek to address the infrastructural bottleneck, which

has been long citedas a constraining factorfor the growth of manufacturing. They will be developed as integrated industrial townships benchmarked with the best manufacturing hubs in the world. State-of-the-art industrial infrastructure, optimal land use on the basis of zoning; clean and energy-efficient technology;

necessary social infrastructure;skill development facilities, etc.,will be provided to create aproductive environment for persons transitioning from the primary sector to the secondary and tertiary sectors. They will also help us meet the increasing demand fornew urban centres in India and prevent overload on the existing civic infrastructure. In sum, theNIMZs would be among the best integrated manufacturing hubs in the world and will help India attain global presence in the manufacturing domain.

How will this new manufacturing policy help India to compete with China and other global manufacturing hotspots?At the outset, I would like to make it clear that this policy has not been framed with a view to compete with China or for that matter, with any other country, but to accelerate the growth of the manufacturing sector, which has not yet achieved its full potential. The policy is aimed at harnessing our own strengths of scientific and technical know-how, diversified industrial base and the promise of the demographic dividend with the objective of enhancing global competitiveness of Indian manufacturing and making India an international manufacturing hub. This would also create many new jobs and promote inclusive growth in the country.

An innovative feature of the policy is the proposal for leveraging the infrastructure defi cit in the

country into an opportunity for investors. Under this proposal, the infrastructure defi cit and

requirement of equipment being imported in areas like power, roads, railways, aviation, etc. would be assessed over a number of years to create the volumes and scales, which would enable the development of domestic manufacturing

capabilities in these areas as well.


he best brains work here. This is the incubator for state-of-the-art research and development, where cutting-edge technology is developed

for deployment. The most critical need of the nation – defence – is secured here. But after it has ‘accomplished its mission’, it is locked up as a ‘confidential file’ for it to fade out of public memory. The genius of Indian scientists, the hallmark of Indian innovativeness all lost to the world and the nation. And one sector’s loss is not

the other sector’s gain. If defence, as a sector, ascertains our security, then private sector, including industries and manufacturing, is our ‘breadwinner’. Both need to stay healthy and both need to get sturdier. But most importantly, both need to now discover the synergies between themselves. With new age global complications and competitions, there is a stronger need felt to take concrete steps to implement a new vision for a defence strategy, which will help us make the most of our national investment in technology by supporting both, military and economic strength.

There is an urgent need to funnel and filter the best and the most relevant defence technologies for commercial applications.

The scientists working at Defence Research & Development Organisation (DRDO) are some of the brightest minds in India and have played a crucial role in building India’s global perception. With immense research in fields like avionics, chemistry and other core competencies, the expertise will help the private sector come up with products for the masses quicker. The movement of technology from defence

T

The industrial extension and later, application of the defence innovations and know-how remains an evasive dream. But a dream, if fulfi lled, will make India’s long yearned ambition of being a dominating state, a reality. Here is a reality check on the feasibility and fortunes that the nation can earn if it is able to create a more robust ecosystem where a systematic fl ow of ‘non-confi dential and non-classifi ed’ defence intelligence on new design, materials and know-how can be chan-nelised into the private sector, which, in turn, can fi nd its application and utility in the industrial sector. Before the fi rst doubting head disagrees at the feasibility of the idea, it will be worth mentioning here that other nations including the US, Russia, Israel and Germany are already getting a big bang of every buck spent on their defence research.

ARCHANA TIWARI-NAYUDU

WINNING THE RELAY RACE…

WHAT DEFENCE PASSES ONINDUSTRY PICKS Ill

ustra

tion

By

San

jay

Dal

vi

INDUSTRIAL EXTENSIONS OF DEFENCE INTELLIGENCE



laboratories to industry and to state & local governments is achieved through technology transfer. In the defence arena, it is often called a ‘spin-off’.

THE ‘SPIN-OFF’ SYNDROMETechnology transfer can have different meanings in different situations. In some instances, it refers to the transfer of legal rights, such as assigning a patent title to a contractor or licencing a government-owned patent to a private firm. In other cases, the transfer endeavour involves the informal movement of information, knowledge and skills through person-to-person interaction. The crucial aspect in a successful transfer is the actual use of the product or process. Without this, the benefits from more efficient and effective provision of goods and services are not achieved.

Ratan Shrivastava, Director, Aerospace & Defence, Frost & Sullivan, APAC has some suggestions and solutions towards achieving the seamless flow of know-how between the two worlds. According to him, “There are ample number of opportunities for channelising non-confidential research into the civilian domain, which will not only create wealth and add value, but also allow for offsetting of costs for such R&D.” Some such examples that Ratan offers are: Nuclear and biological research,

which can easily be channelised in the healthcare domain in India.

Foods and materials research, which have been developed by DRDO for nutrition and long storage shelf life of foods, thereby allowing the preservation of the nutritive values that can be channelised in the food material and packaging industry in India.

Automotive and aviation R&D, which is being developed by labs and organisations such as Armament Research & Development Establishment (ARDE) and Aeronautical Development Agency (ADA) for developing an indigenous

technology base for commercial usage. He adds, “Do not forget that

the electronic media –Internet and automation – that lets us interact with each other, is a product of one such defence brilliance. Internet is the gift of defence technology R&D to the world.”

INDIAN GENIUS HAS AN INTERNATIONAL MARKETIn a recent development showcasing India’s might in defence research, the US is buying an explosive detection kit (EDK) from India. This EDK developed by India’s secretive defense research agency will soon be introduced to the US Government personnel. US-based Crowe & Co. has signed a memorandum of understanding (MoU) with India’s DRDO to license the EDK technology. The kit, developed by DRDO’s High-Energy Material Research Lab (HEMRL), is already being used by the Indian armed forces, paramilitary and state police. HEMRL has developed the kit for quick detection and identification of explosives based on any combination of nitroesters, nitramines, trinitrotoluene (TNT), dynamite or black powder. The kit contains reagents capable of detecting explosives, even if present in extremely small, trace quantities. The test requires only 3-5 mg of the suspected sample and just 3-4 drops of reagents. The EDK comes packed in a handbag-sized box and in miniature vials that can be kept in shirt pockets. The deal is important for DRDO, as it is one of those rare occasions when one of the agency’s products has been accepted in the global marketplace.

LACK OF SYSTEMATIC KNOW-HOW FLOW If the Indian defence research has the US taking note and actually buying the technology and the product itself, what does it do for India and its people? How do these cutting-edge technologies and elite research better

our lives and economy? There has always been trouble in

this paradise by way of constraints in bringing synergies between the defence and the private sector. “In the past and in the present, public sector enterprises (PSEs), under the control of the state or central governments, did very little to create their internal technological capabilities. The S&T (science & technology) policy leaders and those who directed national laboratories or the chiefs of academic technical institutions were mostly from the basic research background in limited narrow fields. Though they may have academic excellence in such fields, technology management or technology policy analysis being a complex subject of its own was not recognised by them. Also, the centralised planning system never attempted the integration of the industrial/business needs and societal needs with the S&T systems,” opines YS Rajan, who capably dons many caps. Being a scientist, technologist, diplomat, academic and writer, Rajan is known for his unique ability of combining original and innovative thinking with strong implementation skills. Rajan, Scientific Secretary, Indian Space Research Organisation (ISRO), points out, “The long-term sustainable strategy on technologies (for India) is to develop core strengths in the firms, institutions and innovation ecosystem. This will require orchestration as well as sustained actions on select civil, commercial, military and internal security areas.”

Shailesh Sheth, Corporate Strategy Adviser – Management & Manufacturing Technology; Chairman, CII Innovation & Manufacturing Sub-Committee and Director, Bharat Fritz Werner, seconds Rajan’s views. According to Sheth, “In the modern era, technology can remain proprietary only for a limited period of time. If not copies; alternate products/processes are developed due to the competitive spirit. Then the advantage goes. You have to have newly developed technologies



constantly in the funnel. When that happens, why keep such technologies in vaults and mark in bold ‘secret’? Let it be used for commercial exploitation so that technologies are not developed purely for security considerations. Development considerations need to take precedence at some stage.”

EMULATING OTHERS IS NOT A BAD IDEAIf the opportunities are so obvious and if other countries are making gold out of this opportunity, what stops India from emulating it? And there are examples galore, insists Ratan, “Countries such as the US and Australia have been able to strike a balance along with the UK, France and Germany. The US, for example, has been able to use the lessons learnt during the development of technology for F 35 JSF in the 787 programme and the increased usage

of green tech as a fuel and composite as a choice instead of metals and alloys in air frames.” Another bright example is Israel. The Israel Tech Transfer Organization (ITTN) serves as an umbrella organisation for Israel’s technology transfer companies. These companies are affiliated with the country’s world-renowned universities and research institutions. The purpose of ITTN is to permit Israeli-generated intellectual property to translate more easily into marketable products. It is part of the industry infrastructure that acts as an engine of growth for the competitive high-technology industry in Israel. It is aimed at improving the accessibility of the public to new and innovative research findings and inventions performed at Israel’s leading universities and research institutes.

Then again there is Germany, which created the Fraunhofer-Gesellschaft

Institute with the objective of translating scientific findings into useful innovations. It thus makes a contribution to growth, structural change and employment. It is designed to initiate a dialogue between science and the public. It represents the political and social debate about research fields in which it operates or what information it can contribute. The Fraunhofer Society receives funds through public funding (40 per cent) and through contract research (60 per cent). Thus, the Fraunhofer-Gesellschaft operates in a dynamic balance between applied basic research and innovative development. It also acts as a bridge between the government, the academia and the industry.

TECHNOLOGY PUSH VS. MARKET PULLThese are just a few examples from the many such forward thinking countries getting a big bang for their buck spent on defence research. So what are the constraints in the way of bringing synergies between the defence and the private sector in India? Despite the potential offered by the resources of the defence laboratories, the commercialisation level of government-funded R&D remains low in India. A major factor, which adds to the hindrance of a successful transfer, is a perceived market need for the technology or technique. Thus, transfer often depends on attempts to ascertain commercial applications of technologies developed for government use – ‘technology push’ – rather than on ‘market pull’. In other words, a technology is developed and a use for it is established because the expertise exists rather than because it is needed. However, industry unfamiliarity with these technologies, the ‘not invented here’ syndrome, and ambiguities associated with obtaining title to or exclusive licence for federally owned patents also contribute to a limited level of commercialisation. Complicating the issue further is the fact that the transfer of technology is a complex process that involves many stages and

The most noted defence brilliance can be witnessed in our missile and space programmes. One of the technologies used there is spinning and fl ow forming of metal into a conical shape to achieve high aerodynamic properties.

Organisations connected with DRDO & ISRO have lot of experience in it. Spinning and fl ow forming know-how can now be transferred for civilian use to manufacture LPG/HPG cylinders, wheel rims and pulleys for vehicles, even lamp shades, pressure cookers and milk cans! Why is it in the vaults? The whole world is using this technology for civilian use. I think future budgetary assistance to DRDO/ISRO should be linked to how much technology they have let out. Shailesh Sheth, Corporate Strategy Adviser – Management & Manufacturing Technology; Chairman, CII Innovation & Manufacturing Sub-Committee and Director, Bharat Fritz Werner

Constraints in the way of creating synergies The R&D labs of DRDO and ISRO are in the public sector domain and traditionally all research and development in the defence, space and security domain has been the preserve of the eight defence PSUs and ISRO. This is gradually changing, but it will be some time before substantial research and knowledge is generated by the private sector, in this technology and capital-intensive domain with a long gestation cycle. These constraints can be overpowered, by: Private-public partnership, where the private sector is a partner to begin with in

the co-development of technology. A long-term road map for forecasted challenges (typically 10-15 years) is drawn,

where all stakeholders work together. Government funding of technology demonstrators and incubation of technology

R&D as per the roadmap drawn A fair and transparent process for selecting vendors based on the win-win concept.

Inputs by Ratan Shrivastava, Director, Aerospace & Defence, Frost & Sullivan, APAC.

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variables. Often, the participants do not know or understand each other’s work environment, procedures, terminology, rewards and constraints. The transfer of technology appears to be the most successful when it involves one-to-one interaction between committed individuals in the laboratory and in industry or state & local governments.

WEALTH CREATION & PREVENTION Talking about the close interaction between two very different worlds, in India we have a unique defence-civilian relationship dynamics. The outcome: regulations stifle innovation, decrease productivity and increase costs. Rather than wealth creation, regulations result in wealth prevention. What can be the reason? It is the fact that in India, we over emphasise on the ‘classified tag’ way too much when it comes to anything even remotely related to defence? It is true that the nation has to be prudent on its security-related information, but the confidentiality quotient cannot be generalised for everything concerning our defence organisation and working systems.

And if ‘classified’ is a sacrosanct word, then the government’s rigid mindset only adds to the blocking of the information. There has to be a strategic intervention to create a synergy of information outflow, wherever possible. Sheth says, “The constraints are well known. First is the mindset. Defence has a singular mindset that everything they do is a secret and that it is in national interest to keep it so. On the other hand, private sector wants proven technologies and does not want to experiment with costly defence technologies. Secondly, in India, private contracting of defence items is still in the embryo. Thus, the government-owned factories are the only option. They take advantage of this situation. The developing geo-political situation only helps cement their resolve. These shackles have to be broken one day. Finally, a commercial and market orientation in defence establishment

and technology and R&D orientation in private sector needs to be developed to create the synergy referred to.” He adds, “We, in India, philosophise and intellectualise too much. The constant debate about the pros & cons of private contracting in defence has led to a common minimum programme, which does nothing. Bofors and the aftermath only added fuel to the fire. We need to go beyond that, forget the past and create a viable structure for tomorrow.”

COMMERCIAL SUCCESS OF RESEARCH There is a rationale in the rationing of defence information. While it is agreed that our systems should be more flexible, it is also true that there is a legitimate government interest in regulating military intelligence to ensure that it is used for legitimate purposes and does not fall into the hands of individuals or organisations that may constitute a threat to national security.

But it is not a hopeless situation. There are some examples where systematised flow of know-how from defence to private sector has taken place. Like, the air breathing system, which reduces the risk of hearing loss. Vijay Sabre Safety, which manufactures fire safety and emergency rescue equipment, has brought to the market an ‘air breathing’ machine that reduces the risk of hearing loss for people working in noisy environments. The prescribed use of the machine, branded Carbogen, which carries a mixture of 95 per cent of oxygen and the rest carbon dioxide, has to be administered 10 minutes before workers enter a noisy workplace such as steel mills, power plants and engine rooms of ships. The result: reduced stress and avoidance of temporary deafness, caused by exposure to noise levels of 85 decibels, typical in a factory floor. The company has sourced the technology for this first-of-its-kind machine, from the Defence Institute of Physiology and Allied Sciences (DIPAS), one of DRDO’s nine biomedical labs. DIPAS had developed the technology

together with the Indian Institute of Technology (IIT), Bombay, to help soldiers using guns, mortar and missile systems or sailors who spend long hours underwater in submarines. Vijay Sabre and Delhi-based SB Equipments have licenced the technology of the Carbogen system from DIPAS. This is one of the nearly 60 products developed for the armed forces by its nine life science laboratories spread across India and transferred to the private sector for commercial civilian use. If air breathing system claims to reduce the risk of hearing loss, some of the products used in everyday consumer lives, which have been sourced from defence technology, include readymade chapatis sold by companies such as Godrej Pillsbury and ITC Agro Tech, and instant rice and pulav mixes sold by ITC and Hindustan Lever. Mysore-based Defence Food Research Laboratories (DFRL) developed these products for soldiers in high-altitude regions such as the Siachen Glacier, including processed ready-to-eat foods from fish curry to rasam rice packed in sterilised polymeric packs, and consumed after dipping the pouch in warm water to make the food hot.

TOWARDS A SYSTEMATISED FLOWA landmark shift was seen this year with the decision that defence laboratories of the Government of India will transfer its technologies to the private sector for commercial use. This move will help industries get high-quality technologies and commercially apply them to produce quality and reliable industrial products at an affordable cost to the consumer. DRDO labs have been undertaking a large number of projects in wide-ranging areas of S&T related to the Indian Armed Forces. Although the end products are for military use, many of the technologies that are developed to realise these systems can have civilian applications. These technologies and products may have large commercial potential and wide application in India



& abroad. On the other hand, many industries are keen on the new scientific inputs and processes for expanding their business. DRDO-FICCI initiated Accelerated Technology Assessment and Commercialization (ATAC) programme aims to facilitate transfer of technologies. Under this programme, six MoUs between DRDO and leading industry players were signed, which include Jyothy Laboratories and Alkali Metals for multi-insect repellant; Jyothy Laboratories for wool care; Vantage Security for explosive detection gear; Deltapure Water India and Ariva Group for a reverse osmosis-based water purification system; MGM Associates for a high-altitude pulmonary edema chamber and GSC Glass for electrochromic windows.

THE INDUSTRY PICKS WHAT DEFENCE PASSES ON: HOW?There is clearly an opportunity for DRDO and R&D establishments in our public sector and private companies to synergise their efforts through joint development programmes. The government can facilitate this by formulating a 15 to 20-year defence technology road map to identify technologies that are to be developed within the country and those that are to be based on collaborative R&D or technology transfers with foreign companies.

According to the Defence Ministry, the Indian Government aims to establish a robust military industrial complex within the country, with joint participation of both public and private companies. As one of the officials explains, “We want a strong domestic defence-industrial base to ensure our strategic autonomy. It will also have an economic multiplier effect by generating jobs in the country.” Sheth adds, “An ecosystem based on ‘care and share’ will benefit all. We spend thousands of crores on non-wage defence expenditure. Even a fraction of the budget outlay on technology dissemination effort will have a huge techspiral, which will encompass many sectors of the Indian industry.” Today, though defence continues to blaze the trail in key areas of leading-edge research, the rate at which innovation is actually moved into production often lags well behind that of commercial industries in important sectors. But there is a way out. Here are some pointers: There is a need to reform the current defence acquisition

process, now biased against the use of commercial processes.

Focus more R&D within defence research laboratories on dual-use products and processes, emphasising the need to achieve advances in high-tech defence systems that are affordable.

Shorten development times, increasing the pace at which innovation is incorporated into the private sector. Introduce a continuous stream of improvements and updated research flow into private sector.

Create a system for the new defence technologies with the potential for commercialisation to flow into the private sector within five years of the technology inception.

STEEL SUBSTITUTES


he steel industry has been a major enabler for all manufacturing verticals since the last couple of centuries. From automotive to

aviation, no sector can perform without this quintessential metal. When we zero in on India, a major manufacturer of steel, big furnaces with fuming hot iron being poured into moulds reminds one of the kind of industrialisation that the country has witnessed in the last decade. In the 2010 global steel rankings, India stood as the fourth largest steel producer in the world with 68.3 MT production, according to the World Steel Association (WSA). India had produced 63.5 MT steel in 2009. With 626.7 MT production, China maintained the top position with 109.6 MT output, Japan was the second highest producer.

Today, steel is one of the most consumed materials in the automotive industry, and especially flat products such as hot rolled, cold rolled and coated steel sheets account for

about 80 per cent of steel products consumed by automakers. Amid such huge demand from sectors such as automotive, aviation and construction – the variants as well as substitutes of steel are much in demand. The substitutes of steel include aluminium, magnesium, plastic, resins, etc.

SUBSTITUTES ON THE RISEAs per the Michael Porter’s five forces model, threat to substitute products exists when a product’s demand is affected by the change in demand as well as the price of the substitute. As a substitute product replaces the existent product due to benefits such as multiple variants, quality and efficiencies such as lower carbon emission, etc., the demand for the original decreases. Also, the propensity of customers to switch to alternatives increases as the perceived level of product differentiation is achieved. With the number of substitute products increasing in the market, the threat level increases and the relative pricing of the original product is directly

affected. Sometimes the substitute is far more easy to use, depending on its availability as well as applicability. In this situation, the market of the original product is adversely affected.

Talking of steel, in the recent years, the market has witnessed a sudden surge in the use of aluminium, reinforced plastic and resins as they not only offer the long-term goal of reducing the weight of vehicles to increase fuel efficiency, but also ensure rust-proof durability. Even as the automotive industry, which is the main consumer of the Indian steel production, is growing at a rapid rate, the demand for steel is gradually decreasing as companies are now exploring newer light materials, aluminium, magnesium, titanium, plastics and carbon fibre to replace steel – 50 to 60 per cent of a vehicle – in order to meet the emission norms as well as bring about weight reduction to enhance fuel efficiencies. The use of substitutes not only helps reduce weight, but also improves fuel efficiency. In addition, it reduces the cost factor as per-vehicle steel

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According to Michael Porter’s fi ve forces model, a critical factor that drives market competition is the threat of substitutes. The steel industry also faces a similar threat with aluminium and plastic slowly getting into the limelight as substitutes in various sectors. Despite this, a major factor that favours the use of steel is its multiple properties, which offers a fi llip to this industry’s applicability in all facets of the manufacturing vertical.

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STEEL SUBSTITUTES


consumption is well over one tonne. Moreover, fuel efficiency rises by 5-10 per cent for every 10 per cent reduction in vehicle weight. Substitutes also offer improved properties and performance as compared to steel.

Supporting this, SM Kulkarni, Joint President – Technology, Hindalco Industries, says, “Due to factors such as growing competition and high cost of production, companies are now looking for new engineering materials to make lightweight passenger cars. Aluminium is the metal of the future due to its lightweight properties and durability. Aluminium cast components are extensively used for manufacturing high-end luxury cars. However, in India, the amount of aluminium used in the automobile industry is very less as compared to other developed economies. Indian companies are yet to discover the benefits of aluminium cast components.”

But as we discuss the increasing use of substitutes, we must also take into consideration the rising demand of steel. Over the last decade, both, the demand for steel as well as steel production has gone up. Growth in manufacturing and infrastructure has fuelled the demand for steel products, thereby driving growth in the sector. Exports have been growing steadily at a compound annual growth rate (CAGR) of approximately 20 per cent; but imports have also grown at double the rate. Highlighting this, SG Kulkarni, Independent Consultant, Metallurgy, claims, “The demand for steel is growing. Thus, I do not think that there is a threat to steel manufacturers because steel’s strength to weight ratio is very low as compared to other alternatives like aluminium.”

The import of steel has been majorly from China and Korea. Elaborating on the effect of the Chinese currency on the steel market in India, SG Kulkarni opines, “It is a matter of time that China will have to form a currency parity, their currency is, at present, artificially suppressed and

their selling price is lower than their manufacturing price. Today, many people are importing steel from China and quality-wise, the imported steel is satisfactory as compared to the domestic product. But in the long run, how the import of steel from China will affect the Indian market depends on the Chinese Government’s policy on currency valuation. The moment a parity is brought into effect, India would be more competitive.”

Though, this sector is witnessing a constant growth, certain issues have been challenging the steel industry since the last five years. Highlighting this, Kumar Kandaswami, Leader – Manufacturing, Deloitte India, avers, “The challenges need to be looked at in two parts – the issue related to the metal processing companies and the threat of substitution. As far as issues faced are concerned, the challenge that must occupy senior executives is of input costs. Relative to most of the countries India competes with, the manufacturers suffer from higher raw material, power and logistics costs. In many cases, the scale of operations is not at par with global competitors and this adds to the cost pressure. Further, not all manufacturers in India operate in the high-end, high realisation products on account of low focus on R&D. This is likely to be a significant long-term weakness for Indian manufacturers. This further makes companies compete primarily on costs, where they are not well placed.”

He says, “As far as substitutes are concerned, it is true that there are applications where there has

been substitution by new materials. However, generally speaking, the proposed infrastructure build-up would mean the demand for steel and aluminum would be strong for many years to come.”

PRODUCT INNOVATION: A SOLUTION?With aluminium fast replacing steel, at least in the automotive industry, the need of the hour is to create products for all automotive applications. Commenting on the same, Kandaswami elaborates, “Aluminium has replaced iron and steel in certain automotive applications. This may happen in newer applications as well. These are gradual changes and nothing that threatens steel overnight. Clearly, the first step for steel manufacturers is to develop products for all the automotive applications – at present, imports cater to some of these applications. Substitution has been forced on the auto sector by the emission requirements where steel manufacturers are not able to do anything with the available technology.”

Thus, for new product development, product innovation is a must at this stage – products that can curb the use of steel substitutes as well as suffice the increasing demands from sectors such as construction, automotive and aviation. Supporting this, Kandaswami highlights, “Given the cost pressure on the consuming sectors, any innovation to offer superior price-performance propositions would help. Further, given the state of evolution of India’s steel sector, it is likely that the substitution in most sectors would occur in India

Due to factors such as growing competition and high cost of production, companies are now looking for new engineering materials to make lightweight passenger cars. Aluminium is the metal of the future due to its lightweight properties and durability. Aluminium cast components are extensively used for manufacturing high-end luxury cars. However, in India, the amount of aluminium

used in the automobile industry is very less as compared to other developed economies. Indian companies are yet to discover the benefi ts of aluminium cast components.

SM Kulkarni, Joint President – Technology, Hindalco Industries

STEEL SUBSTITUTES


after it has happened elsewhere – to that extent, there would be time for manufacturers to get prepared. Lastly, rather than discussing what will replace steel, manufacturers should look at what can steel replace. The pre-engineered buildings sector is a good example of how new applications can develop for steel.” Some of the sectors that steel manufacturers can aim at include the capital/industrial goods sector, which, at present, imports steel for some of their applications. If targeted in time, domestic steel manufacturers can aspire to offer them locally manufactured steel.

Though product innovation can be one of the solutions, SG Kulkarni believes that there is no immediate threat to the Indian steel sector. Commenting on the same, he says, “Today, the demand for steel is huge, including road building, automotives and other engineering applications. There is a spurt of growth, which is supported by steel manufacturers in one

way or the other. So do not think that steel manufacturers have an immediate threat from that angle. Demand is rapidly rising and investments in this sector that were made few years back are now bringing in dividends. Also, the steel industry has performed very well in terms of modernisation and improving the yield in terms of input material to finished steel.”

Even as the threat due to substitute of steel is rising, a major point in favour of use of steel remains the multiple properties that can be obtained from it. This remains as a competitive factor when it comes to the selection of steel over other substitutes. Asserting this, SG Kulkarni avers, “Steel shows many variable quantities by changing the composition as well as the treatment. We can have a wide variety of properties that can be obtained from steel. That remains a vital criterion to choose steel as the raw material. But new materials are still catching on, like aluminium, non metallics like SRP composites,

which reduce the number of steps in manufacturing. These substitutes also show good resistance to corrosion and impact. It is quite possible that substitutes might come up in a big way and replace steel. At present, up to 30-35 per cent of the auto component is made of non-metallics. This can go up to 40-45 per cent in the long run.”

FUTURE OF STEELWith the discussion neither in favour of steel nor its substitutes, one thing is certain. The use of steel cannot be eliminated though it can be reduced for benefits such as rust-free durability and weight reduction. If one industry is looking at reduction in the use of steel, there are other avenues where manufacturers need to focus on like capital or industrial goods. Also, bringing in variants with effective research & development and technological support will boost this industry’s applicability in all facets of the manufacturing vertical.


PRODUCTIVITY-GROWTH MANDATE

The concept of glocalisation is doing wonders for countries. On one hand, it aids in capturing the global market, while on the other hand, it inspires companies to cater to the growing domestic demands. With changing global dynamics, businesses need to think smart and act smart. But in this race, companies cannot just focus on enhancing their top line and bottom line growth. They have to strike a cord between productivity & growth to fructify the myriad of opportunities. Are Indian companies up for the challenge?

PRERNA SHARMAAreas of focus that could yield substantial productivity gains… Supply chain Administration/support processes (HR, maintenance, fi nance, etc.)– They, at

times, are the biggest bottlenecks along the improvement journey Value stream process focus, rather than function focus Demand planning and scheduling process Shop fl oor process improvements Internal customer/supplier service level agreements (SLAs).

Inputs by Dr Shubhrangshu Barman Roy, Director, Chief Consultant & Mentor, Lean India Consulting Group

FOR THE CHALLENGE?ARE WE UP



he rules of the game have changed and, that too, quite dramatically. In such a scenario, manufacturers need

to figure out their competitive streak and build on it to sustain and survive the pressure of adversities. In its race to become a global manufacturing superpower, India not only needs to win the battle from its immediate neighbour China, but also needs to outwit the so-called developed world as well. Once again, productivity, the forgotten factor, is being heralded as the essential weapon in the global battle for private sector growth and profitability. While developing countries can still bank on increased population levels to survive in the competition, manufacturing in the developed countries now needs to drive substantial and ongoing productivity gains in order to stay ahead. And looking at India’s domestic growth, this raises India’s bar by one notch. The only way to cling to the competitive advantage is to force more value from fewer resources in new ways, and this imperative goes beyond the traditional views of productivity as a measure of labour output.

Justifying these thoughts, Ashok Pundir, Professor (Operations Management) and Associate Dean, National Institute of Industrial Engineering (NITIE), avows, “Since most of the Western markets are on the verge of saturation, many MNCs are concentrating on developing countries. The golden equation that drives all business is ‘Profit = Sales – Cost’. Growth can be achieved either by increasing the sales or by decreasing the cost. Productivity reflects the cost aspect of the business. Growth is directly proportional to profit.” “However growth does not depend only on productivity. Especially for growing markets, sales and marketing play a very vital role. Along with that, product innovation to meet the changing requirements of the customer

is very essential for any business to sustain in the industry,” he adds.

STRIKING THE RIGHT BALANCE Is striking a balance between growth and productivity an easy task? Of course, not! Dr Shubhrangshu Barman Roy, Director, Chief Consultant & Mentor, Lean India Consulting Group is of the view that both, growth and productivity have to co-exist if an organisation has to survive. Striking the right balance is not enough in today’s competitive world. Organisations cannot rely only on growth to become productive. Productivity and growth are the pillars of sustainable profits.

Productivity is a journey and not an event. A constant focus on productivity will yield excess capacity which, in turn, will generate more business and subsequently result in growth. But merely being in the growth phase does not mean that there is no need to improve on productivity. This is because when a company, which does not focus on productivity, hits a downturn, it eventually ends up firing the ‘extra’ people that were hired. It is easy to improve on quality and reduce lead time, but to improve productivity (output & input), there is a need to focus on changing systems, behaviours, working methods and rules of work, which is not a part-time job.

Roy adds that being productive will also ensure that we keep our capital costs low. However, we need to be sure about one thing i.e. automation without process improvements or eliminating non value-added work will only add to costs and make us more unproductive. The basic focus of organisations should be two pronged – growth and productivity should be ensured simultaneous and not in isolation. Organisations are moving towards robots to do the job without making any process improvements. However, they have come to realise that all that they have done is added to their maintenance cost and increased repair time. Therefore, it is essential to

keep doing productivity improvements and look for simple automation. As Henry Ford said in 1926 in his book ‘Today and Tomorrow’— “My focus is on increasing the wages of my employees, but, at the same time, reducing the cost of the final products. This means that I need to be more productive, by using lesser people, and, at the same time, sell products at a lower cost, which, in turn, will ensure growth’.

Seconding this thought is Lalit Pahwa, CEO – Auto Products, Escorts. “Productivity measured in terms of labour output or in financial terms is still very low in many sectors of the Indian economy. This is due to several reasons such as labour force skills not matching the demands of the manufacturing industry, cost of capital and infrastructural inefficiencies. All these factors drive down productivity and increase costs. However, we, as a country, have been able to live with these problems, due to the massive growth impetus driven by the growth of large developed economies and our own double-digit growth in manufacturing and services.” Giving a global perspective, he adds, “As the developed economies have started to cool off and inflation seems to impact all economies, it is imperative that we respond to the issues of increasing costs, dwindling market shares and low margins by increasing productivity at a pace higher than the combined effect of the negative factors.”

Delving on the productivity enhancement process deployed at Eaton, Raja Kochar, MD – India, Eaton Corporation, informs, “Sustainability has always been at the heart of Eaton’s products. Today, everything we do is designed around that philosophy. Right from assessing the customer’s requirements to designing and manufacturing of a product, we follow processes that help us to achieve the highest possible results in all stages.”

Elaborating on the process, he adds, “During the design phase, we use

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DFSS (Design for Six Sigma), DFR (Design for Reliability), DFE (Design for Environment), LCA (Lifecycle Assessment). These are a set of sophisticated tools and methodologies, which instill excellence into the product development process to develop robust and successful products that will exceed our customer’s expectations in today’s competitive market. They also help to drastically reduce time to market. In the manufacturing stage, we use lean manufacturing for eliminating waste and improving the efficiency of our processes. Some of the widely used lean manufacturing practices at Eaton are Value Stream Mapping, 5-S, Standardised Work, Error Proofing, TPM (Total Productive Maintenance),

Set up Reductions, CFM (Continuous Flow Manufacturing). Above all, we have Eaton Business System (EBS), which is the embodiment of our integrated operating company philosophy. All these processes help us achieve the right balance between productivity and growth in today’s competitive environment.”

DRIVING AGENTS It is now an established fact that one needs to focus on productivity to gain a sustainable lead from its counterparts. There are several hidden obstacles that one needs to address if they seek to call themselves smart manufacturers. Commenting on the same, Roy opines, “The only driving force is ‘Complete hatred for WASTE’ (any activity, which only adds cost and is considered of no value by the customer). Once CEOs & CFOs understand this philosophy and

move away from traditional thinking and accounting procedures, there is no stopping any organisation.”

While offering tangible solutions, he suggests that there could be several ways to eliminate waste & cost and one of them is productivity improvement. Manufacturers need to respond by making continuous improvement. The big idea is that manufacturers should understand that they need to move towards solving ‘different problems every day’ from ‘solving same problems every day’. Till the time, we solve the same problems, we are not really moving ahead. Manufacturers cannot expect to spend 20 per cent of their time in improvements and expect 100 per cent improvement. There has to

be a mechanism to drive this theme across the organisation, which needs to be led by the top most person of the organisation.

According to Pahwa, in a stable (moderate growth) market situation, driving productivity is the only answer to sustain growth. In that sense, both productivity and growth and interlinked. In situations where the markets are shrinking or displaying decelerated growth, improvement in productivity is the only way to stay afloat. The key drivers to improve productivity are better people skills, application of IT to manufacturing problems, and above all, innovation in products and processes.

Adding a different perspective, Kochar, says, “In today’s competitive environment and continuously changing market dynamics, the driving forces can vary from time to

time. However, the key to sustained growth and development is not only to deliver products and solutions that meet customer requirements, but also to exceed their expectations. Manufacturers need to constantly find innovative ways to improve R&D processes, implement value mapping systems, thus enabling them to arrive at the right products within minimal time.”

According to Prof Pundir, there are two main forces that are driving the productivity growth mandate. The first force is the stiff competition in the market. Any company that is more efficient has an edge over its competitors. Almost all the Indian companies had to change their way of doing business after the entry of the more efficient multinational companies. The companies who could not improve found it difficult to survive. The second force is the limited resources on the planet. With increased consumerism, there has been increased pressure on all to run their business sustainably. Today we are consuming at a rate faster than what the Earth can replenish. It is the responsibility of one and all to use resources judiciously. Most companies in India have taken some initiatives in this direction. For example, companies like Unilever, Marico & Pepsi are helping farmers increase the output of their farmland. New ways of manufacturing are being developed to reduce the consumption of various resources. But there is still a long way to go.

Apart from these, some of the other crucial driving factors according to Suzanne Lee, Director – Strategic Marketing (Industry Automation Division), Siemens Industry Inc. are:Continued volatility in material costs and customer demandLeading this uncertainty will be carbon-based fuels, which remain the world’s predominant energy source and will remain so, for some time, until alternative energy infrastructures are solidified. Manufacturers consume

The application of technology to enhance value to the customer is a compelling proposition, which has delivered results for many companies across the world in multiple sectors, and we are not yet there. With the frontiers of technology moving ahead with every passing day there are new opportunities opening up where

companies can leverage technology to enhance value to their customers and thus protect their profi ts and market shares in the short-term, while creating a sustainable competitive advantage in the long-term.

Lalit Kumar Pahwa, CEO – Auto Products, Escorts



more petroleum and natural gas than any other sector as both fuel for their asset-intensive processes and as components in their products. Expanding urban areas will consume massive amounts of basic commodities such as metals, plastics, construction materials, etc. – a reality certain to ensure continued volatility. Simultaneously, as global competition intensifies, so will consumer demand; as companies enter new markets, the variability of regulatory requirements increases. Manufacturers will need to respond with more specialised products and services without compensating for price increases. With uncertainty on both the supply and demand sides of the equation, producers will need to be much more flexible in planning and deploying assets. Even with advanced business intelligence tools, producers have struggled with accurately forecasting and planning for demand on a consistent basis. This balancing act will become even more difficult.I n c r e a s i n g s u s t a i n a b i l i t y requirementsThe pressure to protect the environment and reduce waste will increase. Businesses are under pressure from customers, partners, employees and shareholders to reduce their carbon footprint and use natural resources more efficiently. This is causing a fundamental shift not only in the way companies make their products, but also in the way they brand and market themselves.An aging industrial infrastructureJust as the industry is seeing a mismatch of available labour and skills requirements, it is finding that other production assets – plants and machinery – consume too much energy, require expensive upkeep, lack advanced features & capabilities, and do not support flexible production requirements.

POTHOLES ALONG THE WAY The challenges in the path to productivity enhancement are many.

Raw material volatility, transportation & utility infrastructure and cost optimisation are still going to be at the top of the agenda. Roy adds, “New and, often, unexpected threats make today’s business environment much more difficult and complex. At a high level, the ongoing evolution of globalisation brings both, blessings and curses i.e., companies have greater access to new markets and resources, but the resulting interconnectedness makes them more vulnerable to economic, political, natural disasters and other risks.”

Globalisation also increases competition, which puts pressure on producers on all fronts. For Roy, the biggest roadblock, especially in India, is the ‘excellence crisis’, the ‘Indian’ approach to solving problems and our acceptance standards as compared to global standards. We have factories & offices, which look great from outside but are full of dirty shop floors, broken processes (red tapism), bad policies, poor standards and absence of excellence, poor working conditions, etc. We only want to look good in numbers. We need to understand that profits are delivered by processes and processes are run by people.” This prosperity that we see in India will not last long if we focus only on results and not on the process. We need to move from Indian excellence to achieving global excellence. The biggest roadblock is always the thought or principles that we carry, which, in turn, drive our behaviour and actions. To be ready for the future, we need to

change the way we behave and work. Doing the same things over and over again and expecting different results is insane.

Terming skill set as one of the biggest roadblocks, Pahwa informs that the key issues are people skills and competencies, which can be addressed by a comprehensive thrust on training, capacity building and vocational education. These have to be done at the organisational, state, industry and at national levels. The other key factor is infrastructure, which has been the subject of discussion and debate for over a decade now. While the government and other stakeholders realise the importance of this key factor, the movement in developing infrastructure has been slow and still lags the need in many sectors. The other area is reforms like the implementation of GST, introduction of DTC, rewriting labour laws to protect labour interests and provide flexibility to employers, streamlining the land acquisition process and effective implementation of environmental laws & quicker clearances, which lead to lower transaction costs, higher transparency, better governance and higher employment.

One area that has huge potential for improvement is the supply chain. Though India has many shortcomings in terms of infrastructure, the main reason behind the poor supply chain in the country is because it has been neglected for decades. But now that it has started grabbing eyeballs, the future looks bright.

General Motors (GM) was able to realise a ‘weeks-to-hours’ reduction in line change and transmission build dynamics at its Toledo, Ohio, powertrain plant. How? This was possible through Flexible Assembly Confi guration Systems (FACS) and Siemens control and communication. GM was able to fl atten engineering costs by standardising on the hardware, software and communication protocols used. As George Jewell, Engineer, GM stated, “From our fi rst installation in Ramos Arizpe (Mexico) to this Toledo plant, we have seen great results, with activities that took months reduced to weeks and what took weeks reduced to hours. There is less ramp-up time, plus the changeover and line-balancing upsides are already proving that this was a benefi cial investment.”



Prof Pundir feels that the most critical roadblock in the path of success is to ensure the sustainability of a business. “Now a successful company cannot simply remain idle. It needs to evolve round the clock to tackle global competition. Emphasising on innovation and R&D at strategic level can be the key. Environmental sustainability is gaining utmost importance. All the stakeholders, specially the customers are more environment-centric now, so companies have got a new green dimension to think on,” he says.

This green business philosophy is further encouraged by various national and international norms being consistently introduced. Fulfillment of these norms is compulsory for continuing the business. One of the major reasons for the Indian economy’s ability to counter the slowdown was lesser dependency on the US and European markets, India itself being on the driver’s seat of the demand. The same may hold true for the future as well. According to Kochar, recession puts lot of pressure on the product cost and the business cycles. While the impact on revenues and profitability during such times is understandable, one of the biggest challenges that a company might face is in the area of R&D activities. Companies must remain technologically competitive to survive in today’s business environment and spending on research & development is one way to accomplish this. If a company is spending on R&D and is able to capitalise on that research, that will definitely pay off in the future and help in placing the company ahead of competition.

FOCUS POINTS FOR MOVING FORWARDFor leaders, the productivity-growth mandate could be daunting, with no clear pathway for moving forward. Start with your customers. Their needs and wants should make way for the next steps, but be careful not to assume your company already has this knowledge.

Often, customers themselves are unaware of available solutions or hidden opportunities and need help to unearth them. By investing in advanced engineering tools, virtualisation, social media and other technologies that increase the velocity & effectiveness of established communications networks, manufacturers can tap a constant flow of feedback and dialogue.

This information flow will reveal gaps that can be closed with process technologies, keeping in mind that customer needs and wants will need to be mirrored with your own company’s strategic goals, including: Time-to-Market: Being an early

provider or early adopter of new technology is proving to be one of the most effective ways to increase revenues and gain new customers, but this is an area that needs improvement. Often, a manufacturer’s R&D centres are located at standalone locations away from headquarters and plants. A faulty communications infrastructure certainly could slow new product development.

Higher Quality/Lower Cost: Driving down costs while making better, more specialised products will require investments in technologies that support repeatable standards in production such as robotics, remote sensoring and process-control equipment.

Better Plants: Throughout the manufacturing sector, older plants are still in use, although they are not as efficient as possible. Building new, right-sized plants is not always an option, but upgrading existing operations can improve velocity & throughput, lower energy costs and provide for more flexible production planning.If a manufacturing company

improved in these areas alone, it would be better able to meet future challenges and build an enterprise-wide focus on productivity growth. Kochar opines, “The key focus areas that can

yield substantial results in the long-term in today’s business environment are fuelling growth and innovation, retaining cash and increasing profit margins and decreasing costs through quality & processes.” Citing the example of Japan, Prof Pundir adds, “The growth of Japan was mainly due to their efforts on waste reduction and quality improvement when no one else was concerned about it. Productivity means doing more with fewer resources. In this world of price wars and stiff competition, any kind of waste is undesirable. For the sustainable growth of business, it is high time that businesses focus on productivity. Except for monopolies, it is very unlikely that any business low on productivity will be able to sustain in the long run.”

ACHIEVING THE SET GOALThe only way to remain competitive is to dramatically increase productivity through innovation. This will require strategic investments in both, intellectual and capital resources, to spread innovation throughout enterprises in processes as well as new product development. Clearly, productivity is the engine that will drive continued growth at all levels of the global economy – macro, micro and local – and the most successful participants in that economy will be the most productive. Get used to thinking about productivity as a challenge that cannot be handled in silos. An enterprise-wide approach means increasing productivity holistically within and among plants and functions. Leading companies have realised that when productivity growth is elevated from a metric to a strategy, it begins to drive other competitive benefits that are tied directly to revenue and profitability improvement – the only way to build long-term viability in an unpredictable and highly competitive global marketplace.

Inputs and lead image courtesy: IndustryWeek

& Siemens report on Productivity-growth

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KIRLOSKAR BROTHERS

hallenging the impossible and transforming it into a lucrative opportunity is what demarcates industry leaders from

the rest. Mere determination, belief and constant pursuit to achieve the unconventional was the thought when the marketing team at Kirloskar Brothers (KBL) convinced the team of Tata Power at Mundra to use one of their most reliable products concrete

volute pump.To its credit, the company has

successfully managed to commission the world’s largest pumping station at the Sardar Sarovar Narmada Nigam Project. The recent commissioning of

India’s largest concrete volute pumps for condenser cooling water application for the thermal power project of Coastal Gujarat Power (CGPL) at Mundra, Gujarat, is yet another testimony of its true innovative capabilities.

THAT’S HOW IT WAS INITIATED…It all started in the year 2006 when the marketing team at KBL approached the CGPL officials regarding this project. There were many strong global

C

DEMONSTRATING

It is the innovative and risk taking streak of companies that makes them true leaders in the test of times. Having remained undeterred in managing extreme situations, the global leader in pumping technology, Kirloskar Brothers, by virtue of their technical expertise, managed to commission India’s largest concrete volute pumps for 5X800 MW ultra mega power plant within the timeframe. This dream project was none other than the thermal power project of Coastal Gujarat Power (CGPL) at Mundra, Gujarat. Achieving milestones one after another, the company has been creating inspirational landmarks. Here’s the fi rst hand information on the crucial project right from the procurement to commissioning…

PRERNA SHARMA

TECHNICAL EXPERTISE &RISK TAKING ABILITIES

It’s one of the largest CW Pump house in the world involving total fl ow of 630,000 m3/hr in single forebay.FA

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KIRLOSKAR BROTHERS

contenders vying for it.Commenting on the same,

Dr Jagadish Kshirsagar, VP & Head – Corporate Research and Engineering, KBL, says, “We proposed to offer CGPL concrete volute pumps, which are known for their performance and reliability for more than two decades now. Having a track record of designing, constructing and commissioning more than 150 concrete volute pumps worldwide, the team KBL was once again charged up to take this project.”

Delving in depth on the technical intricacies of these pumps, Dr Kshirsagar informs, “Concrete volute pumps are of special types whose casings need to be developed at site. The toughest part is the perfect alignment of the rotating assembly with the onsite concrete volute, which needs a high level of civil engineering accuracy. Every pump has its unique features and hence, has to be constructed differently. It has to be a gradual process of developing one pump at a time, which requires highly skilled labour.”

PROBLEMS STILL PERSISTED… Another challenge was the execution considering the magnitude of this project and its given time span. Talking about the same, Dr Kshirsagar explains,

“We had a series of pre-planning and designing seminars during the micro-planning of the project to execute it as per the given timeframe.”

It was agreed that in five months, the concrete would be laid. Recounting the ‘pressure-filled’ days, Dr Kshirsagar says, “It was extremely difficult to build 10 concrete volute pumps in five months. However, finally the

concrete was laid as per the schedule and various parts started reaching the site. While the rest of the plant is yet to be completed, two pumps are well tested and have been successfully commissioned.”

CONTINUOUS LEARNING AT EVERY JUNCTUREExecuting an order for 10 cooling water concrete volute pumps for this project, KBL demonstrated a very high speed of execution. All the 10 pumps will be installed at a single location, thereby making it the world’s largest condenser cooling water pumping system for a thermal power plant.

The path to significant victory can never be smooth and requires everyone to take certain pathbreaking measures. KBL’s firm grit and determination has helped it successfully commission this huge project. The thought with which the KBL team went forward unanimously helped it emerge as a clear winner.

Dr Kshirsagar elaborates on the crucial learning from this project, which include: High level of accuracy in designing

the pump and all its parts Ensuring the zero-error fitment of

all the components of pumps coming from various locations and assembled at site, which needs excellent co-ordination bewteen suppliers and vendors

The success of the project does not only depend on the way the KBL team is synergised, but also the synergy among all the supply chain members.In short, this is an excellent example

of teamwork of extended teams.

[email protected]

Coastal Gujarat Power - Mundra Project: 5x800 MW Ultra Mega Project, MundraCirculating Cooling Water SystemSystem involves 10 Concrete Volute Pumps2x50% Capacity CW Pumps for each 800 MW unitLiquid: Sea WaterPump type: Concrete VoluteDesign Capacity: 63,000 m3/hrTotal Head: 23.0 mwcSpeed: 271 RPMMotor Rating: 5200 kW

It was extremely diffi cult to build 10 concrete volute pumps in fi ve months. However, fi nally the concrete was laid as per the schedule and various parts started reaching the site. While the rest of the plant is yet to be completed, two pumps are well tested and have been successfully commissioned.

Dr Jagadish Kshirsagar, VP & Head – Corporate Research and Engineering, KBL

Overview of one of the largest CW Pump house in the world


amous American author Napoleon Hill had once said, “Most great people have attained their greatest success just one step beyond their greatest

failure.” This thought holds true when we talk about successful entrepreneurs. Greatest entrepreneurs are not known by that one idea, which they felt would do wonders in the world; rather, they sense the pulse of the customer, who they cater to. Besides this, their sheer determination and grit make them resistant to initial setbacks. Such is the inspiring entrepreneurial venture that one aspires to fulfil ones’ dreams and, in turn, create an iconic brand to bring ultimate value for the customer.

Everyone dreams, but a few people dare to chase those dreams and make it a reality. One such company,

better known for its unmanned aerial vehicle, which was seen in 2009’s most successful film 3 Idiots, is none other than ideaForge. The company is fairly new in the market, but it has already attained a good position in the defence sector by its offering – unmanned aerial vehicle.

ideaForge is in the business of developing alternative energy charging devices for various consumer electronic products & high-end technologies in the field of autonomous aerial vehicles. With a focus on sustainable use in operation, the company ensures highest quality products. The company has been incubated by Society for Innovation & Entrepreneurship (SINE), IIT Bombay. The elated creators of the brand, ideaForge – Ankit Mehta, Rahul Singh & Ashish Bhat – share the same vision of creating solutions

for Indian consumers that are at par with global standards.

With strong academic credentials and an unwavering attention towards satisfying customer needs, the team of young technocrats has attained various milestones during its four-year journey.

Much to its credit, the company has been associated with the Indian defence sector to supply its unmanned aerial systems. With brigh prospects in sight, the young team is mighty enthused with envious growth prospects. Talking of the growth journey so far, Rahul Singh, avows, “We are a four-year-old company, which was started by three people. This has now been expanded to five core team members and about 15 people. We started off making alternate energy products. These are devices, which can charge portable electronic

The phrase and the phase India Shining can no more be apt than the current age where one can clearly witness surge in the number of young entrepreneurs getting out of their traditional mindsets to drive the fortunes of India Inc. Taking a giant leap in this direction, ideaForge, a start-up founded by three IIT Bombay alumni in February 2007, is driven by one vision - leading the path. With unique line-up of businesses viz. alternative energy charging devices and autonomous unmanned aerial vehicles, ideaForge has been scaling high. With fresh vigour and zeal, the company is all set to change the dynamics of Indian manufacturing in the years to come.

F

iDEATING SUCCESS

PRERNA SHARMA

ideaForge

ideaForge

145 F E B R U A R Y 2 0 1 2 | SEARCH - THE INDUSTRIAL SOURCEBOOK

THE PROUD TEAM

devices. It need not necessarily be only eco-friendly technologies, but an alternative way of charging electronic devices.” Mobile phones being the most portable consumer electronics devices, the company chose to venture into this space.

MAKING A MARKAbout a year back, the company commercialised a parallel line of business. They have now forayed into building unmanned aerial systems. Taking about this promising offering,

Rahul says, “We were interested in building robotics systems for a long time and develop technologies for the same. We realised its huge potential in defence, security & surveillance.” This gave birth to an unmanned aerial vehicle. Its unique offering, NETRA, is a completely autonomous hovering unmanned aerial vehicle ideal for short range missions and requires very short training time. Its intuitive point and click graphical user interface requires minimal user assistance allowing the user to concentrate on the mission

objective rather than the flying of the vehicle. Its quick deployment time and vertical take-off and landing (VTOL) ability expand its usage to confined areas of operation. It finds application in anti-terrorist operations, counter-insurgency in forested areas, hostage situations, border infiltration monitoring, local law enforcement operations, search & rescue operations, disaster management, aerial photography and many more applications.

He further states, “I think we have the most indigenous and advanced technologies in this domain in India. We have started this offering exclusively for government-affiliated organisations and currently, we are only targeting Indian markets and have generated a good response, so far.”

Talking about its most popular line of business – mobile power alternatives – these equipment help users charge their mobile phones wherever they are from the nearest and most convenient source. With this unique offering, they directly connect with the end user.

In every aspect, both the business offerings are unique and are in stark contrast with each other. Through one product line-up, they directly link up with the vast demographics of the country, while with the other, they serve the ever-growing security needs of the country.

Talking about the experience of working with the public sector undertaking right from the beginning, Rahul says, “Dealing with the public sector itself is tough. There is little transparency in the sector. But the good thing we have seen is that the government has recently started opening up for private participation as far as the defence sector is concerned. Till recently, only the big corporates could get into contracts with the government. But nowadays, companies, like us, can also grab a share of the pie. For a company, like us, it is very difficult to get a foothold into government-controlled sectors.”

Ankit Mehta (Founding Member):Ankit has done his BTech and MTech (Specialisation: CAD & Automation) in Mechanical Engineering from IIT Bombay, graduating in 2005. He has worked for six months in a leading sales & marketing consultancy. He has implemented several original ideas while at IIT and also led to the establishment of the roots of an Innovation Cell at IIT Bombay. He has a pressing desire to create an entity that responds to the highest ideals and lead the way to an environment-friendly world.

Rahul Singh (Founding Member):Rahul has done his BTech in Mechanical Engineering from

IIT Bombay, graduating in 2006. He has a passion for creating products that exceed customers’ expectations.

Ashish Bhat (Founding Member):Ashish has done his BTech in Electrical Engineering from IIT Bombay, graduating in 2006. He has an undying passion for making simpler and better products.

Vipul Joshi (Sales & Marketing, Alternative Energy):Vipul has done his MBA from the University of Business

and Finance, Switzerland, graduating in 2008. He has worked with Arvin Meritor as marketing trainee for over a

year while doing his MBA. Prior to his stay in Switzerland, he had worked for Standard Chartered for one and half

years in India.

Amardeep Singh (Marketing & Operations, Unmanned Systems):Amardeep has done his BTech and MTech (dual degree) in Aerospace Engineering from IIT Bombay, graduating in 2008.

THE PROUD TEAM


ideaForge

HOW DID THEY MAKE IT POSSIBLE?It is a known fact that setting up a business from ground-up is a courageous effort irrespective of the kind of financial muscle you need to put in till the time you do not start getting returns on investments. Justifying this, Vipul Joshi, VP – Sales & Marketing, ideaForge, informs, “Irrespective of the kind of product line-up you offer, entrepreneurship has certain basic challenges that people need to be realistically aware of. The most basic factor is the team that sets up the task of building a brand. It includes reliability, complimentary skill sets and trustworthiness. The strengths of the core team and their capability in driving the start-up organisation to newer heights are the keys to making any business successful. It is the team that makes or breaks an idea. We have been lucky and quite balanced in our team. Beyond that, there are always setbacks that you tend to underestimate – the time, resource, and money flow that are required to transform an idea.” Setting the right foundationProviding a guide to budding entrepreneurs, Rahul reveals, “While starting a business, expect most of the things that you do to go wrong. As an entrepreneur, you need to decide on the kind of company you are going to be. If your strength is technology,

then among your options the first is to develop a technology and licence it to a corporate, which has the expertise in commercialising it. Second is to make technology, get acquired and be a part of the acquiring company. Making technology and selling it by your self is the most difficult. If you are planning to do that, realise the challenges. The first part, of making the technology, seems to be the easiest part for a technology person. In the third option, you create a brand, which is the challenging part. At every stage, all the questions and challenges become simpler if these things are clear within the team. It entirely depends on what approach you would want to take. Be clear as to what you want as a company. Have a realistic timeline to build a brand.”Indian funding mechanismThe Indian funding environment

is not convenient and conducive for entrepreneurs unlike in the US. The reason is that the investors’ community is very risk averse and conservative in their approach towards entrepreneurs. As a result, there is a lack of momentum and resources in carrying forward an idea.

Sense the pulse of customersAs is the case with every business, make the customer your judge. He is the final verdict of the success of your product. Find the right channels to enter into the deepest roots of the market – rural India. The market is huge, but finding the right distribution network is a task. Identifying who is your customer is the biggest success factor.

THE TURNING POINTIt was very intriguing to know the reason behind such a bold preference of setting up a firm from ground-up despite having offers from world-renowned MNCs. Clearing the air, Rahul & Vipul inform, “You need to be realistic and pragmatic about your

preferences. If you can afford to take risk in life, probably you are lucky to do that because a start-up is a risk that you take with whatever you do. The best thing about us is that each member of our team was able to be on the same level of understanding to sacrifice what it takes to start a business. If you can afford to take the challenge and are passionate and pragmatic about what you do, then nobody can stop you from being a successful entrepreneur. You just need to set the right goal for yourself.”

With such inspiring remarks, my very first encounter with the young entrepreneurs had been a real delight. It also reinforced the fact that if you have an entrepreneurial ability in you, then go that extra mile and fulfill your dreams. It just requires passion and a realistic goal… and everything else will follow!

Create a dynamic team that shares the company’s vision & mission Be realistic & pragmatic about your preference while starting a business While starting a business, expect most of the things that you do to go wrong Make the customer your judge. He is the fi nal verdict of the success of your

product Have a realistic timeline to build a brand.

Photo By Sumedha Mahorey

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Roto ChargerThis helps you tap power by means of either cranking (wind-up mode) or rolling (roll-on mode) the device anytime you need to top up charge on your phone to survive it the next hour or make that last call.

Universal Rechargeable Battery Pack With Flash lightIt can charge a mobile phone, MP3 player, PDA, etc. while you are on the move.


nnovation is the central issue in economic prosperity,” said Professor Michael Porter of Harvard Business School.

Companies, which adopt innovation, fare better in the marketplace. This was proved by research, which indicates a clear link between better innovation practices, employee involvement and customer satisfaction. A higher market share is the hallmark of an innovative company.

So, when it is a known fact that innovation is essential for generating profits, why do more companies not embrace innovative practices? The answer is simple. Innovation does not happen by wishful thinking. Commitment, resources and a progressive mindset is required to create a culture of innovation.

The involvement of the whole organisation, including the top management, in planning; a system to go through suggestions, tame wild

ideas and a system to reward innovators is required. Only the best companies manage to do all this.

CREATE A WILDFIRECreating a conflagration of enthusiasm will be possible when everyone’s fingerprints are on the strategic plan. For this, it is essential that spectators in the organisation are asked to be genuine participants willing to dive into action. Take, for instance, the case of HLL. HLL’s mission ‘Bushfire’ led by the MD and CEO Nitin Paranjpe inspired 4,000 employees to visit 15,000 shops

over six days only to get suggestions to create perfect stores. Even the Idea Bank Scheme at ICICI harvests the ideas of thousands of employees and provides built-in rewards for teams

that actually ‘tame the wild ideas’ and implement them.

Companies, which have practiced the 90-day innovation plan over the last 20 years, have reaped the fruits. These companies have not only increased their market share, but have also achieved higher levels of customer satisfaction and enhanced employee participation. The result: greater profitability. However, any company undertaking an innovation initiative should be willing to dedicate time, budget and other organisation resources to the cause for at least a year.

According to research, most CEOs pay lip service to innovation and a few focus on innovation by the top team. Very few Indian companies commit to a long-term innovation initiative to build a systematic culture of innovation across the organisation. A few trained fast trackers, like the 35 chosen at the Brakes India, Foundry Division, can ensure that innovation practices seep down to the shop floor, thus building

‘IAre you willing to spend the next 90 days making your company more profi table? If you have the discipline, you can. Turning bright ideas into action is a problem most companies face. However, a daily implementation schedule will benefi t the team, department and organisation as well. Here is a 90-day blueprint to make this a reality...

90 DAYS TO TRANSFORM YOUR BUSINESS

Innovation can be the secret ingredient that transforms a company. It is about new ideas. Creative ideas may be new, but they need to be tamed to work in

the corporate world.

TURNING IDEA INTO PROFITABLE VENTURE


149F E B R U A R Y 2 0 1 2 | SEARCH - THE INDUSTRIAL SOURCEBOOK

a sustained culture of innovation. The 35 trained innovation leaders create commando action teams around them. All the teams track the core goals of the company. The feedback follow-ups and rewards systems ensure the rest. V Narasimhan, Executive Director, Brakes India, is of the view, “Innovation ensures fun and excitement at the workplace. Why should the top management only have fun thinking, while all the others just do as they are told?”

Swami Vivekananda had said, “This world is just a gymnasium in which we play; our life is an eternal holiday.” Carrying this thought forward, a company needs to first install a positive field, wherein everybody is full of the joyous, ‘can do’ spirit. This is the ‘field’ in which creativity and innovation works best and playfulness enhances ideas.

A creative environment is supportive and nurturing. It is an environment in which everyone feels free to play and to be intuitive & bold. It encourages people to take risks and think out of the box.

Every organisation is either surrounded by a positive or a negative field. This field begins within the individual as every individual has a positive or negative field within himself. The development of an inner field – a positive mind space – is essential for creativity.

Continuously developing positive emotions creates a positive field within which a person interacts with others who bring in their own respective fields. Those who operate in positive fields suffused with love, compassion, laughter, courage and wonder, are likely to be more creative when supporting others during their innovative best moments. To present this concept more clearly, I have used the ancient Indian concept of Navarasas – the nine emotions.

Learning to enhance the positive field and reducing the effect of the negative field is an important part of

creativity and innovation. Thinking out of the box is possible only in a positive field. The positive field is sustained by certain tools and behaviour – verbal, tonal and non-verbal. It is a win-win field. Within such a field, all who operate together are enabled and nurtured.

As American writer Alvin Toffler claims, “The essence of creativity is a willingness to play the fool, to toy with the absurd, only later submitting the stream of ideas to harsh critical judgment. The application of the imagination to the future therefore requires an environment in which to safely reflect, in which novel juxtapositions of ideas can be freely expressed before being critically sifted. We need sanctuaries for the social imagination.”

PROBLEM STATEMENTIt is important to involve everyone in identifying problems in the system. Give everyone a chance and encourage them to throw light on the problems. Once main points are identified, it becomes easy to deal with them. The problem finding exercise will be facilitated using

the 6 Ms – men, materials, machinery, methods, markets and money.

Sometimes people state the symptoms and not the problems. For instance, consider the question, ‘How to build a better mouse trap? or ‘How to keep mice out of my space?’ This could throw open the field to gas, poison or improving hygiene. The first question would ensure that the person is obsessed with the architecture of mouse traps. Scarce resources could be spent on mouse

Plan of action The 90-day blueprint has a plan or a thinking tool attached. As per the plan, one has to create a few small cross-functional commando teams of 5 to 7 action warriors. All the teams have to follow the 90-day plan, led by an innovation champion who has direct access to the CEO. Innovation requires going away from normal practices, cutting against the grain. Therefore, the top management’s support is critical. The 90-day plan will help companies: Create a climate, which empowers everyone in the company to achieve their full

potential Launch an initiative, which will invigorate the whole organisation Build young, proactive, commando teams, or innovation spirals, designed to

think outside the box Inspire team leaders to transform their departments and the organisation

through their youthful, proactive ideas Develop a daily plan to institutionalise innovation and establish long-term

culture change.On day one, start by giving the team a bird’s eye view of the 90-day action agenda. The fi rst step is to create a ‘problem bank’, which involves all the team members.

There are dreams that do not let you sleep. Mine, is of seeing India as the innovation capital of the world. For the last twenty years, creativity and innovation have fi lled my life with a sense of mission. This journey has taken me into noisy workshops and hushed corporate boardrooms. It has led me into debates with captains of

industry and economists. It has opened my eyes to the potential of grassroots workers.Dr Rekha Shetty, MD, Farstar Distribution Network

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traps, which would not really get rid of mice. Get everyone to ask the right questions and identify the core problems together.

Let all the team members analyse and discuss the problem. Study the past, present and future of the problem as team members perceive it. Let everyone

have a chance to imprint their personal viewpoints of the problem. Certainly a person on the assembly line will see the problem in a totally different way from the way the CEO perceives it. The problem of the mouse is different from the solutions seen by the housewife. When everyone understands the problem together, they commit to find a solution common to all. Problem analysis by the whole team ensures that people take a holistic view without turf protection.

“Instead of pouring knowledge into people’s heads, we need to help them grind a new set of eyeglasses so that we can see the world in a new

way,” opines JS Brown, former Chief Scientist, Xerox Corporation.

Give the team a chance to look at the problem together, so that their minds are expanded to achieve a holistic view. This map of problems will enable everyone to have a unified view of the geography of the problem.

Encourage people to keep refining the problem and adding more sub problems. Remember, when the problem map is clear, the optimum path through the thickets and mountains becomes easy and clear. Maintain the growing problem bank on the intranet. Replace problems which are solved with new problems. This exercise enhances collaboration. It reduces needless conflict and eliminates turf protection.

Identifying and formulating the problem is the most difficult part of creative problem solving. Very often, we state symptoms of the problems and end up wasting scarce resources chasing the illusionary ‘golden deer of the epics’. Management then becomes so emotionally committed to the wrong path that we can end up accelerating along the wrong road. It is like a man who drills an oil well in a bad spot. More and more money is spent with no resulting strike. But those involved, refuse to fill up the unproductive well and move on to a new location. They continue throwing good money after

bad because they do not want to admit that a mistake had been initially made.

IDEA GENERATIONIt was Ravi Venkatesan of Microsoft India, who focussed on Innovation Blow Back (IBB) in his company. IBB happens when innovations developed for the poor, for instance, Tata Nano, are bought by rich nations. Venkatesan’s company offers a computer with three mice, so that poor children in village schools can work on the computer, three to a screen. Innovation is often born of

adversity. It is about doing things differently. The surefire method is to think about the exact opposite of what everyone is doing.

Dr Edwin Land, the founder of Polaroid Corporation, made a killing with instant pictures when he made his little daughter’s wish come true. She wanted to see her birthday pictures immediately, before they were developed. Imagine Sam Walton who made inventory a profit centre, instead of a cost centre. Fred Smith, a senior in college, wrote a team paper where parcels worldwide could be delivered overnight. Many years as a pilot flying missions into Vietnam, he refined the idea. When he returned, he created Federal Express.

It is rumored that the legendary Dhirubhai Ambani got Boeing to cut open the hull of an aircraft to transport a huge machine, which was needed to reach India before major taxes came into effect. Let ideas appear and be recorded. Leave them alone to germinate and grow in people’s minds. No criticism during idea generation. “Analysis kills spontaneity. The grain once ground into flour, springs and germinates no more,” says Swiss philosopher Henrie Fredric Ammiel.

TAMING WILD IDEAS Innovation can be the secret ingredient

The process over 90 days follows the path of: Creating a wildfi re of enthusiasm Stating the problem Generating ideas Incubation Taming wild ideas and analysis Implementation.

People Identify action teams

Train teams in minds power tools

Put ideas on white board

Group presentations

Create in innovation spirals

Policies & practices

Assess existing management

practices

Define document and gain approval for recommended

problem statements

Define goals and impact 6M implementation requirements

Analyse solution and choose best

solutions

Management systems

implementation

Mind space Ice breaker; nurturing climate

Install positive nava rasas

Open moodi problem to sub-conscious mind

Switch on analytical mind;

5W and 1HLeft brains logical

mind

Change management

Identify top management support, stakeholder impact and design communication & training requirements

Execute communication

training, compliance

Implement communication,

training complaince

Challenge identification,

ensure strategic importance

List of ideas ensure top management support

Cost benefit analysis

Detailed implementation

plan

Create linkages; performance and

rewards

Problemstatement

Ideageneration Incubation Analysis Implementation

THE MINDSPOWER PROCESS MAP

152



that transforms a company. It is about new ideas. Creative ideas may be new, but they need to be tamed to work in the corporate world. Take a wild idea like ‘zero cost’. Start the process of taming it by enclosing it in a sanctuary where it cannot be attacked but only developed. Suspend judgement, postpone reaction and extend effort.

Get your team to start thinking about impossible goals and making them possible bit by bit to the extent possible. Challenge them to turn every cost centre into a profit centre. Wal-Mart turned inventory into a profit centre by getting its suppliers to deliver on the shop shelf 40 minutes before it was sold and paying them after six weeks. With a single stroke they could eliminate warehousing, logistics and even stacking on the shelf. Remember, the laboratory of the mind can test a hundred alternative futures at very low cost.

INCUBATION AND ANALYSISDuring idea generation, a list of alternative solutions is generated, i.e. seeds are sown. During incubation, the seeds are allowed to sprout and grow unobstructed.

During analysis, the plants are pruned and weeds are removed, till only the usable alternatives remain.

Implementation involves choosing the final solution, planning, developing a detailed roadmap, communicating it to the teams and finally, acting on the blueprint.

Each of us has a strict censor board sitting in our minds. Whenever an unusual idea pops up, the censor board sits up in horror and suppresses it before it can throw us open to ridicule. The censor board protects us against laughter and contempt. As a result, only 200-year-old, run-of-the-mill ideas pass through this formidable filter. Consider all these statements that were considered nonsense: A person can communicate with

173 countries simultaneously at the click of a button.

Men can fly like birds. Photographs can be instantly

printed. Marriages can be fixed on the

Internet. “There is no likelihood that man

can ever tap the power of the atom,” said Robert Millikan, winner of the Nobel Prize in Physics in 1923.

Often nonsense, a silly question playing the fool, can lead to breakthrough ideas. A wild idea tamed can be a brilliant innovation.

IMPLEMENTING INNOVATIONS“You see things: and you say’ why? But I dream things that never were: and say ‘Why not?”, said Irish playwright George Bernard Shaw in Back to Methuselah.

Companies need to innovatively design their future when they are doing well. Learning exactly how to get ideas, develop them and implement them as innovations require discipline and direction. The journey can lead one to new strategies, new products or even new ways of working and managing.

Practicing the step by step tools that lead to innovation for 90 days can ultimately enable reinvention of an entire organisation. Whether it was an IAS Officer like SR Rao who transformed plague-ridden Surat to one of the healthiest cities in the world or the Tata’s making Nano the world’s most inexpensive car, everything starts with a dream goal, an impossible vision which ignites the imagination. The journey to transformation starts with a decision to chase a stretch goal, to reach for the farthest star.

Dream the impossible dream and make sure your whole team dreams the same clear dream. If you want your company to pursue stretch goals, you need to do this two-step manoeuvre: 1. Create a unified dream2. Act to finish.

Ideas are easier. Implementation is difficult.

A few years ago, topnotch American Research Company came up withthe finding that the next global economic powers will be the Indian Elephant and the Chinese Dragon. India is the largest laboratory for bottom-of-the-pyramid innovations for the poor. Most countries cannot come up with such reverse innovations, created by the poor but used by the rich.

INNOVATION – TURNING BRIGHT IDEAS INTO ACTIONIt is the Age of Innovation. Constant and consistent innovation is the only surefire way to ensure profitability! Innovation requires dedicated efforts and adequate resources. It also requires the wholehearted involvement of the top management. There is no use asking the rank and file to use innovation thinking tools, when the top management does not bother to learn or recognise them when they are used. Thinking tools are effective only if they are regularly used and become a natural way of being.

It is important to note that people are not concerned about what is said. Rather, they are keen to know about what is done. Get down, lead from the front and participate!

Dr Rekha Shetty is MD of Farstar Distribution

Network, a unique consultancy company devoted

exclusively to innovation and creativity under

the brand name Mindspower. Dr Shetty is an

author, an entrepreneur and an original thinker.

Popularly known as the ‘Corporate Doctor’, Rekha

Shetty has created a new tool for Indian Managers

to develop the competitive edge: Innovation and

Creativity through Mindspower.

E-mail: [email protected]

Companies need to innovatively design their future when they are doing well. Learning exactly how to get ideas, develop them and implement them as innovations require discipline and direction. The journey can leadone to new strategies, new products or even new ways of working and

managing.


ith me growing up, grew my aspiration to be like my dad, ride a bike he is passionate about, and service it part by part like he did.

He had inherited the dumdaar Bullet in the early 1970s from his father – a British policeman. His first experience of riding a bike (when he was in Std IX) is a vivid memory. Solid pick up, stylish yet robust body and a balanced personality is how he remembers the bike he has been riding ever since. For me, a rebel right from birth, the bike has been a symbol of freedom till date. My recent visit to a place where biking history has been created – Royal Enfield’s manufacturing plant

at Thiruvottiyur, Chennai – gave me an opportunity to relive the freedom and excitement that every biker feels as the silencers roar to the tune of a racing accelerator.

PLANT HISTORYSuffusing the romance of the 1950s with the latest technologies, catering to the vast Indian as well as global market demands while creating a practical leisure motorcycling experience for one and all, Royal Enfield has been an iconic two-wheeler manufacturer since 1955.

With exports to over 30 countries, the Thiruvottiyur plant boasts of a British style built-up designed very similar to the original Redditch plant in the UK,

well-developed landscape, a testing track and two shop floors containing the latest manufacturing technologies as well as all means to handcraft the bike. This is one facility in the world where bikes can be completely

W

CREATING THE BEST LEISURE BIKING EXPERIENCE

SUMEDHA MAHOREY

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The world’s oldest bike, fashioning style and comfort of this age not only provokes thought but also the interest of every biker. As a Bullet which hits the target, the 50-year-old story of Royal Enfi eld has been commendable on all platforms – be it marketing or manufacturing. Here’s a fi rst-hand account on what makes a Royal Enfi eld the ultimate prized possession of this century from its manufacturing unit at Thiruvottiyur, Chennai…

ROYAL ENFIELD

155F E B R U A R Y 2 0 1 2 | SEARCH - THE INDUSTRIAL SOURCEBOOK

manufactured with absolutely no use of technology. Though the costing for handcrafted bikes goes up by a notch, having such an option is unique for any shop floor. One can experience an old-world charm of manufacturing the entire bike manually at the facility.

Royal Enfield India was set up in 1955 when it started receiving 350cc bikes in kits from the UK and assembling them in Thiruvottiyur at Chennai, India. But, eventually the entire bike was manufactured in India and a couple of years later, the company started manufacturing the 500cc Bullet. By its sheer power, unmatched stability, superior riding comfort and rugged good looks, the Bullet dominated and continues to dominate the Indian roads. It is the dream choice of every motorcyclist in India with even the Indian Army and Police endorsing the Bike. In 1990, Royal Enfield entered into a strategic alliance with Eicher Group, and later merged with it in 1994.

Since then, the company has made considerable investments in modernising its manufacturing technology & systems and in 1996, when the Centre decided to impose stringent norms for emission, Royal Enfield was the first motorcycle manufacturer to comply. The company is also among the first few Indian companies to obtain the Whole Vehicle Type Approval (WVTA) for meeting

the European Community norms.

MANUFACTURING MIGHTTo manufacture quality bikes that are well-known worldwide for their reliability and toughness, state-of-the-art infrastructure is required, and that is just what Royal Enfield has done at their Chennai manufacturing facility.

An active in-house Research & Development wing is constantly at work to meet the changing customer preferences and the challenges of Indian and international environment standards. When introducing a new product, this team undertakes all related planning, which includes a rigorous customer contact programme, design, concurrent engineering and

testing processes. The bike design team at Royal

Enfield is well-equipped with high-end CAD/CAM workstations and the latest modelling software. Top-notch designers work together to come up with innovative bike designs to meet the market expectations.

Dr Venki Padmanabhan, CEO, Royal Enfield, asserts, “For us, R&D is a major challenge, as our customers want a bike with a roaring sound, which does not fit the noise regulations, the look and feel of the engine needs to be similar to the old model. For us, R&D is about how well we can experiment with and provide our customers what they want based on the existing technology. Also, we need to meet the norms of all the 30 countries that we are exporting to.”

To provide the best in class technology, the company has tie-ups with AVL of Austria; Fritz Egli of Switzerland; Cranfield University, UK and Criterion Engineers, the UK.

Royal Enfield’s manufacturing operations have gone through a series of modernisation and improvement efforts and has installed a number of automated processes. The company has put in place modern manufacturing practices like cellular layouts, statistical process controls and

The freshly manufactured 500cc engine ready for assembly

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ROYAL ENFIELD


flexible manufacturing systems. The Chennai manufacturing facility has also received the ISO 9001 certification and for managing its operations in a clean and safe environment, it has obtained the ISO 14001 quality certification.

A CAPABLE SUPPLIER BASERoyal Enfield ensures that all the components used in the bikes are sourced from the best vendors in the Indian automotive industry, who are geared to supply according to the company’s stringent quality standards. The company works closely with all of its suppliers from Hosur, Aurangabad, Ahmednagar, etc., giving them technical and managerial support while maintaining practices like ‘Direct Online’ and ‘Vendor Self-Certification’.

Most of the painting work is outsourced to the suppliers as the facility does not have a full-fledged paint station. Presently, additional paint shop capacity is being added at the plant.

Meanwhile, suppliers take the company’s raw metal parts and paint or powder coat it outside the plant.

Royal Enfield is also among the first Indian companies to introduce Enterprise Resource Planning (ERP) systems to manage its operations. It also has an online supply chain management system in operation.

WHAT IS BEING MANUFACTURED?The engine is the heart of a bike and similar is the case with Royal Enfield. At the Tiruvottiyur plant, the 350cc and electronic fuel injection (EFI) 500cc engines are manufactured and the rest of the assembly process is carried out.

The unit construction engine has an integrated assembly for the engine,

gearbox and clutch, and this reduces the friction between the tightly-knit movable parts, resulting in lower transmission losses. The styling of the engine has been done based on the quintessential design of the post World War II era. The EFI helps to control the air-fuel mixture at different speeds and riding conditions. This plant is equipped with machining centres, leak testing as well as final testing facilities. Everything from the noise to the performance of the bike is tested here.

Royal Enfield ’s engine manufacturing process includes machining of the crank case, polishing, sealing to prevent oil leakages, placement of bearings, gearbox, and other accessories. After the engine is ready, the assembly process starts.

The plant has a manufacturing capacity of 250 bikes per day. A unique feature of this plant lies in the fact that the complete bike can be handcrafted here. The gold lining on the tank of the bike is a result of this. Two brothers paint the lining on the tank with utmost precision.

Dr Padmanabhan avers, “Had these two brothers been not there, we would not be able to manufacture even a single bike from this facility.” With loyal employees who have worked with the company since the last 30-35 years, one can observe a family-like environment at the plant.

Once the assembly is done, the bike is tested for 20 minutes for permissible

noise levels, performance, engine functioning, etc.

RECORDS SET Apart from institutional sales, which include the prestigious Indian and the US Army, the company has many direct customers. Today, the demand of Royal Enfield bikes is approximately 75,000 per year. With Royal Enfield bikes being featured in the latest Harry Potter movie, sales

are further expected to increase almost 27 per cent in 2011. Banking on this, the world’s oldest motorcycle-maker intends to boost annual production to 1,00,000 units by the end of 2012 and is seeking a site for a second factory either in Tamil Nadu or Andhra Pradesh to suffice the demand for the `1.5 lakh+ bike for which the current waiting time is about 7-8 months.

With the finest and brightest of management teams in the country and a skillful, committed workforce, the company has a unique and open culture, making Royal Enfield vibrant and responsive. To its customers in India and elsewhere in the world, Royal Enfield means more than just motorcycles… it is a sense of belonging to an exclusive community having unfading passion, emotion and interest. The company is all set to augment its leadership position, be it in the power and leisure bike segment in India or the classic bike segment elsewhere in the world, by introducing distinctively styled and higher-powered motorcycles, strengthening existing communities around its products, expanding its network, and delivering a unique motorcycling experience. And for me, a Royal Enfield remains the bike that I have all my memories associated with, be it the first day at school or the first day I actually learned to ride a bike. After all, it is truly built like a gun and goes like a Bullet!

Multiple automated processes are used in Royal Enfi eld’s manufacturing.

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DEMAND DYNAMICS

n industrialist born in the 19th century would have imagined huge robots on the shop floor placing huge sheets in

the automotive assembly line…and the reality today is nothing different. Just the image of huge robots has been replaced by completely automated systems like robotic arms, gantry systems, conveyor belts, assembly lines, etc.

In the 21st century, automation is not only a pillar of manufacturing, but also the exerting influence on the way

m a n u f a c t u r i n g business is done

today. It has become more ubiquitous, powerful and, at the

same time, the driver for major and newer industries worldwide. In a figurative sense, automation is going invisible with intelligent devices and smaller yet smarter functions.

THE FUTURE IS HERETo understand what the future holds for the automation industry, we need to understand the current state of this market. According to Shekhar Nene,

Senior Manager – Tech (Factory Automation), MiSumi India, “There used to be a time, around 15 years back, when only the automotive sector was going in for automation. Later, the pharmaceutical

i n d u s t r y a d o p t e d automation to suffice the need to eliminate human interface and errors. As of now, the industries, which are adopting automation, include food & beverage and printing.”

Today, the Indian automation industry is growing at a rapid pace. Every manufacturer, who wants to grow, needs to adopt automation as it saves money, increases efficiency and productivity. So, what does the future hold for this industry? When we talk about the future, realism is sometimes forgotten and creativity

takes over. But when it comes to the automation industry, every thought, action and theory has been put to use. Commenting on the future of automation, five years down the line, Sunil Raibagi, MD, GÜDEL India, says, “The automation industry will be at least five times bigger than the present market size. Top global players would be entering into the Indian market and the 5-6 per cent work that is presently being done using automation will increase up to 30 per cent.”

With huge expectations like these, the dynamics of this industry are fast changing. From the automobile to pharmaceutical industry – the major demand drivers of automation – the adoption of automation is now

moving to industries such as food & beverage, textiles, printing, logistics, renewable, etc. With these changing focus areas, latest technologies as well

as innovations are becoming the need of the hour. Elaborating on the new sectors, which are now focussing on automation, Devdatta Hambardikar, President, Messung Systems, asserts, “We are witnessing huge demand from the power generation and

A

THE DAWN OF FASTER, SMARTER AND PRECISION MANUFACTURING

SUMEDHA MAHOREY

With packaging, food & beverage as well as printing industries fast adopting automation as the basic pillar of manufacturing, multiple doors have opened up for the automation industry in newer areas as well as applications. Tracking the growth of this hi-tech industry, we have profi led recent trends witnessed in the automation world not

only in business, but the technology side as well…

With small and medium-scale companies moving towards automation, the demand for

automation is slated to go up in the next fi ve years. Also, industries like pulp processing, food storage,

logistics and warehousing will add to the demand.


DEMAND DYNAMICS

utility sectors. Also, our focus is now shifting towards civil automation & infrastructure automation, as these are avenues that the country really needs going forward. Sectors like pharmaceutical and automobile still remain the conventional drivers.” “The food packaging industry has also taken up automation in a big way,” he adds.

TECHNOLOGY: A CRYSTAL BALL?Automation has been the guiding light for the manufacturing industry for decades. But latest technologies and innovations have made automating systems today as easy as writing on a piece of paper. When specifically talking about factory automation, the major changes in technology came in the form of penetration of IT in the manufacturing systems. During the last one year, smaller yet high-end controllers have become the new reality for automation. Though the capabilities of such controllers still vary from manufacturer to manufacturer, these are getting more precise when it comes to meeting the requirements with a single processor. Virtualisation and going wireless with mobile technology are also the ‘new’ trends in automation, which have been fast picked up by different sectors using industrial automation. Commenting on the latest technologies in automation, Hambardikar states, “We are moving towards wireless technologies and embedded controllers that find more applications than what a normal PLC controller can handle. The focus is also shifting towards integrating shop floor automation with business automation.”

Also, wireless sensors which are self-powered or need less power will be in the market soon. Adding a note on this, Hambardikar comments, “Today, if you look at technology developers, most of the international companies are present in India, and they are moving to the Indian market so fast that the gap between technology in India and technology in Europe has

reduced to something like three years... Indian developers, at present, need to keep their eyes open for European and American technologies, and keep on developing newer technologies.” With so many technologies taking the limelight sooner or later, the future of automation is nothing less that science fiction!

AUTOMATION INHIBITORS: THE REASON FOR FUTURE SUCCESS The thought to automate comes in primarily to eliminate human error and to reduce dependence on labour. Another driver for automation is

that machines are easy to maintain, give less trouble and are mostly error free. But because of the cost factor most of the medium and small-scale companies are not going in for automation. Commenting on this, Hambardikar says, “We have not yet fully tapped the virtue of automation. We are still a labour-intensive industry. Even today, small-scale is totally dependent on labour. Slowly, medium-scale companies are moving towards automation because of labour-related problems. Thus, the small-scale and medium-scale industries have started to understand the importance of automation and have slowly begun to adopt it.”

With small and medium-scale companies moving towards automation, the demand for automation is slated to go up in the next five years. Also, industries like pulp processing, food storage, logistics and warehousing will add to the demand. Explaining another trend that is fast emerging due to the emerging needs of the manufacturing industry, Hambardikar avers, “The level of penetration of automation

is step wise. Companies have an automated complete line, but it is very costly. Hence, companies today prefer to identify important workstations and automate it – a trend, which is presently growing.” With this, the requirement for both project automation as well as different levels of automation for different industries is expected to go up in the near future.

With huge demand, cutthroat competition is expected in the market. Nene elaborates, “Presently, competition is huge, because customers have many options in terms of quality and price. Also, companies are now

coming into India with very cheap products. But then, there is room for all. At the end of the day, whoever has a good product with a cheap price is going to win.”

FACTORY OF THE FUTURE: A PLEASANT REALITY The concept of ‘factory of the future’ is a dream for any manufacturer. But this distant dream has already become a reality. Nene avers, “We already have certain examples like Whirlpool. They have a factory of the size of 50,000 sqft and there are hardly 50 workers. This trend will soon be witnessed in most companies sooner or later. Automation is the future for any company – be it small or big.”

With a strong growth in demand and latest technologies already in place, the automation industry is riding on a huge wave of expectations. With the manufacturing industry already on the growth curve, it is apparent that this hi-tech industry will be witnessing its golden years in the time to come.

[email protected]

We are moving towards wireless technologies and embedded controllers that fi nd more applications than what a normal PLC controller can handle. The focus is also shifting towards integrating shop fl oor automation with business automation.Devdatta Hambardikar, President, Messung Systems


GENERAL PRODUCTS

This section gives information about products, equipment and services available in the market. If you know what you want. . .refer to Product Index on Page 217 to find it quickly

PLASMA CUTTING SYSTEMS

The advantages are enhanced

with Hypertherm’s

proprietary technologies.

True Hole and Rapid Part that are

introduced. True Hole virtually

eliminates tapers and dings to produce bolt-ready holes, while

Hypertherm’s patented Rapid Part Technology sets the award-

winning ArcGlide apart from other torch height controllers

available in the market.

Hypertherm (India) Thermal Cutting Pvt Ltd

Chennai, Tamil Nadu

Tel: 044-28345361


Website: www.hypertherm.com

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CONFIGURABLE SAFETY RELAYS

These confi gurable safety relays (PNOZmulti Mini) are also

available in modular and expandable

versions. Confi gurable control systems

bridge the gap between classic safety relays and

programmable control systems. Th e confi gurable

control system PNOZmulti off ers at least 40 per

cent potential savings in all engineering phases.

Inputs and outputs can be freely confi gured.

Pilz India Pvt Ltd

Pune, Maharashtra

Tel: 020-24213994

Mob: 09823181112


Website: www.pilz.in

�

LASER CUTTING SYSTEMS

These TLM series 5-axis laser cutting systems simplify the

processing of 3-dimensional workpieces to perform any

number of cutting tasks. Run

programs from G code or an NTC-

developed simplifi ed coding process. A

simple-to-use teach-mode makes cutting

path generation easy and takes the

guesswork out of virtually all 3-dimensional cutting applications.

Laser Technologies Pvt Ltd

Pune, Maharashtra

Tel: 020-65208337

Mob: 08080593077


Website: www.lasertechnik.co.in

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RFID TECHNOLOGY

Auto-ID procedures for the

automatic identifi cation of

components, workpiece

carriers or tools have been used in

manufacturing for a long time. One

of the main advantages of RFID as

opposed to the optical Auto-ID

procedures is that users can read the authenticity features and also

rewrite them to a data carrier.

Turck India Automation Pvt Ltd

Pune - Maharashtra

Tel: 020-25630039


Website: www.turck.co.in

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DOUBLE CONE BLENDERS

The capacity of these double cone

blenders ranges from 20-2500 litres

and is easily charged through stainless

steel bins. Stainless steel baffl es are also

provided and safety guards have a limit switch

interlocked to the motor. Th ese double cone

blenders are ideal for mixing powders and

homogeneous lubrication of granules.

Bombay Pharma Equipments Pvt Ltd


Tel: 022-28594877

Mob: 09820124804


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COATING FACILITIES

These coating facilities are

off ered for fasteners, springs

and sheet metal parts,

coatings, such as Magni zinc fl ake

coating, Xylan/PTFE coating,

electroless nickel plating, black oxide

coating, and phosphating are off ered.

Zinc Flake coating is a new technology

for fasteners coating. Th e innovative micro layer coating system

off ers high-grade of corrosion protection, 240-2000 hours SST.

ENP Techno Engineers

Ahmedabad - Gujarat

Tel: 079-22900505

Mob: 09824093103


�


GENERAL PRODUCTS

MOBILE STORAGE SYSTEMS

These compactors are assisted mobile systems, which give

users movement for the easiest access to stored materials of

any other mechanical system made. Th e remarkable ease of

movement is due to their

rugged and durable

performance engineering.

Comfort and ease of use

are enhanced by ergonomically designed, soft-touch, three spoke

rotating handles.

Su-Mech Storage Systems Pvt Ltd

Pune - Maharashtra

Tel: 020-67263800


Website: www.su-mech.com

�

LOW-EMISSION TAPES

The LE-series (low

emission), high-

performance

adhesive tapes meet the

requirements for low

emission values. Th ese tapes

fulfi ll VDA 275, VDA 200, DIN 75201A ISO 6452, DIN 75201B

ISO 6452, solvent-free pure acrylic adhesive, free from resins &

plasticisers, etc. Th e tapes are available with a variety of diff erent

carrier systems.

Lohmann Adhesive Tapes India Pvt Ltd

Pune - Maharashtra

Tel: 020-30220899

Mob: 09962547906


Website: www.lohmann-tapes.com

�

FURNITURE TERMINALS

The Dialock DFT signals a

completely new application

for electronic access control.

It activates locks in desks, fi ling

cabinets, wardrobes, drawers and

display cabinets with Dialock’s

touchless technology. Readers can be

visible or in a security sensitive environment can be hidden behind

the wood so that only the key-holder knows their exact location.

Häfele India Pvt Ltd


Tel: 022-61426100

Mob: 09324287644


Website: www.hafele.com

�


GENERAL PRODUCTS

ACOUSTIC HORNS

Kobra Auto Motions manufactures

and off ers a wide range of hexa

tone air horns. Th ese horns are

available with an irritant yet loud sound.

Th e air horns are available with 12/24 V

common and digital songs sound options

30/60/90/120.

Kobra Auto Motions

Delhi

Tel: 011-2011842

Mob: 09810187216


Website: www.kobrahorns.com

�

AUTOMATIC DOOR SYSTEMS

These systems open

up an almost

unlimited range of

door design options. Th e

automatic swing doors are

characterised by a simple

assembly process and can

also be retrofi tted. Th ese systems are modern, space-saving and

elegant. Th e systems combine architectural beauty with

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GENERAL PRODUCTS

functionality. Actuation devices are used to control and safeguard

the automatic door systems.

GEZE India Pvt Ltd


Tel: 044-30616900

Mob: 09884495610


Website:www.geze.in

V-BELTS

A complete range of SWR Europe

brand V-belts, cogged belts,

banded V-belts, variable speed

belts, etc are off ered. All SWR Europe V-

belts are electrically conductive (anti-static)

to DIN ISO 1813. Th ese belts are suitable

without restriction for use in tropical

regions and are oil & heat-resistant up to 120°C.

Belcon Engineers Pvt Ltd


Tel: 022-28575318


Website: www.belconengineers.com

�


GENERAL PRODUCTS

BATTERY MAGNETS

These consist of

electromagnet, battery

and control units with

integrated charging set. Th e

outstanding design characteristics

make them highly versatile.

Benefi ts include: compact design, with IP53 enclosure, also suitable

for outdoor operation, loads are always picked up safely, etc. Th e

battery magnets are ideal solutions wherever one has to transport

magnetisable loads safely & effi ciently.

Demag Cranes & Components (I) Pvt Ltd

Pune - Maharashtra

Tel: 0213-614200


Website: www.demagcranes.co.in

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INDUSTRIAL PANEL COMPUTERS PLATFORM

These are used for data monitoring systems,

industrial panel applications, PLC SCADA

data monitoring, medical aspplications,

military applications, Kiosk and ATM applications.

Technical features include NEMA4/IP65 compliant

front panel, industrial grade TFT LCD panel,

support MINI-ITX form factor main board, high-performance PC

up to Core i7, expansion slot 1 x PCI, space for 2.5” HDD x 1, etc.

Adaptek Automation Technology


Tel: 044-43201005

Mob: 09444269758


Website: www.adapetektechnologies.com

�

CLARIFIERS

These are fi xed-type and traveling-type clarifi ers that are

extensively used for continuous

mechanical removal of settleable

solids from wastes. Th e clarifi ers can be

either bridge or centre column supported.

In a centre feed design the wastewater is

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carried to the centre of the tank, the wastewater enters a circular

well designed to distribute the fl ow equally in all directions.

Polutech Ltd


Tel: 044-25306669


Website: www.polutech.murugappa.com


GENERAL PRODUCTS

ALBUMIN SOLUTIONS

The Flexbumin [albumin (human)] solution approved by the

US Food & Drug Administration (FDA) is a preparation of

human albumin packaged in a fl exible container. Flexbumin

uses Baxter’s Galaxy fl exible container system, a proprietary multi-

layer system that helps maintain albumin quality and allows the

solution to be stored at less than 30°C for up to 2 years.

Baxter India Pvt Ltd.

Gurgaon - Haryana

Tel: 0124-2450020; website: www.baxter.in

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COMBINE HARVESTERS

The Crop Tiger 60 has been

designed for maximum

performance in Indian

fi elds. Th ese machines not only

address the needs of farmers in

terms of grain quality and minimum losses, but also the needs of

contractor community who want a reliable machine, which can

work in diff erent fi eld conditions all over the country.

Claas India Pvt Ltd

Faridabad - Haryana

Tel: +91-0129-4297000


Website: www.claas.com

�


GENERAL PRODUCTS

MODULAR PATIENT MONITORS

Two modular patient monitors,

ie, TRUSCOPE elite A5

12.1” touchscreen and

TRUSCOPE elite A6 14” touchscreen

are available. Salient features include

17” touchscreen colour TFT LCD

display with 13 touch buttons, 3/5/7

lead ECG waveform display, 11

diff erent screen confi gurations, ST & arrhythmia analysis, drug

dose calculation software & OXY CRG, etc.

Schiller India


Tel: 022-29209141


Website: www.schillerindia.com

�

MINING DUMPERS

These dumpers are

available in 1 MT

capacity. Th e range

caters to the needs of

construction and engineering

industries and fi nds applications

in various areas. Features include

capacity of 2 MT, power supply at 25 HP Mahindra twin cylinder

with auto start & water-cooled engine, tyre size at 700 x 15-4

numbers, etc.

TS Technologies

Bangaluru - Karnataka

Tel: 080-41475452

Mob: 09379735152


�

ELECTRONIC SAFETY SENSORS

The RSS-36 electronic safety

sensors are equipped with the

RFID technology, with

diff erent variants, each with diff erent

coding possibilities. Th ese sensors also

feature all well-known advantages of

the CSS technology. A second version

only accepts the target, which was

taught during the fi rst start-up. In the

third version, the teach-in process can

be repeated any number of times.

Schmersal India Pvt Ltd

Pune - Maharashtra

Tel: 020-26741000

Mob: 09595457878


Website: www.schmersal.in

�


GENERAL PRODUCTS

BUCKET ELEVATORS

These bucket elevators are ideal for

elevating a variety of bulk materials

economically, effi ciently and

reliably. Two types of bucket elevators are

off ered, ie, centrifugal-type and continuous-

type. Th e bucket elevators are extremely

suitable for handling fi ne, free-fl owing

materials. Th ese buckets are fi tted on chain

or belt and travel at high speeds.

Premium Pullman Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-25894693

Mob: 09429134114


Website: www.premiumpulverisers.com

�

REACH STACKERS

The Hyster TIL reach

stackers are available

for high density

container stacking

applications up to 5-high and

3-rows deep. Th ese machines

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GENERAL PRODUCTS

have been designed to achieve maximum space utilisation on

container terminals, superior handling speeds and unrestricted

stacking capabilities, in an all-in-one package. Th e series is available

with a modern clean-running diesel engine.

Til Ltd


Tel: +033-25531352


Website: www.tilindia.in

TOOL BAGS AND KITS

These high-quality tool bags, customised

tool kits, waist tool belts and tool

jackets are useful for working at a

height. Th e range of tool bags takes care of

almost any application. If necessary, these products can also be

customised and designed according to specifi c needs of customers.

Premium Products

Vadodara - Gujarat

Tel: 0265-3928785

Mob: 09327581227


Website: www.premiumproducts.co.in

�


GENERAL PRODUCTS

AUTOMOTIVE WIRING HARNESSES

High-grade automotive

wiring harnesses that are

off ered fi nd applications

for multiple purposes. Th ese

automotive wiring harnesses are

fabricated by using the fi nest grade

of materials and are stringently

tested on each stage of fabrication

to ensure that they are free from any kind of defect. Th ese are used

for ignition systems and battery cables.

Balaji Cable & Auto Components

Hosur - Tamil Nadu

Tel: 0434-225417

Mob: 09865166841


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AUTOMOBILE BATTERY CHARGERS

These are available in capacities covering

a wide range of voltage from 0 V DC

to 300 V DC and current ranging from

10 A to 200 A. Th e battery chargers eff ectively

control the variation in the fl ow of current.

Available in diff erent technical specifi cations,

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GENERAL PRODUCTS

the range is widely used in the automobile industry.

Tantra International


Tel: 022-28082384

Mob: 09967571636


Website: www.tantrainter.com

PTFE INSULATED WIRES

These PTFE insulated wires are most suitable for dense

wiring, worst weather condition, chemicals aff ected area,

high-temperature zone and high frequencies. PTFE

insulation can be used up to 260°C, but

above 105°C bare copper oxidise

excessively, hence becomes brittle and

lose conductivity. Th erefore silver-plated

copper conductors up to 200°C and

nickel-plated copper conductors up to

260°C are used.

Shree Balaji Teflo Insulators Pvt Ltd

Meerut - Uttar Pradesh

Tel: 0121-3259071

Mob: 09837073610


Website: www.balajicable.com

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RUBBER AUTO PARTS

A wide range of specially fabricated automotive parts are

off ered in compliance with quality standards. Th ese

automotive parts are specially manufactured using quality

materials. Also off ered are automotive

components, rubber auto components, auto

mould parts, automotive rubber parts,

automotive parts & components, etc.

Genext Auto Industries

Dist Buldana - Maharashtra

Tel: 0726-263140

Mob: 09822271701


Website: www.genextindustries.com

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CAR SEAT COVERS

Materials used are of thickness ranging from

0.9 mm to 1.2 mm with a printed grain

structure made on imported sophisticated

machines. Th e materials are naturally fl exible enabling

them to be draped around diff erent shapes and

structures. Besides being hard-wearing tough and

durable, these are soft and supple.

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GENERAL PRODUCTS

Orchis


Tel: 022-65395042

Mob: 09870203580


Website: www.orchis.in

AUTOMOTIVE BATTERIES

A wide range of automotive batteries are off ered. Th e range

of these automotive batteries consists of Tata green

batteries, Exide green batteries and Amaron green

batteries. Th ese batteries are widely used in

automobiles, such as cars, jeeps, tractors,

two-wheelers, etc. Th e automotive batteries are

available in diff erent sizes and shapes as per

diverse requirements of clients.

Bhatia Battery House

Ghaziabad - Uttar Pradesh

Tel: 0120-4337837

Mob: 09212430899


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TRACTOR COMPONENTS

These components for the tractor industry include lock nuts,

ring nuts, special screws, screws, pin lever dist control,

sleeve shaft driving wheel, valve cover cap, washers, thrust

washers, retention plates, spacers, bushing

front wheel spindles, pins, dowel pins,

etc.

Jain Industrial Products

Rodgau - Haryana

Tel: 0126-249490

Mob: 09896349490


Website: www.jipr.co.in

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MOBILE STORAGE SYSTEMS

These compactors are assisted mobile systems, which give

users movement for the easiest access to stored materials of

any other mechanical system made. Th e remarkable ease of

movement is due to their rugged and

durable performance engineering.

Comfort and ease of use are enhanced

by ergonomically designed, soft-touch, three spoke rotating handles.

Su-Mech Storage Systems Pvt Ltd

Pune - Maharashtra

Tel: 020-67263800


Website: www.su-mech.com

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GENERAL PRODUCTS

THERMIC FLUID HEATERS

These have capacity ranging from 30,000

kcal/hr to 20,00,000 kcal/hr maximum.

Operating temperature is 300°C for

thermic fl uid and 130°C for hot water. Concentric

coils are made from MS seamless tube of asthma

106 GR-B. Th ese units are equipped with high

effi ciency oil/gas burner with air pre-heater

arrangement.

Aerotherm Systems Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-25890158

Mob: 09824036375


Website: www.aerothermsystems.com

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VARIABLE INLET VANE DAMPERS

These dampers are off ered for

capacity modulation. Th e

dampers give accurate

modulation and power saving over other

styles of dampers at reduced air fl ow.

When an inlet vane is partially closed,

each blade directs the air into the wheel

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GENERAL PRODUCTS

in the direction of rotation and so the air is pre-spun.

Vacunair Engineering Co Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-22910771


Website: www.vacunair.com

FOOD-GRADE LUBRICANTS

A complete range of food-grade

lubricants those conforming

to NSF H-1 regulations and

21 CFR 178.3570 are available. Th ese

are odourless, colourless and tasteless.

Th e lubricants have the ability to

function in very high/low temperatures, water resistance, neutral

behavior towards synthetic components, resistance to chemicals,

steam, vapour & foodstuff .

Integrated Technology

Navi Mumbai - Maharashtra

Tel: +91-022-3298682

Mob: 09323806743


Website: www.integ-tech.net

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GENERAL PRODUCTS

SINEWAVE VIBRO VISCOMETERS

The sinewave vibro is a

user-friendly viscometer,

which gives result in just 15

seconds. It achieves a measurement

accuracy of repeatability (standard

deviation) of 1 per cent, and accuracy

of 1 per cent on the result value and

not the full range. It has continuous

measurement over a wide range of

viscosity without replacing the sensor plates.

A&D Instruments India Pvt Ltd

Gurgaon - Haryana

Tel: 124-4715555


Website: www.aanddindia.in

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CONTINUOUS INKJET PRINTERS

The Linx inkjet printers

are renowned for

ease-of-use, reliability

and low-cost of ownership.

Th ese printers benefi t from a

unique, sealed MK VII

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GENERAL PRODUCTS

printhead, which contributes to their reliability. Th e Linx 7300

range of printers is designed to avoid hidden costs and save you

money with every print. Th ese printers provide fast, non-contact

printing of static & dynamic codes.

Bakshi Mark Pvt Ltd

New Delhi

Tel: 011-2526 2395; Mob: 9711200744


Website: www.markode.in

HYDRAULIC LIFTING PLATFORMS

These truck-mounted hydraulic lifting

platforms are available with

scissor-type lifting mechanism. Loads

are evenly balanced on the table. Strong steel

base and upper frames are free from torsion.

Scissors arms are self-guided on rollers with

ball or taper roller bearings. Hydraulic

cylinders can be actuated by manual pumps or

power racks with either AC or DC supply.

Vanjax Sales Pvt Ltd


Tel: 044-42821000

Mob: 09789976611


Website:www.vanjax.in

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HYDRAULIC CRANES

The truck-mounted hydraulic cranes (model Hydra-825)

superstructure frames fabricated from high tensile steel

plates and sections with mechanical superstructure lock

operated from cab. Th e 3-section

fully synchronised fully telescoping

box section boom is fabricated

from high strength low alloy steel

plates with internal and external

welding. Boom derricking has single double acting hydraulic ram

mounted on a large diameter bushes.

Til Ltd


Tel: 033-25531352


Website: www.tilindia.in

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CARGO STORAGE SERVICES

The services in storage and handling operations include

features like providing customers warehouse as per

specifi cations & size in the required area of operations,

providing with material handling equipment, like forklifts, hydras

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GENERAL PRODUCTS

for loading/unloading & proper stacking

of materials to be handled, managing the

incoming & outgoing cargo as per the DO

issued by principals, etc.

Shalimar Warehousing Corporation


Tel: 022-2879333

Mob: 09924355999


Website: www.shalimarwarehousing.in

MINI PALLET TRUCKS

Model AGPL-250 has all the

features of standard hydraulic

handlift pallet trucks. Th ese

pallet trucks have shorter forks of 600 mm

to 900 mm length and shorter widths of

450 mm. Th e turning circle is considerably

reduced so that these can take a U-turn in

narrow spaces. Th ese pallet trucks are

available in 1, 2 and 2.5 tonne capacities.

Agromec

Meerut - Uttar Pradesh

Tel: 0121-2440660

Mob: 09313159058


Website: www.agromecindia.net

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MEZZANINE FLOORING SYSTEMS

Flexibility in

design permits

quick

dismantling and re-

erecting in new

locations or indeed

extension of existing

structures. Th e

company provides a

full range of accessories

so that the fl ooring

systems can be adapted

to suit users’ specifi c needs. Also off ered is a wide span mezzanine

fl oors for 100 per cent doubling of fl oor space. Th ese fl ooring

systems are quick, easy and cost-eff ective.

Pilco Storage Systems Pvt Ltd

New Delhi

Tel: 011-27110024,

Mob: 09810074598


Website: www.pilcoonline.com

�

SHOPFLOOR TROLLEYS

These can be used as single-sided

or double-sided as per

requirements. Th e trolleys

comprise of base unit with aluminium

chequered top plate fi tted with castors

and a frame on which two louvre panels

of size LP2 that can be fi tted on each

side. Robust construction, epoxy powder

coated, easy assembly, push-pull handle on both sides, etc, are some

of the features of the trolleys.

Alkon Plastics Pvt Ltd


Tel: 022-26042168


Website: www.alkonplastics.com

�

GAP FRAME ECCENTRIC POWER PRESSES

These presses are built with highly rigid

frame structure in cast iron as well as in

fabricated steel structures. Fixed and

adjustable table models are suitable for various

shut heights of press tools. Optionally hydraulic

clutch and brake is also available. User-friendly

electrical/electronic controls allows for easy

integration of press and automation accessories.

Hensel India P Ltd


Tel: +91-080-25731224

Mob: 09845087559


Website: www.henselindia.in

�

AUTOMOTIVE PARTS

These automotive

parts enhance the

effi ciency of

automobiles. Th e

automobile parts are

precisely designed and

engineered in order to

ensure high durability

and strength. Th e range comprises of gears, crack shafts, cross,

shifter forks, and clutch collars. High durability, excellent

performance and low maintenance of the range are some of their

features.

Ahujasons

New Delhi

Tel: 011-23943349

Mob: 09990469999

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GENERAL PRODUCTS

KEYLESS TRANSMISSION ELEMENTS

These entirely eliminate

shafts and hub keyways.

By expansion of the

outer and shrinkage of inner

rings of the elements, shaft and

hub frictional connections are

established. Th ese transmission

elements have great absorbing

capacity of kinetic energy by elastic radial deformation of tapered

rings. Th ese are available in a wide range from 10 mm diameter to

400 mm diameter.

NMTG Mechtrans Pvt Ltd

Ahmedabad - Gujarat

Tel: +91-079-22821527


Website: www.nmtgindia.com

�

DIGITAL COLOUR MARK SENSORS

SUNX LX-100 series digital colour mark

sensors can detect any marking because these

are equipped with red, green and blue LED

light emitting element. Furthermore, to expand the

functionality, these sensors come with dual mode,

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GENERAL PRODUCTS

ie, mark mode and colour mode, to suit any application. Th ese

sensors come with MODE NAVI technology for enhancing features

and are easy to use.

Lubi Electronics

Ahmedabad - Gujarat

Tel: 079-22205471

Mob: 09825569559


Website: www.lubielectronics.com

AC MOTORS

The housing (stator frame) of

these motors is of cast iron body

with coiling ribs. Rotor is of core

insulated lamination with a high pressure

die-cast aluminum cage. Th e whole rotor

assembly is dynamically balanced to

ensure quiet and vibration-free operation.

Surface of the rotor is protected by an anti-corrosion coating.

NBE Motors Pvt Ltd

Ahmedabad - Gujarat

Tel: 079-22740546


Website: www.newbharat.com

�

WAREHOUSING STORAGE FACILITIES

Spacious warehousing storage

facilities are off ered for products

that are in transit phase.

Customers’ goods are kept safe in the

warehouse until they are delivered to the

desired destination. Th e warehouse

facility is well-planned as per international standards so that safety

of the goods from natural calamities or any other accident is

ensured.

Super India Packers & Movers

New Delhi

Tel: 011-26783319

Mob: 09873009451


Website: www.superindiapackers.com

�

INTEGRATED SEA FREIGHT & ASSOCIATED SERVICES

A comprehensive range of integrated sea freight and

associated services is off ered. Sea freight FCL/LCL

worldwide export/import include freight forwarding,

customs clearance, door-to-door worldwide, personal eff ects,

hazardous cargo DG consultancy, transportation (bonded

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GENERAL PRODUCTS

warehouse, general warehouse, open space warehouse), distribution,

consultancy, rail & truck intermodal, project cargo, etc.

Sea Sky Logistics


Tel: 044-42051090

Mob: 09092666646


Website: www.seaskylogistics.in

SWING CLAMPS

These hydraulic and pneumatic swing

clamping cylinders are most suitable

for quick clamping on jigs and fi xtures

for drilling, tapping, machining, etc, on CNC

as well as conventional machine tools. Th e

swing clamps are also widely used in welding

fi xtures. Clamping arm travels vertically straight up and then

swings aside for easy job loading/unloading from above.

Abbott Toolfast Pvt Ltd

Faridabad - Haryana

Tel: 0129-4133981


Website: www.toolfastclamps.com

�


GENERAL PRODUCTS

SCROLL CHILLERS

These are manufactured with

reputed scroll compressors

from Danfoss/Copeland/

Bitzer. Th e air-/water-cooled scroll

chillers are fully microprocessor-based

and suitable for process cooling

applications from +20°C up to -5°C.

Th ese scroll chillers are off ered with

up to 4 numbers and with scroll

compressor in one machine but having

separate and individual refrigeration circuits.

Drycool Systems (I) Pvt Ltd

Noida - Uttar Pradesh

Tel: 0120-240 1068


Website: www.drycoolsystem.com

�

LASER MARKING SYSTEMS

These machines can

automatically load/unload

materials, mark on the fl y

and dummy beam. Th e auto focus

arrangement takes materials

precisely to the focus of the beam

and ensures same quality for each

marking. Th ese laser marking

machines use 100 W of power to

mark, cut and engrave nearly all the metals.

Suresh Indu Laser Pvt Ltd

Pune - Maharashtra

Tel: 020-56214374


Website: www.silasers.com

�

SLACK ADJUSTERS

The array of slack adjusters that

is equipped with the latest

technology are highly effi cient

and their sturdy construction is well

appreciated by its esteemed customers.

Th e slack adjusters are known for their

features, such as dimensional accuracy,

sturdy construction, durability and effi ciency.

Cosmo Teck


Tel: 022-26403687

Mob: 09833811406


Website: www.cosmoteck.com

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GENERAL PRODUCTS

PLASTIC REEL CORE PLUGS

These core plugs are manufactured using

high-grade raw materials for providing

quality products to customers. Th e plastic

reel core plugs are widely used in paper mills for

lowering their production costs. Th ese are also used

in the casting process to form internal cavities in

the engine block or cylinder head. Th e range of

plastic reel core plugs is known for its easy

installation and replacement features.

Techno Plast Products

Hyderabad - Andhra Pradesh

Tel: 040-23090021

Mob: 09849657536


Website: www.technoplastcomponents.tradeindia.com

�

POSITIONING TABLES

These modular heavy-load

positioning tables

position large and heavy

parts or equipment quickly and

precisely, especially for car body

assembly applications in the

automobile industry. Th e maintenance-free Fibromat, which is

lubricated for life, is driven by spur gear toothing and equipped

with pneumatic indexing upon request.

Fibro India Standard Parts Pvt Ltd

Pune - Maharashtra

Tel: 020-25656239


Website: www.fibro.com

�

AC DRIVES

These are induction drives designed

with IEC standard. Th is group of

adjustable frequency drives and

inverters control the speed of AC induction

motors in factory automation processes and

industrial OEM machines. Th ese AC

drives have routinely off ered the best in

motion control. Th e series servo sports

ultra-fast frequency times and new

vibration control features.

Neha Automation

New Delhi

Tel: 9810153980

Mob: 9810453980


Website: www.nehaautomation.com

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GENERAL PRODUCTS

ARC WELDING ROBOTS

These dynamic next-generation robot/system

controllers (DX100) feature robust PC

architecture and provide system-level control

for robotic workcells. Th e controllers have patented multiple robot

control (up to 8 robots/72 axes), as well as I/O devices and

communication protocols. Dynamic interference zones protect robot

arm and provide advanced collision avoidance.

Arise Technologies Pvt Ltd

Dist Roorkee - Uttarakhand

Tel: 09719854992 ; Mob: 09411055273

Email: [email protected]; Website: www.ariseindia.co.in

�

CCD BEAM PROFILERS

Ophir BeamStar fi rewire CCD beam profi lers provide all

one needs for beam profi les of both pulsed and CW lasers

from μW to Watts. Th ese come with a camera, fi lters,

laptop or PC card, software and detailed instruction. Th e beam

profi lers have hardware and software features designed to handle

pulsed lasers seamlessly.

New Age Instruments & Materials Pvt Ltd

Gurgaon - Haryana

Tel: 0124-4086513; Mob: 09555545224

Email: [email protected]; Website: www.newagein.com

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GENERAL PRODUCTS

METAL-FORMING LUBRICANTS

RenoForm MBO 236 metal-forming lubricants are

recommended for all medium-diffi culty stamping, drawing

and embossing operations on all grades of steel.

Furthermore, these lubricants are also suitable for operations on

non-ferrous metals, aluminium and galvanised steels. Th ese

products can be used on material thicknesses of up to 6 mm.

Fuchs Lubricants (India) Pvt Ltd


Tel: 022-66255900

Email: [email protected]; Website: www.fuchsindia.com

�

AC DRIVES

These are versatile PentaPower range of AC and DC drives

from KB Electronics Inc, USA. Among them is the KBVF

AC drive, an adjustable frequency drive designed to provide

variable speed for standard 3 phase AC induction motors.

Adjustable linear acceleration and deceleration is provided making

the drive suitable for soft start applications.

Abhar Engineering Pvt Ltd


Tel: 044-2622 0178


�

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1 See the index page in this issue. Every product carries a number.2 Choose products of your choice from the list.3 Write their serial numbers (as per the index page) of your chosen product/s one-by-one in the boxes.4 Fill in your complete contact details.5 Send it to us at the address printed overleaf.

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Ruby House,1st FloorJ K Sawant MargDadar (W), Mumbai 400 028INDIA

INFOMEDIA 18 LIMITED


INTERNATIONAL PRODUCTS

SYNCHRONISATION MODULES & REMOTE CONTROLLERS

The NI PXIe-6674T is

the industry’s high

performance timing

and synchronisation module

and the NI PXIe-PCIe8388 is

the industry’s fi rst 8 GB/s/direction remote controller. Th e NI

PXIe-6674T timing module unlocks the most advanced timing and

�

NEEDLE ROLLER BEARINGS

These shell-type open end 1-inch needle

roller bearings features extremely high-

speed, high load capacity, low profi le,

lightweight caged, caged needle bearings up to

3x the speed of uncaged designs, extremely low

rolling friction, high lubrication capacity, low

sensitivity to misalignment and needles have high length to diameter

ratios.

Quality Bearings & Components

New York - USA

Tel: +1-516-6160436


Website: www.qbcbearings.com

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synchronisation capabilities for PXI Express systems. Th e NI PXIe-

PCIe8388 kit uses x16 Gen 2 PCI Express link that provides up to

8 GB/s/direction of sustained throughput.

National Instruments Corporation

Texas - USA

Tel: 1+-800-5315066


Website: www.ni.com

INDUCTION MOTORS

Large space in the terminal box

cable entry can be from either

side. Compact square frame

sizes range from 42 mm to 104 mm.

Th e silent and reliable AC geared

motors are available from 1 W to 200

W. Th ese are also available as single-

and three-phase induction motors, single-phase reversible motors,

etc.

Pshtech Technology Inc

Taoyvan Country - Taiwan

Tel: 3-3299968


�



MICRO INJECTION MACHINES

A new competitive advantage to the

micro-injection industry, via its

Atom series precision plunger

injection moulding machine is available. Th e

production speed of Atom injection machines

is several times faster than micro injection

machines. Weight of the runner is

dramatically reduced by a combination

design method. Th ese machines are off ered with new design without

a sprue intended on 0.0001g micro injection products.

Edex Technology Co, Ltd

New Taipei City - Taiwan

Tel: +886-2-22819918


Website: www.edex.com.tw

�

THERMOPLASTIC ELASTOMERS

The Everlon compounds

are high-performance

thermoplastic elastomers

designed specifi cally for the

production of moulded and

extruded products on

�



conventional thermoplastic processing equipment. Th ese do not

require vulcanisation. Th ese can be seen in numerous processing

techniques in which they are used. In the processes, Everlon scrap

can be recycled without loss of its physical properties.

Ever Polymer Co Ltd


Tel: +886-3-3125717


Website: www.everlon.com.tw

VACUUM DEHUMIDIFYING DRYERS

These dryers can shorten the drying time,

increase production, and save energy and cost.

Th e easy-to-clean chamber design is

environment-friendly. Continuous drying in small batch

dryers can ensure the dehumidifying quality and prevent

the moist reversion. A vacuum dehumidifying dryer is a

indispensable drying equipment for the optics industry.

Yann Bang Electrical Machinery Co Ltd - Taichung - Taiwan


Tel: +886-4-2271 6999


Website: www.yannbang.com

�



PIECE-BY-PIECE INSPECTION MACHINES

The piece-by-piece inspection

machines (model PScan-350)

are inline type, robot arm

with vacuum for picking & placing,

and classifi cation (OK/NG). Th ese

machines are used for defect

inspection and verifi cation, like pits

& dents, silver off set, inclusion,

foreign objects, debris; inspect conductive inks; ITO (pinholes,

scratches); touchpanel defect printing, etc.

Winstar Tech Co Ltd

Taipei - Taiwan

Tel: +886-2-26959291


Website: www.winstartek.com.tw

�

PLASTIC EXTRUSION MACHINES

In the fi eld of blown fi lm

extrusion, complete blown

fi lm machines for single

layer fi lm and multilayer fi lms

are off ered. Th ese include:

JC-HM series mini-type blown fi lm extruder, JC-HH series

high-speed blown fi lm extruder, and JC-HS series super high

capacity blown fi lm extruder; JC-LH series high capacity blown

fi lm extruder; and JC-CX series multi-layer blown fi lm co-extrusion

line.

Jenn Chong Plastics Machinery Works Co Ltd

Tai Pao City - Taiwan

Tel: +886-5-2376175


Website: www.jennchong.com.tw

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SPECIAL ALLOY SURFACE COATINGS

The special alloy surface coating is a

new processing method over

welding of nickel-based alloys on

the thread surface. Features include: evenly

gardened surface with 1 m/m thickness;

hardness does not decrease under normal

temperature; corrossion-resistance &

especially suitable for PVC material; and

the hardened surface is 2 or 3 times more wear-resistant than

conventional threaded rods.

Jiuh Kang Enterprise Co, Ltd

Tainan - Taiwan

Tel: +886-6-2534783


Website: www.plasticmachine.com.tw

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LAB STATIONS

With a speed range of 0.2–350 min-1, the 16

kW-powered Plasti-Corder lab stations

are besides operating the measuring

extruder type-19, conical twin screw extruder, co-

rotating twin screw extruder TSE20/40 and measuring mixer

type-30/50 and P600. Th ese are suited for Brabender single-screw

extruder type-30 twin screw extruder 25 and mixer type 350.

Brabender GmbH & Co KG

Duisburg - Germany

Tel: +49-203-77880

Email: [email protected]; Website: www.brabender.com

�

DIFFUSE-REFLECTIVE SENSORS

The MiniSnap diff use-refl ective sensors of the MS series are

extremely fast mounted. One can simply push the sensor

into a hole (snap-in) and connect it directly to the control

unit. Modern electronics and high quality optics in the transmitter

and receiver enable large range and high signal reserve.

Leuze Elesta AG

Bad Ragaz - Switzerland

Tel: +41-81-3004934

Email: [email protected]; Website: www.elesta-opto.ch

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LABORATORY EXTRUDERS

The ZSK 18 MEGAlab laboratory extruders are available

with a screw diameter of 18 mm. Th ese extruders come

with a diameter ratio of 1.55, a specifi c torque of Md/a³ =

11.3, and a maximum speed of 1,200 min –1. Reliable basic tests

can be carried out due to its extensive performance range, from

batches of 200 g up to a throughput of 40 kg/h.

Coperion Werner & Pfleiderer GmbH & Co KG

Stuttgart - Germany

Tel: +49-(0)-711 897-25 07

Website: www.coperion.com

�

PLASTIC INJECTION MOULDS

Aplus Molds & Plastics Co

manufactures and off ers plastic

injection molds. Th e product line includes

various plastic product designs, OEM, ODM,

injection moulding and mould design

development.

Aplus Molds & Plastics Co Ltd

Tainan -Taiwan

Tel: +886-2-27235390


Website: www.chenlueng.com

�



CUTTING & BORING SYSTEMS

The cutting & boring

system series of cutting

tools features excellent

dynamic balance up to G2.5. For

eg, a BT40, H•BOR50P tungsten

carbide arbour with MR or MK

cutting insert holder, tool ranges

�

STRETCH FILM MAKING MACHINES

These stretch fi lm making

machines provide whole

plant equipment the

comprising of plastic fi lm, including

stretch fi lm making machines, co-

extrusion, PVC shrinkable fi lm

making machines, PE/PP blown

fi lm machines, fl exographic printing

machines, plastic bag making

machines, recycling & pelletising machine, etc.

Chyi Yang Industrial Co Ltd

Taoyuan County – Taiwan

Tel: +886-3-3288686

Email: [email protected]; Website: www.cymw.com.tw

�



INJECTION MOULDING MACHINES

The CNT series toggle

inward injection

moulding machine

series uses high quality parts,

such as high-performance

motors, Japanese microcomputer control system, imported bearings,

and high strength non-tempered tie bars, etc, to ensure high-

precision and long service life for the machines. Th e design concepts

of the CNT series are structural rigidity and stability.

Shuenn Jann Machinery Co Ltd

Tainan Hsien - Taiwan

Tel: +886-6 2339 590


Website: www.soongiant.com.tw

�

from Ø11 mm to Ø32 mm, spindle speed of 12000 RPM, the

boring diameter/depth ratio can be 1:7.

Stanny Machine Tools Co Ltd

Taiwan

Tel: +886-4-26710805


Website: www.stanny-tool.com



SERVO MOTORS

These servo motors are off ered

as energy saving solutions. A

complete solutions for a whole

range of machines are provided. Th ese

not only include servo motors, but also

to apply energy-saving on hydraulic

systems, cooling systems and heater

systems. Th is makes the energy saving rate much higher than the

machines only with servo motors.

�

CLOSURE SOLUTIONS

These are highly specialised single-

piece closure solutions for CSD,

water and soft drinks for PET

bottles. Th e range includes the development

of new cap concepts, manufacturing of

moulds, production of caps and application

of the cap on the bottle.

Corvaglia Group

Eschlikon - Switzerland

Tel: +41-71-9737777


Website: www.corvaglia.ch

�



MAGNETIC SEPARATORS

Designed for use on

compact sieves, the

316L stainless steel

magnetic separators help ensure

food and pharmaceuticals remain

free from ferrous contaminants.

Particles are attracted to and

securely held on bars which can

be wiped clean between batches.

Number and placement of bars

promote balanced coverage of open space and magnetic fi eld

strength without restricting throughput.

Russell Finex Inc

North Carolina - USA

Tel: +1-704-5889808


Website: www.russellfinex.com

�

Enaiviv Machinery Industrial Co, Ltd

Tainan City - Taiwan

Tel: +886-6-2544328


Website: www.enaiviv.com.tw



HYDRAULIC FLUID POWER PRODUCTS

A wide range of high quality DC/AC

hydraulic power units and hydraulic

power packs are available. Th ese are used

in the material handling industry, mobile hydraulic

industry and construction engineering equipment industry.

Kiss Machinery Co, Ltd

Taichung - Taiwan

Tel: +886-4-23920237


Website: www.kissmachinery.com

�

BUTTON INSERTS

The Push-to-Exit button insert is included in the universal

button kit. Th is addition comes without an increase in price

and allows the user even more opportunities to customise the

button for specifi c needs. Universal button helps eliminate having to

stock dozens of pushbuttons. Th e revolutionary UB-1 has everything

required to provide what customers want in one convenient package.

Safety Technology International, Inc

Michigan - USA

Tel: +1-248-6739898


Website: www.sti-usa.com

�



LASER DIRECT STRUCTURING MATERIALS

These LDS materials meets the rapidly

changing design and functional

requirements of the portable

electronics market with the availability of

full-colour XANTAR LDS grades, including

newly introduced full-colour high practical

impact strength, and chlorine- and bromine-free innovations. Th e

new XANTAR LDS 3723 (PC/ABS) is specifi cally tailored to

provide excellent practical impact strength.

�

TURNED EDGE RING BINDERS

These are manufactured using a

variety of materials that

include book cloths, imitation

leather, and high strength paper. One

of the most popular types of binder is

the fi lm laminated litho wrapped

binder with 4-colour process printing, which allows users to dress

their binders with any kind of graphics.

Advanced Looseleaf Technologies

Dighton - USA

Tel: +1-508-6696354


Website: www.binder.com

�



FLUID PROCESSORS

These Microfl uidiser

high shear fl uid

processors (LV1) are

available in low-volume

benchtop version. Operating

with the same fi xed-geometry

interaction chamber technology

of larger volume machines, these

high shear fl uid processors bring

superior capabilities for uniform

particle size reduction and cell

disruption to samples as small as 1 ml.

Microfluidics

Massachusetts - USA

Tel: +1-617-9695452


Website: www.microfluidicscorp.com

�

Mitsubishi Engineering-Plastics Corporation

Tokyo - Japan

Tel: +81-3-62749175


Website: www.m-ep.co.jp



MONOCHRYSTALLINE SOLAR CELLS

These solar cells (M 3BB) are

effi cient, high-performance and

reliable. Th e cells off er

impressive features, including high

annual yields, even with sub-optimal

�

DIGITAL PHOTOELECTRIC SENSORS

High environmental

resistance and cable

extension capabilities of

the PS-N series provide increased

installation versatility. Because the

sensor head cable is a simple power cable and it can be extended to

the desired length. By soldering or using a metal connector, it can

be extended to a maximum of 10 m.

Keyence (Malaysia) SDN BHD

Kuala Lumpur - Malaysia

Tel: +60-3-20922211


Website: www.keyence.com.my

�

VERTICAL TURNING MACHINES

The VL-3 standard vertical turning

machines are used for chucked

components, turning + automation

on a single machine, implemented on the

smallest possible footprint. Th ese standard

vertical turning machines have high

productivity levels, constantly maintained

precision, exceptional process integrity and

a high degree of operator friendliness. Pick-

up spindle forms part of the overhead slide

and serves as a work handling unit.

Emag Holding GmbH

Salach - Germany

Tel: +49-7162-17267


Website: www.emag.de

� levels of sunlight. Th e solar cells come in 150 pack as smallest

packaging unit and are suitable for controlling/checking incoming

goods digitally using a barcode system.

Bosch Solar Energy AG

Erfurt - Germany

Tel: +49-361-21950


Website: www.bosch-solarenergy.de



BRUSHLESS DC MOTORS

The RapidPower, EXC and E-series are

fast, low vibration BLDC motors. By

utilising M-8 ceramic and rare-earth

neodymium magnets, the BLDC motors provide

quick acceleration and consistent speed needed

for applications, such as centrifuges, fans and

pumps. Sealed ball bearings and reduced torque ripple from skewed

magnetisation also ensure a smooth operation at any speed.

�

CHAIN HOISTS

These stainless steel chain hoists are made

of SS304 and SS316 series stainless steel.

Th e clean room hoist products are

well-suited for lifting applications in wash-down,

environmentally controlled and corrosive

processing environments. Th ese are available in

standard capacities up to 2 MT and feature sealed gearing,

foodgrade lubrication and stainless steel hooks.

David Round, Inc

Ohio - USA

Tel: +1-330-6561600


Website: www.davidround.com

�



The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of

SEARCH

MULTI-FLUTE THREAD MILLS

The use of long inserts and multiple fl ute holders on the

Vardex multi-fl ute indexable thread mills (MiTM) from

Vargus give unparalleled reductions in cycle times for

generation of medium and large threads. With these

thread milling systems, multiple fl ute holders allow

signifi cant increases in feed rates. Use of longer than

usual inserts enables a reduction in the number of

machining passes.

Vargus Ltd

Nahariya - Israel

Tel: +972-4-9855111


Website: www.vargus.com

�

ElectroCraft (Asia) Ltd

NT - Hong Kong

Tel: +852-31632250


Website: www.electrocraft.com

PRODUCT INDEX


To know more about the products featured in this magazine, fax us on 022-3003 4499 or tear and post to us the ‘Product Inquiry Card’ by following the 5 easy steps given there. Alternatively, you

may also write to us at [email protected] or call us on 022-3003 4684, and we will send your inquiries to the advertisers/companies directly to help you source better.

42 Advanced tca 9

43 Air compressors 107

44 Air operated diaphragm pumps 196

45 Air purifiers 91

46 Alarm-gas 79

47 Albumin solutions 167

48 All geared planningmachine 215

49 Allen caps 185

50 Allen csk 185

51 Aluminiumhigh-precision component 95

52 Aluminium wormgeared motors 70

53 Aluminum rivets 196

54 Analogue DC drives 233

55 Appliance switches 27

56 Apron conveyors 174

57 Aqua gas chlorinators 186

58 Aqueous cleaners 200

59 Arc welding robots 191

60 AS-interface systems 49

61 Auto belts and oils seals 65

62 Automatic door frames 164

63 Automatic PFcompensation systems 127

64 Automatic rolling shutters 25

65 Automation &storage systems 49, 51

66 Automation 10, 31, 77, 215

67 Automobile batterychargers 172

68 Automotive batteries 178

69 Automotive clamps 202

70 Automotive parts 184

71 Automotive wiringharnesses 172

72 Auxilary equipment 207

73 Axial flow fans 77

74 Ball bearings 28, 101

75 Balls 201

76 Band saw machines 18

77 Bars 211

78 Battery chargers 233

79 Battery magnets 166

80 Battery-operatedpallet trucks 123

81 Battery-operated vehicles 153

82 Bearings 22, 101

83 Bed mills 109

84 Belt sanders 107

85 Bench drill presses 107

86 Bench-type lappingmachines 208

S. No Product Pg No

1 Cable ties 77

2 Centrifugal blowers 76

3 Digital proportionalcontrollers 80

4 Dry block calibrators 80

5 Earthing systems 78

6 Flameproof motors 80

7 Fuse holders and fuse bases 80

8 Humidity & temperature transmitters 76

9 Industrial PCs 76

10 Lightning arresters 78

11 Limit switches 79

12 Micro-programmable logic controllers 76

13 Monitoring & controlsolutions 77

14 Plastic & steel accessories 79

15 Portable distribution units 78

16 Power contactors 78

17 Programmable logiccontrollers 76

18 Relay modules 78

19 Resistance temperature detectors 79

20 Thermal imaging cameras 78

21 Three-stage timers 80

22 Transformers 76

23 Universal temperature transmitters 80

24 Voltage regulators 77

S. No Product Pg No

ELECRAMA SPECIAL

25 Abrasive belt tools 26

26 Abrasive power tools 26

27 AC drives 172, 190 192, 214

28 AC geared motors 195

29 AC motors 57, 186

30 AC servomotors 139, 195

31 AC/DC brakes &thrustor brakes 202

32 AC/DC panels 169

33 Accelerometers 63

34 Accessories 12

35 Accl 45, 217-19

36 Acid tanks 200

37 Acoustic enclosures 205

38 Acoustic tapes 164

39 Adhesives 111

40 Advance engineeringplastics 198

41 Advanced mcs 9

S. No Product Pg No

PRODUCT INDEX


87 BFT 208

88 Bimetal strips 181

89 Bin vibrators 182

90 Blowers 107

91 Bollards 25

92 Boring machines 18, 215

93 Brake motors 24, 57, 70

94 Brass cable glands 95

95 Brass components 95

96 Brass inserts 95

97 Brass meter parts 95

98 Brass parts 95

99 Brushless motors& drives 214

100 BTA/ejector counterboring machines 8

101 BTA/ejector drillingmachines 8

102 Bucket elevators 169

103 Building automation 10

104 Cable carriers 22

105 Cable clamps 223

106 Cable conduits 27

107 Cable connectors 22

108 Cable drag chain 202

109 Cable glands 47, 79 89, 95, 223

110 Cable markers 223

111 Cable ties 172, 223

112 Cable tray-cable ladders 174

113 Cables & leads forfixed instaction 51

114 Cables for bus systems 49, 51

115 Cables handling &processing systems 49, 51

116 Cables scanps 49, 51

117 Cables 23, 45, 214, 217-19

118 Cam followers 183

119 Capacitive andmagnetic sensors 49

120 Car seat covers 174

121 Carbide single roller burnishing tools 30

122 Cargo storage services 182

123 Carrier oils 200

124 Cast steel ball valves 208

125 Cast/extruded products 203

126 Caster wheels 206

127 Castrs 207

128 CCD beam profilers 191

129 CED coating machines 10

130 Centerless ODburnishing machines 30

131 Centrifugal air blowers 77

132 Centrifugal pumps 41

133 Ceramic processingfurnaces 207

134 CFT 208

S. No Product Pg No

135 Chain electric hoists 168

136 Chain pulley blocks 24, 168

137 Chains 22, 65

138 Channel magnets 174

139 Chemical processequipment 200

140 Chemlok coating machines 10

141 Chrome bars/shafts 211

142 CI casting 215

143 Circular saws 107

144 Circular/gyratorvibro machines 174

145 Clamping & fixtureelements 202

146 Clarifiers 166

147 Cleaning equipment 225

148 Clinching fasteners 196

149 CNC cutting machines 10

150 CNC laser cuttingmachines 10

151 CNC lathes 29

152 CNC machines 18, 227, BIC

153 CNC oxyfuelcutting machines 10

154 CNC plasmacutting machines 10

155 CNC press brakes 18

156 CNC turningcentres 227, BIC

157 CNC turretpunch presses 167

158 CNC verticalmachining centres 227, BIC

159 CNC 11, 227, BIC

160 CO2 laser markers 209

161 Coating facilities 162

162 Coating machines 10

163 Coating plants 10

164 Coating systems 10

165 COC 61

166 Coil springs 126

167 Cold saw blades 189

168 Cold storage dockhouses 25

169 Cold storage doors 25

170 Cold storage systems 177

171 Collecting electrodes 174

172 Combine harvesters 167

173 Communication platforms 9

174 Compact PCI standard& rugged boards 9

175 Compensating cables 214

176 Complete foundry 85

177 Compound miter saws 107

178 Compressed airdivision 187, 209

179 Compressors FIC

180 Conceptlinewall-mounted enclosures 69

S. No Product Pg No

PRODUCT INDEX


181 Conductors 12, 21, 22, 23 47, 77, 79, 89

182 Configurable safety relays 162

183 Connectors accessories 49, 51

184 Connectors 63

185 Contactlessmulti-axis joysticks 63

186 Contactors 45, 217-19

187 Container pumps 196

188 Continuous inkjetprinters 181

189 Control & automation products 188

190 Control panel accessories 27

191 Control panels 172

192 Conventional andmono block pumps 203

193 Conventional precisionlathes 29

194 Conveyors andautomation systems 25

195 Conveyors 207

196 Coolant accessories 203

197 Coolant pumps 203

198 Cooling pads 180

199 Cooling tower motors 70

200 Cordless tools 107

201 Core technology 85

202 Corrosion preventives 211

203 Counters & power supplies 7

204 CPCI 9

205 Crab assemblies 179

206 Crab hoists 24

207 Crane kits 179

208 Crane-duty motors 24, 70

209 Cranes 24, 122, 143 166, 179

210 Crates 61

211 Crimp contact & tools 49, 51

212 Cross connection acc 12

213 Current collectorcolumns 202

214 Cushion dock shelters 25

215 Custom-made cables 49, 51

216 Cutoff machines 107

217 Cutters 107

218 Cutting machines 10

219 Cutting tools 73

220 Data cables 49, 51

221 Datalogic scanners 167

222 DC motors 57

223 Deep-hole drillingmachines 8

224 Demagnetisers 185

225 Demand controllers 187

226 Demolition hammers 107

227 Desktop accessories 75

228 Detector-leak 79

S. No Product Pg No

229 Digital almen gauge& almen strips 117

230 Digital colour marksensors 185

231 Digital DC drives 233

232 Digital frequency meters 201

233 Digital laser meters 107

234 Digital metering 127

235 Digital panel meters 187

236 DIN connectors 63

237 Diode-end pumpedlaser markers 209

238 Diode-side pumpedlaser markers 209

239 Dip spin coating machines 10

240 Disc grinders 107

241 Discharge electrode assemblies 174

242 Discharge electrodes 174

243 Discharge frames 174

244 Distribution boards 14

245 Dock levellers 25

246 Dock shelters 25

247 Doors 25

248 Double cone blenders 162

249 Double drum/tripledrum magnetic separators 185

250 Double expansionvertical toning machines 208

251 Double girder EOTcranes 179

252 Drawer magnets 174, 185

253 Drill chucks 20, 187, 209

254 Drill machines 20

255 Drilling machines 165

256 Drilling-cum-milling machines 165

257 Drills 107

258 Drives 195, 206, 215

259 Drum controllers& master controllers 202

260 Drum pumps 196

261 Drum type magnetic separators 174

262 Dry vane pumps 205

263 Duel fuel burners 77

264 Dust collectors 171

265 Earth leakage relays 187

266 EDM oils 200

267 Electric chain saws 107

268 Electric forklift trucks 25

269 Electric wire ropehoists 24, 179, 182

270 Electrical connectivity 77

271 Electrical control panels 233

272 Electrical measuring instruments 169

273 Electrical productscable ties 47, 79, 89

S. No Product Pg No

PRODUCT INDEX


274 Electrical slip rings 63

275 Electro-lifting magnets 182

276 Electromagnetic feeders 182

277 Electromagnetic vibratory feeders 174

278 Electromechanical feeders 182

279 Electromechanical vertical

honing machines 208

280 Electronic energy meters 187

281 Electronic process controls

instruments 97

282 Electronic safety sensors 168

283 Electronic timers 32-38, B-IGF

284 Electronics products 47, 79, 89

285 Electrostatic filters 171

286 Electrostatic oil cleaners 190

287 Element shrink disc 183

288 Elmcbs 131

289 Embedded box pcs 9

290 Encoders 7, 195

291 End carriage assemblies 179

292 End claps and shops 12

293 End plates 12

294 Energy conservation 161

295 Energy savings cogged &

poly-v- belt drives 65

296 Energy-efficient motors 70

297 Energy-management solutions 187

298 Energy-management

systems 127, B-IGF

299 Energy-saving gas burners 207

300 Engineering plastic plugs &

sockets 32-38

301 Engineering plastic products 180

302 Engineering plastics 203

303 EOT cranes 24, 168, 182

304 EOT jib cranes 122

305 EPDM 165

306 ETX modules 9

307 Events 103

308 Exhibition - Engineering Expo 151

309 Exhibition - Imtex Forming-2012 216

310 Exhibition - Modern

Machine Shop-2012 112

311 Explosive meters 79

312 Express cupboards 9

313 Extended trolleys 179

314 Face lapping machines 208

315 Factory automation 10, 195

316 Fasteners 95, 185

317 Ferro max cold saw blades 189

318 Ferrous & non-ferrous

high-precision parts 95

319 Fiber laser markers 209

320 Files 75

S. No Product Pg No

321 Filter solutions 85

322 Filters 197

323 Filtration nets 197

324 Filtration 197

325 Fine & auto feed radial 165

326 Finishing machines 174

327 Fire shutters 25

328 Fixed mounting hoists 179

329 Flameproof motors 57

330 Flange mounting motors 57

331 Flat cables for submersible pumps 51

332 Flat travelling cables 214

333 Flexible cables & wires 51

334 Floor cranes 153

335 Floor plates 215

336 Flow meters 196

337 Fluid bed dryers 77

338 Fluid 52

339 Fluidised bed coating machines 10

340 Fluropolymers 198

341 Flush bottom tank valves 208

342 Food-grade lubricants 180

343 Force actuation 163

344 Forged parts 95

345 Forging 12

346 Forklift trucks 229

347 Forklifts 153

348 Freewheel-oneway-clutches 183

349 Frequency meters 169

350 Fully threaded bars 185

351 Fume extractors 171

352 Funnel magnets 174

353 Furniture terminals 163

354 Gantry cranes 24, 122, 179

355 Gap frame eccentric power presses 184

356 Gap frame presses 197

357 Gas analysers 79

358 Gas detection systems 79

359 Gas detectors 79

360 Gas distribution plates 174

361 Gas distribution screens 174

362 Gas monitors 79

363 Gate valves 208

364 Gear motors 24, 52, 81, 140, 182

365 Gearboxes 52, 140, 182, 195

366 Geared & flexible couplings 52

367 Geared boxes 81

368 Geared radial drilling machines 165

369 Geared drilling machines 165

370 Gears 52

371 General engineering plastics 198

372 Glass processing furnaces 207

373 Glide coating machines 10

374 Glide wheels 207

S. No Product Pg No

375 Globe valves 208

376 Goliath cranes 24

377 Gomet bearings 28

378 Goods lifts 122

379 Goss laminated films 61

380 Grill magnets 174

381 Group marker holders 12

382 Guide rods 211

383 Gun drilling machines 8

384 Gun reaming machines 8

385 Gyratory screens 182

386 Haconan-free cables 51

387 Hand grinders 107

388 Hand magnets 174

389 Hard chrome plating bars 211

390 Harmonic filtration 127

391 Heat tracers 164

392 Heat treatment salts 211

393 Heaters 181

394 Heating element coils 181

395 Heating elements 164

396 Heating jackets 164

397 Heating solutions 164

398 Heat-shrink tubings 47, 79, 89

399 Heavy-duty bearings 28

400 Heavy-duty CNC 169

401 Helical gearboxes 182

402 Helical inline geared

motors/reducers 140

403 Heli-worm geared motors 70

404 Hex bolts 185

405 High-carbon chrome 201

406 High-carbon steel balls 201

407 High-density cartridge heaters 164

408 High-discharge (flooding-type)

pumps 203

409 High-efficiency standard/

flameproof motors 70

410 High-intensity rare earth

magnetic separators 174

411 High-intensity roller-type


412 High-precision turned parts 95

413 High-pressure ball valves 208

414 High-pressure jet clean equipment 192

415 High-speed doors 25

416 High-speed precision centre lathes 109

417 High-speed spindle motors 214

418 High-voltage testing equipment 210

419 HMI/MMI displays 214

420 Hmm technical guidelines 70

421 Hoist with trolleys 179

422 Hoists 166

423 Hold backs 183

S. No Product Pg No

PRODUCT INDEX


424 Home appliances 45; 217-19

425 Hooper magnets 174, 185

426 Horizontal CNC lathes 109

427 Horizontal CNC machines

227, BIC

428 Horizontal machining centres

11

429 Horizontal machining centres

227, BIC

430 Horizontal screens 182

431 Horizontal tube honing

machines 208

432 Hospital equipment 192

433 Hot water generators 77

434 Humidity 210

435 Hump magnets 174, 185

436 Hydraulic cranes 182

437 Hydraulic dock levellers 25

438 Hydraulic dock shelters 25

439 Hydraulic expansion

honing tools 208

440 Hydraulic fittings 179

441 Hydraulic hose assemblies 179

442 Hydraulic lifting

platforms 182

443 Hydraulic manual pallet

trucks 123

444 Hydraulic pallet trucks 198

445 Hydraulic power plants 179

446 Hydraulic press brakes 18

447 Hydraulic presses 197

448 Hydraulic seals 137

449 Hydraulic shearing

machines 197

450 IC counterbalanced

forklifts 25

451 Identification systems 49

452 Imaging & vision systems 10

453 Impact drills 107

454 Impact wrenches 107

455 Indirect air heaters 77

456 Induction seals/wads 77

457 Inductive proximity

switches 27, 210

458 Inductive 49

459 Industrial and safety

shock absorbers 83

460 Industrial automation 31

461 Industrial belts 65

462 Industrial connectors 49, 51

463 Industrial control &

sensing devices 7

464 Industrial doors 177

465 Industrial electric power

distribution systems 14

S. No Product Pg No

466 Industrial fittings 206

467 Industrial hoses 65

468 Industrial moulded

products 61

469 Industrial ovens & dryers 207

470 Industrial ovens 77

471 Industrial overhead doors 25

472 Industrial panel computers

platform 166

473 Industrial rack mount

systems 9

474 Inline drum-


475 Inline helical geared motors 70

476 Inline shaft mounted helical

geared motors/reducers 140

477 Instant drying &

curing technology 164

478 Instrumentation &

controls 16, 17

479 Instrumentation cables 214

480 Instrumentation controls

panels 97

481 Instrumentation made

cables 49, 51

482 Instruments 201

483 Insulated doors 25

484 Integrated sea freight &

associated services 186

485 Interface modules 12

486 Interfaces 9

487 Inter-locking doors 25

488 Internals for electrostatic

precipitators 174

489 Inverter/variable frequency

drives 7

490 Inverter-duty motors 70

491 Inverters 139

492 IR heating panels &

control panels 164

493 Isolators and DBs 131

494 Isolators 59

495 Jib cranes 24, 179

496 Jig saws 107

497 Joystick controllers 63

498 Junction boxes 69

499 Keyless transmission

elements 183, 185

500 Kilns & baths 207

501 Kuman machine interface 139

502 Labels 167

503 Laboratory furnaces 207

504 Ladders 192

505 Lamp pumped laser

markers 209

S. No Product Pg No

PRODUCT INDEX


506 Laptop accessories 75

507 Large diameter

welded pipes 191

508 Large helical &

heli-bevel gearboxes 70

509 Laser cutting machines 209

510 Laser cutting systems 162

511 Laser engraving machines 209

512 Laser marking machines 209

513 Laser marking systems 188

514 Laser welding machines 209

515 Lathe machines 18, 20, 215

516 Lathe mounted super

finishing machines 208

517 Lathes 11

518 LED egress route

lighting solutions 173

519 LED emergency

lighting solutions 173

520 LED flash lights 173

521 LED signal tower lights 32-38

522 LED solar street lights 173

523 LEDs 27

524 Level controllers 7

525 Lifting magnets 185

526 Lifts & conveyor cables 51

527 Limit switches 32-38, 202

528 Liquid pumps 196

529 LM shafts 211

530 Load break switches 27

531 Load managers 187

532 Loaders 229

533 Loading bay equipment 25

534 Lorry loaders 229

535 Low lift pallet trucks 25

536 Low-emission tapes 163

537 Magnetic coolant separators 174

538 Magnetic equipment 182

539 Magnetic floor sweepers 174

540 Magnetic grills & housings 182

541 Magnetic head pulleys 182

542 Magnetic pulleys 185

543 Magnetic racks 185

544 Manual pallet trucks 25

545 Marker plotters 12

546 Markers 12

547 Material handling

equipment 24, 123, 206

S. No Product Pg No

548 MCBs 59, 131

549 MCCBs 45, 217-19

550 Measuring & monitoring relays 7

551 Measuring instruments 169

552 Medical 177

553 Metal cutting tools 121

554 Metal treatment chemicals 211

555 Metal working fluids 200

556 Metal-forming lubricants 192

557 Metallurgical furnaces 207

558 Meters 169

559 Mezzanine flooring systems 184

560 MGM brake motors 157

561 Micro PLCs 139

562 Micro switches 32-38

563 Mil/aero rugged systems &

enclosures 9

564 Milling centres 11, 18, 20

565 Mini pallet trucks 184

566 Mining dumpers 168

567 Mist collectors 171

568 Mobile controllers 63

569 Mobile storage systems 163, 178

570 Modular patient monitors 168

571 Modular PLCs 139

572 Molding solutions 85

573 Monitoring devices B-IGF

574 Motherboards 9

575 Motion control products 195

576 Motion control systems 7, 139

577 Motor control centres 233

578 Motor control technology 83

579 Motor driven dosing pumps 186

580 Motor protection circuit breakers 27

581 Motor protection systems 187

582 Motor vibrators 206

583 Motorised boom barriers 25

584 Motorised cable reeling drums 202

585 Motorised vibratory feeders 174

586 Motors & drives 31

587 Motors 57, 147

588 Mould & press toll accessories 130

589 Moulded furniture 61

590 Moulds 61

591 Mounting brackets 12

592 Mounting rails 12

593 Multi-function meters 187

594 Multiple joysticks and

S. No Product Pg No

handle options 63

595 Multi-speed motors 70

596 Multi-stage (high-pressure) pumps 203

597 Needle roller bearings 28

598 Neoprene 165

599 Network platforms 9

600 Nibbler polishers & sanders 107

601 Nitrile rubber products 165

602 Nuts 185

603 Office lighting 45; 217-19

604 Ohms meters 169

605 Oil seals 190

606 O-rings 137

607 Overband magnetic separators 174, 182

608 Overhead doors 25

609 Packaging films 61

610 Packaging solutions 77

611 Packaging test equipment 77

612 Paint & plating instruments 199

613 Paint shop equipment 10

614 Paint shop machines 10

615 Pallet stackers 25

616 Panel meters 201

617 Panel PCs 9

618 Panels 169

619 Parallel shaft helical geared motors 70

620 Partition plates 12

621 Parts for pollution control

equipment 174

622 PBEGL geared motors 57

623 PCB connectors 63

624 Pedestrian & rider operated

counter balanced pallet trucks 123

625 Pedestrian low lift pallet truck 25

626 Pedestrian pallet stackers 25

627 Peeing machines 117

628 Perforated metal screens 174

629 Permanent lifting magnets 182

630 Permanent magnetic chucks 185

631 Permanent magnetic drum pulleys 174

632 Permanent magnetic

drum-type separators 185

633 Petrochemicals 61

634 PF controllers 127, 201

635 Photoelectric sensors 7, 49

636 Photoelectric switches 210

637 Pick & move cranes 229

638 Pickling tanks 200

S. No Product Pg No

PRODUCT INDEX


639 PID controllers 97

640 Pilot lights 27

641 Pins & sockets 95

642 Piston bars 211

643 Planner machines 215

644 Planner milling machines 18

645 Planners 107

646 Planning machines 169

647 Planomillers 215

648 Planomilling machines 169

649 Plasma cutting systems 162

650 Plastic reel core plugs 190

651 Plastics piping systems 61

652 Plat trucks 207

653 Plate bending machines 18

654 Plate magnets 174, 185

655 Platform 9, 192

656 PLC & PC based

automation systems 233

657 PLCs 195, 215

658 Plotter accessories 12

659 Plugs and sockets 27

660 PMCS and slot CPUs 9

661 Pneumatic clamps 202

662 Pneumatic nailers 107

663 Pneumatic parts 95

664 Polyacetal 203

665 Polynets 197

666 Polyproplene tanks 200

667 Polypropylene 203

668 Polyurethane 203

669 Positioning tables 190

670 Power & distribution

transformers 23

671 Power capacitors 127

672 Power distribution panels 233

673 Power generation 158

674 Power line transducers 201

675 Power magnets 185

676 Power modules 191

677 Power presses 197

678 Power supplies B-IGF

679 Power transformers 23

680 Power transmission

accessories 65

681 Pre treatment systems 10

682 Precision switches 27

683 Press brake machines 197

S. No Product Pg No

684 Press technology 163

685 Pressure sensors 63

686 Pressure transmitters 63

687 Process cooling 158

688 Products & components 181

689 Programmable logic

controllers 7

690 Programmable terminals 7

691 Proline modular

(floor-mounted) enclosures 69

692 Protective covers 12

693 Protective packaging 61

694 Protective-conduit

systems 49, 51

695 Proximity sensors 7, 32-38

696 PTFE insulated wires 174

697 PTFE 208

698 PTFE/Teflon 203

699 Pumps 41, 196, 205, BC

700 Punch presses 167, FGF

701 Push buttons 27

702 PVC flap doors 25

703 PVC strip doors 25

704 Raceway systems 172

705 Radial drilling machines 215

706 Radio remote controls 186

707 Random orbital sanders 26

708 Rapid flexible doors 25

709 Rapid roll-up doors 25

710 Rapping bar assemblies 174

711 RCCBs 59

712 Reach stackers 169

713 Reach trucks 25

714 Rear cylinder

hydraulic press brakes 197

715 Reciprocated oil-free

compressors 109

716 Reciprocating lubricated

compressors 109

717 Reciprocating saws 107

718 Remote controls for

industrial applications 186

719 Renewable & CHP 158

720 Resistance boxes 202

721 Resistance wires-strips 181

722 Retrofit 85

723 RFID technology 162

724 RFIDs 7

S. No Product Pg No

PRODUCT INDEX


725 Rice rubber rolls 65

726 Right angle buffers 26

727 Right angle die grinders 26

728 Right angled helical bevel geared

motors/reducers 140

729 Right angled helical worm geared

motors/reducers 140

730 Rigid PVC films 61

731 Riveting tools 196

732 Robotic cables 51

733 Robust joystick controllers 63

734 Roller-type magnetic separators 174

735 Roots blowers 205

736 Rope guides 179

737 Rotary encoders 49

738 Rotary hammers 107

739 Rotary shaft seals 137

740 Rotary switches 27

741 Rotary products 11

742 Rotating electrical

connectors 77

743 Routers 107

744 Rubber auto parts 174

745 Rubber products 9, 190

746 Rust preventives 211

747 Safety & security 79

748 Safety light curtains 7

749 Safety protection devices 27

750 Salt spray chambers 199

751 Sand preparation 85

752 SCADA & DCS implementation 10

753 SCADA 195

754 Scissor lifts 25

755 SCR BESS

power regulators 97

756 Screen & tables 202

757 Screw compressors 43

758 Screw drivers 107

759 Scroll chillers 188

760 Scroll type oil-free compressors 109

761 Sealants 111

762 Seals 190

763 Seamless pipes 191

764 Sectional overhead doors 25

765 Security systems 91

766 Self-balanced

extractor arms 171

767 Self-tapping &

machine screws 185

S. No Product Pg No

768 Sensors- gas 79

769 Sensors 49, 136

770 Separator plates 12

771 Servo motors & drives 172

772 Shafts 211

773 Shaping machines 215

774 Shearing machines 18, 197

775 Shears 107

776 Sheet metal machines 20

777 Shock sensors 63

778 Shopfloor trolleys 184

779 Shot blasting &

peening machines 171

780 Shot blasting

machines 85, 117

781 Shrouded conductors 168

782 Shunts 169

783 Side holding plates 12

784 Silicone 165

785 Sinewave vibro

viscometers 181

786 Single axis fingertip

joysticks 63

787 Single board computers 9

788 Single converter

isolator modules 97

789 Single girder EOT cranes 179

790 Single limit switches 27

791 Slack adjusters 188

792 Slar water heating systems 207

793 Sleeve bearings 28

794 Slide compound miter saws 107

795 Slipring crane-duty motors 57

796 Slotting machines 20

797 Small size ball bearings 28

798 Smart turn electronic lathes 109

799 Snu worm gear 52

800 Sockets & switches 12

801 Soft starter technology 188

802 Solder pastes 77

803 Solderless terminals 47, 79, 89

804 Solenoid driven metering pumps 186

805 Solenoids 63

806 Solid carbide drills 121

807 Solid carbide mills 121

808 Solid carbide reamers 121

809 Solid carbide special drills 121

S. No Product Pg No

810 Solid carbide special mills 121

811 Solid carbide special reamers 121

812 Solid state laser cutters 209

813 Solid state relays 231

814 Special application motors 70

815 Special purpose machines 169

816 Spirac cables 49, 51

817 Spiral-cum-helical gearboxes 52

818 SPMs 8

819 Spray guns 187, 209

820 Spray painting equipment 213

821 Spring operated cable reeling drums 202

822 SS high-precision components 95

823 Ss hose assemblies 179

824 Stackers 153, 168

825 Stacks/assemblies 191

826 Stainless steel cable ties 172

827 Stainless steel fasteners 185

828 Stainless steel pipes 191

829 Stainless steels 201

830 Stationary products 75

831 Steam boilers 77

832 Steam engineering 161

833 Steel balls 201

834 Stepper motors 195

835 Super precision bearings 28

836 Surface grinders 18

837 Surface plates 215

838 Surface treatment 111

839 Suspension magnets 174, 182

840 Swing check valves 208

841 Swing clamps 187, 202

842 Switchboard meters 169

843 Switches 9, 45, 59, 217-19

844 Switchgears 31

845 Switching relays 7

846 Tachometers B-IGF

847 Tail lifts 25

848 Tanks 200

849 Tapping fluids 200

850 Teflon/fibre cables 214

851 Telescopic doors 25

852 Temp/PID controllers 214

853 Temperature controllers 7

854 Temperature 210

855 Temperature-resistant cables 51

856 Tensioner nuts 183

857 Terminal blocks 12

S. No Product Pg No

PRODUCT INDEX


858 Terminals 172

859 Testers 169

860 Textile & yarn trolleys 192

861 Thermal imaging cameras 221

862 Thermal pads 164

863 Thermic fluid heaters 77, 179

864 Thermocouples 164

865 Thermocovles 181

866 Thin clients and HMIs 9

867 Thrush ball bearings 28

868 Thyristor switches 127

869 Thyristors & diodes 191

870 Tie mounts 223

871 Time switches and counters B-IGF

872 Timers 7

873 Toggle clamps 202

874 Tool bags and kits 171

875 Toolroom machines 20

876 Torque motors 70

877 Total cooling solutions 158

878 Touch screens 172

879 Tower cranes 229

880 Track rollers 183

881 Trackballs 63

882 Tractor components 178

883 Transformers 23, 169

884 Trap magnets 174

885 Tray dryers 77

886 Trolley wheels & casters 192

887 Trolley wheels 206

888 Trolleys 168, 207

889 Tube sheet assemblies 174

890 Tubes 191

891 Turbine-driven pencil grinders 26

892 Turkkit strips & sheets 208

893 Turned components 95

894 Turning centres 109

895 Turret mills 109

896 Turret punch presses 167

897 Twin spindle vertical

hydraulic honing machines 208

898 UHMW-PE 203

899 Ultrasonic sensors 49

900 Unbalance vibratory motors 202

901 Uninyvin cables 214

902 Unitech scanners 167

903 Unitech terminals 167

904 Universal radial drilling machine

and long travel machine 165

S. No Product Pg No

905 Used CNC turret punch press 167

906 U-tubes 191

907 Vacuum booster pumps 205

908 Vacuum cleaners 91

909 Vacuum controls 186

910 Vacuum disc sanders 26

911 Vacuum systems 205

912 Validation of pacs 77

913 Valve body lapping machines 208

914 Variable inlet vane dampers 179

915 Varistor cabinets 69

916 V-belts 165

917 Ventilation systems &

cleanroom systems 171

918 Ventilators 192

919 Vertical boring machines 215

920 Vertical hydraulic honing machines 208

921 Vertical machining centres 11, 125

922 Vertical order pickers 25

923 Vertical turning lathes 169

924 Vertical turning machines 215

925 Vibrating equipment 182

926 Vibrating feeders 202

927 Vibrating motors 174

928 Vibrating reed sensors 169

929 Vibrating screen machines 174

930 Vibration sensors 63

931 Vibrators 206

932 Vibratory bowls 174

933 Vibratory furnace chargers 202

934 Vibratory motors 182

935 Vision sensors 7

936 Viton 165

937 VME standard 9

938 VPX standard & rugged products 9

939 VTLs 18

940 Warehouses and distribution centres 177

941 Warehousing storage facilities 186

942 Water exhibition 178

943 Water purifiers 91

944 Wave springs 126

945 Welded pipes 191

946 Welding equipment 187, 209

947 Wheel assemblies 182

948 Wheel barrows 207

949 Wheels 207

950 Winches 122

951 Wind mill gearboxes 52

S. No Product Pg No

966 Brushless DC motors 214

967 Button inserts 209

968 Chain hoists 214

969 Closure solutions 207

970 Cutting & boring systems 203

971 Diffuse-reflective sensors 201

972 Digital photoelectric sensors 212

973 Fluid processors 211

974 Hydraulic fluid power products 209

975 Induction motors 196

976 Injection moulding machines 204

977 Lab stations 201

978 Laboratory extruders 202

979 Laser direct structuring materials 210

980 Magnetic separators 208

981 Micro injection machines 197

982 Monochrystalline solar cells 212

983 Multi-flute thread mills 215

984 Needle roller bearings 195

985 Piece-by-piece inspection

machines 200

986 Plastic extrusion machines 200

987 Plastic injection moulds 202

988 Servo motors 207

989 Special alloy surface coatings 200

990 Stretch film making machines 203

991 Synchronisation modules &

remote controllers 195

992 Thermoplastic elastomers 197

993 Turned edge ring binders 210

994 Vacuum dehumidifying dryers 198

995 Vertical turning machines 212


S. No Product Pg No

952 Wire connectors 47, 79, 89

953 Wire rope drums 182

954 Wireless crane controls 186

955 Wires 181

956 Wiring accessories 223

957 Wiring ducts 172

958 Wood working machines 20

959 Work holding devices 198

960 Workshop machines & accessories 20

961 Worm drive hose clamps 195

962 Worm gears 52

963 XMC/PMC 9

964 Zebra printers 167

965 Zebra ribbons 167

S. No Product Pg No

ADVERTISERS’ LIST


Our consistent advertisers

ACE Automation 83T: +91-44-24768484E: [email protected]: www.acecontrols.in

Acropolis Engineering Ltd 186T: +91-22-26441180E: [email protected]: www.acropoliscranes.in

Action Construction Equipments Ltd 229T: +91-11-40549900E: [email protected]: www.ace-cranes.com

Aerotherm Systems Pvt Ltd 77T: +91-79-25890158E: [email protected]: www.aerothermsystems.com

AMI Polymer Pvt Ltd 165T: +91-22-28555107E: [email protected]: www.amipolymer.com

Amsak Cranes Private Limited 122T: +91-44-26273486E: [email protected]: www.amsakcranes.com

Aqua Services 186T: +91-265-2331748E: [email protected]: www.aquaservicesindia.com

Arvind Anticor Ltd 200T: +91-79-25894692E: [email protected]: www.picklingplant.com

Atlas Copco (India) Ltd .FICT: +91-20-30722222E: [email protected]: www.atlascopco.com

Avcon Controls Pvt Ltd 211T: +91-22-61504150E: [email protected]: www.ashokindustry.com

Ballkings 201T: +91-161-2534501E: [email protected]

Bhagirath Heavy Transmission 182T: +91-11-32222661E: [email protected]

Bhavya Machine Tools 20T: +91-79-40242800E: [email protected]: www.bhavyamachinetool.com

To know more about the advertisers in this magazine, refer to our ‘Advertisers’ List’ or write to us at [email protected] or call us on +91-22-3003 4640or fax us at +91-22-3003 4499 and we will send your enquiries to the advertisers directly to help you source better

Advertisers’ Name & Contact Details Pg No Advertisers’ Name & Contact Details Pg No Advertisers’ Name & Contact Details Pg No

Bonfiglioli Tramissions Pvt. Ltd. 206T: +91-44-67103800E: [email protected]: www.bonfiglioli.com

C&S Electric Ltd. 59T: +91-11-30887520W: www.cselectric.co.in

Cheng Day Machinery Works Co., Ltd 166T: +886-4-2688-1581E: [email protected]: www.chengday.com.tw

Classic Automotive Industries Pv Ltd .FGFT: +91-20-66118479E: [email protected]: www.arcowhitney.com

Classic Polymers & Resins 203T: +91-22-24465251E: [email protected]: www.classicpolymers.com

CNP Pumps India Pvt Ltd 41T: +91-22-25818400E: [email protected]: www.nanfangpumps.com

Coatec India 10T: +91-172-5063436E: [email protected]: www.coatecindia.com

Cognex Sensors India Pvt Ltd 136T: +91-20-40147840E: [email protected]: www.cognex.com

Connectwell Industries Pvt Ltd 12T: +91-251-2870636E: [email protected]: www.connectwell.com

Desiccant Rotors Internation Pvt Lt 180T: +91-18001033322E: [email protected]: www.drirotors.com/s39

D-Honer Engineers India Pvt 208T: +91-250-3256707E: [email protected]: www.dhoner.com

Diamond Metal Screens Pvt. Ltd. 174T: +91-831-2441295E: [email protected]: www.diamondscreens.com

Disa India Limited 85T: +91-80-40201435E: [email protected]: www.noricangroup.com

Dolphin Automation 210T: +91-120-2341784E: [email protected]: www.dolphinautomation.com

Durga Bearing Pvt Ltd 28T: +91-22-6876073E: [email protected]: www.durgabearings.com

Dynabrade India 26T: +91-22-2763 2226E: [email protected]: www.dynabrade.com

El Measure India Pvt Ltd 187T: +91-80-32904489E: [email protected]: www.elmeasure.com

Elecon Engineering Company Limited 52T: +91-2692-236469E: [email protected]: www.elecon.com

Electonic Automation Pvt Ltd B-IGFT: +91-80-28567561E: [email protected]: www.eaplindia.com

Electro Flux Equipments Pvt. Ltd. 182T: +91-44-26243317E: [email protected]: www.electrofluxequipmentspvtltd.com

Electromech Material Handling Sys P 143T: +91-20-66542222E: [email protected]: www.emech.in

Electronic Relays(India)Pvt.Ltd 231T: +91-80-22354189E: [email protected]: www.electronicrelaysindia.com

Electronica Hitech Machines Pvt Ltd 125T: +91-20-30435400E: [email protected]: www.electronicahitech.com

Engineering Expo 151, 233T: +91-09819552270E: [email protected]: www.engg-expo.com

Essae Technologies Private Limited 167T: +91-80-40453535E: [email protected]: www.essaetec.com

Eureka Forbes Limited 91T: +91-80-30251500E: [email protected]: www.eurekaforbes.com

ADVERTISERS’ LIST



Goliya Instruments Pvt Ltd 201T: +91-22-24149657E: [email protected]: www.goliyainstruments.com

Grundfos Pumps India Pvt Ltd BCT: +91-44-24966800E: [email protected]: www.grundfos.in

Haas Automation India Pvt Ltd 11T: +91-20-32935433E: [email protected]: www.HaasCNC.com

Hafa Hoists Pvt Ltd 179T: +91-22-27694837E: [email protected]: www.hafahoists.com

Havells India Ltd. 45,217,218,219T: +1800-11-0303E: [email protected]: www.havells.com

Henkel Adhesives Technologies India 111T: +91-80-25357771E: [email protected]: www.loctite.com

Hensel Electric India Pvt. Ltd. 14T: +91-44-24541669E: [email protected]: www.hensel-electric.de

Hercules Hoists Limited 168T: +91-219-2274036E: [email protected]: www.infef.com

Hindustan Motor Mfg Co 70T: +91-22-42500500E: [email protected]: www.hindmotors.com

Hitachi Koki India Limited 107T: +91-80-41170777E: [email protected]: www.hitachi-koki.in

Igus India Pvt Ltd 22T: +91-80-39127800E: [email protected]: www.igus.in

Imtex 2012 216W: www.imtex.in

Indian Machine Tool Mfg. Association 112T: +91-80-66246600E: [email protected]: www.mmsinfo.in

Industrial Tooling Service 130T: +91-44-26232957E: [email protected]: www.its.ind.in

Everest Transmission 205T: +91-11-45457777E: [email protected]: www.everestblowers.com

Expert Eqpts Pvt Ltd 198T: +91-422-2400190E: [email protected]: www.expertequipments.com

Fenner India Ltd 65T: +91-44-24312450E: [email protected]: www.fennerindia.com

Ferrocare International 190T: +91-20-26830655E: [email protected]: www.ferrocare.com

Filex Systems Pvt Ltd 75T: +91-9899258121E: sales@filexindiaW: www.filexindia.com

Finechrome Shafts Pvt Ltd 211T: +91-22-29204209E: [email protected]

Flir Systems India Pvt Ltd 221T: +91-11-45603555 E: [email protected]: www.flir.com

Forbes Marshall Pvt Ltd 161T: +91-20-27145595E: [email protected]: www.forbesmarshall.com

G L Brothers 187T: +91-22-66047000E: [email protected]: www.pilotindia.com

G R Polynets 197T: +91-2692-230484E: [email protected]: www.grpolynets.com

G W Precision Tools India Pvt Ltd 121T: +91-80-40431252E: [email protected]: www.gwindia.in

Gandhi Automations Pvt Ltd 25T: +91-22-66720200E: [email protected]: www.geapl.co.in

Globe Scott Motors Pvt Ltd 147T: +91-260-2373538E: [email protected]: www.globescott.net

Goliya Electricals Pvt Ltd 169T: +91-22-24120456E: [email protected]: www.goliya.com

Advertisers’ Name & Contact Details Pg No Advertisers’ Name & Contact Details Pg No

Industrials Heators 164T: +91-44-22433758E: [email protected] W: www.industrialheaterindia.com

Inter Ads - Brooks Exhibitions Pvt Ltd 178T: +91-9810042500E: [email protected]: www.india.aquatechtrade.com

Jagdeep Foundry (Regd.) 215T: +91-1871-242750E: [email protected]: www.jagdeepfoundry.in

Jaibalaji Control Gears Pvt. Ltd., 32,34,36,38T: +91-44-26251279E: [email protected]: www.jaibalaji.firm.in

Jainsons (India) 172T: +91-11-41410973E: [email protected]: www.jainsonsindia.net

Jayashree Electron Pvt Ltd 188T: +91-20-27130295E: [email protected]: www.jayashree.co.in

Jaykrishna Magnetics Pvt Ltd 174T: +91-79-22970452E: [email protected]: www.magneticequipments.com

Jyoti Cnc Automation Pvt. Ltd. 227, BICT: +91-2827-287081E: [email protected]: www.jyoti.co.in

Kanefusa India Pvt Ltd 189T: +91-124-4208440E: [email protected]: www.kanefusa.net

Karcher Cleaning Systems Pvt Ltd 225T: +91-120-4661800E: [email protected]: www.karcher.in

Klipco Pvt Ltd 195T: +91-22-28684221E: [email protected]: www.klipcoclips.com

Knowell International Pvt Ltd 101T: +91-33-22304627E: [email protected]: www.knowell.co.in

Kontron Technology India Pvt Ltd 9T: +91-80-40831000E: [email protected]: www.kontron.in

Kumbhojkar Plastic Moulders 180T: +91-20-24450055E: [email protected]: www.kumbhojkarplastics.com

Advertisers’ Name & Contact Details Pg No

ADVERTISERS’ LIST



Lapp India Pvt Ltd 51T: +91-80-7826000E: [email protected]: www.lappgroup.com

Larsen And Toubro 131T: +91-22-67525656E: [email protected]: www.larsentoubro.com

Libratherm Instruments Pvt. Ltd. 97T: +91-22-42555353E: [email protected]: www.libratherm.com

Litel Infrared Systems Pvt Ltd 164T: +91-20-66300636E: [email protected]: www.litelir.com

Macht Exim Llp. 18T: +91-79-40087600E: [email protected]: www.machtexim.com

Macro Tech Equipment Pvt Ltd 123T: +91-33-24666261E: [email protected]: www.macrotechcal.com

Mahindra Stiller Auto Trucks Ltd 153T: +91-129-4048254E: [email protected]: www.mahindrastiller.com

Mech-India Engineering 30T: +91-22-25853293E: [email protected]: www.machindia.com

Mehta Cad Cam Systems Pvt Ltd 209T: +91-79-26840551E: [email protected]: www.mehtaindia.com

Metaflex Doors India Pvt Ltd 177T: +91-120-4751000E: [email protected]: www.metaflexdorrs.in

Metalmech Engineering 95T: +91-288-2566335E: [email protected]: www.metalmecheng.com

Metalon Marketing 198T: +91-11-32970291E: [email protected]: www.metalonmarketingdelhi.com

Mgm-Varvel Power Transmission (P) Ltd 157T: +91-44-64627008E: [email protected]: www.mgmvarvelindia.com

Mitsubishi Electric Asia Pte. Ltd. 139T: +91-124-4630300E: [email protected]: www.mitsubishielectric.asia/india/


Neha Automation 172T: +91-11-25133805E: [email protected] W: www.nehaautomation.com

Neptune India 127T: +91-120-3069000E: [email protected]: www.neptuneindia.com

New Autotech Industries 204T: +91-09810076709E: [email protected]

NI Systems India Pvt Ltd 16, 17T: +91-80-41190000E: [email protected]: www.ni.com

Ningbo Xinda Screw Compressor Co., Ltd 43T: +86-574-8833-6868E: [email protected]: www.augustcompressor.com

Nmtg Mechtrans Techniques Pvt Ltd. 183T: +91-79-22821527E: [email protected]: www.nmtgindia.com

Novoflex Mktg Pvt Ltd 223T: +91-33-22260733E: [email protected]: www.novoflexgroup.com

Oil Seals Mfg Co Pvt Ltd 190T: +91-22-22047943E: [email protected]

Omron Automation Pvt. Ltd. 7T: +91-80-40726400E: [email protected]: www.omron-ap.com

Orton Engineering Pvt.Ltd. 202T: +91-22-25881384E: [email protected]: www.ortonengg.com

Parashield Corporation 214T: +91-11-22119166E: [email protected]: www.parashieldcorpn.com

Pentair Technical Products India Pvt Ltd 69T: +91-80-67152000E: [email protected]: www.pentairtechnicalproducts.com

Pepperl+Fuchs(India) Pvt Ltd. 49T: +91-80-28378030E: [email protected]: www.pepperl-fuchs.com

Pilot Pneumatics Pvt Ltd 209T: +91-22-66047000E: [email protected]: www.pilotindia.com


Power Build Ltd 140T: +91-2692-231070E: [email protected]: www.pbl.co.in

Powertech Pollution Controls Pvt Ltd 171T: +91-80-23452156E: [email protected]: www.powertechindia.com

Precihole Machine Tools Pvt Ltd 8T: +91-22-25836780E: [email protected]: www.precihole.co.in

Premium Transmission Ltd 81T: +91-20-66314100W: www.premiumtransmission.com

Presto Stantest Pvt Ltd 199T: +91-129-4272727E: [email protected]: www.prestogroup.com

Prism Control Gear Pvt Ltd 79T: +91-22-28761387E: [email protected]: www.lgsafety.com

Progressive Engineers 77T: +91-22-32944289E: [email protected]: www.progressiveengineers.net

Prolite Autoglo Limited 173T: +91-22-26763090E: [email protected]: www.prolite.in

Raajratna Ventures Ltd 185T: +91-79-27561915E: [email protected]: www.raajfasteners.com

Rajamane Industries Pvt Ltd 203T: +91-80-43659000E: [email protected]: www.rajamane.com

Rectifier House India Pvt Ltd 191T: +91-22-26511993E: [email protected]

Rectifiers & Electronics 210T: +91-11-43680100E: [email protected]: www.re-india.com

Rexello Castors Pvt Ltd 207T: +91-22-40917777E: [email protected]: www.rexellocastors.com

Ruia Resistance Wires Pvt Ltd 181T: +91-22-66709901E: [email protected]: www.ruiawires.com


ADVERTISERS’ LIST



Sarabsukh Enterprises 169T: +91-1871-223893E: [email protected]: www.sarabsukhmachines.com

Seco Tools India Pvt Ltd 73T: +91-2137-667300E: [email protected]: www.secotools.com/in

See Lube Technologies P Ltd 200T: +91-161-4641296E: [email protected]: www.oilandlubricant.com

Shailesh Sales Corporation 197T: +91-281-2461102E: [email protected]: www.shaileshmachines.com

Shende Sales Corporation 208T: +91-20-24488005E: [email protected]: www.shendesales.com

Shikovi Heat Gen Technologies Pvt Ltd 207T: +91-22-27607758E: [email protected]: www.shikovi.com

Shilpa International (Impex) Pvt Ltd 63T: +91-40-27849020E: [email protected]: www.shilpagroup.com/si

Siemens Ltd 31T: +91-22-27623727E: [email protected]: www.siemens.com

Sinex Primemovers 204T: +91-250-2391410E: [email protected]: www.sinexvibratorsindia.com

Smalley Steel Ring Co 126T: +847-719-5900E: [email protected]: www.smalley.com

Sonal Magnetics 185T: +91-79-22872349E: [email protected]: www.sonalmagnetics.com

Spareage Seals Ltd 137T: +91-22-25800972E: [email protected]: www.spareage.com

Sreelakshmi Traders 192T: +91-44-24343343E: [email protected]: www.sreelakshmitraders.com

Sri Yantra Engineering Agencies (P) Ltd 109T: +91-80-40710555E: [email protected]: www.yantraengineers.com


State Enterprises 196T: +91-11-27834013E: [email protected]: www.rivetsindia.com

Steel Smith 202T: +91-250-6457800E: [email protected]: www.steelsmith.com

Strategi Automation Solutions Pvt Ltd 195T: +91-22-66926217E: [email protected]: www.strategiautomation.com

Sumitron Exports Pvt Ltd. 47, 79, 89T: +91-11-41410631E: [email protected]: www.sumitron.com

Suraj Limited 191T: +91-79-27540720E: [email protected]: www.surajgroup.com

Surface Finishing Equipment Co 171T: +91-291-2740259E: [email protected]: www.surfacefinishing.com

Surface International 117T: +91-09413329749E: [email protected]: www.surfaceint.com

SVPC Automative Pvt. Ltd. 181T: +91-44-26254548.E: [email protected]: www.svpc.co.in

Swagelok Company 21W: www.swagelok.com/connections.

Syndicate Industrial Corporation 165T: +91-278-2445148E: [email protected]: www.siddhapuradrills.com

SYP Engineering Co Pvt Ltd 196T: +91-22-28489969E: [email protected]: www.sypco.co.in

Technical Associates Ltd 23T: +91-522-4053600E: [email protected]: www.techasso.com

Teknic 27T: +91-22-26592392E: [email protected]: www.tecknic.co.in

The Indian Electric Co 57 ,COCT: +91-20-24474303E: [email protected]: www.indianelectric.com


The Supreme Industries Limited 61T: +91-22-404130158W: www.supreme.co.in

Tox Pressotehnik India Pvt Ltd 163T: +91-20-66538300E: [email protected]: www.tox-de.com

Tussor Machine Tools Ind P Ltd 29T: +91-422-3200183E: [email protected]: www.pinachoindia.com

Ulka Services 214T: +91-9820637806E: [email protected]: www.ulkaservices.com

V R Coating 213T: +91-20-30781022E: [email protected]: www.vrcoatings.com

V. R. Valves Pvt Ltd 208T: +91-9825028180E: [email protected]

Van Spall Associateds (Cmp) Pvt.Ltd 158T: +91-44-1264364160E: [email protected]: www.vanspall.co.uk

Venus Engineers 24T: +91-11-32222661E: [email protected]: www.venusengineers.com

Verve Enterprises 212T: +91-20-32517218E: [email protected]: www.verveenterprises.in

Virgo Communication 103T: +91-80-25567028E: [email protected]: www.iiase.com

Vision Hydraulics 179T: +91-40-27544732E: [email protected]: www.visionhydraulics.com

VSM Venture Control Systems Pvt Ltd 215T: +91-120-414910010E: [email protected]: www.venturecontrolsystems.com

Weldor Engineering Pvt Ltd 167T: +91-2827-252038E: [email protected]: www.weldorpunchpress.com

Wont Industrial Equipments 192T: +91-261-2894847E: [email protected]: www.wantindia.com


RNI No: 67827 /98 Postal Regd No G 2 / NMD / 81 / 2011 -13Posted at Mumbai PatrikaChannel Sorting Office- GPO, Mumbai 400 001

on 22nd & 23rd of Every Previous Month Date Of Publication: 18th of Every Month

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RNI No: 67827 / 98 Licensed to Post without prepayment License No: WPP - 246Postal Regd No: KA / BG GPO / 2564 / 2011-13Posted at MBC, Bangalore GPO on 25th & 26th of Every Previous MonthDate of Publication: 18th of Every Month.

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