search engine optimization...search engine optimization author megs thaman, quoin inc. subject seo...
TRANSCRIPT
![Page 1: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/1.jpg)
SEO Search Engine Optimization
![Page 2: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/2.jpg)
WHAT IS SEO? The active process of modifying a website to increase visibility and ranking on a search engine.
![Page 3: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/3.jpg)
HOW DOES IT WORK? § A spider or bot gathers listings by automatically "crawling" the web § The spider follows links to web pages and makes copies of the pages § The search engine indexes the pages and then ranks websites
![Page 4: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/4.jpg)
BEFORE STARTING SEO § Domain
§ Three “w’s”
§ Design
§ Algorithm
§ CMS
![Page 5: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/5.jpg)
RANKING FACTORS
§ Code
§ Content
§ Social
![Page 6: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/6.jpg)
CODE FOR EACH PAGE
§ Title tag
§ Meta Description
§ Keywords
§ URL
![Page 7: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/7.jpg)
GENERAL CODE § Site Map § html and xml
§ Robots.txt
§ Mobile Friendly
§ Page Speed
§ SSL
![Page 8: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/8.jpg)
CONTENT § Keyword density v. dilution
§ Header tags § Alt tags § Unique, not duplicated § Internal linking § No tables § No PDFs
![Page 9: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/9.jpg)
SOCIAL Back linking Social Media
![Page 10: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/10.jpg)
SOCIAL
§ Blogging
§ Sharing to social media
§ Social media profiles
§ Share options
![Page 11: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/11.jpg)
TESTING
§ Mobile Friendly
§ HTML and CSS validation
§ Page Speed
![Page 12: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/12.jpg)
HELPFUL TOOLS § Google Analytics
§ Google search console Submit sitemap Submit Robots.txt Notifications for penalties Check keywords
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WHAT TO AVOID
§ Black Hat tactics Keyword stuffing Hidden texts and links Backlink spam
§ Low quality content
§ Not keeping up with updates
§ Not having patience
![Page 14: Search Engine Optimization...Search Engine Optimization Author Megs Thaman, Quoin Inc. Subject SEO techniques and practices Keywords seo, web, search, indexing, keywords, crawling](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9a32ad1fd7f251930c8a3/html5/thumbnails/14.jpg)
RISKS
§ Redesign
§ ROI
§ Audits