Search Engine Optimization: My Life With Spiders

Robert Rhyne ArmstrongSTC Senior Member Atlanta Chapter President Flickr: jeffsmallwood

Search Engine Optimization(SEO)

Manipulating content, anchor text , information architecture and design to attract and influence web crawlers.

In other words…

Spiders!

Flickr: Jasmic

Relax. These spiders are good.

Sneaky, but good.

Flickr: Jasmic

I’m hungry.

They want your content.

Crawl. Index. Rank.

Math is hard.

So?

Eww.

There’s always a catch.

Eat me.

• Stale content• Poorly designed links• Bad use of CSS• No inbound links• Bad titles• Bad URL structure• META-tag stuffing• Not using title and/or alt text

Well crafted links

Click here for more! = Bad

More cures for Arachniphobia = Good

Strong keyword density

Proper titles

Keyword : Company Name

Inbound links

Proper URL structure

No spaces or _

Use the –

Limit the layers

Dadasaur.us/the-kids/hi-there

Good CSS design

Tip: On Firefox, try View > Page Style > No Style

Strong, fresh content.

Always keep your keywords in mind!

Title and alt text on everything.

<a href=“../family/kids.php” title=“Well behaved children”>See my well-behaved children</a>

Flickr: Jasmic

Yum!

Use analytics and try new things.

Let’s talk about you.

Idea: Create a landing page for a specific problem or application function.

Idea: Expose all or some of your documentation through an SEO-friendly CMS like WordPress.

Idea: Freelance as a web content writer.

seomoz.org

copyblogger.com

googlewebmastercentral.blogspot.com

That’s it!

rhynearmstrong.com

robert@dadasaur.us