SEARCH ENGINE

What is a Search Engine?

• Search Engine is a tool that enables users to locate information on the World Wide Web.

• Search engines use keywords entered by users to find Web sites which contain the information sought

How Search Engine Works?

• Automated “spider” that follows links and then analyses content in pages to determine what should be indexed. Metadata is very important in this phase.

Web crawling

• Data about web pages are stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages

Indexing

• The engine looks up the index and provides a listing of best-matching web pages according to its criteria. The usefulness of a search engine depends on the relevance of the result set it gives back.

Searching

The Web

Ad indexes

Web Results 1 - 10 of about 7,310,000 for miele. (0.12 seconds)

Miele, Inc -- Anything else is a compromise At the heart of your home, Appliances by Miele. ... USA. to miele.com. Residential Appliances. Vacuum Cleaners. Dishwashers. Cooking Appliances. Steam Oven. Coffee System ... www.miele.com/ - 20k - Cached - Similar pages

Miele Welcome to Miele, the home of the very best appliances and kitchens in the world. www.miele.co.uk/ - 3k - Cached - Similar pages

Miele - Deutscher Hersteller von Einbaugeräten, Hausgeräten ... - [ Translate this page ] Das Portal zum Thema Essen & Geniessen online unter www.zu-tisch.de. Miele weltweit ...ein Leben lang. ... Wählen Sie die Miele Vertretung Ihres Landes. www.miele.de/ - 10k - Cached - Similar pages

Herzlich willkommen bei Miele Österreich - [ Translate this page ] Herzlich willkommen bei Miele Österreich Wenn Sie nicht automatisch weitergeleitet werden, klicken Sie bitte hier! HAUSHALTSGERÄTE ... www.miele.at/ - 3k - Cached - Similar pages

Sponsored Links

CG Appliance Express Discount Appliances (650) 756-3931 Same Day Certified Installation www.cgappliance.com San Francisco-Oakland-San Jose, CA Miele Vacuum Cleaners Miele Vacuums- Complete Selection Free Shipping! www.vacuums.com Miele Vacuum Cleaners Miele-Free Air shipping! All models. Helpful advice. www.best-vacuum.com

Web spider

Indexer

Indexes

Search

User

Search Engine Process.

List of Search Engines and their Market Share.

66.44

11.15

10.29

9.31 0.53 0.210.01

Sales

GoogleBaiduBingYahoo!AOLAsklycos

What are the causes for not getting good results on Search Engine ?

No Content

There is no content that matches your search query.

Bad search phrases

You are putting in really bad search phrases!

Bad search engineThe search engine isn’t very good, or isn’t searching the content that it should be.

Bad content

The content that you want exists, but the metadata and text within the page is not optimised for a search engine

Easy to access information

Variety of information

Advanced searches

Advantages of Search Engine

Disadvantages of Search EngineCreates

information overload

Systematic search is not possible

Privacy and security is of concern

Makes everyone too dependent

How to make better use of Search Engine:

Keep it short

Use Unique Terms When Possible to Retrieve More Specific Results

Use the Directories in Search Tools or Subject Directories

Use More than One Search Tools

Use the MetaSearch Tools and Natural Language Tools to Begin and/or Refine a Search

Use Quotations or Other Symbols to Specify a Phrase

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results - often referred to as "natural," "organic," or "earned" results.

What is SEO ?

Paid

Organic

What is SEO ?

SEOWork

Meta Tags Content

W3CGuardians

Internal Linkbuildin

g

On-site

Link Popularity

Domain Authority

Domain Popularity

Link Anchor Texts

Off-site

SEMSearch engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.

• PPC ads appear as “sponsored listings”

• Companies bid on price they are willing to pay “per click”

• Typically have very good tracking tools and statistics

• Ability to control ad text

• Can set budgets and spending limits

• Google AdWords and Overture are the two leaders

Features of SEM

Pros:- Great Long-Term ROI- High Ceiling and Volumes- More Exposure, Branding, Awareness

Pros:- Quick Setup- Highly measurable and Quantifiable- Less Development Resources Needed

Cons:

Cons:

- Tough to Quantify - Lots of work- Takes a while

- More Expensive- Lower Ceiling and Volume Potential- May be Subject to “Ad Blindness”

Thank You !