Search Engine OptimizationDinesh Kumar DasProject M anager at SEOFIEDEmail: dinesh@seoinfotechsolution.com Ph- 9124419800Skype : dasdinesh

Well, it may work for a baseball field in Iowa, but it doesn’t work for companies looking to generate business online.A great website won’t do your business any good unless people know it exists. One of the best ways to drive traffic is to have your company

website appear at or near the top of search engine results for searches related to your products or services.

There are a number of ways to improve your rankings on search engines. One of the most effective is to optimize your site for easy evaluation by search engine crawl bots. W hat follows is a broad overview of search engine optimization (SEO), and how you can build your website to drive more conversions for your business.

SEARCHENGINEOPTIMIZATION

Remember the line from Field of Dreams,“build it and they will come?”

The job of search engines is to provideusers with the mostrelevant and helpful results when they search for specificterms.

To do this, each search engine has created its own unique algorithm to give users what they feel are the most relevant results to a query.

SEO refers to the process of increasing the visibility of specific web pages in organic search engine results for chosen queries. “Organic” refers to the rankings assigned to web pages for each query by search engines using their ranking algorithms. The methodology used

in the SEO process is based on knowledge of those ranking algorithms and how to best influence them.

Ad

Ad

SEARCHENGINEOPTIMIZATIONESSENTIALS

3

What is Search Engine Optimization (SEO)?

striveto

Searchengineprogrammers provide the mostrelevant and

query- to

any

satisfying results they can supply given search phrase.That way, more users will want to use their search engine, and more users’ means more advertising dollars.

M illions of dollars are invested into making the ranking algorithms more helpful to users. The constant research and updates result in continual changes to the weight given to each individual factor that determines overall rankings.

HOW DO SEARCH ENGINES RANK ON Google.?

4

How Does One improve his Rank On Google

A number of core ranking factors remain constant, however:

Content on a web page must be related to a search query. That means that the text on a page must appear to satisfy a given query. It is not enough that a web page simply repeats or “stuffs” the same keyword into a page as much as possible. Not only doesa phrase need to appear on a page, but it must re-appear consistentlythroughout an html document and be

surrounded by related keywords in a natural way. Today’s search engines can detect and

penalize unnatural uses of language thanks to the sheer amount of data they have access to. (Google has indexed over a trillion URLs.

1.Other related websites must re-affirm that the content on a web page is related to a given query. Just like votes of confidence , each link from a related website to a web page tells search engines that whatever is on that page must be related and therefore should rank for a particular phrase.

2.To determine the value of each link to a page, in relation to what effect it will have on ranking, the two factors to keep in mind are the relevance and authority of the linking website.

Relevance is determined by how much the website linking to a web page is related to a topic, while authority is based on a variety of factors such as the number of links the linking website has to it, howold the domain is,and what type of domain name extension the url of

the website has.

4) Authority of the website is based on a number of factors. Obviously, the search enginesdon’t weight all links equally. Google, for example, gives a significant amount of weight to governmental sites (.gov), educational sites (.edu) and to major media sites (a link from The New York Times, e.g., carries significant weight).

5) Links to the web pagemust describe what is on that page.Search engines place a lot of value on what is called “anchor text”. That is the text that is hyperlinkedto another web page. The words that are hyperlinked are judged as descriptive of the content on the web page being linked to. A clear example of this is the Adobe Reader web page. Although the words “Click Here” do not appear on the page, it does rank for that very search term on Google.com. That is because there are many websites which have a link to the page using the words, “click here” (to download Acrobat Reader).

SEARCHENGINEOPTIMIZATIONESSENTIALS

6

Keyword ResearchAt the heart of SEO isselectingthe keywords that

yourtargeted audience is most likely to be using. The criteria for deciding what keywords to target are the following:

Relevance: to what extent doesthe keyword relate to my website?

Search Volume: how much is the phrase searched?

ROI: Consider that anykeywordor phrase may take months or years torank on page 1 of search results for your industry. What is the potential revenue from the keywords to be targeted and how much will it cost to rank for those phrases?

THE SEO PROCESS

7

WEBSITEOPTIMIZATION

8

Websites need to be optimized to rank better in search engines for any specific search phrases that areactively being targeted. The

factors that contribute to website optimization are the

following:Page elements like title tags and usage of HTML code such as H1

tags. H1 tags are a specific type of tag in HTML markup language that defines the largest headers on a page. Search engine algorithms give this type of tag slightly more

weight than most other types of HTML tags.Usage of exact matches of targeted keyword phrases in content on web pages. For example, if you want to optimize for “car repair”, don’t justinclude the words “car” and “repair” throughout your copy, but make sure that the complete phrase “car repair” is present. Including related..

Link juice is a combination of factors resulting in a certain amount of value being attributed to a given page on a website. Each page has a certain amount of linkjuice, which is divided up between all the pages that the page links to. This continues on every subsequent page, on every web page of a website. If a website has a lot oflinks to its homepage and none to its subpages, as is the case with many websites, it is very important to channel link juice from the homepage to key subpages throughinternal linking.

LINK BUILDING 9

One of the most is link building.

The key to linkbuilding original content.

is creating and quality This means

providing information that is highly useful to

your target audience and is presented in a clear and entertaining way.

If you do not have the in-house expertise to create this kind of content, it is strongly recom mended that you find a copywriter with the ability to do so.

Use social media to highlight your quality content so other websites that are relevant to your own discover and link to your website.

Make sure you have schema markups on as much content as possible. Doing this will make your posts more visible

in Google’s SERP (search engine resultspage) by adding things like images, videos, or ratings to your search result.

search page, results query into

results where

from

a inputted

asearch

engine appear.

Ranking: For every search there is an order that websites are listed. Your ranking is your position in this list for a particular search phrase.

Organic: Refers to search engine results that are produced by a ranking algorithm as opposed to paid advertising.

Ranking Algorithm:Aprogram which determines whereto rank each website for a particular search query.

Anchor Text: W ords which are hyperlinked to another web page .

AN SEO GLOSSARY

10

As you begin the process of optimizing your site, you will be hearing a lot of SEO jargon.Here are together a few simple definitions of terms that will invariably come upduring the process.

SERP: The

Page Rank

1

1

7 3 1

11

Steps for SEO Competitive Analysis & Research 1

1

For One of the most important activities for any SEO process is the initial competitive analysis.How do keyword research andcompetitive analysis go hand in hand? Here are some steps wecan do to analyze your SEO competition so that we can beat your competitor.

1)COMPETITIVE ANALYSIS -:

After commencing work over your website we start by determining your top 15 competitor websites ( We will send that list for your review and ask you to changes if we select the wrong ones ) who are actually performing best in search engine and nearby your area. We then actively monitor their key data with a “bird’s eye view” including:

o All Back links - We will download all the back links for your competitors one by one and create back links for your website. (Whichever is possible). For paid listings we make them separate list so you can go over and analyze and then decide to pay for them or not.

o Works plan – We will use paid tools like ahref , open site explorer to download all the back links pointing to their website and start analyzing the nature of the link whether they are free or paid links .

o Marketing Mixo Online Sales Strategyo Website Maintenance Strategyo Online Marketing budget

SEOFIED’s experienced and knowledgeable SEO Specialist, Project managers are equipped to help you with a wide variety of business

problems, issues, and challenges. – We provide one-on-one assistance to help and workout how to beat your competition in both short and long run with our below unique strategy.

SEOFIED is a team of 56 talented consultants and online marketers. Starting in 2009, SEOFIED began offering search engine optimization services. The company expanded internationally in 2010 by serving various USA clients and m aking partnership with 2-3 other designing and SEO company.

W hile offering services to the general public, SEOFIED continues to consult with corporate clients, agencies and small businesses. The company combines many years of experience in search engine optimization and internet marketing among its consultants to provide clients with tangible results. SEOFIED’s staff has skills and proven records in all areas of search engine optimization including keyword targeting, competitor research, on -site optimization, and link building and W ebsite Designing and its development.

We are a India based SEO and website development company specializing in1. W ebsite Design2. Development3. Ecommerce4. SEO & SM O Management5. Traffic Building6. Bad Link Removal for better Ranking

IN CONCLUSION

12

Your business website depends on a steady flow of traffic that is constantly growing.

SEOFIED - How We Can Help Your Business

For more on search engine optimization and how to bring more qualified traffic to your website, visit our website today: www.seofied.com

If you have any questions about SEO or search engine marketing in gene ral, do not Hesitate to give USA call +13106264717.

Dinesh Kum ar DasProject Manager at SEOFIEDEmail: dinesh@seoinfotechsolution.com Ph- 9124419800Skype : dasdinesh

http://www.seofied.com/contact-us.php

13

Contact Us