search engine marketing sem
DESCRIPTION
Search Engine Marketing SEM. Search engines jump start the process of engagement for new customers. SEM. 2/3 of Customers go to sites they know 1/3 SE or random B2B typically do the same. Shopping Site Selection Method. Search Engine. 40% on line spending on SE - PowerPoint PPT PresentationTRANSCRIPT
Search Engine Marketing SEM
Search engines jump start the process of engagement for new customers.
SEM
2/3 of Customers go to sites they know 1/3 SE or random B2B typically do the same
Shopping Site Selection Method
Search Engine
40% on line spending on SE Money should be spend on tuning site,
organization news release, streaming video ad with SEO techniques
Marketing Confidence
Search and Display
Search ads and Display ads Search ads 50% more vistors Search and display ads 68% more
visitors Search ads online purchases up 210%
over display ad purchases up 50% Combination most powerful
Best Practices for SEO SEM
White Magic and Black Magic On page and Off page optimization Getting your site in that first page
Key Factors in SEO
“off page factors” SEO optimize metadata and work
arounds for flash and javascript Recruit inbound links through affiliate
networks (ie fedex, paypal, wellsfargo) Metatags and popularity by inbound
links still most important
Ten Positive Factors
SEM Paid Search
GOOGLE adwords Bidding technologies Tools for SEO and SEM
– Google Analytics– Semphonic Campaign Tracker– Eightfoldlogic– Inceptor– Omniture (adobe)– mediamind
New Ideas in SEM
Google Title 25 Characters Google ad 35 Characters Honda Element example Legal Issues of Paid Search
Additional SEM
International SEM Local Search Vertical Search
– Travel– Employment– IT Search– Shopping– Music– Real Estate– Mobil
Additional Search
Video Search You Tube