search engine marketing
DESCRIPTION
An insight on search engone marketingTRANSCRIPT
Search Engine Marketing
An Enterprise Web Solutions Company
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Agenda
SEM Advantages Trends Types of Searches Benefits
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SEM
Search Engine Marketing is a form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion.
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Advantages
SEO PPC
Great long term ROI
High ceiling and volume
More exposure and awareness
Quick Setup
Highly Measurable
Less Development Resources Needed
SEM
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Trends
Going Mobile
Personalized Search
Onsite Optimization
Social Media Optimization
Cross Channel Optimization
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Trends
85.72%
6.42%
3.67%2.14%0.56%
0.49%
Search Engine Market Share
Google Yahoo Baidu Bing Ask.com
Other
Companies spent more than five times on PPC as compared to SEO in 2010
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Types of searches
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Benefits
Cost effective
Measurable
Highly targeted
Increase the conversion rate of the online presence
Pay per click can increase brand and Corporate awareness
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