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Dwight E Miller2 Terrace DriveSausalito, CA 94965(415) 729-4450Dwight@blsci.com

.PROFESSIONAL EXPERIENCE

BOTTOMLINE SERVICES LLC, Marlton, NJ Consultant01/04 to present

ConsultantResponsible for creating and executing web-marketing strategies for small business including lead generation and drip style online marketing. Strategies include:* PPC Search Campaign Development and Management (keyword research thru testingand ongoing management)* Focusing on business marketing goals and developing tactics to match those goals using the Web as a media* Keyword research and landing page matching* Development of Taguchi style (multivariate) testing for landing pages* Analysis of results thru the entire process from PPC campaign thru conversion* Focused ads targeted to match keyword search and specific landing page* Twitter and Facebook Marketing Strategies

* Multivariate testing including landing pages, ad copy* Landing page conversion analysis* Google analytics

Client Base:Netreach, Ambler, 11-08 to present* Responsible for client facing activities including sales presentations* Develop online marketing strategy and tactics* Created and maintained Joomla website* Manage PPC & SEO Campaigns for 5 clients including a international language education company.* Successfully designed launched lead generation campaign for three (3) clientsthat include PPC, Landing page optimization, online coupon offers, on and off pa

ge SEO working including SEO copywriting.

Boyd Tamney Cross, 11-08 to 5-09Online Marketing Strategist (SEO&PPC)* Responsibilities included overseeing all online marketing, advertising and analysis, vendor management, Search Engine Optimization, Pay-Per-Click advertisingand monthly Email/newsletter campaigns.* Successfully created and managed Internet marketing campaigns for a variety ofclients that included: PPC, SEO e-mail campaigns, banner ads, e-commerce salesevents, e-zines/newsletters and various promotional strategies.

NET2 Technology Group, 1/04 to present* Developed and execute offline and online marketing campaigns

* Developed search engine marketing strategies to find new customers includingSEO and PPC strategies.* Keyword research for SEO and PPC Campaign* Develop offline marketing strategies including local ads, direct mail and brochures* Grew company sales to over $2mil* Company turnaround from $100,000 loss to $200,000 profit in one year* Sales management* Responsibilities include managing the company, employees and returning the company to profitability.

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* Income and Expense management including reduction of expenses* Employee management

CONCERT SUPPORT SERVICES INC Chevy Chase, MD 6/97 to 6/2003Production MangerResponsible for management and finances for music festivals around the world including St Lucia Jazz Festival, Air Jamaica Jazz and Blues Festival, Ghana Cultural Festival resulting in company sales of greater than $5,000,000. Produced in conjunction with a major cable television network 9 DVD's that where sold in retail stores. Responsible for negotiating contracts for major artists including Carlos, Santana, Luther Vandross, Eric Clapton, and many more. Management of all artists contractual needs including travel, hotels, meals during every festival ortelevision event. Company was sold in 2003 to a major Fortune 100 company.* Sales and profit growth including sales to destination tourist boards and DVDdistribution company* Income and Expense management including management of company and event finances* Employee and contractor management of up to 200 contractors* Entire Production of major television shows for ABC and major cable networks

EDUCATION

Various Microsoft Certified Training ProgramsCertified Microsoft Trainer (Visual Basic, MS SQL)

Perry Marshall Iridium Coaching ProgramCopywriting with Craig GarberAssociates Degree - Computer Sciences 1979

Technical Skills* Experience with content management systems including Wordpress, Joomla, & Ektron* Landing page optimization, Multivariate testing* Sound understanding of Computers, Internet, Email and HTML skills* PPC techniques including specific knowledge about programs such as Google Adwo

rds, Yahoo Search Marketing and MSN Advertising* Sound understanding of tools such as Word Tracker, Google Keyword Suggestion &Traffic Estimator, Google Toolbar, Google Analytics, HTML Editors and FTP Software* Experience with relevant programming and scripting languages such as PHP, ASP,XML MYSQL, Microsoft SQL, Visual Basic and CSS, VBScript, JavaScript* Experience with relevant network operating systems including Linux, Windows Server, Netware

SEO/PPC ProjectsBerlitz - (www.Berlitz.us) new site implemented in January 2009. Responsible forpitching company to client, developing SEO strategy and implementing SEO strategy on new site including keyword research, internal link structure, external lin

king strategy, SEO copywriting and on-page SEO tactics.

Summers Lab (www.Sumlab.com) - manufactures skin care products including products for diaper rash. Responsibilities include developing B2C PPC campaign and online coupon marketing campaign.

The Hill at Whitemarsh (www.TheHillatWhiteMarsh.org) - responsible for local SEOand PPC lead generation campaign

Storage Systems Midwest (www.StorageSystemsMidwest.com) developed and implemente

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d organic search strategy including on and off page search tactic. System developed in Joomla

Net2 Technology Group (Peace of Mind Networking) developing online marketing strategy including lead generation