Sean Wallace

seanwallace5@aol.com

Mobile:0044 (0)7860 268030

Just Some Of My Life And Career Highlights

I began racing karts at the age of seven and my first sponsorship deal was at the age of ten with a local racing driver who owned a garage called Barton Motors.

Then during my late teens I attended Dunstable Business College .

However often during double free periods at college my road car would race to Silverstone, where I would clean cars and transporters and do odd jobs for the racing teams based there in order to

earn a drive in one of the teams racing cars.

I then began selling computers - travel in fact anything to finance my early racing career.

During my time in racing it enabled me to compete against many well known household names,

however it also introduced me to the world of travel and hospitality.

During 1991 I called time on my motor racing career and entered the world of Travel, Events, Hospitality

and a return to Motor Sport.

LOOKING FOR A FASTER WAY FORWARD

Fairways & Swinford Travel part of the Sea Containers Group of Companies

In 1991 I joined a small travel agent called Fairways and Swinford Travel. Buy 1999 I had taken them from a loss making turnover of £800k with

eight staff to a profit making £14.8 million and 23 staff.

BUSINESS

TRAVEL

Head office Sea Containers House

HORIZONSAN EXCLUSIVE CLUB FOR THE

CHOSEN FEWA

SENIOR SECRETARY’S TRAVEL EXPERIENCE CLUB SET UP BY SEAN WALLACE

1991 -1999

HORIZONSAN EXCLUSIVE CLUB FOR THE

CHOSEN FEWA SENIOR SECRETARY’S TRAVEL EXPERIENCE CLUB

SET UP BY SEAN WALLACE

“It was clear from the comments I heard from the other guests that Sean had provoked a lot of thought with his concept of BP@ and his unique services. I am sure his clients will be discussing his ideas further within their companies, I also have no hesitation recommending Sean, as I have been very impressed with him for quite some time.”

Alison Rumbell

Ex-UK Meetings Officer European Association Of Professional Secretaries, and now Chairman’s Assistant at Raytheon System

“The Educational trip was obviously very well planned and organised. I think that you achieved your objective to show us the many aspects of Dallas and the Texan lifestyle.”

Diane Faulks Signet Group

“Just a short note to thank you very much for the excellent weekend, it was an experience I will never forget. The flights, hotel and hospitality were brilliant.”

Maxine Nesbit PA to Lord Pearson Formally PWS Group now THB

“I wanted to write and thank you for organising such an enjoyable stay in Madrid. We had more than a few laughs and again thank you for all your hard work and congratulations on a successful trip.”

Nikki Lewis Investcorp International Limited

“My very sincere thanks to you for inviting me to join you at the Ritz. It really is a lovely hotel, and your hospitality as always was first class!

Carol Wensley-DoddChaimans PAAON

“Just a short note to thank you for a wonderful weekend. The company was great, the hotel a dream, and the organisation was perfect for everything including the weather.”

Karin NurembergAquascutum of London

HORIZONSAN EXCLUSIVE CLUB FOR THE

CHOSEN FEW

“I enjoyed it from start to finish and I know all my fellow travellers would agree in saying that it was really marvellous. The trip flowed so smoothly and took in so many wonderful events. You obviously worked very hard in organising such a wonderful time for us all”

Vicki Blackwell Hiscox

“Another successful trip that was so well co-ordinated by

yourself.”

Nicki Cox P.A. to Executive Director

“This is the second time I have worked with you and I am very impressed with the service you offer. I felt our trip enabled me to really judge for myself the quality of your audience and what you have come to represent to us – Quality and Professionalism.”

Liz Wilson Account Manager American Airlines

Phoenix Travel Limited

In 1999 I joined the 9th largest Independent business travel agency in the UK

TASK: Head up a sales team of four and a secretary, then take Phoenix into the top five independent travel agents in three years.

SOLUTION: Created a circle of confidence programme with my suppliers from my F&S time. This assisted me into being asked to tender for large accounts very quickly.

OUTCOME: Eighteen months later I took Phoenix into the top five with theacquisition of three major accounts and a number of smaller accounts.

My circle of confidence programme with LCC enabled us to retain our largest account Deutsche Bank with 52 travel staff looking after them for a further six years.

ABM Amro’s London Head Office

£52 million travel account.

6 year contract

39 new staff employed and trained to look after this new account.

New offices found to service this account.

£27 million travel account.

6 year contract.

9 new staff employed and trained to look after the account.

Implant office established.

Incentive

Travel

From 2002 to 2004 I was appointed to the board of Maritz as Sales Director of the largest

People and Performance Improvement Company in the world with 4200 staff worldwide.

As the Sales Director with a sales and pitch team of 12 direct reporting staff, I was able to grow

and maintain some of the world’s fortune 500 accounts for the company.

An honour and a privilege.

Landmark Wholesale supplier events

Task:

2 year program of entertaining the cream of Fast Moving Consumable Market places companies to Monte Carlo in Year 1 and New York year 2.

5 day event looking after the leading figures and there partners of the FMCG industry. 160 guests in all.

Solution:

With my team we created a dine around experience based on the Formula One racing teams for Monte Carlo. All staff dressed in racing team costumes which were auctioned at the end of the event for charity.

In New York I created a programme based upon the leading figures of America – Ford and Carnegie and arranged dinner in many different places that these very special historical people owned.

Both years gave us a budget of £1 million per year and were very well received, In fact Maritz enjoyed this business for a further two years after my departure.

Renault UK – Dealer Training

Task:

Maritz had to enrol, inspire, train and help Renault dealers to develop their operations and staff to welcome these demanding cash-rich, time poor executive buyers.

Solution:

Find a venue for 1200 dealership members – venue used was the NEC in Birmingham. My team won and then staged and managed an interactive event in the NEC.

My team had to define and communicate a new customer experience, while also training the dealers who were charged with delivering this to the end user.

Maritz also assisted in the recruiting and managing of a new field-based team of Brand Development Managers.

Task:

Create and establish a new pipeline of business and contacts from Europe – all business sectors.

Solution:

I created my circle of confidence campaign with fellow independent hotels across Europe. Bartering for information and appointments with the sales teams to give the Landmark Hotel a data-base of contacts. (There was nothing when I arrived with my PA from Phoenix Travel).

Outcome:

I was then able to establish a new European database of contacts and clients across twelve countries giving the hotel an increased market share from Europe.

This was achieved by creating a cross border selling strategy called my “Circle of Confidence” program utilizing other like minded independent properties that assisted us in both new business and European data-base collection and appointments.

Task:

Establish a new sales office in Barcelona for the Stein Hotel Group and then embark on taking the brand to the major luxury lifestyle buyers of Europe.

Solution:

Embark on a European road show taking the properties to the leading major leisure and business travel agents as well asbecoming part of the Leading Hotels of the World portfolio.

Outcome:

Two examples: Business arrived from Motor Sport. F1 Teams were testing in Spain that winter. Ferrari’s test driver Marc Gene liked La Florida so much he had his wedding reception there!

Winter months are often very quiet for hotels and some even close!

However after my road shows, three of our properties enjoyed new business from the medical market place as people recovered from major surgeries that had taken place in Switzerland and Germany.

I founded BP@ in 2005 and sold it in 2011.

Having first started my career in Motor Sport in the eighties, I recognized I could help my clients further by providing them with a more focused service…..which they could then use with for their clients and staff.

BP@’s marketing mix created something of a new service in the market place and gave me a platform to use my 26 years experience as a senior director in both Hotel, Business Travel & Incentive Travel sectors.

My extensive travel and lifestyle knowledge has given my clients products and services that now provide new communication stories as well as some stimulating account management.

TOURS AND EVENTS & LUXURY LIFESTYLES

Dettaglio Exceptional driving & motorsport experiences

During the last five years it has been

a great pleasure to have returned to my motorsport roots and been able to develop

working relationships with some of the world’s finest automotive companies and individuals.

Working closely with Dettaglio since 2011, we got 2014 off to a flying start with new contracts with both Goodwood Road Club, Aston Martin

and Club Italia.

Porsche, Ford and DMG MORI are just some of the programs serviced during these years.

In 2014 we enjoyed our most exciting Le Mans with

I established a new relationship with Porsche’s LMP1 team in 2014, and ex-F1 ace Mark Webber at the forefront of the teams driving. Dettaglio had the pleasure of working both with the team and it’s most prominent sponsor DMG MORI in 2014-15-16

In 2016 we looked after the Ford family and executives for there fabulous and successful return.

Dettaglio also enjoy working with Prospeed’s Rudi Penderwho has been at the helm of ProSpeed in the GT Class since its creation in 2006.

We enjoy being able to deliver pit visits throughout the race, making sure our guests are at the heart of the actionand that they take home some truly amazing Le Man’smemories. In 2009 we put the deal together to enable Patrick Dempsey to compete in a Ferrari for the first time at Le Mans. Patrick returned with his own Porsche team in 2013 / 14 and took a fabulous podium finish in 2015. For the third year running we have enjoyed working with Patrick and his team.

1988 Le Mans winner Jan Lammers who took my guests to breakfast,

followed by a very personal tour of the track

The Le Mans legend that is Derek Bell, who took our guests to lunch on the

famous Mulsanne Straight

DettaglioI exceptional driving & motorsport experiences I

Patrick Dempsey – Film Star – Racing Driver

“TO WHOM IT MAY CONCERN February 2010

I have known Sean Wallace for over 15 years and during that time have had the pleasure of working with him in a travel and social capacity.

His experience in the travel industry is first-class and his knowledge is outstanding. One of the things that impressed me during many of the overseas trips we had spent together was the attention to detail and how nothing was left to chance.

Sean is a very likeable chap who is very personable and approachable and can handle people from all walks of life.

Sean would be an asset to any company and I would have no hesitation in recommending his services or working with him again.”

Kind regards

Lynne StellingPA to Sanjay GuhaPresident, Coca-Cola GB& I