seafood shark 2 - wwf hong kong activity...green spring dinner coral triangle network initiatives...
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Solutions for a Living Planet
LOOP Workshop
18/03/2011
Sustainable Seafood
Felix ChanMarketing Officer, SeafoodWWF-Hong Kong
Solutions for a living planet
How many? Where are they coming from?
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We love seafood!
Ranked 2nd in Asia, ~3.8 times higher than global average
Solutions for a living planet
And sourcing from all over the world
Hong Kong is importing seafood from 150 countries and regions
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2007 2008 2009 2010
No Shark fin Menu Press EventOcean-friendly Menu /Catalogue ProgrammeEnd of the Line Screening
Sustainable Seafood GuidebookHong Kong Ecological Report 2008
WWF Seafood GuideShark fin campaign Bluefin Savers
Green Spring DinnerCoral Triangle Network InitiativesSustainable Seafood School Catering Programme
WWF-Hong Kong Programme
Solutions for a living planet
WWF-Hong Kong Seafood Guide
• Ask the public to make a smart choice
- Launched in 2007
- Conducted comprehensive assessment of 67 common species
- First Seafood Guide designed for Asian region
- Distributed 500,000 copies
- Let the public to make a smart choice
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Make a smart choice!
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Ocean-friendly Menu
- Call for caterers to offer an ALTERNATIVE Ocean-Friendly Menu.
- WWF provide advice on the sustainability status of seafood and help the caterers to source alternatives choices.
Caterers
Engagement with Catering Services
Shark Fin Initiative No Shark Fin Corporate PledgeSilvy PunMarketing Officer, SharkWWF-Hong Kong
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The Global Shark Population Decline
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The threats to sharks
• Sharks play an important role in balancing the marine ecosystem being top predators and scavengers in the ocean
• Late to mature and produce few offsprings
• Vulnerable to fisheries pressureNo. of Threatened Shark and Related species on IUCN Red List
114126
181
82
1915
0
40
80
120
160
200
1996 2000 2004 2007 2008 2010
Year
No. o
f spp
.
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The threats to sharks
• Population declined dramatically due to demand for shark fin and lack of management
• Hong Kong is one of the most important trade centers, accounting for >50% of the trade
• No sustainable shark fisheries
• Failed to trace the shark species of shark fin- Do you know what shark species are you eating?
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NO Shark Fin corporate pledge
• Stop eating and promoting shark fin soup until there is any sustainably produced shark fin
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Companies Say NO to Shark Fin
• >80 corporate and organizations have pledged not to promote, sell or buy shark fin soup in their corporate activities
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For details and enquiry
Please visit: http://www.wwf.org.hk/sharkPlease email to: [email protected]
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Promotional materials and souvenir
e-card
Tent Cardleaflet Baby shark
Solutions for a living planet
For the future of our Oceans!
© 2010, WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.
Solutions for a living planet
WWF-HONG KONG
WWF is in over100 countries, on5 continents
+100
WWF was foundedIn 1961
1961
WWF-Hong Kong has over 35,000 individual financial supporters
+35,000
WWF-Hong Kong was established in 1981, to deliver solutions for a living planet
1981
Photo: © NASA