Demonstration Training ©2010, S eacret D irec t

R e n e w

R e s t o r e

R e f r e s h

R e v i v e

R e g a i n

R e v i t a l i z e

M i n e r a l - R i c hS c r u b b i n g M a s k

F a c e S e r u m

V i t a m i n - R i c hM o i s t u r i z e r

E y e S e r u m

E y e C r e a m

T h e r m a l M o i s t u r eM a s k

This line is rich with natural elements that fight the aging process such as Dead Sea minerals, vitamins, natural oils, fatty acids and antioxidants.

The Age-Defying line is also based on the most advanced technology called "Peptide Technology". What is a peptide - peptides found in our bodies function as messengers that signal the skin cells to do various kinds of actions.

For example, when the skin is injured, the skin secretes eptides that signal the bodies' recovery actions. Recovery actions within the body sends cells from the immune system to help prevent infection, instructs cells to produce collagen, immediately clot the blood to quickly and effectively take care of the recovery of the wound.

With this new technology peptides were able to be produced that mimic natural biological actions in the body.

The Age-Defying line of products contains two types of peptides:

The first type of peptide, helps to encourage signals that instruct the skin to produce more collagen.

The second type of peptide, helps to encourage signals that instruct the body to calm the expression muscles, thus decreasing the repetition that creates new wrinkles.

The Age-Defying line is specifically designed for people of all skin types, with more mature skin, and visible lines and wrinkles. However it can also be used as a preventative line.

The new, prestigious line of Seacret™ products that combines bothscience and nature.

The �rst product we have in the line is SEACRET's “Renew” Mineral-Rich Scrubbing Mask.

Now, I am going to put a little bit on your wrist (on moist wrist) and I want you to use your �ngers and gently scrub it using circular motions. (Spread small amount on moist wrist and let the costumer scrub the mask for few seconds)

Do you feel those tiny apricot seeds?

Their job is to exfoliate away all the dead skin-cells.

As long as we have dead skin cells on the top layer of our skin, it makes it look dry, �aky and dull and it blocks everything we apply from absorbing correctly into our skin. Also, when exfoliating we're removing excess oils, dirt, and makeup residue from the surface of this skin.

Another thing the mask does is it gives the skin a boost of hydration, so your skin won't feel as dry and the extra hydration will help reduce the appearance of �ne lines and wrinkles

Now, the hydrating ingredients in the “Renew” Mask are – shea butter, olive, sesame and evening primrose oils. All of these oils are very good for the skin because they match our natural oils; therefore they penetrate easily, and really hydrate the skin from the inside out.

Imagine a desert…when there is no rain the ground gets dry and cracks. When the rain comes and the ground gets wet, the cracks �ll with water and disappear!

Now, you know a lot of exfoliating products can be really irritating and sometimes dry out our skin. That's why we’ve added the Aloe Vera, Chamomile, Ginseng and Pepper-mint to really relax the skin and soothe it, so it doesn’t feel irritated or dry.

The Renew Mask also contains Dead Sea minerals and essential vitamins A, C and E.

We want to use the “Renew” Mask once or even twice a week. Apply it all over your entire face, avoiding the eye area. You want to gently scrub it all over and then let it sit on your face for about 10-15 minutes. Now, don't expect this mask to dry because it won't – it's a hydrating mask.

I am going to rinse it o� for you, and I want you to feel your skin and see how smooth and silky it feels. Compare your 2 wrists, look at the di�erence in the color and texture of the skin. Now, right after we’ve exfoliated, the fresh skin needs to be protected, this is also the best time for active ingredients to absorb deep inside the skin and nourish it.

Display the Product

Applying the product

Exfoliate the skin

Boost of hydration

Desert example

Calms the skin

More ingredients

How to use:

Rinse and compare

Renew

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Mineral-Rich Scrubbing Mask

The next product we want to use after the mask is our "Restore" Face Serum.

I am going to apply a small amount on the same wrist and I want you to rub it in. It feels like silk doesn't it? (Spread small amount on the wrist and let the costumer rub it in.)

Now, the "Restore" Face Serum has 3 main purposes:

Helps the skin become more �rm and elastic - As I told you before, our entire line is built on an advanced technology called "Peptide Technology", which this is the leading technology in cosmetics right now, and all the biggest companies are starting to use it.

The peptides in our products gives our body 2 kinds of instructions: The �rst type of peptide, helps to encourage signals that instruct the skin to produce more collagen, helping our skin look �rmer. The second type of peptide, helps to encourage signals that instruct the body to calm the expression muscles, so wrinkles look less noticeable.

You’ve heard of botox right? Botox injections are very painful, and they are dangerous too. So, what we did here is we mimicked Botox, but without the negative side e�ects, without the pain and without the high cost.

Another purpose of the "Restore" Face Serum is to amplify the action of each product applied over it – The Serum is always a "base" product and what it does is it plumps up the skin and prepares the skin for better penetration of each product applied over it.

A regular moisturizer when applied in the morning is usually gone after 3-5 hours, but, when you use the "RESTORE" Serum underneath, the Serum locks in the moisture from the moisturizer, so instead of lasting on your skin for 3-5 hours, it will last for 5-7 hours, and that's exactly what we want, we want to hydrate the skin continuously.

The "Restore" Face Serum is also a perfect base for make-up. You know a lot of women use makeup to cover things that they don't want people to see, but when you have wrinkles or dry skin it does exactly the opposite, it actually makes everything stand out even more.

The third purpose of the "Restore" Face Serum is to �ght free radicals. Free-radicals are found in the air, and they attack our skin on a regular basis, causing our skin to age sooner by breaking down our skin's natural collagen. The only way to �ght those free-radicals is with antioxidants.

Our Serum contains a high concentration of anti-oxidants ingredients such as fatty acids (omega 3 and omega 6), vitamins A, C, E and grape seed oil that �ght free radicals and slow down the aging process. You want to use the "Restore" Face Serum twice a day, morning and night, on clean skin. You want to use it all over your face and neck, even around the eye area, and let it absorb for about 2-3 minutes and then apply the moisturizer over it.

Now, I want you to feel it - this smooth, silky feeling is the same feeling you're going to experience every day when you apply it on your face, it's just unbelievable!

Display the Product

Applying the product

Peptide Technology

Botox

Better penetration

Antioxitant ingredients

How to use

Restore

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Face Serum

Refresh Vitamin-Rich Moisturizer

Now, we want to apply a moisturizer to hydrate the skin and close up our pores, and our “Refresh” Moisturizer is not just any moisturizer, it is a Vitamin-Rich Moisturizer. The “Refresh” Moisturizer has 3 main purposes:

It enriches the skin with high a high concentration of vitamins. I want you to look at those little blue capsules; those capsules are actually sealed with Vitamins A and E inside of them.

Now why is that important? Because when we have vitamins in products, every time you open the jar, you close the jar, you stick your �nger in it, and it touches the air, of course with time those vitamins will lose a lot of their potency. But, when you lock them in a capsule, only when I touch your skin and break the capsules will the vitamins break through and nourish the skin deep inside.

Spread a few capsules and show customer how they break.

Aside from the vitamins inside the capsules, the cream itself contains vitamin C. Since we just exfoliated the skin and applied the "RESTORE Serum", those vitamins will penetrate deeply into the skin and nourish it.

It softens and enriches the skin with hydration – The cream contains natural oils, such as olive oil, evening primrose oil, peach oil, grape seed oil that softens, refreshes and gives the skin a healthy glow

Helps the skin become more �rm and elastic – The peptides in the cream helps to encourage collagen production and give an order to calm the muscles in the expression lines. The results: tighter, brighter, more radiant looking skin

You want to use SEACRET's “Refresh” Moisturizer twice a day, morning and night over the “Restore” Serum. Just apply a couple of dots on your face and neck and gently massage into the skin until fully absorbed.

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Vitamin capsules

Applying the product

Moisturize the skin

Peptide Technology

How to use

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We're not done yet! We are back to the eyes. The eye area is the part of the face that everyone is scared of and that's because the skin there is very thin and delicate. This area doesn’t contain oil glands (sebum glands), therefore it gets drier and is more likely to have wrinkles form.

I'm about to show you 2 products for your eyes that goperfectly together and complete each other; the "Revive" EyeSerum and the "Regain" Eye Cream.

Now, I want you to look up. Great! (Spread a small amount from the "Revive" Eye Serum, under the costumers eye starting from the outside corner, under to the inside corner and around.)Linda, do you remember why it's important to apply serum before any other cream? That's right!

The "Revive" Eye Serum ampli�es the action of the Eye Cream applied over it: The Serum is always a "base" product and what it does is it plumps up the skin and prepares the skin for better penetration of the Eye Cream applied over it. A regular Eye Cream when applied in the morning is usually gone after 3-5 hours, but, when you use the "Revive" Eye Serum underneath, the Serum locks in the moisture from the Eye Cream, so instead of lasting on your skin for 3-5 hours, it will last for 6-10 hours, and that's exactly what we want, we want to hydrate the skin continuously.

The second purpose of the "Revive" Eye Serum is to help the skin around your eyes become more �rm and elastic - The peptides in the cream helps to encourage collagen production and give an order to calm the muscles in the expression lines. The results: tighter, brighter, more radiant looking skin .

That is why it's very good as a base for make-up. The serum evens out the skins tone so the make-up won't "sink" between the wrinkles and create cracks in the skin that makes your wrinkles stand out even more instead of covering them.

The third purpose of the "Revive" Eye Serum is to protect your skin against the attack of the free-Radicals.

Can you guess why the color of the serum is yellow? That because it contains a high concentration of beta-carotene! Beta-carotene is found mostly in yellow vegetables such as carrots and green vegetables such as cucumbers.

Do you remember when you were a child, your mom always told you to eat carrots because it was good for your eyes? That's because of the beta-carotene in it. It’s just like putting cucumbers on your eyes in the spa -- It �ghts the free-radicals that attack our skin on a regular basis, causing our skin to age sooner by breaking down our skin's natural collagen.

Our "Revive" Eye Serum also contains a high concentration of Antioxidants such as vitamins A, C, E and F that helps slow down the aging process.

Use the ""Revive" Eye Serum twice a day, morning and night, on clean skin, let it absorb for a few minutes and then apply the "Regain" Eye Cream over it.

Gentle skin

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Applying the product

Better penetration

Peptide Technology

Makeup base

Fight free-radicals(beta-carotene)

How/when to use it

Revive

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Eye Serum

After we prepped the skin, is the best time to apply the "Regain" Eye Cream.

Do you remember that I told you that the skin around the eyes have no oil glands (Sebum glands)? Therefore this area gets even drier than the rest of the face so we have to give the skin a boost of hydration. The "Regain" Eye Cream softens and enriches the skin with hydration; it contains natural oils such as olive oil, evening primrose oil, sweet almond oil, geranium oil and avocado oil that softens the skin, refreshes it and gives the skin a healthy glow.

The "Regain" Eye Cream also relaxes the skin, brightens the dark circles and helps to prevent pu�ness around the eyes. Our "Regain" Eye Cream also contains cucumber extracts that are known to lighten, brighten and prevent pu�ness. It's just like what you see in spas or on TV when people apply a mask and then put cucumber slices on their eyes.

The aloe vera and chamomile in the cream helps to relax the skin and prevent irritation.

The "Regain" Eye Cream completes your eye treatment for younger-looking skin. It contains the same "Peptide Technology" as the "Revive" Eye Serum, so it will give your skin the instruction to produce even more collagen around the eyes, meaning it will help diminish the appearance of �ne lines and wrinkles around the eyes!!!

Contains antioxidant agents that helps to slow down the aging process. Free-radicals are found in the air, and they attack our skin on a regular basis, causing our skin to age sooner by breaking down our skin's natural collagen. The only way to �ght those free-radicals is with antioxidants.

The vitamins (A and E) and the fatty acids (omega 3 and 6) in the cream are powerful antioxidants which help to �ght free-radicals.

Now, I am going to give you a mirror, and I want you to look for yourself, and tell me if you see a di�erence? Amazing, right?

Use it twice a day, morning and night after the "Revive" Eye Serum; gently dab the cream from outside of the eye towards the tear sack, and above the eye from nose side to the ear side.

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Hydrate the skin

Pu�ness, dark circles

Peptide Technology

See the results

How to use

Regain

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Eye Cream

Display the Product

Apply the product

Heat increases blood �ow

Exfoliate the skin

How to use: scrub gently

See the results

Rinse with cold water

Pat dry the skin

Compare

Protective layer

When to use

Serum and moisturizer

Revitalize Thermal Moisture Mask

Now I want to show you the most pampering product in the Age-Defying line!

This is the "Revitalize" Thermal Moisture Mask!!! With this mask you can get a spa-like experience at home with minimal cost and maximum results!!

I'm going to demonstrate the mask on the back of your hand.

The heat prepares the skin for a deep cleaning process and stimulates circulation to the area. When blood �ow is increased, it energizes the skin and encourages production of healthy skin cells and collagen.

Exfoliate the skin: The "Thermal Moisture Mask" has 2 di�erent types of particles that create a gentle peel for our skin. One of the particle types is the Dead Sea Salt crystals. They enrich the skin with minerals and also help to exfoliate dead skin cells from the surface of our skin.

The second type of particles is apricot seed powder. They clean the pores of excess oils, dirt, leftover make-up and other impurities that are trapped inside.

The exfoliation process, together with the heating e�ect, helps to reduce the appearance of �ne lines and wrinkles and helps improve the skin's tone for a much softer, more radiant and healthier-looking skin. (Tell the customer to stop scrubbing the mask.)

When you use the "Thermal Moisture Mask" at home, it's important to scrub it gently all over the face, avoiding the area around the eyes making sure not to scrub it too much or too hard on one area. Rinse o� after 2-3 minutes.

Now we can rinse the mask o� with cool water. Colder water will minimize the pore’s size and seal all the masks bene�cial ingredients inside the skin.

To dry your skin, we will now use a dry towel and pat your skin dry. It's important not to scrub the skin with the towel.

Feel how soft your skin is. Notice how bright and radiant your skin looks on this hand as compared to the other hand.

The mask leaves a silky layer on your skin. It is a special protective layer that reduces dehydration. It will stay on your skin all day long without blocking your pores.

The protective layer contains: Lecithin (produced from plants) It helps to protect the skin's surface.Squalane is a natural oil (produced from olives) that helps to reduce tiny facial lines caused bymaturity and sun damage. It is a healthy natural anti-bacterial agent. Aloe vera calms the skin, but also improves the skin's ability to hydrate itself. That is one of the reasons we pat dry the skin with a towel (so we don't remove the layer)

Use the "Thermal Moisture Mask" once a week in the morning time. The protective layer will stay on your skin all day long.

Now you can apply the "Restore" Serum" to create a perfect base for make-up. After the Serum, in order to close the pores and to provide the skin with moisture, we apply the “Refresh" Vitamin-Rich Moisturizer.

Botox results, no side e�ects

Paraben free

Get what you pay for

Cheaper than a spa

Thermal mask

Di�erent masks

Point of saleThis line is based on the most advanced technology that delivers visible results without the negative side e�ects of botox! This is the non-invasive alternative for wrinkles! With the same results!! One botox shot costs at least $250 for one injection!

The whole line is paraben free!

The products that say "anti-wrinkle" on the package and costs about $15-$20, does not really work – that all adds up to a LOT of money. Why not get products that work and the results are clear and e�ective.

Have you ever been to a spa? If you go for 1 facial treatment you will pay at least $100-$150 for one treatment and you will need to do it twice a month for it to really make a di�erence on your skin. Here you get an entire TREATMENT for less money and long lasting results.

Once a week give yourself a special day. This day will be di�erent! Take a warm shower, apply the Thermal Mask after for an at home facial: deep cleaning your face and creating a protective shield for your skin.

When you go to an esthetician for a facial treatment, she applies a few di�erent masks on your face. That is because it’s important to use di�erent types and textures of facial masks so that your skin won’t get used to the mask and become ine�ective. Even if you already have a mask that you use once a week, it's good to add di�erent masks on di�erent days to keep your skin bright.

Collagen

Sebum gland

Free radicals

Antioxidant

Botox

Parabens

Age-Defying DefinitionsA protein found in our skin that is responsible for skin strength and �exibility. The collagen gives volume to the skin. As a person ages their body produces less collagen, so the skin looks loose and wrinkled. Vitamin C is responsible for helping the collagen building process.

A small bag found in the dermis, that has a pipe opening into the hair follicle. The sebum gland secretes sebum – an oily liquid. The sebum moisturizes the hair, softens the skin and prevents dehydration. As we get older, the sebum gland secretes less sebum, thus causing more dryness.

A chemical substance (usually an oxygen atom) with a missing electron (composed of an odd number of electrons). Free-radicals will aim to balance themselves by acquiring the missing electron, so it will attack stabile atoms and steal an electron from them. We are exposed to free radicals all the time through exposure to the sun, various wireless devices such as: cell phones, power lines, cellular antennas; smoke, air pollution, and smoking. Free-radicals "break" the chain of collagen in the skin and the result is the loss of elasticity of the skin.

An atom with an extra electron that can 'donate' an electron to the free-radical and in this way neutralize the free-radical, so that both the material itself and the radical remain stable with an even number of electrons.

The free-radicals damage can be treated with antioxidants; they are actually vitamins, minerals and herbal components.

The antioxidants help to delay the aging process, improve the skins appearance and strengthen the immune system.

A toxic substance produced from "botulinum toxin". This most deadly toxin that can kill a person if given in uncontrolled quantities. In the medical cosmetic world of today it is very common to inject botox in the expression lines to numb the muscle. The treatment is temporary (four months), very expensive and can cause very dangerous side e�ects. The peptides in the Age-Defying line mimic the botox results in natural ways, and without the side e�ects.

A preservative found in cosmetics to prolong shelf life of the product. Recently, parabens received negative publicity as an unhealthy substance (though not proven) causing concern among consumers purchasing cosmetic products that contain parabens. Seacret's entire line of cosmetics are made without parabens.