sdut microsoft tags for editorial
TRANSCRIPT
Microsoft Tags for Editorial
By Brandy StemenEmerging Media Product Manager
The San Diego Union Tribune
What if?
• … with the click of a mobile barcode our readers could see live breaking news information, compelling action videos, or in depth details on the story they are reading?
• …within seconds readers could share the headline story to their friends on Facebook?
• …readers could easily enter contests, answer poll questionnaires or join our social networks using their mobile device?
Solution = Microsoft TAG• With Microsoft TAG all of this and more are possible.• Tag is a free software created by Microsoft that creates a barcode• When the printed barcode is scanned with the “Tag Reader” application using a
mobile device, the barcode directs the consumer to information• The information the “Tag Reader” application displays to consumers is one of these
features:– To a URL or Mobile Website– To Dial a phone number– To display a free text message– To upload a contact to the mobile device (vcard)
• No fees to use Microsoft TAG• Easy to create a TAG barcode in less than 2 minutes from start to finish• Printed barcodes can be reused or redirect changes instantly via the Tag system, so
if you want to use a stagnant printed barcode, but change the url in regards to what people see, it can be changed at any time.
Why Mobile Solutions?
Three things your readers never leave home without:
Mobile is High touch, High Connection, High Action:
Why Mobile Solutions?
94% of all text
messages are read
98% of those
are read within 3 minutes
• 82% of the U.S. adult population own a mobile device.#
• San Diego is 2nd in the nation in smart phone usage.*
• Mobile Internet usage has grown approximately 25% per year over the last three years.†
• 88% of iPhone users access mobile Web approximately five times greater than the average cell phone consumer.
Sources: # Pew Internet & American Life Project, *Scarborough Local Market Studies among top 25 DMAs for adult population, Release 2, 2008 (12 months), and 2009 San Diego Scarborough Report, Release 1. †Waves 1-5. Oct. 2005 - March 2009. †*Neilsen Mobile.
44% of people access news via their mobile phones, social media, online
Why Mobile Solutions?
To Reach Today's Audience.For the first time, the internet has surpassed TV as the “most essential” medium, according to the latest Infinite Dial study by Arbitron and Edison Research. 04.06.10
Samples
THE WORLD
BREAKING NEWS
Scan the barcode below with your mobile device to be connected with the latest breaking news. 24/7
BREAKING NEWSScan the barcode below with your mobile device to be connected with the latest breaking news. 24/7
Samples
Galapagos Tortoise Video
Scan the barcode below with your mobile device to see a video
Getthefreemobileapp foryourphonehttp://gettag.mobi
Getthefreemobileappforyourphonehttp://gettag.mobi
Note: zoo video at http://www.sandiegozoo.org/videos/?bcpid=4552241001&bctid=590964785001 must be made mobile capable prior to phone reading.
Samples
Padres Video
Scan the barcode below with your mobile device to see a video
Getthefreemobileappforyourphonehttp://gettag.mobi
Getthefreemobileappforyourphonehttp://gettag.mobi
Samples
Weather
Scan the barcode below with your mobile device to be connected with the latest weather conditions
SamplesBook Your
Sonoma-Cutrer Tour
Scan the barcode below to see the Sonoma-Cutrer website or to tour the winery
Getthefreemobileappforyourphonehttp://gettag.mobi
Getthefreemobileappforyourphonehttp://gettag.mobi
Samples
Connect to Videos
Scan the barcode to watch Jeff share his vision of the new U-T
Samples
Connect to in Depth Stories
Scan the barcode to be linked to another TV story on Signon.mobi website
Samples
Join Facebook Conversations
Scan the barcode to be linked to our facebook Page, where you can share your opinion on this.
Join Facebook Conversations
Statistics
See complete Report at: http://www.pewinternet.org/Reports/2008/Mobile-Access-to-Data-and-Information/Data-Memo-Findings.aspx
Statistics
See complete Report at: http://pewinternet.org/Reports/2010/Mobile-Access-2010/Part-2.aspx
Reports
• The Beauty of Microsoft Tag is that it also has a reporting function, where you can track how many “scans” there are of a single barcode, and view heat maps of where the codes were scanned.
Questions?
• Feel Free To contact me at any time: