The SDL Language Platform for eCommerce enables you to translate each type of online content to make every single interaction in the customer buying journey multilingual:

• Website localization• Multilingual SEO• Global brand consistency• Translation management and

workflow• Global customer insights

Language

SDL Language Solutions for eCommerce – Take your Business GlobalToday, businesses are no longer restricted by their location or country of operation. With the emergence of the digital economy, our world has become smaller and the opportunity to engage with a worldwide customer base is more accessible than ever before. Going international offers businesses the opportunity to burst into new international markets abounding with new customers. eCommerce companies who are able to provide a superior customer experience across geographies, through quality local language interactions at each step of the buying journey, will reach and maintain a loyal customer base across international markets and channels. SDL Language Solutions helps eCommerce companies deliver all content, both corporate and user, across languages to realize game-changing competitive advantages.

Why eCommerce websites need to speak in local languages

eCommerce companies need to make it easy for their global customers to find and understand information. Online content such as web copy, product and service descriptions, company information, reviews, blogs, forums, live chat and other text, needs to be available in local languages. This provides customers with an engaging customer experience, helping them access the right information throughout the buying cycle, in so doing driving conversion and ultimately global revenue.

Solution Brief | SDL Language Solutions – eCommerce 2

Local language eCommerce site customer interactions

• SEO• Search results

• Website• Product brochures• Reviews• Forum discussions• Newsletters • emails• Social media• Blogs

• Terms and conditions• Transactional information

• Knowledge base• Chat• Email• Call logs• Product manuals

• Reviews• Forums• Social media

Discovery Research / Consideration

Purchase /Register

Post purchase: Support by

company

Post purchase: Support by other

consumers

Pre-Purchase Purchase Post-Purchase

How to solve eCommerce translation challenges

The SDL Language Platform for eCommerce makes it possible to translate more content than ever before and decrease translation spend by correctly matching content to the right translation method. We also provide the ability to quickly and easily translate information directly from within business applications, saving you time and money while driving workflow processes, quality and consistency across languages.

Websitelocalization

MultilingualSEO / SXO

Keywordmanagement

Translation workflow management

Global customer insights

SDL Language Solutions – eCommerce

APIs

Global customer insights

Globalization managers need to understand what drives engagement, connection and success in the target market. Through the Customer Commitment Dashboard, we can benchmark not only your content relevancy scores to determine what content is most likely to be read and shared, but also your chief competitors in your chosen markets.

Solution Brief | SDL Language Solutions – eCommerce 3

Website translation

We make your website multilingual by matching every piece of content to the right translation method:

Human translationSDL’s industry leading Language Services offer high-quality, specialized human translation services to deliver web, marketing and product content in multiple languages. Using our network of over 1,000 in-house, in-country translators and a streamlined, centralized workflow with defined processes and a single point of contact, ensures highest language quality while meeting customer deadlines.

Best suited for content types that require high quality, nuanced human translations such as advertising, marketing content and blog posts.

SDL intelligent Machine Translation (SDL iMT)SDL’s intelligent machine translation integrates automated or machine translation technology with specialist human post-editing. This approach provides high-quality publishable output, at a lower cost and a reduced turnaround time when compared to human translation.

Best suited for content types that require quality translations and high volumes such as supporting content, product descriptions and product manuals/documentation.

Automated translation SDL’s automated or machine translation provides real-time translation capabilities for user-generated web content such as reviews and forums, as well as social media posts and mobile applications. SDL’s leadership in machine translation technology provides eCommerce companies with confidence as to the quality of machine-translated output.

Best suited for very high-volume, user-generated content types that require real or near-time translation such as user reviews, live chat and forums.

Multilingual SEO

SDL’s Multilingual SEO service helps increase your search rankings across languages by identifying the correct keywords to be used in each geography based on search engine popularity and ranking. Once identified, these keywords are incorporated into the translated page copy, metadata and tags to increase organic SEO rankings in local search engines.

SDL Language Platform for eCommerce

Keyword management

Once eCommerce companies start communicating in multiple languages, they soon encounter extensive layers of complexity. In every language, there exists a wide variety of possible translations. With SDL’s global brand consistency and terminology management solutions, the key terms are identified in all languages and integrated seamlessly into the localization process to ensure brand consistency across all languages.

Translation workflow management

Translation management If you centrally manage your online multilingual assets, SDL’s industry leading translation management technology directly connects to your content management system to seamlessly manage translation processes across all languages. Components include translation management workflow, translation memory management, terminology management and the world’s most popular translation memory tool – SDL Trados Studio.

The top three global retailers use SDL translation management technology to manage their international websites.

Solution Brief | SDL Language Solutions – eCommerce 4

Würth, a worldwide provider of assembly products such as screws and fasteners, uses SDL to support the expansion of their eCommerce business into new markets. By translating its webstore content into 60 languages, Würth are ensure that its three million eCommerce customers receive consistent, high-quality, localized content to significantly improve their experience online.

SDL (LSE: SDL) allows companies to optimize their customers’ experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organizations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 global brands.

Copyright © 2014 SDL plc. All Rights Reserved. All company product or service names referenced herein are properties of their respective owners.SDL_sb_eCommerce_Language_EN_A4

For more information, visit www.sdl.com

Discover SDL’s Customer Experience Cloud for eCommerce

SDL helps retailers and brands such as ASOS, Urban Outfitters, Nikon, the Body Shop and TomTom to optimize and enrich the eCommerce and transactional experiences in an omni-channel world, driving $14 billion of annual transactional revenue worldwide. We do this by providing technology capabilities from our Customer Experience Cloud, which include:

• Onsite Search and Navigation: driving the customer to the right experience, product or content

• Merchandising and Recommendations: upselling, cross-selling, sorting and ranking products to drive conversion

• Web Content and Rich Media Management: delivering unique and compelling content experiences across channels

• Customer Analytics: consolidating a single customer view and acting upon it

By implementing such technology capabilities and integrating them into the wider eCommerce technology ecosystem, our customers have delivered tangible business improvements and transformations, an increase in conversion rates up to 30% and an increase in the average order value of up to 40%.

SDL CustomerExperience Cloud

To learn how SDL can help youtake your eCommerce site global, please visit http://www.sdl.com/solutions/industry/retail