. The Individual Supply Curve and the Law of Supply Consider the decision of an individual producer. The starting point for a discussion of individual supply is a supply schedule, a table that shows the relationship between the price of a particular product and the quantity that an individual producer is will- ing to sell. The supply schedule shows how the quantity supplied by an individual producer changes with the price, ceteris paribus. The variables that are held fixed in the supply schedule are input costs, technology, price expectations, and government taxes or subsidies. The table in Figure 3.3 shows the supply schedule for pizza at Lolas Pizza Shop. At a price of $2, she doesnt produce any pizzas, indicating that a $2 price is not high enough to cover her cost of producing a pizza. In contrast, at a price of $4 she supplies